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“Our site was built some years ago, but there's no need to redesign the site and reinvent it all the time. The website does exactly what our customers need, and it generates real results -- results that make QIS a successful business. On top of that, our admin staff can update the pages and shopping cart easily, so the website is very cost effective.
"SiteZero shifted QIS from being an 'old fashioned business', and now we're getting 40% of our revenue from the website."
Lisa Curley
Q.I.S Packaging
www.qispackaging.com.au
“ love all the SEO and Web Marketing features that you have built in that makes getting ranked highly on the search engines so easy.”
Christopher
www.discus-fish.com
“Working with SiteZero has been nothing short of AMAZING
You guys GET how the web works”
John Dixon
www.mytrafficgoals.com
"Working with Site Zero has taken the stress out of keeping our website constantly updated. Instead of waiting in a queue to have even small changes made, we can make the changes ourselves in a few simple and quick steps using their system."
Debbie Paltridge, National Project Coordinator, ACF Project, CPMEC
www.cpmec.org.au
We've got to be honest. If you knew what we knew about first business websites you would read every word of this article. You’ll discover everything you need to know to effortlessly overcome your business website inexperience and avoid common mistakes by reading this 3 minute article!
Website newbie’s, having no idea what they really need in a website, are like teenagers buying their first car without dad. Knowing nothing about mechanics and practicality, the only buying criteria become looks and price-and so they end up brining home a ‘bargain’ that’s really a bomb. The following is a quick guide for business website newbies on how to buy a website so you don’t waste your money due to a plain lack of experience.
If I want to swap information between one computer and another computer – that would be something for the IT department. However, if I want to communicate information between one group of people (customers), and another group of people (your business) it's a sales & marketing issue...
Since we have already established ( in number 2 above) that websites are a marketing system, it then follows that business websites need to be planned by a website planning expert, not an IT or graphic arts specialist. (apologies to all the geeks out there).
Like the carpenter and the architect, the website plans should then be handed to the web developer to follow ....
At school, if your writing was sloppy, your teacher could’nt read your assignments and marked you accordingly.
WITH WEBSITES, IF YOUR WEB DEVELOPER’S CODE IS SLOPPY, IT CAN’T BE READ BY SEARCH ENGINES AND YOU WILL BE RANKED ACCORDINGLY!
There are no qualified website developers. Just computer programmers who decide to buy a book and learn how to code websites. As it takes years to learn to write good, clean code- they practice on those who can’t tell the difference (you) and that is why you get ‘bargain’ websites. When they have built up a good reputation by word of mouth, and can then charge $100 hr because they’re finally in demand.
What is the point of getting your wonderful website up and running if no one can find it?
Most newbie’s think that just because they got a shiny new website, customers and prospective customers will automatically be able to find it on the internet. This is not the case at all.
Imagine if you go to a website that interests you but on the front page come across ‘2001 Christmas greetings to all of our customers’. Your credibility has just gone out the window.
Cheap websites require any changes (updates) to be done by the web developer at about $50-$125 per hour. Quality websites, however, can be updated by you, from you own computer, whenever you want.
Imagine if you owned a McDonald's franchise and pulled out the playground and put in a pool table because ‘you liked it.’ A website is a business tool, not a self expression medium. If you want to get artistic or egotistical, go to pottery classes.
It is a unit of production like any other aspect of your business and everything in it must be there to gratify the reader, not the owner or developer.
The only measure of success is if it generates a statistical response from customers that leads to an increases your turnover (either directly or indirectly).