SiteZero - Web Design Blog http://www.sitezero.com.au/Blog/sitezero-web-design-blog Web Design Blog - SiteZero - Web Design Blog - Get news, tips, advice and ideas to help you market your business more effectively with your website. Looking forward to 2011 http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/looking-forward-2011 <p>Greetings! !!<img style="float: right;" title="planningforthenewyear" src="http://www.sitezero.com/images/planningforthenewyear.jpg" alt="planningforthenewyear" width="210" height="280" /></p> <p>As 2010 is nearly at an end, it is a time for many of us to look back over the year, and to consider what we aim to acheive in 2011.</p> <p>At SiteZero, we hope 2011 delivers everything you hope and plan for. We want to say a big <strong>THANK-YOU</strong> to all of our wonderful clients, and we hope to make it a little bit easier to achieve your goals in the coming 12 months, and beyond.</p> <p>As you have probably noticed, we've seized a tiny opportunity to 'redecorate' our own website. It was due, and we've also taken this chance to launch this blog. We hope to deliver lots of useful information here, that relates to improving your business website. We'd love to get your feedback, answer your questions, and have you share tips and thoughts with us and everyone else.</p> <p>If you aren't already a subscriber, please sign up here to our <a href="http://www.sitezero.com/index.cfm?Do=View.Form&amp;FormID=33">web design newsletter</a>, as it will be another source of valuable information.</p> <p>Keep an eye open for new info on this blog in the new year. In the meantime, please stay safe, enjoy the holiday season, and let's all kick off 2011 in style!</p> <hr /> <p><a href="https://plus.google.com/u/0/113286817121351893389?rel=author">Stephen Hamilton</a> is a Search Engine Marketing Consultant at SiteZero.</p> Put Up Signs - Strong Call To Actions http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/strong-call-to-actions <div> <p><a href="https://lh4.googleusercontent.com/-RzAlrMKOpBo/TYrDzyiSb8I/AAAAAAAAAB0/ebNtHJJ7_O4/s1600/TrafficSigns.jpg"><img src="https://lh4.googleusercontent.com/-RzAlrMKOpBo/TYrDzyiSb8I/AAAAAAAAAB0/ebNtHJJ7_O4/s200/TrafficSigns.jpg" alt="" width="200" height="198" border="0" /></a></p> <p>All over our cities there are signs and signals telling us where to go. There are stop signs, give way signs, keep left signs and various other traffic signs. Although some of us ignore them, there would be absolute pandemonium without them. Now this same "science of signage" works on the web as well. A good site has lots of clear signs called call to actions. Some people will ignore them but most people follow them as they expect the call to action to take them where it says.</p> <p>Now transfer this world of chaos to your website. If you don't have clear, direct call to actions the potential clients visiting your site will get lost. They won&rsquo;t end up where they want, and they would leave you site out of frustration.<br /> <br /> But there is hope...<br /> <br /> With clear, direct call to actions on your businesses website, your visitors can easily navigate to find what they are after. More people will view your site and more people will do business with you. Therefore you get more money in your back pocket.</p> <p>The best way to go about creating effect call to actions is to think about the one thing you wish you visitors to do. Make a call to action for this. Secondly, think about one thing that your visitors would be looking for. Do a call to action for this as well.</p> <p>If you&rsquo;re still stuck here are three important things to have strong call to actions to help get you started.</p> <ul> <li>Tell your viewers where to find your contact details.&nbsp;</li> <li>Where they can subscribe to your newsletter&nbsp;</li> <li>Where they can buy your product.</li> </ul> <p>Visitors don't know your site like you do, viewers need to be told. Just like when you go to a new house I can guarantee you will ask where the toilet is, because that&rsquo;s important.<br /> <br /> You will get a minority of people ignoring your call to actions but the alternative will cause far too much effect on your bottom line.<br /> <br /> Get your calls to actions right, <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">Contact Us</a>&nbsp;to get your viewers going to the right place on your website!</p> </div> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Three Lessons From The Royal Wedding http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/three-lessons-from-the-royal-wedding <p><img title="royalweddingblog" src="http://www.sitezero.com.au/images/royalweddingblog.jpg" alt="royalweddingblog" width="350" height="233" /></p> <p>Millions of people today will be celebrating the holy matrimony between Prince William and Kate Middleton. Hype has been built over many years surrounding William and Kate&rsquo;s relationship. It's all lead up to today. People are asking, &ldquo;Will it be the same as Diana and Charles wedding?&rdquo; &ldquo;What will Kate&rsquo;s dress look like?&rdquo; I just want to know what flavour cake they are having. Because of this wedding pandemonium, here are three lessons for your website based around the royal event.</p> <ol> <li>Sizzle - Content &amp; Accessibility and Keywords</li> <li>Pop - Links</li> <li>Buzz - Social Signals</li> </ol> <p>Though this may seem like a rip off of Kellogg&rsquo;s popular cereal Rice Bubbles, but I promise it has something to do with generating more performance out of you website.</p> <p>The Royal Wedding has been anticipated for quite some time now. Invitations have been sent out and TV privileges have been set and organised. William and Kate want as many people to share in their special day as possible. You, as a business owner, are no different. You want as many people as possible to do business with you. So let&rsquo;s extract these lessons so you can start generating success online.</p> <h2>1. Sizzle &ndash; Content &amp; Accessibility and Keywords.</h2> <p>William and Kate have spent months planning their wedding. From Kate&rsquo;s dress to Williams&rsquo;s suit, centre pieces to the menu and floral arrangements. This is their content. You have to plan every aspect of your content. William and Kate wouldn&rsquo;t take a shortcut on the cake so you don&rsquo;t get to take a shortcut on the quality of your images.</p> <p>People then need to have access to it. Ian Thorpe got an invitation so he just has to ask his limo to take him to Westminster by a certain time. In another situation, what if there is someone that requires a wheel chair. William and Kate would need to organise with Westminster Abbey that there is sufficient wheelchair accessibility.</p> <p>Your content needs to be accessible to your audience. For instance, you navigation needs to be clear and easy to follow. Those garden mazes aren&rsquo;t the ideal model for your websites navigation. Furthermore are your keywords relevant enough to your content that Google is going to be able to index your site? Considering this ensure that you website is built with good clean code and not built on flash. Otherwise Google won&rsquo;t index it. <a href="http://www.sitezero.com.au/Page/web-design-cms-software-design-development-cms-systems">LaunchPad</a> is a great example of a platform with these properties.</p> <p>Without this sizzle you aren&rsquo;t going to get a pop.</p> <h2>2. Pop &ndash; Links.</h2> <p>William and Kate have it in their favour that they already have some sort of fame which makes publicity a little bit easier. All the &lsquo;it&rsquo; people will know about it. It wouldn&rsquo;t surprise me if Justin Bieber sang at the reception. Never the less certain marketing ploys were followed to ensure that as many people know about this event as possible.</p> <p>Links make your site &lsquo;pop&rsquo;ular. Get your site publicised with someone or some business that is an authority on the genre relevant to your business. If you are a packaging company that uses environmentally friendly materials, get links from Clean Up Australia. If you deal with mining supplies get links from Rio Tinto.</p> <p>Just because your sizzle is good doesn&rsquo;t mean you get to pop, you still need to work for it. Writing columns and blogs relating to your industry puts in some elbow grease to generate that pop. Participating in forums as an expert in your field is another great way.</p> <p>Sizzle, we have. Pop, we also have. Bring on the buzz.</p> <h2>3. Buzz &ndash; Social Signals.</h2> <p>From 4pm EST today every mainstream television station will be showing the Royal Wedding. Although Ian Thorpe received a proper written invitation, we regular people got invited courtesy of television. William and Kate made sure that every one who couldn&rsquo;t make it on the day could experience their wedding on some level. This is their twitter and Facebook.</p> <p>Twitter, Facebook and other social media vessels give you the tools to send out information to those who normally couldn&rsquo;t or wouldn&rsquo;t be expected to visit your site. I wouldn&rsquo;t be expected to show up at Westminster Abbey but because of social media I can experience the Royal Wedding purely by seeing what people are tweeting and posting on Facebook.&nbsp;</p> <p>Tap into the Buzz of society by using social media to promote your business or product. Set up a Twitter and Facebook profile, and actual use them. Promote blog posts on twitter, create competitions on Facebook. The bigger the buzz, the bigger biz.</p> <p>There we are three lessons about SEO from the Royal Wedding. If you want to know about Sizzle, Pop or Buzz, contact us.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> A Beginners Guide to Google Places http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/beginners-guide-to-google-places <p>Google Places is a free listing for your business that enables you to reach millions of people. By simply creating a listing with the relevant data about your business you can access this powerful business tool. The next four posts will tell you about the importance Google Places has in making your business successful.</p> <p><img title="googleserp" src="http://www.sitezero.com.au/images/googleserp.jpg" alt="googleserp" width="498" height="315" /></p> <p>You will find the Google Places Listing on most Google search queries. There are two components of Google Places on the Search Engine Results Page (SERP) the map and the business listings; both are shown in the above image.</p> <p>Everyone who performs a search query on Google automatically becomes their customer. Therefore, just as any business wants to improve their services for their customers, so do Google. Google Places makes it easier for their customers to search for a particular product or service based on their location.</p> <p>For instance, in the below image the <acronym title="Search Engine Results Page">SERP</acronym> is for the query &lsquo;brisbane pet shops&rsquo;. This <acronym title="Search Engine Results Page">SERP</acronym> shows all the listed pet shops in the Brisbane area. The results don&rsquo;t include any from the Gold Coast and especially not Sydney or Perth.&nbsp; This is fantastic for Mr and Mrs Small Business Owner as they can now compete on an even playing field with the leaders of their industry in a local business directory.</p> <h2>How will Google Places help my business?</h2> <p>Google has changed the way we now look for products and services, as it is now the source of information for local businesses online. Before, if we needed a plumber, we would flick through the yellow pages or through the back of our local newspaper, find the biggest ad for a plumber and then give them a call.</p> <p>This is not the case in today&rsquo;s world. If we need a plumber, and we are in Brisbane, it is more convenient to go on to Google and search for &ldquo;Brisbane Plumber&rdquo;. From this <acronym title="Search Engine Results Page">SERP</acronym> we have access to hundreds of plumbers is Brisbane which we can easily browse through and see which plumber is best suited for the job we want done. With Google Places you actually see what plumbers are closest to your location. Therefore, with your Google Places Listing you have the ability to geographically target exactly where you want to market your business. Did I mention that all this is free to use?</p> <p>Being a free service is a real benefit to small businesses, as it creates an even playing field. Jo the Grocer can have a Places ranking right next to the local FoodWorks or Coles, if he sets up his Places Listing correctly. The power of Google Places is that it enables Jo the Grocer to compete with the leaders in his industry.&nbsp; It&rsquo;s a simple cost effective marketing tool that every small business can manage, even if you&rsquo;re a 15 year old kid mowing lawns in your street.</p> <p>On the subject of Google Places Ranking, there is a completion bar on your Google Places dashboard to show you how much of the listing you have to go. The higher you completion percentage, the higher you tend to appear for your relevant categories (Read my next post to find out about categories). Therefore is it important that you set up your Google Places Listing correctly.</p> <h2>Do You Already Have A Google Places Listing?</h2> <p>Google have created a Google Places Listing for the majority of businesses. Because of this it is important that you claim your listing so you can take advantage of this great business tool.</p> <p>Follow these steps to claim your Google Places Listing:</p> <ol> <li>Login into Google using your Google Account. If you don&rsquo;t have a Google Account contact <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">SiteZero</a> and we will walk you through the setup.</li> <li>Go to the <a href="http://www.google.com/local/add" target="_blank">Google Places</a> homepage. If your listing has been claimed this will take you to the Google Places Dashboard from where you can edit your Google Places Listing. If your listing hasn&rsquo;t been claimed you be taken to the below screen where you will need to claim your listing.</li> </ol> <p><img title="googleplacessetup" src="http://www.sitezero.com.au/images/googleplacessetup.jpg" alt="googleplacessetup" width="500" height="168" /></p> <p>Here are the steps to claim your Google Places Listing:</p> <ol> <li>Click the &lsquo;List your business&rsquo; button located on the right hand side of the screen.</li> <li>Select your Country and enter your businesses main telephone number.</li> <li>Click &lsquo;Find business information&rsquo;.</li> <li>If the business details that come up are yours click &lsquo;edit&rsquo;.</li> <li>&nbsp;If they aren&rsquo;t your details click &lsquo;Add new listing&rsquo; where you can create your new listing.</li> </ol> <p>Google Places is a <strong>great</strong> tool for all small businesses to increase traffic to their website. Read my next post to learn how to correctly set up all the details needed to <a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/great-results-with-google-places">create a successful Google Places listing.</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Get Great Results With Google Places - Part 1 http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/great-results-with-google-places <h1><span style="font-size: 14px; line-height: 17px; font-weight: normal;">In my last post we went over what Google Places is and also why it is important for businesses to have. This post is a guide on how to set up your Google Places listing to achieve the best result possible.</span></h1> <p>First things first, you need to <strong><a href="https://www.google.com/accounts/ServiceLogin?hl=en&amp;continue=http://www.google.com.au/">login</a></strong> to your Google Account. Once logged in, you then need to go to the <strong><a href="http://www.google.com/local/add/businessCenter">Google Places</a></strong> page.</p> <p>A page may come up with the headline, &lsquo;What happens if you lost access to your Google Account tomorrow?&rsquo; This is an automated message Google puts up if you haven&rsquo;t accessed your account for some time. If you enter in the country you are based in and a mobile number you will be able to continue. Sometimes Google will list an email address, so check that you receive emails from the listed email address, make the necessary changes and then you can continue. Otherwise, you will then be taken directly to your Google Places dashboard.</p> <p>From your dashboard, you can view the performance of your listing. For an in depth look at what this means for your business and how to use it, <strong><a href="http://www.sitezero.com.au/Form/small-business-websites-brisbane">contact us</a></strong> and we will walk you through what you need to know.</p> <p>If you go to the right hand side of your dashboard you will find a section called &lsquo;Your business info&rsquo; in that section there is an edit button, as highlighted in the image below.</p> <p>&nbsp;<img title="googleplacesstats_2" src="http://www.sitezero.com.au/images/googleplacesstats_2.jpg" alt="googleplacesstats_2" width="500" height="220" /></p> <p>Clicking this link will lead you to the page as seen below where you will be able to edit your listing. If your business is found with Google it will auto-fill some details, if not you will need to enter it in yourself.</p> <p>&nbsp;<img title="googleplacesbusinessinfo" src="http://www.sitezero.com.au/images/googleplacesbusinessinfo.PNG" alt="googleplacesbusinessinfo" width="500" height="339" /></p> <h3><strong>Please ensure that if Google auto-fills some details you check to see if those details are correct. Change them if they are wrong.</strong></h3> <p>The first section of this page is called Basic Information. Fill out everything up to and including the website field.</p> <p>Once you get to Description field, you need to write one or two sentences describing what your business does. You can only use 200 characters, so choose wisely. If your aren&rsquo;t a wordsmith I suggest that you have a look on your home page and have a look for one sentence that best describes your business then just copy and paste it into the description field, this sentence may also be on your about us page.</p> <p>The following section is called categories. Essentially categories are the keywords that you use to find you listing. Now before you go crazy listing all your keywords, Google only allows you to have 5 categories. One of these categories needs to be on the list Google provides i.e. one that automatically comes up when you type in the category field (as seen below).</p> <p>&nbsp;<img title="googleplacescategoriesdropdown" src="http://www.sitezero.com.au/images/googleplacescategoriesdropdown.PNG" alt="googleplacescategoriesdropdown" width="522" height="313" /></p> <p>Have a search around for as many keywords on this list that relate to your business as possible. For the remaining keywords I suggest that you use your top performing keywords which should be identified on your Analytics Report that SiteZero sends you each month. If you don&rsquo;t receive your analytics or aren&rsquo;t sure where to find your top performing keywords contact <strong><a href="http://www.sitezero.com.au/Form/small-business-websites-brisbane">SiteZero</a></strong> and we will assist you in getting that information.</p> <p>In the next post I will address how to properly set up the Service Areas and Location Settings, Photos, Videos and also Additional Details. Your homework is to fill in the Payment Options and Hours of Operations fields.</p> <p>Before you sign out you need to know how to save your listing. You can do this by clicking the &lsquo;Submit&rsquo; button at the bottom of the page.&nbsp; If this is the first time you have edited you Google Places listing, Google will ask you to verify your listing. You can select different methods of verification, but I recommend that you make the selection that Google call you. Before you get too excited, it&rsquo;s not a real person. An automated voice will give you a passcode, which is a series of numbers that you need to write down.</p> <p>It&rsquo;s highly important that the number you have put in is a direct line to you, because it is a robot they will only say the digits regardless who is on the other line. So don&rsquo;t give a number your receptionist picks up or a number with your own automated answering service attached to it. If you don&rsquo;t have such number select for Google to send you a postcard. To get verification make your selection and click &lsquo;Finish&rsquo;, expect the phone call in a matter of seconds. So don&rsquo;t click finish if you have to visit the bathroom. The postcard will come in about 2 weeks, so you have plenty of time to visit the restroom.</p> <p>Clicking finish will take you to a new page where you need to enter the passcode Google. To finalise everything, enter in your passcode and then click submit. Now you are all set in continuing making your Google Places listing as effective as possible.</p> <h3>Keep an eye out for my next article so you can finish setting up your listing and <a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/get-great-results-with-google-places">start getting great results with Google Places.</a></h3> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Get Great Results With Google Places – Part 2 http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/get-great-results-with-google-places <p>In the first part of this post I touched on how to <a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/great-results-with-google-places">set up the basic information for your Google Places Listing.</a></p> <p>The idea of this post is to walk you through the remaining fields to complete you listing. The fields that were left are:</p> <ul> <li>Service Areas and Location Settings</li> <li>Photos</li> <li>Videos</li> <li>Additional Details</li> </ul> <p>The goal is that at the end of this post you will have a 100% completion bar. This means that you have given your listing the best chance of getting great results with Google Places .Let&rsquo;s tackle the Service Areas and Location Settings (as seen below).</p> <p><img title="serviceareas" src="http://www.sitezero.com.au/images/serviceareas.PNG" alt="serviceareas" width="507" height="161" />&nbsp;</p> <p>This is based on where your customers go to receive the services your business offers. If customers come to you e.g. shop front or office, you would leave the selection at &ldquo;No, all the customers come to the business location&rdquo; (make sure the business address is correct). That is all you need to do for this selection.</p> <p>However, if you go to your clients at their location, for instance mobile car washing, you need to select &ldquo;Yes, this business serves customer&rsquo;s at their locations&rdquo;. Once you make this selection the screen will expand as shown below.</p> <p><img title="serviceareasdropdown" src="http://www.sitezero.com.au/images/serviceareasdropdown.PNG" alt="serviceareasdropdown" width="513" height="513" />&nbsp;</p> <p>You have the ability to select whether or not you want your business address to be shown, it&rsquo;s up to you. If you don&rsquo;t want your business address shown, make sure you tick the box &ldquo;Do not show my business address on my Maps listing&rdquo;. However we recommend that your display your business address.</p> <p>Once you have decided if you want your address shown, you can move to the important part of choosing your service areas. You will see a map of your business address, as seen below, that when you select an area it will be highlighted so you can clearly see that area you have selected.</p> <p>&nbsp;<img title="placesservicesmap" src="http://www.sitezero.com.au/images/placesservicesmap.PNG" alt="placesservicesmap" width="418" height="481" /></p> <p>So if you service an area 30kms in diameter from your business location enter your business address in and type 30kms. Once you have done this click &ldquo;Update Preview&rdquo;. It should look something like this.</p> <p>&nbsp;<img title="placesservicesmaphighlighteddiameter" src="http://www.sitezero.com.au/images/placesservicesmaphighlighteddiameter.PNG" alt="placesservicesmaphighlighteddiameter" width="421" height="482" /></p> <p>Alternatively you can list the areas you want to service. For instance if you were based in Archerfield and you only wanted to service Carindale, Darra, Forrest Lake and Algester, you simply enter in those suburbs one at a time and then click the add button. Then the map will look like the one below.</p> <p>&nbsp;<img title="placesservicesmaphighlightedlist" src="http://www.sitezero.com.au/images/placesservicesmaphighlightedlist.PNG" alt="placesservicesmaphighlightedlist" width="416" height="517" /></p> <p>Whichever Service Area method you choose it doesn&rsquo;t matter, as long as you choose one.</p> <p>We are now finished with your Services Area. So we can move on to Photos and Videos. It is important that you have photos on your listing as it gives your potential clients a recognition point to your business. Whether it is a logo or a key product you need to present your viewing audience with something visual to remember your business. To upload a photo simply click the browse button, find the file you want and then click upload.</p> <p>Note that you can only upload 10 photos and 5 videos.</p> <p>Not a lot of businesses have a video done, which is why your listing will be more successful with a video. Go the extra mile with a video on your listing so that you have the best chance of getting great results with Google Places.</p> <p>It is a little bit tricker to upload a video. If you have a video I suggest you upload it to YouTube and then enter the URL in to the video field on your Places editing page. Alternatively, contact <a href="http://www.sitezero.com.au/Form/small-business-websites-brisbane">SiteZero</a> and we can assist you.</p> <p>The last thing to do to get a 100% completion is the additional details. This gives you a great oppourtunity to tell your clients what you do. Get a bit creative. If you sell CNC Machining Equipment, type CNC Machining Equipment: Yes. If you don&rsquo;t sell pink fluffy dice type Pink Fluffy Dice: No.</p> <p>This completes this series of posts on Google Places. But if you have any questions about anything you have read please <a href="http://www.sitezero.com.au/Form/small-business-websites-brisbane">contact me</a> and I will be happy to help you in getting great results with Google Places.&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> The Secret to a High Conversion Rate. http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/the-secret-to-a-high-conversion-rate <object style="width: 560px; height: 349px;" width="560" height="349" data="http://www.youtube.com/v/SqJfXtFTGBM?fs=1&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash"><param name="data" value="http://www.youtube.com/v/SqJfXtFTGBM?fs=1&amp;hl=en_US&amp;rel=0" /><param name="play" value="false" /><param name="loop" value="false" /><param name="src" value="http://www.youtube.com/v/SqJfXtFTGBM?fs=1&amp;hl=en_US&amp;rel=0" /></object> <p>&nbsp;</p> <p>For Rugby League fans, Jonathan Thurston is exciting to watch when he is attempting a conversion.&nbsp; After his team mates have scored a try he lines up in front of the goal posts to attempt to add two points to their score.&nbsp; A conversion on your website has the same idea. You have had a win by gaining a visitor to your site, but you now have to take the opportunity to drive the advantage home. Examples of conversions on your website include when someone subscribes to your newsletter or your blog, or when someone buys something from your site. These are both conversions. Your visitor is just having a look around, but you&rsquo;ve been able to persuade them to undertake a desired action.</p> <p>A conversion rate is the percentage of conversions you have based on your total amount of visitors. For instance, if you have 1000 visitors and 300 conversions your conversion rate would be 30%.</p> <p>The secret to generating higher conversions is rather simple but not a lot people are using it to benefit their business. So without further ado , the secret to a high conversion rate is:</p> <p><strong>Testimonial's</strong></p> <p>It's so simple, I know, but few people use this great tool for conversion. Testimonials are important in converting your visitors to customers. Often, people like to think that they make their own decisions in life. People do what they want when they want to do it and people buy what they want when they want to buy it.</p> <p>However what they don't realise is they are influenced by other people's experiences.</p> <p>If you hear a bad review on a movie that your friend just saw, chances are you won't go see it. Your work colleague doesn't shut up about how great this new restaurant is that she just visited. So where do you think your going the next time you plan a night out?</p> <p>Neither of these where your own decisions. You were influenced by the opinions of others. You fell subject to social proof.&nbsp;</p> <p>Social proof is when you use the opinions of others to add value to a product, service or event. These opinions are often called testimonials.</p> <p>Testimonials certify value.</p> <p>When you use this technique on your website, you automatically put the value of your business in front of all your visitors. Your visitors read that other people are happy with the work you have don, so they think if these other customers are happy I'm going to be a happy customer as well.</p> <p>How do you get this amazing tool?</p> <p>Ask&hellip;</p> <p>Over your years of business you would have a number of customers or clients that are so happy with your service that they want to tell other about your business. So just ask them!</p> <p>Testimonials can be a letter or email from a customer stating that you, or your company, did a great job, and that they are satisfied with the result of doing business with you. Why not stick this testimonial on your website?</p> <p>Also, video testimonials are great. Most smart phones come with HD video capabilities, so use your iPhone a record your clients saying what a great job you have done. It doesn't have to be studio quality; in fact, if it looks like you have shot it on an iPhone you can still get a great result because it's authentic. People love what's real. You only need to have a look a reality TV show success to see proof of societies love for what's real.</p> <p>You want more business so go get some testimonials, put them on your website, and watch your conversion rate rise!</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Are Your Customers a Good Fit for Your Business? http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/are-your-customers-a-good-fit-for-your-business <p><img title="notagoodfit" src="http://www.sitezero.com.au/images/notagoodfit.jpg" alt="notagoodfit" width="200" height="299" /></p> <p>The value of a good customer is obvious. However, a common occurrence for sales people and the companies they work for in difficult times is to take on customers who are not a good fit. This is a poor choice made under pressure, as it usually costs money, rather than makes money. In order to address this, it&rsquo;s essential to recognise a bad fit for your business when you see it.</p> <p>Many business people work out the lifetime value of a customer when they are starting their business; unfortunately, very few of the same people take the time to understand the cost to their business when taking on customers who are not a good fit.</p> <p>It is important to identify traits or circumstances of potential customers who won&rsquo;t be profitable, although&nbsp; it is more important to start with examining your business first. By defining certain things about you business you will understand what business isn't profitable.</p> <p>Define such things as:</p> <ul> <li>What your business does well.</li> <li>What delivers the bulk of your profit.&nbsp;</li> </ul> <p>Focusing on the profitable parts of your business, and ejecting the low-profit, or no-profit, parts of your business is one of the simplest, yet smartest activities a business can do.</p> <p>Another key area is identifying what level of service you&rsquo;re prepared to deliver. Finding customers whose expectations fit the service you deliver is crucial. The repercussions of not meeting your customers expectations are costly. If your business does this, you&rsquo;ll generally find they cost you more than you make. This can happen because you may find that you&rsquo;re constantly going outside your own processes to keep them happy. Or the customer will become unhappy, and leave after a short period, making the expensive process of acquiring that customer a financial loss. This can also have a negative effect on the reputation of your business.</p> <p>With some thought and planning, these principles of taking on customers who are a good fit for your business can improve your profitability, but they can make your life easier while you&rsquo;re at work.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> LaunchPad version 4.5 Release Notes http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/45-release-notes <h1>LaunchPad version 4.5 Release Notes</h1> <p>This is a minor release with a substantial amount of fixes, new features and usability improvements.</p> <p><strong>File Management</strong></p> <p>The File Manager has been updated to allow easier organisation of different types of files.<br /> There are now three sections;</p> <ul> <li>Image Manager &ndash; All images, groups and galleries are now managed in this separate section.</li> <li>Video Manager &ndash; This is a new feature that will allow you to manage all videos, groups and galleries.</li> <li>File Manager &ndash; The name File Manager has been attributed to this section which will manage all general files that cannot be used in either the Image Manager or Video Manager.</li> </ul> <p><strong>Video Manager<br /><br /> </strong>Using the Video Manager, you will now be able to upload videos to your website in almost any format and it will convert your video into the format that is required and allow you to use this video anywhere on your site, or in a gallery of videos.<br /> One very important thing to note about this new feature is that all of the videos that are converted and displayed on your site will be accessible on almost any device! This means iPhones, iPod Touch, iPad, Android phones, all browsers (Internet Explorer, Mozilla Firefox, Google Chrome, Safari, etc&hellip;) will be able to play your videos with ease.</p> <p><strong>Video Sitemaps<br /><br /> </strong>Videos sitemaps are included with this release to allow search engines like Google to index the videos that are on your website.</p> <p><strong>Blogs<br /><br /> </strong>With the release of our blogging features last year, we received some feedback from our clients with suggestions and requests. As part of the version 4.5 release we have included a number of advancements to the blogging features.</p> <ul> <li>The information column can now be hidden for a blog to allow the content to be displayed using the full width of the site.</li> <li>Automatic notification of comments made to your blog posts are now fully functional and now allows you to automatically approve comments or leave them to be moderated before being displayed with blog post.</li> <li>You will notice when viewing your blog now that there is a button that says &ldquo;Subscribe to RSS Feed&rdquo; with a small orange icon. This means that now visitors to your blog can subscribe to an RSS feed using their favourite RSS reader.</li> <li>You can now save drafts of your blog posts without having them display live on your blog.</li> </ul> <p><strong>Insert/Edit Image<br /><br /> </strong>When inserting or editing an image using to a page, blog post, product or category you can again see a preview of all images that are available. Some of you will remember that this feature had to be disabled for some time due to a stability issue. Since making the major infrastructure upgrades that we have completed over the past 8 months we can now re-enable this feature with some very important performance improvements. The first time you load the insert/edit image window it may appear slow, but the next time will be much faster. (This is because all images currently in the library need a special thumbnail to be automatically generated for faster reference by LaunchPad &ndash; All new images that are uploaded will automatically create this thumbnail at the point of upload).</p> <p><strong>eCommerce Location Restrictions<br /><br /> </strong>This new feature allows you to specify a single country that you will be accepting orders from. If disable you will be able to accept orders from ANY country.</p> <p><strong>Robots.txt<br /><br /> </strong>The robots.txt file can be edited directly from your website&rsquo;s administration.</p> <p><strong>JAZReturns<br /><br /> </strong>Due to the announcement by JAZReturns that their product will no longer be available, the integration settings within LaunchPad have subsequently been removed.</p> <p><strong>NAB Transact<br /><br /> </strong>The NAB Transact payment gateway has now been integrated with LaunchPad to allow real-time payments to be accepted through the service provided by NAB.</p> <h3>If you have any questions about the releases and how it affects your website please leave a comment below or contact us <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">here.</a></h3> Little Known Ways To Break Insanity http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/little-known-ways-to-break-insanity <h1><img title="insanityblog" src="http://www.sitezero.com.au/images/insanityblog.jpg" alt="insanityblog" width="200" height="300" /></h1> <h1>Break the cycle in doing the same thing and expecting a different result.</h1> It is said that the definition of insanity is doing the same thing and expecting different results. As humans, based on this thought, would find ourselves insane on a daily basis. We do the same thing day in, day out and wonder why our life hasn't gotten any better. This is the case for our websites as well.<br /><br />Everytime I ask a client if they do any form of advertising nine times out of ten they respond that they are in the yellow pages. They re-sign every year because everyone else is doing it so they need to do it to. The client then goes on to say that they spend all this money but there are no real results to justify the money the spend. This has the symptoms of insanity. <br /><br />Another scenario that you might find yourself identifying with is when I ask my clients if they have made any changes on their website. They say that they haven't, but then wonder why their site isn't performing as well as they want. Now whether that be a lack of education as to why they don't realise that you need to do regular updates on your site. Or they have fallen under the category of insane.<br /><br />Enough of the doom and gloom. Let's break this cycle of insanity.<br /><br />Those that are going insane with Yellow Pages. SiteZero is proven to have built and maintained successful Google Adwords campaigns. Google Adwords enables you to advertise on Google. We have done the math and it is more beneficial for your businesses bottom line to run an Adwords campaign than subscribe to Yellow Pages for another 12 months. It has a greater return on your investment plus you are now trying something different to get a different result which breaks the cycle of insanity in your business.<br /><br />As for those who are insane over regular updates to the website. SiteZero have two cures to your insanity.<br /><br /><ol> <li>Training</li> <li>Content Upgrade Package</li> </ol>Ideally, we want you to be able to do the updates yourself. It saves you money a brings a sense of ownership to <strong>your</strong> site. <br /><br />This comes by providing you with training. No additional cost is added for training, proving it is the most cost effective way to break your insanity. Training is done at SiteZero, which takes you away from the distractions in your office so you can focus on making your business susccesfful.<br /><br />Alternitively, SiteZero has a Content Upgrade Package. If the circumstances are extenuating, we can organise to do the updates on your site for you, at a cost. You supply us with all the content and we put it on your site. This wont save you money. However, it will save you time and you will have fresh content on your site regularly, thus breaking your insanity.<br /><br />SiteZero is committed to breaking the cycle of insanity because it affects your bottom line. We want you business to be successful. therfore, we will do all that we are able to ensure your businesses success. <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">Partner with us in this fight for the sanity of your business.<br /></a> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> My Haircut Taught Me How to Have a Successful Website. http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/my-haircut-taught-me-how-to-have-a-successful-website <img title="haircut" src="http://www.sitezero.com.au/images/haircut.png" alt="haircut" width="350" height="232" /><br /><br />A good hairdresser can be hard to find. You want one that gives you the haircut that you asked for ultimately, but one that you feel comfortable with as well.<br /><br />Many of my friends have told me their horror visits to the hairdresser. A friend of mine wanted a simple shave all over and ended up with severe razor burn on the back of his neck. Our developer Sean told the hairdresser what style he wanted and specifically said, "I don't want a mullet". But even though the hairdresser heard Sean say this, he ended up looking like an AFL player from the 80's.<br /><br />For some people (me especially) a haircut defines them as a person. It expresses their character. To maintain that hair style it may require a visit to the hairdressers every 6-8 weeks or, for those who have hair that grows like grass, it's every 4 weeks. <br /><br />On top of this you have washing your hair and styling it with product. This maintanence can be a daily task. Even those of you who are challenged in this area you still need to take care of that scalp.<br /><br />If you don't take care of your locks you will end up with damaged hair that looks terrible and you won't be doing your image any favours. This is the same when you neglect your website.<br /><br />Poorly maintained websites end up looking out of date and your rankings on Google will drop. Especially with the new Panda update Google have launched. This just means that rankings are going depend on how regular you are making changes and updating your site.<br /><br />Not that it wasn't important before, but regularly updating your website is vital in building and mainting a successful business website.<br /><br />Take care of your website like you take care of your hair (or scalp) with daily maintenance to keep it healthy.<br /><br /><a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">Contact SiteZero today for tips to keep your website healthy.</a> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Search Engine News - June http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/search-engine-news-june <h3>Here is some of the latest news travelling around the Search Engine universe.</h3> <table style="width: 600px;" border="0"> <tbody> <tr> <td> <p><strong>Panda Update<br /></strong><br />Google launched earlier this year an update to it's <br />search algorithm, its big math thing to determine <br />search rankings. That update is called Panda. <br />Now the name is cute and cuddly but it can have <br />a serious affect to your website rankings.</p> <p>This update specifically targets content farms, <br />which are pages crammed with keywords that <br />are most likely irrelevant in order to get <br />higher rankings.<br /><br />In order to adjust to this update, ensure you are:<br /><br /></p> <ul> <li>Updating your website regularly with <br />relevant content.</li> <li>Optimising for one relevant keyword <br />per page.</li> <li>Updating your website regularly with <br />relevant content.</li> </ul> <p>This isn't a typo, rather emphasis on that you really <br />need to update your website with relevant content regularly.</p> </td> <td> <p><strong>Google +1</strong></p> <p>Google have released to beta testing <br />in the USA a new feature we will all <br />likely see soon in our Google Search <br />Results pages.<br />&nbsp;<br />This is called the +1 Button, and appears <br />to be Google adding a layer of social <br />interactivity to their search engine, and <br />also to directly compete with the Facebook <br />Like button. <br /><br />This will be an important means for people <br />to search, and rankings in Google will <br />undoubtedly be heavily influenced by this <br />development. So stay tuned, and get ready <br />to encourage your clients to +1 your <br />website in Google.</p> </td> </tr> <tr> <td> <p><strong>Google Shopping</strong></p> <p>Google is now taking on EBay. Google Shopping <br />is now available in Australia. You can buy things <br />from laptops to lawnmowers, coats and scarves <br />to bar stools.<br /><br />You can select your price range, category, brand <br />and even the store you want to buy it from. <br /><br />So instead of making the trip to Harvey Norman <br />jump online to Google Shopping.</p> </td> <td> <p><strong>Bing Searching with Facebook</strong></p> <p>Bing have joined together web searching <br />and Facebook. Your search results will be <br />based around the opinions of your friends. <br />Not too good if you don't like someone you <br />have liked. Bing will have a generic like <br />button for each website that comes up in a <br />search that this update will be based around. <br /><br />Social media is becoming such a powerful <br />tool that every business should be apart of.</p> </td> </tr> </tbody> </table> &nbsp; <p><strong>How would you like Google to come to your business?</strong></p> <p>Now you have the oppourtunity. Google has officially launched a service that has been running since last year, Google Business Photos.&nbsp; This gives businesses a great opportunity to expand their Google Places page.Google sends a local sponsored photographer to come to your place of business and take a series of photos that covers the 360 degrees of your businesses interior. These photos will display on your businesses place page using Street View <br />technology. <br /><br />You will still be able to add you own photos to your page as normal, however, Google have said that having these photos will enhance your business listing, so I can only guess their photos will have some weight with search rankings.</p> <p>Because Google are taking the photos they own them, however if you want some removed you contact Google and they will remove them for you.</p> <p>Currently Google are looking for businesses in:</p> <ul> <li>Brisbane</li> <li>Canberra</li> <li>Melbourne</li> <li>Perth</li> <li>Sydney</li> <li>Darwin</li> </ul> However Google have said that if you aren't listed contact them as they are always open for suggestions on their services.Google stated, "The types of businesses we're currently interested in include restaurants, hotels, retail shops, gyms, salons, repair shops and a variety of other storefront businesses. We're currently not photographing legal, medical, or big brand chain establishments". <br /><br /><a href="http://maps.google.com/help/maps/businessphotos/">So if you want to take advantage of this free service from Google you can apply here, or find out more information here.</a><br /><br /><hr /> <p><a href="https://plus.google.com/u/0/113286817121351893389?rel=author">Stephen Hamilton</a> is a Search Engine Marketing Consultant at SiteZero.</p> Effective Ways To Market Your Website Offline http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/effective-ways-to-market-your-website-offline <h1><img title="offlinemarketing" src="http://www.sitezero.com.au/images/offlinemarketing.jpg" alt="offlinemarketing" width="300" height="225" /><br /><br />Market your website without using your website.</h1> Building a website is the easy part. Getting people to visit your website is where a set of skills comes into play. Most business have some sort of Search Engine Optimisation (SEO) techniques in place but what about the other part. SEO isn't everything, actually it's only a fraction. SEO is a part of online marketing. We can't forget oabout offline marketing. Here you will find 10 common and simple ways that you can effectively market your website offline. <br /><br />Over the next two posts I will explore 10 effective ways to market your website offline. Here are the first 5.&nbsp;<ol>&nbsp; <li>Business Cards. <br />If you don't have business cards you need some. If you do have business cards and you don't have a website, you need a website so you can put your url on your business card. This is by far the most important place to have your website address. As it is the most effective way to market your website offline.</li> &nbsp; <li>Store Signage. <br />You know&hellip;the big thing out the front of your building that lets people know where your shop is. Your store signage is you own personal billboard. A perfect way to market your website offline.</li> &nbsp; <li>Car Signage. <br /> Car signage enables you to market your website to the driving population. If you park your car, complete with website signage, near an entrance to a shopping centre you will have hundreds of people pass your car in a couple of hours. Not to mention the chance of the guy sitting behind you in traffic going on to your site after looking at your URL for 45 minutes.</li> &nbsp; <li>Email Signatures. <br />Email signatures are really easy to set up. An email signature is a kind regards at the bottom of your email. Putting your website address here is a great free way to market your website offline. It could read something like. <br />Kind Regards <br /><br />Joshua Browne <br />Please look at our website for all our latest deals. www.example.com.au</li> &nbsp; <li>Client Correspondance. <br />Make sure that your website is on any piece of correspondance you give your customers or potential customers. You want your customers to know where to go for more information.</li> </ol> <p>Offline marketing can be a fun way to advertise your business website. Stay tuned for the next 5 effective ways to market your website offline.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Domain Hacking http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/domain-hacking <h1><img title="istock_000000340287small" src="http://www.sitezero.com.au/images/istock_000000340287small.jpg" alt="istock_000000340287small" width="369" height="254" /><br /><br />Secure Your Domain</h1> <p>About a week ago Distribute IT, an Australian provider of domain names and web hosting, was the victim of a malicous hacking episode.<br /><br />This meant there are thousands of small businesses whose websites don't work.<br /><br />SiteZero wants to help those who are affected, and also to help prevent this from happening to anyone else.<br /><br />If you are a SiteZero client, this is a perfect time to transfer your domain across to SiteZero if we currently don't host your domain name. <br /><br />If you are a Distribute IT client, and are seeking a way to get up and running quickly, perhaps we can help. We'd love to hear from you. We can help affected business get up and running again, using secure hosting, and an excellent Content Management System.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> What Your Teeth Can Teach You About Your Website. http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/what-your-teeth-can-teach-you-about-your-website <p><img title="teeth" src="http://www.sitezero.com.au/images/teeth.png" alt="teeth" width="300" height="200" /><br /><br /></p> <h1>Is your website sparkly clean.</h1> <p>It's general human practise to brush your teeth on a daily basis. Some oral hygienist say twice and some say brush every time after eating. Whatever your prefered teeth brushing ritual. Using toothpaste and a toothbrush is essential to oral hygiene. Without it your mouth is open to gum disease, gingivitis, plaque and decay. It also can effect your entire body.<br /><br />When you were a child, your parents probrably were there to always remided you to brush your teeth. So by the time you were a teen and a young adult you were educated that brushing your teeth is important for overal health and well being. Thw sound of my mum's voice saying "Joshua, have you brushed you teeth", still faintly echo in the back of my mind.<br /><br />Another acceptable human practise is to go to the dentist for a check up and a professional cleaning. This works because the dentist will correct any mistakes you may be making in your oral hygiene and continue to educate you on good oral hygiene practises.<br /><br />Your website is like your teeth. It is an inportant part of your business where, for some, it provides the drive of you business in sales, similar to the affect food has on the body. Your teeth process the food that drives your body, whilst your website may process the sales that drive your business.<br /><br />If your website has not been taken care of daily, based on the search engines algorithms, serious health risks endanger your business.<br /><br />You need to practice website hygiene, some of which are:</p> <ul> <li>Up to date content.</li> <li>One relevant keyword per page.</li> <li>Regular updates of content, e.g. blog posts,products.</li> </ul> <p><br />If done correctly your website will have health and well being and provide you with a constant stream of income to your business. <br /><br />If you go to your dentist for you teeth, where do you go for your website?<br /><br />SiteZero has the support and knowledge needed to bring your website into health and well being. With a good clean and education on website hygiene, SiteZero will make your website worth smiling about.<br /><br /></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> More Effective Ways To Market Your Website Offline http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/more-effective-ways-to-market-your-website-offline <h1>5 More Ways to <strong>Effectively</strong> Market Your Website Offline.</h1> <p><img title="newspaper" src="http://www.sitezero.com.au/images/newspaper.png" alt="newspaper" width="300" height="200" /><br /><br />Continuing off from the 'Effective Ways to Market Your Website Offline' post a couple of weeks ago i decided i had better fulfil my promise and give you the remaining 5 effective ways to market your website offline.</p> <p>6. Packaging.</p> <p>My Dad just bought a new set of computer speakers and underneath the box where the copyright information is, their website address is there also. There are a number of printers who can do this type of printing, altenitively get stickers made up and put them on the box. Just make sure they are straight. <br /><br />7. Invoices.</p> <p>Having your website on your invoices is a great way to provide convenience for your clients. If they are looking at their invoice and have questions where do they go? Because your URL is there, they can easily go to your website fill out a contact or query form and have their issue resolved. It is also beneficial to only have the website on the invoice thus limiting the amount of phone calls you receive.</p> <p>8. Newsletters.</p> <p>If you mail out weekly, monthly or quarterly newsletters it's a great opportunity to market your website or, to let your customers know if you have just finnished a redevelopment or updated something on you website. "Be sure to check out all the benefits of becoming a member online at www.example.com", sounds really appealing. If you also tie in a "subscribe to our e-news" button you will limit the amount of printed newsletters you have to do. So you can spend more money at your printer on event invitations</p> <p>9. Event Invitations.</p> <p>Every year most businesses have a Christmas party, so why not this year invite your customers as well. Obviously drop the bar tab, but make it a relaxed business function to develop a stronger relationship with your customers. This is where you can market your website. Instead of RSVP by mail or phone number, those attending need to go to your website and use a form register for the event.</p> <p>10. Ads.</p> <p>Even though Yellow Pages isn't the most effective way to generate customers, if you do have an ad be sure to put your website in there somewhere. Though you are using a dying form of advertising, be sure to let the people looking at your ad know that you are slowly catching up with the times.</p> <p>You need all the pieces of a jigsaw puzzle to make the picture. Just as you need to use all the techniques to generate a website that is generating your business money.</p> <h3>Do you want to effectively market your website offline? <br /><a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">Contact SiteZero today.</a></h3> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> My Favourite Shirt http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/my-favourite-shirt <h1>Like many people, I have a favourite shirt.</h1> I wear it more often than any other of my shirts, I like the colours, it fits well and I look awesome in it (if I don't say so myself). I am wearing it as I am writing this post.<br /><br />Although, this particular shirt hasn't always been my favourite shirt. I have had numerous favourite shirts in fact. As time has changed, I have grown in size and my taste in clothes has changed. Therefore, my favourite shirt has changed.<br /><br />The point is, I wouldn't know that this shirt would be my favourite shirt unless I tried it on and, obviously, bought it.<br /><br />Social media can be a daunting subject for some people. Just because of its importance to business in this technology based aged doesn't mean it is simple.<br /><br />However, just as I had to try on my shirt and buy it for it to be my favourite, social media may be the same.<br /><br />Social media may be your favourite form of marketing or even your favourite business tool. But how would you know that it is your favourite unless you tried it on.<br /><br />Social media could be the worst thing you put your hands on, but the point is that unless you try you will never know.<br /><br />I wasn't sure if I liked my favourite shirt as it hung on the hanger in the shop. It wasn't until I tried it on that I started to fall in love with this shirt.<br /><br />Are you willing to risk missing out on all that social media can offer your business because you're not sure about it? <br />Or would you rather try it on and see what happens? <br /><br />To see a photo of my favourite shirt, leave a comment below. The more comments the higher the chance of me showing the photo. <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> 3 Things You Need to Optimise to Increase Traffic to Your Website http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/3-things-you-need-to-optimise-to-increase-traffic-to-your-website <h1>We all want to rank high with the search engines, but how do we make a websites rank high in the search engines.</h1> <p><img title="google" src="http://www.sitezero.com.au/images/google.png" alt="google" width="86" height="86" /></p> <p>If you are looking for a life partner you are after someone with desirable characteristics. Google is looking for desirable characteristics in your website. So over the next few posts you will be informed on what characteristics your site needs to have in different areas.</p> <p>Firstly, the most important, content. Content is what your visitors see and what the search engines mainly rank you on. In other words it's important.</p> <p>Three things make up your website content:<br />1.&nbsp;&nbsp; &nbsp;Text or Copy<br />2.&nbsp;&nbsp; &nbsp;Images<br />3.&nbsp;&nbsp; &nbsp;Videos</p> <p>There are so many aspects in getting your website found by the search engines. Getting your content right is the best place to start.</p> <p>1. Copy</p> <p>Copy is all the text and wording that makes up each one of your pages on your site. It is important that each page has its own individual purpose. <br />For example, if you have a page describing your 2 hour spray tan kit, it wouldn&rsquo;t be ideal to have information about your 8 hour spray tan kit on that page. <br />The reason for separating these two products is you can now optimise for two keywords instead of one. For instance, the keyword on your 8 hours spray tan kit page will most likely be "8 hour spray tan kit" or "eight hour spray tan". Whilst the keyword for you 2 hour spray tan kit page will be &ldquo;2 hour spray tan kit&rsquo; or "two hour spray tan kit". <br /><br />If you don&rsquo;t separate these two products you aren't&nbsp; giving your site the ability to rank as well as possible. This can influence your traffic to your site, we all know what that means.</p> <p>2. Images</p> <p>Images are an essential part to any successful website. <br /><br />Images enable your visitors to have a visual connection with your business. Without images your visitors have no point of recognition to your business. Because images are so important care needs to be taken in how they are displayed and optimised.<br />Your images do need to be of good quality. They don't have to be done by a proffesional photographer but if you invest in a good digital camera and you will get a images that are perfect for your website. <br /><br />There are alternative ways to get good quality images for instance iStock, but remember that iStock is a store so any one of your competitors could have the same image. It is safer and more beneficial to take your own photos.<br />Giving your images relevant names is essential to Google when they index your site. Because of this naming your images gives your site the ability to attract more visitors.</p> <p>If you don&rsquo;t have a video somewhere on your site, you need to get one. The search engines love websites with videos, because videos are so beneficial for their customers. The customer of a search engine is anyone who performs a search. These are the people you need to be optimising your site for.</p> <p>3. Videos</p> <p>Videos are so beneficial because they are so interactive. If you ask almost any high school student if they would rather read Hamlet or watch the movie, chances are they would rather watch the movie, I know I would. Videos are far more convenient than copy all you do is click play and the watch for a couple of minutes, instead of spending 10 minutes reading a page of copy.</p> <p>Are videos even more important than copy? No, copy is still as much of an important part of your website as video. But there are instance where you should use the advantages of video of copy. <br /><br />For instance, product manufacturing is a great way to let your visitors take a closer look at your business. This would take hundreds of words, if not thousands, to describe using copy. Not to mention utterly boring. Similarly with videos as with images it is important to give them a relevant name and create them with decent quality, doesn&rsquo;t have to be professional but you still want to be able to see what&rsquo;s going on.</p> <p>Content really is king, but there are other aspects of your site that are worth paying attention to so that your site has the best opportunity to generate more traffic.</p> <p>Keep an eye out for our next post so you can rank high for the search engines.</p> <p><em>At SiteZero we value feedback. Please any comments you have and we will use that feedback to better the service we provide you.</em><br /><br /></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> P is For Planning http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/p-is-for-planning <h1><img title="pisforplanning" src="http://www.sitezero.com.au/images/pisforplanning.png" alt="pisforplanning" width="300" height="300" /></h1> <h1>Without planning you will make mistakes.</h1> <p>On the divider, that prevents my desk from falling down the stairs, there is a white block letter 'P'. Glued to another wall is the word 'DEVELOP'. It was my job to put those letters up. I was rushing to get the job done so I squeezed on the glue, however, just as I was about to stick it to the wall I realised that I had put the glue on the wrong side of the 'P'. The side that I glued would have made the word 'DEVELOP' look more like 'DEVELOb'.<br /><br />Since then I have had the 'P' near my desk to remind me that if you don't plan for something you are going to fudge it up.<br /><br />At SiteZero, we understand the importance of your website so in order not to fudge it up. We plan. <br />It is important to plan not just so you limit the mistakes but it also gives you direction and focus both short term, and long term.<br /><br />You won&rsquo;t get much value out of a 6 month website plan which is why SiteZero provides you with a 12 to 18 month plan of your website. Now when that finishes, the general rule is that your website should be due for a refresh. In which a new plan is constructed anyway.<br /><br />Are you worried about making mistakes?<br />Not sure where your website's focus is?<br />Contact SiteZero today to plan your website's success.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> A Guide To E-mail Marketing http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/a-guide-to-e-mail-marketing <h1>If your business doesn't have a e-mail marketing strategy you could be losing business.</h1> <br />In this technological age humanity wants things done faster and more conveniently. Business owners need to both understand and accept this as fact, because you want things faster as well. <br /><br />An effective e-mail marketing strategy can be used in conjuction with any database through the <a href="http://www.sitezero.com.au/Page/web-design-cms-software-design-development-cms-systems">LaunchPad</a> Content Management System. Whether it be MYOB, Outlook etc. you can easily download your database and send those contacts your e-mail marketing campaigns.<br /><br />E-mail marketing campaigns make up your e-mail marketing strategy. Those campaigns are centred around one subject, product or service and can encorporate multiple e-mails. One of our clients is doing a Guide To Buying a Caravan as a campaign, this is made up of ten e-mails.<br /><br />When you send a campaign is dependant on your business activity. If your have a Christmas sale coming up you may send out a campaign 6-8 weeks before Christmas. Similarly if you are about to launch a new product a campaign about that particular product can increase awareness and generate 'buzz' about that product.<br /><br />Newsletters are another form of e-mail marketing and the general rule is either a monthly newsletter or a quarterly newsletter is best suited. Yes consitency is key, however, if your are blogging on a weekly basis, having a newsletter being sent to your customers as well may generate a feeling of bombarbment and worse case harassment.<br /><br />SiteZero has created their own Website Managment System called LaunchPad. One of the many abilities of LaunchPad is the management and broadcasting of e-mail campaigns. With the click of a button you can upload your entire database ready to send your campaign. The page editor is similar to that of Microsoft Word and Excel so creating your campaign is almost second nature. Start the broadcast wizard and away you go, you can even schedule when you want e-mails to be sent.<br /><br />For any more information please comment below or <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">contact SiteZero today!</a><br /><br /> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> A Lesson in Service From the Dark Knight http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/a-lesson-in-service-from-the-dark-knight <h1><img title="batman_logo" src="http://www.sitezero.com.au/images/batman_logo.png" alt="batman_logo" width="123" height="76" /></h1> <h1>To Lead is to Serve, to Serve is to Listen</h1> <p>As I look across to the desk next to me I see a Batman money box and I can't help but think of the quote out of Batman Begins:</p> <p>"People need dramatic examples to shake them out of apathy and I can't do that as Bruce Wayne, as a man I'm flesh and blood. I can be ignored, I can be destroyed, but as a symbol, as a symbol I can be incorruptible, I can be everlasting." Bruce Wayne, Batman Begins 2005</p> <p>Batman made his existence bigger than himself; he served the people of Gotham City. &nbsp;To carry over this principle, we all need to serve our clients and let them be a driving and focusing factor within our businesses.</p> <p>Often at SiteZero we have people telling us how they want their website to look and function, which they are entitled to do (they are paying us after all). We just offer the suggestion that because your visitors use your website the most, your site should be built based on their needs.</p> <p>Batman moulded himself to the needs of Gotham City. As businesses we need to mould our website to the needs of our visitors.</p> <p>Charlene Li &amp; Josh Bernoff, the authors of <em>Groundswell </em>made a statement that solidifies this characteristic of listening to our client&rsquo;s needs rather to our own.</p> <p>&ldquo;We&rsquo;re all learning here; the best listeners will end up the smartest&rdquo;.</p> <p>The traditional marketing technique of telling the customers what they want is gone; this technological age demands that we listen to our clients and then deliver.</p> <p>Apathy reflects a lack of passion; the public have don&rsquo;t have the passion for our respective industries. We need to shake them out of that apathy (not literally) so that they can understand that we have the right solution for them. We do this by listening to their needs. Once we have listened, we have earned the privilege to share a story on how our solutions can help them.</p> <p>We are all experts in our fields. They expect leadership from us because of our expertise. &nbsp;To lead is to serve, to serve is to listen. To be an effective leader it all comes down to how well we all listen.</p> <p>SiteZero would love the opportunity to listen to your website needs.</p> <p>Please comment below to give us that opportunity.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Reward Your Customers With Google Places Coupons http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/reward-your-customers-with-google-places-coupons <h1>Second to a website, a Google Places listing is the most essential online tool for a small business to have.</h1> <p><img title="google" src="http://www.sitezero.com.au/images/google.png" alt="google" width="100" height="100" /></p> <p>In a previous post SiteZero discussed how to <a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/-beginners-guide-to-google-places">set up a Google Places listing</a>. However, to deliver you more value, we are going to share with you about the coupon and deals feature within Google Places.<br /><br />Coupons and deals are a fantastic way to address new clients and depending how you set it up an even greater way to attract returning customers.<br /><br />Coupons are longer lasting than deals, as deals have a 30 day validity that is set by Google. Coupons have been used to offer a discount to the customers next purchase, or a buy one, get another one free scheme.<br /><br />On the other hand deals have been used to offer more drastic deals as they only run for 30 days. For instance, free shipping for the next 30 days.<br /><br />You setup your deal or coupon through Google Places and for your customer to reddem it, they either print out the relevant offer or, have the offer displayed on their mobile phone and bring it in to your store to claim it. Either way, any e-commerce through your website isn't affected.<br /><br />If you haven't yet setup your Google Places listing check out our post on<a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/great-results-with-google-places"> how to set one up.</a><br /><br />If you have setup a Google Places listing try setting up a coupon or a deal.<br /><br />Please feel free to comment below for any questions you may have about the Google Places listing or coupons and deals.<br /><br /></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Qualify Your Clients http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/how-to-qualify-your-clients <h2>Qualifying your clients saves you both time and money.</h2> <p>Qualifying customers is great. There should always be a set of guide lines in the process for weeding out what is <strong>not a good fit for your business.</strong> More often than not, as business owners and sales people, there is a reasonable, if not articulate idea of what a good customer looks like.</p> <p>The business is stable, there is an upward spiral of growth, and the owner/contact has a high understanding and appreciation of the value that is provided to them. If your prospects are not reaching your expectations of what a good customer is, then maybe some questions need to be asked.</p> <p>What standards do you keep? Based on the products and services that you provide <strong>what sort of customers are you attracting?</strong></p> <p>First things first, if you haven't already, as a team document what determines your standards within your organisation. How are your products and services controlled to ensure consistency? If you were your own client what would your expectations be, and do you meet those expectations?</p> <p>I can only speak from experience that once you have defined what you are good and bad at, <strong>it is invariably easier to attract customers that are a good fit.</strong> It is also easier to reduce the number of customers that are not.</p> <p>Many who know me, know that for a very long time my mantra was "the answer is always yes". I still believe in that, only now if there is a bad fit the answer is, "Yes, I will assist in finding you another solution". Time and time again it is proven to me that if we conduct ourselves with honesty and integrity even when the answer is no, <strong>there is always a greater result.</strong></p> <h3><strong>Please leave you comments below. We would love to here you views and opinions on this subject.</strong></h3> <h3><strong><br /></strong></h3> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> What Support Means to SiteZero http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/what-support-means-to-sitezero <h2>SiteZero Support centres on giving clients the &ldquo;warm fuzzies&rdquo;.</h2> <p>A term that&rsquo;s used in our office to describe that feeling a client gets when their expectations are met.</p> <p>One of the main benefits of offering support is that it bridges the client relations gap.</p> <p>As Support Manager, I endeavour to offer excellent support that is communication, efficiency and Integrity, keeping ones word! If you say you will call the client back, call them back. Holding oneself accountable for issues from the start to the end as well as confirming with the client that the result met their expectation.</p> <p>We aim to give our clients assurance that their issue is as much a priority to us as it is to them.</p> <p>Every company makes mistakes but what I believe is the difference between the good and the bad companies are those that support well.</p> <p>Support is all about providing solutions. A simple question as &ldquo;is there anything else I can help you with?&rdquo;, or even fixing issues before client has the time to call about them, will set businesses apart because they have gone to the extra lengths to solve problems.</p> <p>My support goal is to meet client expectations, as well be the first point of call when one is in need of a solution.</p> Our Favourite Websites http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/our-favourite-websites <p>Having multiple people in our office means we have differing opinions on what a good website should both look like, and what it should be able to do. So to share those differing opinions with you, here are some of our staff&rsquo;s favourite websites.</p> <h2>Michelle our Accounts Genius</h2> <p>I don&rsquo;t have a favourite, I&rsquo;m not often surfing the net. &nbsp;I&rsquo;ll say baldicommercial.com.au!</p> <h2>Rachel our Expert Support Manager</h2> <p>My Favourite website is: <a href="http://www.facebook.com/">http://www.facebook.com/</a></p> <p>The reason for this is&nbsp;its user friendly and I get to know what&rsquo;s happening in the lives of my family and friends overseas in a matter of seconds.</p> <p>You are probably thinking well you could do that with Google +1 and twitter and so forth. That is true however Facebook has marketed its website so well that most people I want to connect with are already on Facebook. Whilst the others, although they have the same features, have not hit the target market that I belong too as much as Facebook has.</p> <p>It would be na&iuml;ve of me to ignore all the things I don&rsquo;t like about Facebook. It is constantly making changes. Then again, although at first these changes are uncomfortable, in time, I become accustomed to the change and see why it would have been a positive change.</p> <p>It is also my favourite website because it has found a way of incorporating everything in the one system for example, phonebook, IM, emails, not forgetting the ability for one to upload their pictures and speak their mind.</p> <h2>Scott our Professional Designer</h2> <p>So far just one of my favourite websites out there is:</p> <p><a href="http://www.floridaflourish.com/">http://www.floridaflourish.com/</a></p> <p>The design of the website can basically speak for itself. This site has a great use of design hierarchy. Although what seems as this site may be rather busy&hellip; it makes up for it by the overall design&rsquo;s ability to direct a visitor around the website. It is a fun, quirky website which uses all elements of design in a very successful way. It&rsquo;s hard to come across a website these days which takes into appreciation the 5 elements, (Colour, Hierarchy, Balance, Tone and Contrast).</p> <p>The designer really found a way to just show off their skills, this to me is something to look at in an inspirational sense. Plus, I&rsquo;m a sucker when it comes to vector illustration.</p> <h2>Stephen our SEO &amp; PPC Guru</h2> <p>I have two I&rsquo;d like to submit:</p> <ol> <li><a href="http://www.google.com/analytics">www.google.com/analytics</a> - Lots of fantastic business intelligence is available here for commercial websites. If you want to know how many people use your site, how they use your site, and how much they use your site, Google Analytics can help.</li> <li><a href="http://sethgodin.typepad.com/">http://sethgodin.typepad.com/</a> - Seth Godin is one of the most respected writers on marketing today. Ever practical, occasionally controversial, always thought-provoking, Seth blog has daily snippets of rich insight that can help how we conduct business.</li> </ol> <h2>Josh our Marketing Whizz</h2> <p>Picking a favourite website is like choosing a favourite song or movie; you have no idea where to start. Do you pick rock or a power ballad? Do you pick a comedy or drama? Do I pick a website with a fantastic design or one with great functionality?</p> <p>At the end of the day my favourite website is one that serves its purpose well.</p> <p>One of my favourite pages is <a href="http://www.nikebiz.com/company_overview/">Nike's company overview page</a>. It serves its purpose well; to tell Nike&rsquo;s story.</p> <p><strong><em>We would love to hear your opinion. Please leave a comment of your favourite website. </em></strong></p> <p>&nbsp;</p> Why First Impressions Are So Important http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/first-impressions <h2>First impressions reflect your professionalism.</h2> <p>Last week I spent four days at my son&rsquo;s school mentoring a group of grade 11 boys. The basic premise of the week is to expose the boys to running their own business, in a fun environment. The business faculty divides the entire cohort into 20 groups of about 10 boys each.</p> <p>So I had to mentor 10 sixteen year old boys. I don&rsquo;t know what I was thinking.</p> <p>Their task for the week was to run a computer simulation for four days, inputting 10 quarters of financial data, develop a TV commercial, present an oral report to shareholders based on the results of their simulation, develop a new product to take to market and on the final day produce a trade display to showcase that newly designed product.</p> <p>Each segment attracted points and the 20 teams were pitted against each other to see who would win. You could imagine the fierce competition between the boys; it was grand final day meets Wall Street.</p> <p>They elected a CEO from the group, broke the group up into the various segments based on their tasks and with the guidance of their mentors began their four day journey.</p> <p>It struck me, as I moved about the school for four days, that these sixteen year old boys were going to great lengths in order to create a good first impression.</p> <p>In almost every aspect of their presentation, they were trying to impress.</p> <p>Firstly, almost without exception, each boy turned up on Monday in business attire, some in a full suite; not the normal thing you would expect from a sixteen year old boy.</p> <p>As we moved through the four days you could see that the majority of boys had really taken to the task. Teams were diligently inputting their financial data into the simulation programme, creatively preparing their TV commercial, writing their oral report to shareholders and preparing their trade show presentations, for their newly created product.</p> <p>But it was one group&rsquo;s trade show presentation that really struck me.</p> <p>These boys really worked well together, it was a great mix of natural leadership, hard work and creativity that culminated in them coming second overall.</p> <p>Their trade show was a classic case of pure professionalism.</p> <p>The clincher for me was this particular group of boys managing their trade show with great professionalism. They were handing out well designed brochures with a working QR code that linked to an online version of their brochure. To add to their professionalism, the boys had no hesitation in given that QR codes are a relatively new technology, explaining to judges and guests alike how this new technology worked and what it was all about.</p> <p>First impressions are so important because they portray your professionalism. Whether you&rsquo;re at a <a href="http://www.keybusinessnetwork.com.au/">networking event</a> or giving a seminar, you only have a short amount of time to convey how professional you are. Give your professionalism the best foundation possible. Ensure you give a fantastic first impression.</p> <p><em><a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">SiteZero</a> always values feedback. Please, leave a comment below.</em></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Things To Do Before You Get a Website http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/things-to-do-before-you-get-a-website <h2>Our goal at SiteZero is about getting your business to a point of success through the use of a website.</h2> <p>That&rsquo;s the journey we want to guide you along. &nbsp;But where do you start? What do you do before you even sign up for a website? &nbsp;In order to answer these questions I have asked the various departments within SiteZero, ideally what a client (you) should have ready before we begin the process.</p> <p>Jonathan, who heads up <strong>sales</strong>, is very easy to please. The only thing he would like a client to have is a willingness to do some work to achieve a good result.</p> <p>Stephen who looks after <strong>Pay-Per-Click and SEO</strong> (Search Engine Optimisation) is a bit more demanding but that&rsquo;s because SEO is an art form that needs to be considered and researched vigorously. &nbsp;&ldquo;There are few things I like more than meeting with a client who has a clear understanding and vision of how their business interacts with their customers online&rdquo;, Stephen answered. &nbsp;&ldquo;This means they understand what the goals are, and also what some of the key steps are to reach those goals. I often talk with clients about <em>macro</em> and <em>micro</em> conversions. A well-prepared client may not be familiar with these specific terms, but they are well acquainted with the concept&rdquo;, Stephen continued.</p> <p>&ldquo;A <em>macro conversion</em> means the main goal &ndash; a sale, appointment, quote opportunity etc. &nbsp;It is whatever the primary purposes of the website are for their business. Conversely, a <em>micro conversion</em> is a smaller goal that enables the customer to progress towards the primary goal &ndash; something like downloading an eBook, subscribing to a newsletter, or commenting on a blog. &nbsp;These are early forms of information-gathering and engagement that, when handled appropriately, often result in the customer progressing to fulfilment of the primary goals&rdquo;, he explained. &ldquo;A clear understanding of their own customers and market, combined with an understanding of this process means working with our clients is usually much more successful for everyone&rdquo;.</p> <p>Our <strong>Account Manager,</strong> Richard, had the same underlying message as Stephen in that he would like a client that has clear defined goals of what they would like the website to achieve. &nbsp;Richard also stated that &ldquo;It does not need to be a grandiose goal necessarily, but rather a clear idea of what they would like the website to achieve. &nbsp;Of course, it&rsquo;s obviously best if the website goal is in alignment with the larger business goals so that the website is assisting in achieving the overall business goals&rdquo;.</p> <p>Our <strong>Chief of Support,</strong> Rachel, is looking for the more technical aspect of your website.&nbsp; You may need to consult an IT expert to obtain this information. &nbsp;&ldquo;If a client would like SiteZero to host their email they would need to know what mail service they would like, Small Business or Business mail. &nbsp;Then I would need to know all the required mailboxes. &nbsp;If a client doesn&rsquo;t want SiteZero to host their email I would need the IP addresses of their preferred email provider.</p> <p>&ldquo;I would need to know the client&rsquo;s domain details such as the relevant name servers. I would also need to know if they would like to have SiteZero manage their domain for them. If yes, I would need the registry key to initiate the domain transfer&rdquo;.</p> <p>In order to prepare yourself before a scheduled design meeting with Scott, our <strong>Design Guru</strong>, it might be best to get a better picture of what you are wanting by drafting up your own website on paper. &nbsp;Not only does it help Scott know exactly what kind of template to create for you, but it can also help you out by supplying a view on how a website functions. &nbsp;However if you feel you&rsquo;re not a very creative person to draft up a website, simply draw up a Site Map in something like Microsoft Visio. &nbsp;Jonathan can help direct you in this process. This can assist Scott astronomically through setting up a core plan within your website.</p> <p>Michelle the wonderful <strong>Accounts Secretary</strong> would like the client to submit a signed Payway form (you would get this from Jonathan in the sales process) and to keep a copy for their own records so that they are aware of when their payments are going to start.&nbsp; Bank account or credit card details must be current and have sufficient funds each month for the direct debit to occur.&nbsp; There must be a functioning email address for clients to receive their invoices &amp; correspondence.&nbsp; If the client wants to register a domain name when they sign up then they must be able to provide an ABN, registered company name &amp; address and contact details (person, phone, email).</p> <p>As for me, I look after <strong>training</strong> so I would like a client to be able to commit to one training session a fortnight at our office (alternative means are available for long distance clients) to learn the best way to use your website. &nbsp;I also look after <strong>CommunicationPac&rsquo;s</strong>. &nbsp;This service is for those clients that want to have up-to-date blog posts and also an email newsletter. &nbsp;Ideally a client would have a clear understanding of why they want a blog and the purpose of that blog. Secondary to this is an understanding of the sort of client they would like to attract to their website.</p> <p>This information will be of great benefit to you regardless of your choice of website provider. &nbsp;</p> <p><em>Please feel free to leave any comments below or alternatively <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">contact SiteZero</a> for any further web design questions.</em></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to use Google Analytics to identify oportunities on your website. http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/how-to-use-google-analytics-to-identify-oportunities-on-your-website <h2>If you're in charge of a website, Google Analytics is a wonderful tool that can help you. It gives you details on how visitors to your website interact with your website.</h2> <p>However, many webmasters struggle to work out how to translate this valuable information into actionable tasks. If you are a novice when it comes to Google Analytics, you're not alone. If you're in this category, this article is for you! Read on for pointers on starting to <strong>get some benefit from Google Analytics.</strong></p> <h2>Business Intelligence the Easy Way!</h2> <p>You probably receive an email every week with a report from Google Analytics. Sure the graphs look pretty, and hopefully the numbers look good. But what are you actually supposed to do with this information?</p> <p>Firstly, I'd recommend actually getting into the habit of logging into your Google Analytics account. This way you can <strong>interact with the data</strong>, something you can't do from a PDF report.</p> <p>Next, you need to identify what particular areas you want to monitor and track. If you're new to Google Analytics, you might want to consider these simple metrics:</p> <ol> <li>Where do your visitors come from?</li> <li>Where on your site are they arriving?</li> <li>What keywords are people using to find your website?</li> </ol> <p>Let's look at how you can track these, and also why you want to.</p> <h2>1. Where do your visitors come from?</h2> <p>To view this data in your own Google Analytics account, log in (<a href="http://www.google.com/analytics">www.google.com/analytics</a>) and select Traffic Sources &gt; Sources &gt; All Traffic (refer to image below).</p> <table border="0"> <tbody> <tr> <td><img title="googleanalyticsnavmenu" src="http://www.sitezero.com.au/images/googleanalyticsnavmenu.JPG" alt="googleanalyticsnavmenu" width="220" height="391" /></td> <td>&nbsp;</td> </tr> </tbody> </table> <p>This will give you a detailed view on where your visitors find you. See the screenshot below - yours should be similar.</p> <p><img title="googleanalyticstrafficsources" src="http://www.sitezero.com.au/images/googleanalyticstrafficsources.JPG" alt="googleanalyticstrafficsources" width="635" height="446" /></p> <p>(If your screenshot looks slightly different, you may want to try the new version - there will be a link at the top the page giving you this choice)</p> <p>This screenshot shows that the top source of visitor traffic in this instance, comes from Google. Furthermore, it shows that specifically this is organic traffic, which means it wasn't driven by paid ads. The second highest source is direct traffic, which is visitors typing in the website address directly into their browser. Some of the other sources show where traffic is coming from 3rd party websites that contain a link back to the website we're tracking.</p> <h3>How is this useful?</h3> <p>There are a few ways in which this data is useful. Firstly, as a business owner, you don't want to put all your eggs in one basket. For example, the image above shows a really large percentage of visitors are coming from Google Search. While this is great, relying on any source too heavily can backfire if it ever dries up. While I don't expect Google search to dry up anytime soon, Google does change their algorithims on a frequent basis, and you may find your search rankings drop unexpectedly.</p> <p>The screenshot above demonstrates the need to diversify the sources of incoming traffic. The best way to do this is getting more links from other sources. Although you'll find not many links will compete with the volume Google search provides, collectively many links can reduce the reliance on Google. Ironically, gaining extra links often aids your search rankings, but that is another post for another time.</p> <p>This also give you an idea of how well various paid directory links are working for you. In the screenshot above, one of the sources is from a website for a well known telephone directory. Often, these listings are paid for, so tracking the number of visitors from this listing can aid in making an informed decision when it comes time to renew the listing.</p> <h2>2. Where on your site are they arriving?</h2> <p>Knowing what pages people are arriving at is really useful information. If you assume that everyone lands on your home page first, you'd be mistaken.</p> <p>To find out what pages vistiors are landing on, go to Content &gt; Site Content &gt; Landing Pages (refer to the image below).</p> <table border="0"> <tbody> <tr> <td><img title="landingpagesnavmenu" src="http://www.sitezero.com.au/images/landingpagesnavmenu.JPG" alt="landingpagesnavmenu" width="207" height="264" /></td> <td>You might be surprised what pages on your site visitors are seeing first. Sure, you're home page might look fantastic, but more than likely a significant portion of your traffic arrives at other pages. What first impression are you giving these visitors?</td> </tr> </tbody> </table> <p>To demonstrate, here is a screenshot of our top ten landing pages according to Google Analytics.</p> <p><img title="sitezerolandingpages" src="http://www.sitezero.com.au/images/sitezerolandingpages.JPG" alt="sitezerolandingpages" width="637" height="337" />&nbsp;</p> <p>Sure, the bulk of the visitors arrive via the home page, but in total 25% of our traffic arrives from other pages. Often, the figure is much higher.</p> <p>So ask yourself, what pages are people landing on that need improvement? What pages are people landing on that I don't want them arriving at first? Using the intelligence from this section of Google Analytics allows you to implement necessary changes to improve the experience of visitors and to improve the results you get from your website.</p> <h2>3. What keywords are people using to find your website?</h2> <br /> <table border="0"> <tbody> <tr> <td><img title="organickeywords" src="http://www.sitezero.com.au/images/organickeywords.JPG" alt="organickeywords" width="200" height="316" /></td> <td> <p>Identifying and using keywords that are relevant to your business is good practice. When done properly, this helps you to focus your web content in a way that makes it easier for both visitors and the search engines to use your website.</p> <p>There are a few different methods to do keyword research, but one often overlooked method is using Google Analytics to see what keywords are already being used by visitors to find your site in the search engines.</p> <p>You can get this information from your Google Analytics by going to Traffic Sources &gt; Sources &gt; Search &gt; Organic (see the image to the left).</p> </td> </tr> </tbody> </table> <p>A few questions to ask yourself about the results you get are:</p> <ul> <li>Are the keywords relevant to my business and the goods or services I provide?</li> <li>Do I have a page on my website for each relevant keyword that specifically discusses the subject?</li> <li>Are there any good keywords that I'm not getting traffic from?</li> </ul> <p>Depending on how you answer these questions depends on what tasks you need to take up. Obviously, the goal is to ensure you are focusing on keywords that are relevant to your business. Over time, you can actually measure the effectiveness of various keywords, to determine which keywords tend to be more profitable.</p> <p>Google Analytics is a powerful tool. Although it is fairly easy to use, it can be intimidating to the novice user. This is just scratching the surface of what business intelligence you can glean from Google Analytics. But it is a start, and something you can action. Keep an eye out for future articles outling some other usefuls things you can do with Google Analytics.</p> <p><em>Please feel free to leave any comments below, or contact <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">SiteZero</a> for more information today.</em></p> <hr /> <p><a href="https://plus.google.com/u/0/113286817121351893389?rel=author">Stephen Hamilton</a> is a Search Engine Marketing Consultant at SiteZero.</p> Why it is important to have a good looking website. http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/web-design-aesthetics- <h3><img style="display: block; margin-left: auto; margin-right: auto;" title="webdesign_blog_graphic" src="http://www.sitezero.com.au/images/webdesign_blog_graphic.jpg" alt="webdesign_blog_graphic" width="600" height="200" /><br />When it comes down to the visual principles of a website design, you have to make sure that your website&rsquo;s aesthetics reflects the way you want your business to be showcased.</h3> <p>Having a website that reflects a negative image of your business can remove any chances of your website's future success. If your website looks remotely un-appealing to the user, it's highly unlikely that the user will remain optimistic and not judge the rest of the content your website has to offer. In other words, they will probably move onwards to other websites; most likely your competitor. <br /><br /><em>Take this comparison as an example.</em><br /><br />Imagine that your website is a rental property due for inspection. The tenants have made sure that their entire property is free from mess, clutter and looks overall rather neat. They do this in order to give the notion that they are reliable and decent tenants that can handle the responsibility of looking after a property. The inspector judges and makes an evaluation whether they make the cut. <br /><br />This goes the same for website design.<br /><br />The owner of the website (tenant) must make sure that their website looks professional, clean and, overall, is functional for the delivery of its content. The user (inspector) makes an evaluation on your site from the very instance they click on the link to get there. This can take a matter of seconds before the user decides to stay and browse your website or to check out other sites (your competition). <br /><br />The ways to avoid this conundrum is to simply make your website reliable, professional and easy on the eyes. Remember that your website is an online portal for your users to experience an insight to your business. This experience is what it all comes down to. If an Inspector has a negative experience evaluating a rental property by witnessing messy lounge rooms, cluttered dishes in the sink and perhaps native wildlife eating leftovers from the bin; it's a no brainer on what the inspector will do next.<br /><br />You simply have to give your users a pleasant experience as they view your website. If you provide your users entertainment through relevant content, supply comfort with an overall attractive aesthetic and offer an ease of use functionality, you will see your online business become a grand future success. Catering for your users through these methods is the only way to guarantee this, after all your users are doing you the favour by initially clicking your link; it's only polite to give back.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Engendering Customer Loyalty http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/engendering-customer-loyalty <h2>Businesses survive through repeat customers.</h2> <p>So what strategies can you employ to ensure that you are bringing in repeat business? &nbsp;Reward those who do come back.</p> <p>Rewarding your customers is a proven way to ensure repeat business. &nbsp;From small business to international franchises, rewards systems are an efficient way to get a customer coming back time and time again.</p> <p>Here are three types of reward systems you can employ at your business to get customers coming back for more.</p> <h3>1. Repeat Purchase Strategies.</h3> <p>This is one of the most common. &nbsp;Customers are rewarded after a certain amount of purchases. Subway is a great example of this type of strategy. &nbsp;When I buy five subs I get the sixth sub free. Boost Juice Bars also have adopted a similar strategy as well as numerous coffee houses.</p> <p>A strategy like this is useful for businesses that have essential consumables, such as ink cartridges or packaging material.</p> <h3>2. Referral Strategies.</h3> <p>Referral strategies encourage your clients to share with their friends the experience they have with your company. &nbsp;SiteZero use this strategy. &nbsp;When an existing client refers a new client that signs up with us, the existing client receives a reward of 10% of the income we receive from the new client every month.</p> <p>This form of reward strategy is useful for those companies, like SiteZero, who have a subscription model built in to their products. Gyms are known to use the referral strategy.</p> <h3>3. Time Based Reward Strategies.</h3> <p>This strategy is suitable for businesses that don&rsquo;t necessarily fit into one of the previous strategies. &nbsp;The time based reward strategy rewards customers based on how long they have been associated with your business. &nbsp;You would set certain milestones, for instance 12, 24 and 32 months, then for each milestone reward accordingly. &nbsp;The first milestone could be that your next order is half price and the second milestone is that your next order is free, and then the third milestone is a dinner at a really nice restaurant (not Sizzler) or a weekend away.</p> <p>Remember to reward based on your clients activities. &nbsp;If they spent $75 000 with you over twelve months, a $500 weekend on the coast is a worthy investment.</p> <p>Rewarding your clients ensures that they have a reason for coming back to you. &nbsp;Often people will pay a higher price if they know that they will be rewarded for it.</p> <p>Please feel free to leave any other strategies that you have used to reward your customers in the comment section below.</p> <h3>For an easy to use website with Zero Up Front Cost, Zero Locked-In Contracts and Zero Risk, <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">contact SiteZero today.</a></h3> <p>&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> 8 Tips for Website Maintenance http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/8-tips-for-website-maintenance <h2><img title="8_ball1" src="http://www.sitezero.com.au/images/8_ball1.png" alt="8_ball1" width="288" height="216" /></h2> <h2><br />A guide to website growth.</h2> <p>People are often lost when it comes to sitting down and figuring out what to do for their website on a day-to-day basis. If you do get stuck we have provided 8 things that you can do day-to-day that will help the results of your website.</p> <p><span class="Apple-style-span" style="color: #111111; font-size: 14px; line-height: 17px;">1. Write Relevant Content. Regularly and Consistently.</span></p> <p>With all the updates Google are doing there is one main focus, relevant content. Therefore, to be found on Google you need to be producing relevant content regularly and consistently. This aids both Google and the visitors who read your website and to extract as much information as possible.</p> <p><span class="Apple-style-span" style="color: #111111; font-size: 14px; line-height: 17px;">2. Get Customer Feedback.</span></p> <p>Approach some customers and ask them for constructive feedback on your website. Ask specific questions:</p> <ul> <li>Was it easy to find our contact details?</li> <li>Could you easily subscribe to our newsletter?</li> <li>Was it appealing to look at?</li> </ul> <p>These questions should reflect the goals of your website. If you want people to subscribe to our newsletter, it needs to be ridiculously easy for your visitors to subscribe to your newsletter and not have to click a dozen buttons and fill out a handful of forms.</p> <h3><span class="Apple-style-span" style="color: #111111; font-size: 14px; line-height: 17px;">3. Blog</span></h3> <p>Blogging is a great tool to get regular, relevant content up on your website. It also encourages your visitors to offer feedback on your blog post. Especially if you have asked them for feedback and your blog answers some of their concerns.</p> <h3>4. Sourcing/Taking Appropriate Images.</h3> <p>It is far more beneficial to your website to use your own images. Imagine if you saw one of the photos that are on your website, on a competitor&rsquo;s website. You both bought it legally so you both have the right to display it on your website. Sourcing or taking your own images removes this situation entirely.</p> <h3>5. Navigation</h3> <p>If your navigation is difficult to follow your visitors won&rsquo;t end up where you want them to go. Your navigation, especially to your key pages, needs to be easy to follow and you should be able to get there in as few clicks as possible. Your contact us form should always be no more than two clicks away from any page.</p> <h3>6 Create a Page For Each New Product or Service</h3> <p>This is by far the most obvious thing you can do to your website on a day-to-day basis. Whenever you get a new stock item or start a new service there has to be a page for it on your website. Take advantage of its recency and put a button on the home page saying &ldquo;New Product&rdquo;. This will draw traffic to that product as well as generate interest about it.</p> <h3>7. Identify Where Your Target Market Is Online.</h3> <p>Your target market has to be realistic and also specific. Now find out where they are online.</p> <ul> <li>Are they on social media? If so, which one?</li> <li>What forums do the visit?</li> <li>What blog are they subscribed to?</li> </ul> <p>All these things help you generate relations with your target market and this also gives you an opportunity to present your business as an expert.</p> <h3>8. Know Your Analytics</h3> <p>What is the point of doing all this work if you can&rsquo;t measure if it worked or not. You need to get familiar with your websites analytics. You don&rsquo;t need to become some analytics nerd but understand the fundamental areas to which you, as a business owner, need to pay attention to.</p> <p>This could be things such as conversion rates, bounce rates, landing pages and exit pages.</p> <p><strong><em>We hope this post was of use to you. Do you have any thoughts or ideas , if so make a comment below and let us know what you think.</em></strong></p> <p><strong><em>Please offer us some feedback so that we can continue to improve and bring you relevant content regarding web design.</em></strong></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Why First Impressions Are So Important ? http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/why-first-impressions-are-so-important <h2>Professionalism is portrayed in your first impression.</h2> <p>A few weeks ago I spent four days at my son&rsquo;s school mentoring a group of grade 11 boys. The basic premise of the week is to expose the boys to running their own business, in a fun environment. The business faculty divides the entire cohort into 20 groups of about 10 boys each.</p> <p>So I had to mentor 10 sixteen year old boys. I don&rsquo;t know what I was thinking.</p> <p>Their task for the week was to run a computer simulation for four days, inputting 10 quarters of financial data, develop a TV commercial, present an oral report to shareholders based on the results of their simulation, develop a new product to take to market and on the final day produce a trade display to showcase that newly designed product.</p> <p>Each segment attracted points and the 20 teams were pitted against each other to see who would win. You could imagine the fierce competition between the boys; it was grand final day meets Wall Street.</p> <p>They elected a CEO from the group, broke the group up into the various segments based on their tasks and with the guidance of their mentors began their four day journey.</p> <p>It struck me, as I moved about the school for four days, that these sixteen year old boys were going to great lengths in order to create a good first impression.</p> <p>In almost every aspect of their presentation, they were trying to impress.</p> <p>Firstly, almost without exception, each boy turned up on Monday in business attire, some in a full suite; not the normal thing you would expect from a sixteen year old boy.</p> <p>As we moved through the four days you could see that the majority of boys had really taken to the task. Teams were diligently inputting their financial data into the simulation programme, creatively preparing their TV commercial, writing their oral report to shareholders and preparing their trade show presentations, for their newly created product.</p> <p>But it was one group&rsquo;s trade show presentation that really struck me.</p> <p>These boys really worked well together, it was a great mix of natural leadership, hard work and creativity that culminated in them coming second overall.</p> <p>Their trade show was a classic case of pure professionalism.</p> <p>The clincher for me was this particular group of boys managing their trade show with great professionalism. They were handing out well designed brochures with a working QR code that linked to an online version of their brochure. To add to their professionalism, the boys had no hesitation in given that QR codes are a relatively new technology, explaining to judges and guests alike how this new technology worked and what it was all about.</p> <p>First impressions are so important because they portray your professionalism. Whether you&rsquo;re at a networking event or giving a seminar, you only have a short amount of time to convey how professional you are. Give your professionalism the best foundation possible. Ensure you give a fantastic first impression.</p> <p><em>Please feel free to leave any comments or stories you have about first impressions below.</em></p> <p><em>Is you website hindering your first impression?</em><br /><a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23"><em>Contact SiteZero today!</em>&nbsp;</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Secrets Exposed - How to have a great business website. http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/secrets-exposed-how-to-have-a-great-business-website <h2>This week I went deep undercover to expose some secrets of the business website underworld.</h2> <h2><img title="businesswebsitesexposed" src="http://www.sitezero.com.au/images/businesswebsitesexposed.jpg" alt="businesswebsitesexposed" width="300" height="208" /></h2> <p>My mission, that I accepted, was to bring to you secrets of creating a business website that brings your business results.</p> <h3>Rachael Muzhari (Support)</h3> <p>Complete updates: Many a time you start editing your business website and perhaps you get caught up with something else, in that time a potential customer visits your website, clicks on the link and it doesn&rsquo;t take them anywhere,</p> <p>This often increments your bounce rates and we all want to avoid those. So by all means update your website &hellip; but make sure you complete the updates before making them live.</p> <h3>Scott Reimers (Design)</h3> <p>Communicate to your users through design.</p> <p>One way of assisting your user&rsquo;s on what to look at in your business website is through effective design. This design principle is called hierarchy. One prime example is buttons; they are generally bigger, bolder, and more colourful with a drop shadow. We us these graphical aids so that buttons are more apparent. It is designed in a way where the user would find it difficult not to look. If this button had bland colours, no drop-shadow and had a small size, generally users would skip right past it.&nbsp;</p> <h3>Richard Norris (Customer Service)</h3> <p>Have consistency of content going into your business website. Google craves fresh and relevant content. Consider all of the content that you put into your site with the following question in mind.</p> <p>Does this content add value to the experience of someone looking at this site?</p> <p>Then make sure that the answer to that question is yes&hellip; emphatically yes!</p> <h3>Stephen Hamilton (SEO &amp; PPC)</h3> <p>It is easy to become solely focused on the mechanics of your business website. Logging in, editing a page, uploading photos, changing prices of products are all important things, but they are what I call the mechanics. And if you only ever focus on the mechanics then long term success will be elusive. This is working in your business, are you still working on your business?</p> <h3>Josh Browne (Training &amp; Marketing)</h3> <p>Page purpose is paramount. Without page purpose your content of your business website will be irrelevant. If you are basing your About Us page around &lsquo;sales&rsquo; language, you have wasted a page. If your home page is filled with copy about your business you have wasted a page and your website results will suffer. Before you create a page for your business website, identify the sole purpose of that page. Then base your content around that purpose.</p> <p>Stephen&rsquo;s tip was so good that it forced me to further my expose&rsquo; of the business website underworld. Come back next week to read more of this report.</p> <p><em>If you have any comments please don&rsquo;t leave them at the bottom at fears this report will be exposed. The best way for communication would be to use <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">this form</a>, this way secrecy can be assured.</em></p> Junk Domain Scams http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/junk-domain-scams <h2>Don't fall for their trap.</h2> <p>Have you ever received an email stating that you are infringing on the trademark of some overseas company, but that the whole thing can go away if you purchase some obscure domain name? Well, this might just be how that came to pass.</p> <iframe src="http://www.youtube.com/embed/dFV-iTrfjzo" frameborder="0" width="560" height="315"></iframe> <p>&nbsp;</p> <p>Domain scams are a very real thing, that happen to businesses just like yours. One way to help prevent these scams from happening to you, is to appoint someone to manage your domains. SiteZero offers this service to our clients so that they can have peace of mind knowing their domains are safe.</p> <h3><a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">Contact SiteZero today to get domain name peace of mind.</a></h3> <hr /> <p><a href="https://plus.google.com/u/0/113286817121351893389?rel=author">Stephen Hamilton</a> is a Search Engine Marketing Consultant at SiteZero.</p> Is your website’s foundation stable? http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/keyword-research <h2>Keyword research is one of the key components of your website&rsquo;s foundation.</h2> <p>If keyword research is poorly done or not done at all, you will compromise the longevity of the success of your website.</p> <p>Keywords, also known as keyword phrases, are essentially what you type into the search engines to find what you are looking for. &nbsp;For instance, if I was looking for a plumber in the Brisbane area I would type into the search engine, &ldquo;plumber Brisbane&rdquo;. &nbsp;Alternatively, if I was looking for something a bit more specific to do with plumbing I can type &ldquo;how do I change a tap washer&rdquo; into the search engines. &nbsp;Both &ldquo;plumber Brisbane&rdquo; and &ldquo;how do I change a tap washer&rdquo; are examples of keywords.</p> <p>Keyword research is when you look at how various keywords that are relevant to your business, perform in the search engines. &nbsp;Google have a fantastic keyword tool (link to keyword tool) that enables you to view a range of data about your keywords. &nbsp;This includes;</p> <ul> <li><strong>global monthly searches.</strong></li> <li><strong>local monthly searches.</strong></li> <li><strong>competition.</strong></li> </ul> <p>These data points help determine which keywords your business should focus on.</p> <p>It is important that you only select keywords that are relevant to your business, and on which you can provide a sufficient amount of content (text, images and video). &nbsp;Based on the keyword research, you can now generate pages based around well performing keywords.</p> <p>To further aid your keyword research here are three tips to ensure you get an accurate analysis of keywords.</p> <p><strong>1. Log into your Google Account before doing research.</strong></p> <p>By logging in to your Google Account you get a more accurate reading of the data relating to the keywords you are researching. &nbsp;You can sign in from the Keyword Tool in the top right corner.</p> <p><strong>2. Check your Location Settings.</strong></p> <p>I have been caught out numerous times with this one. &nbsp;In the Advanced Options and Filters section just below where you type in the keywords you are researching: ensure it is set to the relevant country. &nbsp;For instance, if you are dealing in Australia, have it set to Australia.</p> <p><strong>3. Download all Keywords.</strong></p> <p>By downloading all the keywords, you can easily sort through which keywords are relevant to your business. &nbsp;You can download all the keywords that the keyword tool suggests by clicking the download button located at the very top of the table where all the keywords are listed. &nbsp;Select to download all keywords and then download as CSV Excel file. &nbsp;Then just copy and paste all the downloaded keywords into one Excel document.</p> <p>Keyword research is so important to ensure that your website performs in the long term so do your keyword research regularly, every six months is sufficient, and tweak your pages accordingly.</p> <h3><em>If you have got any tips that you wish to share about keyword research fill in the comment box below. Stay tuned to this blog to find out what to do after keyword research. <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">Contact SiteZero</a> in the mean time for any more information.</em>&nbsp;</h3> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> SiteZero Christmas Wish List http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/sitezero-christmas-wish-list-2011 <h2>All we want for Christmas</h2> <p>It&rsquo;s not too far away now until a big fat man in a red suit comes and stocks presents under our Christmas tree. So we thought we would share 6 things that are on SiteZero&rsquo;s Christmas wish list.</p> <p>Although some of the things on this list aren&rsquo;t exactly real, we still included them. After all it is a <strong>wish </strong>list.</p> <h3>1. R2-D2 Projector (Star Wars)</h3> <p><img title="r2-d2projector" src="http://www.sitezero.com.au/images/r2-d2projector.jpg" alt="r2-d2projector" width="300" height="225" />&nbsp;</p> <h3>2. Holodeck (Star Trek).</h3> <p><img title="holodeck" src="http://www.sitezero.com.au/images/holodeck.jpg" alt="holodeck" width="300" height="176" /></p> <h3>3.&nbsp;Holographic Projector (Avatar).</h3> <p><img title="avatarprojector" src="http://www.sitezero.com.au/images/avatarprojector.jpg" alt="avatarprojector" width="300" height="169" /></p> <h3>4.&nbsp;Snap on iPhone Zoom.</h3> <p><img title="iphonezoom" src="http://www.sitezero.com.au/images/iphonezoom.jpg" alt="iphonezoom" width="300" height="224" /></p> <h3>5. Interactive Computer Screens (Minority Report)</h3> <p><img title="minorityreportscreens" src="http://www.sitezero.com.au/images/minorityreportscreens.jpg" alt="minorityreportscreens" width="300" height="388" /></p> <h3>6. Lightsaber (Star Wars)</h3> <p><img title="lightsaber" src="http://www.sitezero.com.au/images/lightsaber.jpg" alt="lightsaber" width="300" height="256" /></p> <h3><em>Feel free to share some wonderful gadgets that would be on your <strong>wish </strong>list this year by commenting below.</em></h3> Website Secrets Part 2 http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/website-secrets-part-2 <h2><img title="businesswebsitesexposed" src="http://www.sitezero.com.au/images/businesswebsitesexposed.jpg" alt="businesswebsitesexposed" width="300" height="208" /></h2> <h2>At the end of last year I did an expos&eacute; on the secrets to a great website. &nbsp;</h2> <p>One bit of information that I got was just too large to include in <a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/secrets-exposed-how-to-have-a-great-business-website">my original report.</a> &nbsp;So without any more hesitation here is the final report on the secrets to having a successful business website.</p> <p>It is easy to become solely focused on the mechanics of your website. &nbsp;Logging in, editing a page, uploading photos, changing prices of products, these are all important things, but they are what I call the mechanics. And if you only ever focus on the mechanics then long term success will be elusive.</p> <p>Does this sound a bit like you? Then follow these simple tips:</p> <p>1. <strong>Step away from the computer</strong> &ndash; you don&rsquo;t really need a computer for this exercise, and for most people it will actually hinder you. &nbsp;Instead, grab a notepad or perhaps a whiteboard and some pens &ndash; whatever you find more useful for taking notes.</p> <p>2. Ideally, you&rsquo;ll spend some time doing this when you are <strong>relaxed, unhurried, and uninterrupted.</strong> &nbsp;If that means closing the door to your office and taking the phone off the hook, or spending 30 minutes by the pool on a Sunday afternoon, then seize the opportunity.</p> <p>3. Consider these questions, and <strong>actually take some time just thinking about them</strong> before trying to write down solutions:</p> <p style="padding-left: 30px;">a. Why do people do business with me and my company?</p> <p style="padding-left: 30px;">b. Why should people do business with me and my company?</p> <p style="padding-left: 30px;">c. What problems do I solve for my customer?</p> <p style="padding-left: 30px;">d. What questions does my customer have that they need answered before deciding to business with me?</p> <p style="padding-left: 30px;">e. How can I share useful information (like these tips!) with my customer?</p> <p style="padding-left: 30px;">f. How do I take this and use it to create genuinely useful and interesting material that will attract new clients, and help retain existing clients?</p> <p style="padding-left: 30px;">g. Where and when do I share this material with my clients and prospective clients? (Hint: your website is a great place to start!)</p> <p>4. Hopefully, you&rsquo;ve got some great ideas, and maybe you&rsquo;re even a little bit excited by the ideas you have. &nbsp;Now <strong>start writing down what they are</strong>, and what format they could take. &nbsp;By format, I mean deciding if they are going to be one of, or a combination of, the following:</p> <p style="padding-left: 30px;">a. A blog post</p> <p style="padding-left: 30px;">b. An image gallery</p> <p style="padding-left: 30px;">c. A simple video (the new iPhones are a great way to do simple videos)</p> <p style="padding-left: 30px;">d. An audio recording of an interview with an industry expert (that might be you!)</p> <p style="padding-left: 30px;">e. An ebook</p> <p style="padding-left: 30px;">f. &nbsp;A downloadable list of useful resources or tips</p> <p style="padding-left: 30px;">g. A regular email newsletter</p> <p style="padding-left: 30px;">h. And many more formats, such as direct mail, catalogues, product information sheets, web-forms to automate common inquiries, etc.</p> <p>5. Now that you have some specific details written down, start setting aside time to producing this material. &nbsp;<strong>Put some timelines in place</strong>, and most importantly, ask for help! &nbsp;It will make your life easier, and will help make the end product better.</p> <p>Do you want to know more <a href="http://www.sitezero.com.au/index.cfm?Do=View.Page&amp;PageID=172">website</a> secrets?</p> <p><a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">Contact SiteZero Today.</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Tips for Web Design - Planning Website Navigation http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/planning-website-navigation <h1><img title="istock_000013921412medium" src="http://www.sitezero.com.au/images/istock_000013921412medium.jpg" alt="istock_000013921412medium" width="300" height="274" /></h1> <h2>Making the path easy to follow.</h2> <p>Many people underestimate the importance of correctly planning website navigation. They go about aimlessly grouping and lining pages without much care and then send their website live.</p> <p>This method is wild, frivolous and you have a low chance of obtaining quality conversions.</p> <p>The method to obtain the best result is planning.</p> <p>Through planning you can create an easy to follow navigation system that both your visitors and Google can trek through to find exactly what they are after.</p> <p>Run your website navigation through the burner of these following processes and ensure your website navigation is easy to follow.</p> <p>1. List Your Pages&hellip;All of Them.</p> <p>Make a list of every single page that you want on your website. This presents you with a perfect opportunity to add/remove pages on your website. Add pages that you want that aren&rsquo;t on your website and remove pages from the list that you don&rsquo;t want on your website.</p> <p>Don&rsquo;t focus on how they will map out on your website yet, just focus on getting all the pages that you want in a list.</p> <p>All of these pages should have a corresponding keyword. If not, pour yourself a glass of a good red and settle in for a couple of hours of keyword research and assign keywords to all your pages.</p> <h3>2. Work Your Way Up.</h3> <p>Now that you have your list of pages, place these pages into very strict groups. If you have 20 pages it would be better to have 15 groups with 1 or 2 pages in each group than have 3 groups with 8-10 pages in each group.</p> <p>Then, group the groups. What you are doing is creating the framework of your website navigation from the bottom. For typical websites you will end up with two categories (probably products and services) that you can now include in your website navigation menu.</p> <p>Tip: Write all your pages down on post-it notes and use an empty table as your canvas. This way you can easily shift and move the pages around your navigation framework.</p> <h3>3. It&rsquo;s Not About You.</h3> <p>Your website is not about you, or your business.</p> <p>It&rsquo;s actually about your visitors and the search engines. You need to create an environment for both to frolic and flow with ease through your website, so that they can pick up, read and scan all the bits of information that they want in as little time as possible.</p> <p>Here&rsquo;s the irony. The easier you make your website navigation, helping visitors spend less time finding what they want, the longer those visitors will spend on your website!</p> <p>Research the type of people that are coming to your website. Test various linking methods. Have links in side columns, as buttons and images of products. Test all of these methods and see what is better suited to your main type of visitor.</p> <h3>4. Make Room to Grow</h3> <p>The search engines love websites that are updated regularly. So do people. How boring is it to be stuck in traffic behind the same car with the same annoying kid in the backseat pulling faces at you. Your visitors feel the same way about your website. But unlike the traffic jam your visitors can escape their boredom.</p> <p>Always be changing your website. Put new content, new images and new videos on your website. But have it coincide with the navigation framework you have just done.</p> <p>A website is not an event, it&rsquo;s a journey. Make it a long and prosperous one.</p> <h3><em>Do you want to ensure that your website navigation covers these four points?</em><br /><em>View the range of <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">SiteZero</a> <a href="http://www.sitezero.com.au/index.cfm?Do=View.Page&amp;PageID=195">web design solutions</a> today to get your website planned for success.</em></h3> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Images for Inspiration, Content Marketing, Being Social and Infographics http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/lru-2012-01-19-images-fair-use-content-social-adwords <h2>Link Round Up 19th January, 2012.</h2> <table border="0"> <tbody> <tr> <td> <p>Welcome to the first installment of a weekly "round up". We want to share five links every week that are interesting to people who do business via the web.</p> <p>To share your opinions, ask questions, or relate war stories, please leave a comment below! We'd love to hear them.</p> </td> <td><img title="sitezero-smiley-face" src="http://www.sitezero.com.au/images/sitezero-smiley-face.jpg" alt="sitezero-smiley-face" width="252" height="259" /></td> </tr> </tbody> </table> <h2><a href="http://abduzeedo.com/daily-inspiration-1028">Cool Images</a></h2> <p>Lets face it, some sweet graphics on your website can make a world of difference. It can reinforce your branding, attract people to dig deeper on your site, and even aid with navigation. The link above is some of the cool photographs and images that have inspired us in recent weeks.</p> <h2><a href="http://sethgodin.typepad.com/seths_blog/2012/01/simple-thoughts-about-fair-use.html">Fair Use vs Copyright - a practical guide</a></h2> <p>Seth Godin writes why Fair Use is an important legal principle, and gives some practical advice on how to leverage it. As mentioned above, graphics above are important; Seth gives some pointers on how and when (and when not to) to use other peoples images and photographs.</p> <h2><a href="http://blog.junta42.com/2012/01/coca-cola-content-marketing-20-20/">Is Content Marketing is for Real?</a></h2> <p>Well, it sure is for real when Coca Cola remake their entire marketing plan around content marketing. This is indicitive of a shift that has been happening for years - the importance of television is declining, and the web is where people are found now.</p> <h2><a href="http://www.bing.com/community/site_blogs/b/webmaster/archive/2011/12/22/the-future-of-search-amp-social.aspx">Ranking in Search Engines now means being Social</a></h2> <p>Still trying to figure out why this whole Social Media thing is important for your business? The folks at Bing (yes, the other big search engine) give some straight up advice on why and how it works, and what you can do to get involved.</p> <h2><a href="http://www.searchenginejournal.com/how-does-the-adwords-auction-work-infographic/36554/">The Importance of Quality Score in your AdWords campaign</a></h2> <p>If you are running a Google AdWords campaign, understanding what Quality Score is all about is essential. Get the low down on this complex metric through this easy to understand infographic.</p> <hr /> <p><a href="https://plus.google.com/u/0/113286817121351893389?rel=author">Stephen Hamilton</a> is a Search Engine Marketing Consultant at SiteZero.</p> Web Design Trends for 2012 http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/web-design-trends-for-2012 <p>As time moves on with new ways of communicating, visual messages within Web Design evolve ever so quickly along with it. One of the most important aspects of Web Design is keeping a website visually appealing with your visual messages still communicating successfully. Here are a few trends we may see in the years to come which may give you a leg up, essentially separating your website from the rest of the competition out there on the web.</p> <h2>Typography</h2> <p>Although typography has always been at the forefront of almost every great design (if used correctly), when it comes to Web Design the amount of creative freedom is of somewhat a blessing. Typography is defined as the art, craft or process of composing type. It is an innovative tool to really communicate a message effectively to your audience. Whether it comes down to combing two separate fonts, tweaking shapes of letters, stylising a header or even turning a piece of text into an art piece; the message you are trying to communicate will be received by many audiences successfully.</p> <h2>Vintage</h2> <p>It seems as though Vintage styles have always played a part in contemporary design, whether as forms of inspiration or perhaps the design elements themselves. However it can prove to become a classy and stylish method to really make your website pop! The use of vintage styles is not merely manipulated to bring audiences a flashback of nostalgia, but combining the old, with the new can produce some very effective visual designs.</p> <h2><img style="display: block; margin-left: auto; margin-right: auto;" title="backinthe80s" src="http://www.sitezero.com.au/images/backinthe80s.jpg" alt="backinthe80s" width="600" height="200" /></h2> <p>While some people may love, or want to forget the 80&rsquo;s, there is no ignoring the extreme potential from the colour pallet used in the decade. The vibrant use of electro infused colours blended with big, bold and quirky font was, and still is, an effective method up until this day. Here are some examples of this design trend.</p> <table border="0"> <tbody> <tr> <td><a href="http://www.behance.net/gallery/Estrella-Levante-Posters/53856" target="_blank"><img style="float: left;" title="80s_image1" src="http://www.sitezero.com.au/images/80s_image1.jpg" alt="80s_image1" width="300" height="200" /></a></td> <td><a href="http://vi.sualize.us/view/95014a2d9296e2f058eaf6b74914a059/%20" target="_blank"><img style="float: left;" title="80s_image2" src="http://www.sitezero.com.au/images/80s_image2.jpg" alt="80s_image2" width="300" height="200" /></a></td> </tr> </tbody> </table> <p>&nbsp;</p> <h2><img style="display: block; margin-left: auto; margin-right: auto;" title="warposters" src="http://www.sitezero.com.au/images/warposters.jpg" alt="warposters" width="600" height="200" /></h2> <p>From a typographical sense a lot of inspiration for bold messages comes from fonts and type methods used from old War Posters. These posters were mainly utilized for recruiting soldiers back in World War I &amp; II. They used fully saturated colours, vintage illustrations and bold, spaced text to make the message attentive and crystal clear. Today, we see much of the same techniques used through a marketing perspective on many forms of media. Fonts and colours back in this era have been re-created today to help communicate a message clearly and effectively. Here are some examples of the war design trend.</p> <table border="0"> <tbody> <tr> <td><a href="http://www.onslows.co.uk/Catalogues/PS020409/lot0035-0.jpg%20" target="_blank"><img title="warposter_1" src="http://www.sitezero.com.au/images/warposter_1.jpg" alt="warposter_1" width="300" height="200" /></a></td> <td><a href="http://thesocietypages.org/socimages/2009/10/02/re-visioning-american-military-history/" target="_blank"><img style="float: left;" title="warposter_2" src="http://www.sitezero.com.au/images/warposter_2.jpg" alt="warposter_2" width="300" height="200" /></a></td> </tr> </tbody> </table> <h2>Light Websites</h2> <p>If there is something in common with most of the world&rsquo;s leading websites (<a href="http://www.google.com">Google</a>, <a href="http://www.facebook.com/sitezero">Facebook</a>, <a href="http://www.youtube.com">YouTube</a>, <a href="http://www.linkedin.com/company/sitezero">LinkedIn</a>) other than a fighting battle with the <a href="http://en.wikipedia.org/wiki/PROTECT_IP_Act">PIPA and SOPA antipiracy bills</a>, is that they all use light colour schemes throughout their website templates. Small use of a dominant and strong colour with various mixes of faint colours can often give a website a sense of class and warmth. It gives the overall online presence a feel of purity and reliability. It&rsquo;s not an emotion we register knowingly; it&rsquo;s just one of the many automatic brain reactions to how we feel when we are exposed to certain colours. Dark websites, although visually appealing, are mostly used for more masculine and bold references and companies.</p> <h2>Whitespace</h2> <p>Another strong method used is Whitespace. Originally whitespace was a method only used in publications, more specifically magazine articles and business cards. However we can see many design methods, intended for publications, making the change into the online world as our web building languages are becoming more advanced. Whitespace is mainly used as a tool to direct the eyes to a certain focal point (e.g. a sales message). It is also a great way to simplify a website aesthetically. It can overall improve functionality and reduce clutter to the online presence.</p> <em>Of course, depending on the certain kind of designer, trends will differ depending on their utilised methods. However, this is simply a helpful guide for you to get your website up to scratch with the rest of the online world in 2012. Web Design, just like any other form of Design, is changing every single day. Best not to get yourself too behind.I would love to discuss any design questions or thoughts you may have. So please <strong>leave a comment below</strong> or <strong><a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">contact me</a></strong> via the SiteZero website.</em> <p>&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Increase Your Marketing Results – Identify Your Target Audience http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/increase-your-marketing-results <p><img title="increasemarketing" src="http://www.sitezero.com.au/images/increasemarketing.png" alt="increasemarketing" width="300" height="225" /></p> <h2>Businesses that have a clear understanding of their target market have much more success in their marketing adventures than those businesses that don&rsquo;t.</h2> <p><br />Without a known target market your business is wasting valuable resources.</p> <p>I remember a science experiment I did way back in grade 7. &nbsp;It was <a href="https://www.youtube.com/watch?v=Gjqodzvn4jg">balloon rocket racing</a>. &nbsp;We blew up balloons with air, taped a straw to the balloon and threaded a string, that was attached to the wall on the other side of the classroom, through the straw. &nbsp;Another team did the same on another piece of string, so on the count of three we let go of our balloons to see who would win.</p> <p>Most of the teams joined two or three baloons and some even joined together four balloons in the hope of victory. &nbsp;The more balloons the faster it will go. &nbsp;This logic of 12 year olds is carried out by many business owners in their forties and fifties. &nbsp;My team however, went for a simple method of just one balloon, and to our surprise we won.</p> <p>The principle behind a successful balloon rocket is the same principal of successful marketing: &nbsp;<strong>focused energy.</strong></p> <p>There was logic is having more than one balloon powering the rocket, but often logic and facts are different. &nbsp;This is one of those instances. &nbsp;The problem with having more than one balloon is that the air coming out is going in different directions; one balloon is going left, while the other is going to the right, thus conflicting with each other.</p> <p>Not marketing to an identified target market is like having a multi-balloon powered rocket. &nbsp;Your forces are conflicting with each other.</p> <p><strong>You need to take a more focused approach.</strong></p> <p>Marketing to an identified target market is like having a single-balloon powered rocket. &nbsp;Because of its focused energy it wins, every time. &nbsp;A focused marketing campaign will yield far better results than by just casting a net out and seeing what you catch.</p> <p>Here are three quick questions we were asked to help us start to identify our target market.</p> <h2>Where are they located?</h2> <p>Get as specific as possible. &nbsp;I have known some companies to target right down to a specific street. Not everyone has those capabilities, but see if you can break it down to a suburb or city area.</p> <h2>How long have they been in business?</h2> <p>Some businesses avoid start-ups whilst others specialise in new business ventures.</p> <h2>Can they use your product?</h2> <p>There are some businesses that SiteZero don't work with because the functionality of our software doesn&rsquo;t meet their requirements. What kinds of business don&rsquo;t suit your product functionality, or particular service?</p> <p>The answers to these questions can also be used to focus the energy of your website to ensure your a race winner. &nbsp;</p> <p>To find out how to improve your online marketing , talk to one of our experts, &nbsp;<a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">contact SiteZero today</a>.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Google Plus Strategy, Blogging Success and Violinists Interruption http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/google-plus-strategy-blogging-success-and-violinists-interruption <table border="0"> <tbody> <tr> <td><strong>Welcome to our weekly <br />Link Round Up.</strong> <br />This week we have links <br />about Google+, Blogging, <br />the new Google Analytics, <br />What Australia has been <br />searching last year and a <br />fun video about a violinist <br />getting interupted by a <br />mobile phone ringing.<br /><br />Please share your ideas <br />and links with us by <br /><strong>commenting below</strong>, we <br />would love to hear from you.&nbsp;</td> <td>&nbsp;<img title="chameleon" src="http://www.sitezero.com.au/images/chameleon.jpg" alt="chameleon" width="300" height="240" /></td> </tr> </tbody> </table> <p><strong><a href="http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy">The Most Imortant News - Why Every Marketer Now Needs a Google+ Strategy</a></strong><br />If there was any question to whether or not Google+ was a serious player in the social circles (pun intended) I think it has been laid to bed.</p> <p><strong><a href="http://www.sparringmind.com/blog-psychology/">7 Psychological Studies Reveal Secrets to Blogging Success</a></strong><br />Blogging is an essential part of website ownership. Any help you can get is a bonus.</p> <p><strong><a href="http://analytics.blogspot.com/2012/01/update-on-new-version-of-google.html">An Update on the New Version of Google Analytics</a></strong><br />As they saying goes,"you manage what you measure".<br /><strong><a href="http://analytics.blogspot.com/2012/01/update-on-new-version-of-google.html"><br /></a><a href="http://google-au.blogspot.com/2011/12/year-of-curiosities-australias-top.html">Australia&rsquo;s Top Searches 2011</a><br /></strong>An interesting insight to the search habbits of Australians</p> <strong><a href="http://www.webpronews.com/violinist-handles-cell-phone-interruption-in-the-best-way-possible-2012-01">Violist Handles Cell Phone Interruption in the Best Way Possible</a><br /></strong>We could learn how to handle a bad situation from this violinist.<br /><br /><hr /> <p><a href="https://plus.google.com/u/0/113286817121351893389?rel=author">Stephen Hamilton</a> is a Search Engine Marketing Consultant at SiteZero.</p> How to Create Customer Profiles http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/how-to-create-customer-profiles <h2><img title="istock_000001353797small" src="http://www.sitezero.com.au/images/istock_000001353797small.jpg" alt="istock_000001353797small" width="310" height="207" /></h2> <h2>An effective tool for marketing.</h2> <p>In a post last week we looked at <a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/increase-your-marketing-results">identifying your target market</a>, this week we are going to go a step further and conduct a profile based on your target market.</p> <p>Imagine this profile being something like a Facebook profile. You could see a brief bio with their likes, interests and hobbies. These interests are what we use to have effective marketing.</p> <h3>5 Key Questions to Build a Customer Profile</h3> <ul> <li>What age bracket are they in?</li> <li>What gender are they?</li> <li>How much disposable income do they have?</li> <li>What lifestyle/interests do they have?</li> <li>Where are they located?</li> </ul> <p>Answers to these five questions can give a great amount of insight to your customers.</p> <p><strong>Bonus Tip: Build a profile for your ideal customer and then market to them. Over time, the majority of your customer base will be your ideal customer.</strong></p> <h3>What Age Bracket Are They In?</h3> <p>A lot of people overlook this in building their profiles. This information is vital in creating effective marketing tools and strategies.</p> <p>How you market to Gen Y, is completely different to how you would market to Baby Boomers.</p> <h3>What Gender Are They?</h3> <p>Most people will remember the saying, &ldquo;Men are from Mars, Women are from Venus&rdquo;. That&rsquo;s because we are so different. So why would you market to men the exact same way of marketing to women?</p> <p>Since men and women are so different you need to adapt different marketing styles based on your ideal customer.</p> <p><strong>Bonus Tip: Don&rsquo;t fall into stereotypes. Hardware stores have been very successful marketing to women. They use idea that if your partner shops here, he won&rsquo;t have any excuses not to finish that half completed project.</strong></p> <h3>How much disposable income do they have?</h3> <p>It would be bad marketing to pitch a high ticket item to a low-income target market, nothing will sell. Gauge how much disposable income your customers have and market items based of that levy.</p> <p>Include any hidden or maintenance costs into this equation.</p> <h3>What lifestyle/interests do they have?</h3> <p>I had a client who was in manufacturing and wanted a blog done. When I came to do a subject plan, I was stumped. Then I looked at what their ideal customer was and looked at their interest. Their ideal customer was 35-45 year old males that are in trades. Immediately ideas of beer and pie reviews came to mind as well as posts to build their own barbecues and hot fishing spots. That blog was a great success because I engaged the customer&rsquo;s interests.</p> <h3>Where are they located?</h3> <p>Before you say anything don&rsquo;t say anywhere. You need to get specific. As we discussed in the previous post the most specific you get the more your energy is focused. If you are in I.T. and your ideal client is a marketing firm, chances are they are located near the inner-city. If you are a bakery and your ideal clients are truck drivers I would guess that they would be found along the main truck routes in and out of industrial estates.</p> <p><em>I have found that answering these questions have given great insight into our customers interests. We then have been able to build our marketing efforts around their interests and the other fields in their profile resulting in effective marketing practices. Another effective marketing tool is the use of a <a href="http://www.sitezero.com.au/index.cfm?Do=View.Page&amp;PageID=193">business website</a></em><em>.</em></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Accepted Payment Options http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/accepted-payment-options <p style="text-align: left;" align="center"><img title="paymentoptions" src="http://www.sitezero.com.au/images/paymentoptions.jpg" alt="paymentoptions" width="269" height="187" /></p> <h2 style="text-align: left;" align="center">&ldquo;Cash Is King&rdquo; is the undeniable truth of business. Without it, you&rsquo;re business won&rsquo;t function.</h2> <p>With that in mind, let&rsquo;s have a look at some of the most accepted payment options available to you as a business owner.</p> <h3>Credit Card</h3> <p>The fantastic plastic &hellip;.this form of payment has become prolific in the last 25 years.</p> <p>Easy credit made available by banks has made the humble &ldquo;bankcard&rdquo; a must have in today&rsquo;s consumer society. So as a business, if you don&rsquo;t accept credit cards you are immediately behind the eight ball.&nbsp; The thing to watch out for, as a merchant, is those pesky merchant fees that you pay to the bank on every transaction. I know from personal experience that the banks are very eager to negotiate this rate, so instead of just saying &ldquo;oh well its only 2.75% &ldquo;shop around, see what other banks will offer, then go back to your bank and put the hard word on them. If they value your business, they will come to the party depending on how much volume you put through (1.2% to 1.8% should be very achievable for Visa and MasterCard, Amex and Diners will be higher).</p> <h3>7, 14, 30 Day Accounts</h3> <p>Ok, so now you&rsquo;re the bank. This form of payment option should only be used in Business to Business (B2B) situations; even then you need to use caution. If you are going to offer &ldquo;terms&rdquo; to some of your business clients, check them out thoroughly. Ask them to fill in a credit application form which would include trade references from other people that give them credit. Then, actually ring those people yourself and ask the question, do they pay on time.</p> <p>Most important of all, stick to your&nbsp; terms , if it&rsquo;s 30 days and they have not paid , call them and politely ask them when you can expect payment. The rule here that I have learned over 25 years of being in business is simple, &ldquo;the squeaky wheel gets the oil&rdquo;.&nbsp; You provided the goods or services and have given them 30 days to pay; it&rsquo;s only fair that they pay up.</p> <p>Tip.&nbsp; If you ring on day 31 or 32 for a few months, they will very quickly understand that you mean what you say and very soon you will find that your payment arrives at 30 days without you having to ring.</p> <h3>Online payment gateways&nbsp;</h3> <p>&ldquo;Oh how the world has changed&rdquo;, as I write these words I sound. The world is changing, fast, and yes I do sound like my Father.<br /> <br /> A few short years ago hardly anyone was actually transacting business online. &nbsp;So what is an online payment gateway?</p> <p>Well, essentially it&rsquo;s someone who wants to buy something from your website with their credit card and they plonk in their credit card details and the gateway (usually a bank or something like PayPal) goes off and processes the transaction. That gateway then puts the money into your nominated bank account at the end of that working day (usually).</p> <p>So essentially it&rsquo;s a credit card transaction that is processed before the purchaser can buy from your website.</p> <p>Tip. Look closely at the fees that the financial institution wants to charge you both in terms of the actual % they take and any additional fee they may try to charge.</p> <h3>And lastly and by no means least there is cash.</h3> <p>And as I said at the start, it&rsquo;s King.</p> <p>Actual bank notes and coins can be a bit inconvenient at times. But depending on the type of business that you in, it may be absolutely necessary to accept cash. If so, look closely at your security measures when handling cash, especially large amounts.</p> <p>Remember the old adage &ldquo;a sale is not a sale till the money&rsquo;s in the bank&rdquo;</p> <h3><em>These steps are what I have learnt over my 25 years in business. If you have any further suggestions or methods please leave a comment below or <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">contact me</a>, I would love to hear from you.</em></h3> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Craft a Call to Action that Converts! http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/how-to-craft-a-call-to-action-that-converts <h1><img title="downloadnow" src="http://www.sitezero.com.au/images/downloadnow.jpg" alt="downloadnow" width="265" height="190" /></h1> <h2>Learn the secret to increase your websites conversion rate.</h2> <p>Call to Action is the marketing term for telling your customers what to do. You would have probably seen one on this website already.</p> <p>Business owners and the general public use calls to action for everything gaining new clients or asking their mum for some money. However, they don&rsquo;t take the time to actually think about what that call to action states and how to make it more effective.</p> <h3>Why do we need a call to action?</h3> <p>You don&rsquo;t get if you don&rsquo;t ask.</p> <p>How can you receive something if you don&rsquo;t ask for it? Everything you have received you have asked for. Whether you ask directly through speech, or indirectly by your actions and how you live your life.</p> <p>The visitors to your website will never subscribe to your newsletter let alone buy anything if you don&rsquo;t ask them to.</p> <h3>How do I craft one that converts?</h3> <p>This is where some set skills come in and a bit of creativity.</p> <p>There are 5 areas that, I believe, make up a strong call to action. If you master these 5 areas your conversion rate will go through the roof.</p> <p><strong>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Use doing words.</strong></p> <p>&ldquo;Click Here&rdquo;, &ldquo;Contact Us&rdquo;, &ldquo;Subscribe&rdquo;. All of these are doing words synonymous with website marketing and <strong>a must for a call to action</strong>. You customers will feel at ease once they know what they have to do.</p> <p><strong>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Add an incentive.</strong></p> <p>People don&rsquo;t care about your business; they want to know what&rsquo;s in it for them. Add an incentive to your doing word and this will <strong>improve your conversions</strong>. &nbsp;As an example, &ldquo;Subscribe today and receive 30% your next order&rdquo; will convert much better than just &ldquo;Subscribe Today&rdquo;.</p> <p>Bonus Tip: get specific with your incentives. Instead of &ldquo;do this and receive great benefits&rdquo; get creative and say &ldquo;receive a 25% discount across our entire range&rdquo;.</p> <p><strong>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Use Buttons.</strong></p> <p><strong></strong>Coupled with a good graphic designer, a button is a great way to make your call to action <strong>stand out</strong> from the other content on your website. You have so much more freedom in colour choice, textures and gradients than if you just wrote a call to action in you web copy and made it bold.</p> <p><strong>4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Experiment with Colour<br /></strong><br />Your call to action won&rsquo;t be as effective if it fits in with the colour scheme of the rest of your website. Provide it with contrast so that it <strong>stands out.</strong> If you have a blue theme, make your call to action button orange or green. Consulting your graphic designer would be a wise thing to do here but there are <strong>free colour wheels available online</strong>&nbsp;(l<a href="http://kuler.adobe.com/#create/fromacolor">ike this one</a>) for you to consult what colours are complimentary to one another.</p> <p><strong>5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Let It Breathe<br /></strong><br />Calls to action get claustrophobic when to many things are around then. To make your call to action convert better, create a space for it that is in a central, easily visible spot on you website that doesn&rsquo;t have much around it. Having things around you call to action will lessen its effectiveness and lower your conversion rate.</p> <p>We have found that by implementing these 5 aspects increase the conversions of calls to actions dramatically. Feel free to experiment with these aspects, change the wording every three months and at the end of the year see which one has worked the best. <strong>For fast tracked results</strong> set up multiple websites but have varying differences on each. After six months compile your analytics and see which website performed best and make this your main website, rinse and repeat for the next six months.</p> <p><em>If you have any question or any examples of calls to action you wish to share, please <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">contact us</a> or leave a comment below.</em></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Get Attractive Content http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/get-attractive-content <p><img title="getattractivecontent" src="http://www.sitezero.com.au/images/getattractivecontent.png" alt="getattractivecontent" width="250" height="167" /></p> <h2>Leave your customers wanting more.</h2> <p>Over the past couple of weeks we have looked at <a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/increase-your-marketing-results">how to identify your target audience</a>&nbsp;and <a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/how-to-create-customer-profiles">how to create a customer profile</a>. We have come to our final stage, which is taking what we now know and writing for our target audience.</p> <p>The fact that you have read at least one of these three posts <strong>puts you in front of most businesses</strong> around the country.</p> <p>Writing for your ideal audience can be quite difficult for those who don&rsquo;t know what they are doing. Some overdo it, but most don&rsquo;t target their content specifically enough to suit the characteristics of their ideal customer.</p> <p>The worst thing you could possible do, content wise, is to be intrusive. Having flashing red buttons saying &ldquo;We are number 1&rdquo; is an old fashioned approach and will cause damage to your websites performance rather than improve them.</p> <p><strong>Your visitors don&rsquo;t care about you.</strong></p> <p>They only care about what they want and their needs. That&rsquo;s why they are coming to you, you have something they want or need.</p> <p>Therefore, your content has to reflect your ideal customer&rsquo;s wants and needs.</p> <p>Have you ever met anyone that only has one need and one want; everyone has many wants and needs.</p> <p>You probably have a list somewhere of the things you are trying to obtain this year; everyone has goals of some sort. What you would have achieved from reading the previous blogs is some ideas of your customers&rsquo; goals.</p> <p>For instance, if you are the owner of a flower shop, you may have identified that males between the ages of 25 and 35 are your ideal customers. The reason for this is because they all have wives, and the last time a woman bought me flowers was my Mum for Valentine&rsquo;s day when I was in grade 7.</p> <p>So what would males aged between 25 and 35 want or need. Most of us enjoy sport. So run a tipping competition from your website around the NRL. You may not enjoy it but your customers will. So much so that whenever they&rsquo;re in trouble with the wife you are the first person they call; because you accommodated another want outside of your business.</p> <p>Another example would be if you owned a small automotive repairs business. You may have identified that your ideal customer is a female aged between 30 and 40 because their husband is at work all the time they have to go and get the cars serviced.</p> <p>A way that you could write attractive content is to start up a blog and write about various day spas and therapy places. Because you ideal customer is probably home with the kids they would appreciate some &ldquo;alone time&rdquo;, this is a want. You having the blog there catering for that want. You will always have that customer coming back because you have addresses a want outside of your business.</p> <p>Both of these scenarios, florist and mechanic, also provides a fantastic oppourtunity to encourage repeat business. The florist may run a promotion that for every $200 you spend you get two free tickets to the next home game. For a $50 you have sold $200 worth of product. Men would come in before every home game. They get in the good books with the wife and also get free tickets to the game.</p> <p>The mechanic may run a promotion slightly different. The promotion might be that if you get two cars serviced with us within 6 months, we will give you a $50 massage voucher at a local day spa. She gets good with the busy husband and gets time to herself.</p> <p>I have found that there are massive benefits to writing to suit the needs and wants of your ideal customer, it encourages customer loyalty and also encourages your current customers to refer to their friends which can only mean more business for you!</p> <p><em>These are partsof how a you can get a sucessful website. To learn more key points to make a website sucessful, attend the SiteZero workshop <a href="http://www.howawebsiteworks.eventbrite.com">"How To Make a Sucessful Website"</a>. Enter in the promo code, SZ022012 to get a complimentary ticket. This workshop is a must attend for those looking for a brand new website.</em></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to setup SiteZero Small Business email in outlook http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/how-to-setup-sitezero-small-business-email-in-outlook <p>Once you have received a confirmation that your mailbox has been created. You are now ready to set this up in outlook.</p> <p>You will be advised of your username and password.</p> <p>Username:user@domain</p> <p>Password:xxxxxx</p> <p>The steps below outline how to set this up in Microsoft outlook 2010</p> <p style="padding-left: 30px;"><strong>Step 1</strong>: Start Outlook.</p> <p style="padding-left: 30px;"><strong>Step 2:</strong> On the File menu, click Info, and then click Account Settings.</p> <p style="padding-left: 30px;"><strong>Step 3:</strong> Select Account Settings from the drop-down list.</p> <p style="padding-left: 30px;"><strong>Step 4</strong>: On the Email tab, click New, select Email Account, and then click Next.</p> <p style="padding-left: 30px;"><strong>Step 5:</strong> Click to select the manually configure server settings or additional server type&rsquo;s check box, and then click Next.</p> <p style="padding-left: 30px;"><strong>Step 6</strong>: Click Internet E-Mail, and then click Next.</p> <p style="padding-left: 30px;"><strong>Step 7</strong>: In the Add New E-mail Account dialog box, click Microsoft Exchange, POP3, IMAP, or HTTP, and then click next.</p> <p style="padding-left: 30px;"><strong>Step 8</strong>: Under User Information, follow these steps:</p> <p style="padding-left: 30px;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; In the Your Name box, type your full name.</p> <p style="padding-left: 30px;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; In the E-mail Address box, type your full email address.</p> <p><img title="setupemail001" src="http://www.sitezero.com.au/images/setupemail001.png" alt="setupemail001" width="689" height="476" /><br />&nbsp;</p> <p style="padding-left: 30px;"><strong>Step 9:</strong> In the Account Type box under Server Information, click to select POP3:</p> <p style="padding-left: 30px;">In the Incoming mail server box, type the name of the server.</p> <p style="padding-left: 30px;">In this case it will be: mail.domain.com.au</p> <p style="padding-left: 30px;">In the Outgoing mail server (SMTP) box, type the name of the outgoing email server.</p> <p style="padding-left: 30px;">This can be: mail.domain.com.au or sometimes if this does not work you can use your ISP's outgoing server</p> <p style="padding-left: 30px;"><strong>Step 10:</strong>Under Logon Information, follow these steps:</p> <p style="padding-left: 30px;">In the User Name box, type your user name.</p> <p style="padding-left: 30px;">Username:user@domain</p> <p style="padding-left: 30px;">In the Password box, type the password:</p> <p style="padding-left: 30px;">Password:xxxxxx</p> <p style="padding-left: 30px;">Click to select the Remember password check box.</p> <p style="padding-left: 30px;"><strong>Step 11:</strong> Click More Settings</p> <p style="padding-left: 30px;">Click Outgoing Server</p> <p style="padding-left: 30px;">Check My Server Uses Authentication</p> <p style="padding-left: 30px;">Select Use same settings as my incoming mail server</p> <p style="padding-left: 30px;">Click ok</p> <p><img title="setupemail002" src="http://www.sitezero.com.au/images/setupemail002.png" alt="setupemail002" width="397" height="445" /></p> <p style="padding-left: 30px;"><strong>Step 12:</strong> Click Test Account Settings. This feature calls a dialog box that shows in a step-by-step manner each testing phase of the configuration that you entered.</p> <p style="padding-left: 30px;"><strong>Step 13:</strong> Click finish</p> <p>You have now setup you email account in outlook.</p> <h3><em>If you have any questions on how this process works <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">contact SiteZero Support</a>, or leave a comment below.</em></h3> Getting Testimonials http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/getting-testimonials <h1><img title="increase" src="http://www.sitezero.com.au/images/increase.png" alt="increase" width="256" height="256" /></h1> <h2>The best way to increase your sales team</h2> <p>Testimonials are a must have for your website, we all know this. But why, what is the methodology and reasons for having someone else saying that my product or service is great over me, the owner of the business.</p> <p>Sorry to say but it&rsquo;s for that very reason, you&rsquo;re the owner of the business. To your website visitors you are happy to say whatever you want to get a sale and some extra coin.</p> <p>Testimonials break down that wall.</p> <p>They allow your visitors to be influenced by the best sales people your business will ever have, your current customers.</p> <p>Whatever emotions are towards you, the business owner, are removed as soon as a customer stands up and brags about your business.</p> <p>The social media scene has a great environment for businesses to receive social proof. Facebook for instance allows people to &lsquo;like&rsquo; your business. Do you think that the more &lsquo;likes&rsquo; you have the more business you could generate from Facebook?</p> <p>Twitter is based around people and business following you. If I did a search, on Twitter, for a florist because I forgot Valentine&rsquo;s Day was coming up, do you think I would go to the florist that had 50 followers or the one with 150 followers?</p> <p>A third and final example is LinkedIn. If you were to search for a printer to form a strategic alliance with would you connect with the printer who has 25 connections or the one with over 100 connections?</p> <p>All of these examples have obvious answers and that&rsquo;s because of social proof.</p> <p>The more testimonials you have the greater chance you have of securing future business.</p> <p>Here are five quick tips to getting quality testimonials.</p> <ol> <li>Listen for a &lsquo;ping&rsquo;. Whenever you are meeting with a client and they say something positive about your business or product, that&rsquo;s a ping. Get them to send that to you in an email. There&rsquo;s your first testimonial.</li> <li>Doesn&rsquo;t have to be long. People don&rsquo;t want to read a thesis about why Bob bought a blue widget from you. Keep them short concise and they will be more effective.</li> <li>Video wins. Not everyone will do this but, if you find an audacious customer, stick them in front of a video camera for 30 seconds and get them to talk about your business. Visitors to your website will love the interactivity and Google will love that you put a video up.</li> <li>Don&rsquo;t spend thousands. You don&rsquo;t have to be Steven Spielberg to produce a testimonial video. Video capabilities on current smart phones do the job perfectly. It doesn&rsquo;t matter if an ambulance goes past, sirens blaring, it show authenticity and realism.</li> <li>Give incentives. <a href="http://www.facebook.com/TravelManagersThailand">Travel Managers</a>&nbsp;do gift vouchers, run a competition that if a customer emails you a testimonial they go in the draw to win a $200 travel voucher.</li> </ol> <p><em>These tips are what we have found generate quality leads and referrals. If you have come across any other ways we would love to hear from you by either commenting below or <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">contacting us here</a></em><a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">.</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> 7 Things to Put in Your Information Column http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/7-things-to-put-in-your-information-column <h6><img title="ducks" src="http://www.sitezero.com.au/images/ducks.jpg" alt="ducks" /></h6> <h6><img src="http://l.yimg.com/g/images/icon_all_rights.png" alt="Copyright" width="15" height="15" /><span>&nbsp;All rights reserved by&nbsp;</span><a href="http://www.flickr.com/photos/differentperspective/">A Different Perspective</a></h6> <h2>Don&rsquo;t waste this space.</h2> <p>Your website information column is valuable real estate. &nbsp;It provides your visitors with quick links to most items on your website.</p> <p>Thought needs to be put into what items you want to frequently expose to your visitors, as the information column can show up on every single website item. &nbsp;So here are my 7 recommendations of what to put in your information column.</p> <h3>Newsletter Subscription.</h3> <p>Newsletters are a great way to have a regular touch point with your clients and customers so it is almost a must to have this in your information column.</p> <h3>Contact Us</h3> <p>This one is really obvious. &nbsp;It is a must if you don&rsquo;t have a contact us menu item. &nbsp;Some visitors aren&rsquo;t used to using websites as shopping mediums; they would rather pick up a phone than send an email so you need to accommodate this.</p> <h3>Social Media</h3> <p>On the other end of the scale there are those who don&rsquo;t ever pick up a phone unless it&rsquo;s to check their Facebook wall or their recent tweets. Social media buttons in the info column can also encourage visitors that aren&rsquo;t fully plugged into the social media world, to get on board.</p> <h3>Blog</h3> <p>Blogging would have to be the easiest way to provide regular content to your website. Having a quick link to it helps inform your visitors, while also showing love to Google who in turn will up your rankings.</p> <h3>Customer of the Month</h3> <p>What a great concept to encourage your customers to be nice. &nbsp;When offered with an incentive such as this: customer of the month gets 25% off all products during the month; your customers will be striving to be the best customer out there.</p> <h3>Product of the Month.</h3> <p>People buy what is popular. So showcase what your customers keep on buying. &nbsp;Obviously if you only have a handful of products like SiteZero does, it may not be so effective. &nbsp;However this could be effective for someone like Cake Ornament Co, who has a lot of products in their inventory.</p> <h3>Product Menu.</h3> <p>A product menu is separate to your main default menu. &nbsp;It should be easy to set up and provide a quick avenue for those who just want to shop. &nbsp;QIS Packaging and Sewer&rsquo;s Delight have examples of the product menu in the information column.</p> <p>If you have any other suggestions of what you have put in your information column we would love to hear about it. Please send us an email or leave a comment below.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> What Pages Do I Need On My Website? http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/what-pages-do-i-need-on-my-website <h2>To get the right result, you need the right tools.</h2> <p><img title="3395079158_f0423e61ed_m" src="http://www.sitezero.com.au/images/3395079158_f0423e61ed_m.jpg" alt="3395079158_f0423e61ed_m" width="240" height="155" /><br /><img src="http://l.yimg.com/g/images/icon_all_rights.png" alt="Copyright" width="15" height="15" />&nbsp;All rights reserved by&nbsp;<a href="http://www.flickr.com/photos/kevsyd/">kevsyd</a></p> <h6>&nbsp;</h6> <p><br />Before you go and buy any tools from a hardware store, you first look at what it is that you are trying to achieve.</p> <p>You can determine what pages you need on your website by looking at what you want your website to achieve; your website&rsquo;s purpose.</p> <p>To make it easy to reference, here are some common purposes for websites as well as the pages needed to achieve those purposes.</p> <h3>Ecommerce Website</h3> <p>The goal of an ecommerce website is to get your visitors to buy your products/services.</p> <p>Obviously you would need product pages, however you would need to look at what method you want your visitors to use to buy your product.</p> <p>There are two ways you can get your visitors to buy from your website.<br /><br /><strong>Online transactions.</strong></p> <p>This is ecommerce in its truest form. &nbsp;Your visitor gives their credit card details or logs into PayPal, the order is processed and they are shipped their goods. &nbsp;Fast, simple and gets the job done. &nbsp;This is used by most businesses with off the shelf products.<br /><br /><strong>Order Forms</strong></p> <p>Not all businesses operate with off the shelf products. &nbsp;Some businesses may have strictly custom orders with no one product being the same. &nbsp;This is where order forms can help.</p> <p>Linked from each product is a form for the visitor to fill in some basic details of what they require. They then submit the form to which the sales person responds via phone to get further details and arrange an accurate quote. &nbsp;Once the buyer wants to go ahead the order is processed over the phone or bank details are sent depending on what <strong>payment options</strong> are available.</p> <p>These methods need to fit in to how your business wants to run and what resources are available to do either option.</p> <h3>Information Website</h3> <p>The goal of an information website is, believe it or not, to convey information, whether it relates to a business or an industry.</p> <p>The main element that an information website should revolve around is a blog.</p> <p>This blog should contain the bulk of the information and resources to the visitors.</p> <p>If the purpose of your website is to convey information, you will find benefit in linking your blog to various social media streams as well as looking to guest blog for other businesses that have a similar <strong>target audience </strong>to yours.</p> <p>Forms will also play an important role as you want to offer your visitors an opportunity to get more information about your industry.</p> <p><strong>Bonus Tip: Have extra information you can give those that ask for it.</strong></p> <h3>Blog Website</h3> <p>Unlike a website that has a blog with one specific topic, a blog website can be talking about a variety of topics within an industry.</p> <p>A blog website will be focusing around obtaining followers. &nbsp;This is probably not the best for corporate or even businesses but rather for sole operator consultants that thrive on networking with others.</p> <p>This should be coupled with a newsletter as well to send to your followers.</p> <p><em>These are just three examples of website purposes out there and what pages aid in that purpose. &nbsp;If you are unsure about what pages you need to fulfill the purpose of your website please leave a comment below or <strong><a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">send us an email.</a></strong> &nbsp;We would love to help you identify what pages you need. Alternitively <strong><a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=37">register your interest</a></strong> in an upcoming workshop that discusses page purpose.</em></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Bookkeeping Tips: Staying Organised http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/bookkeeping-tips:-staying-organised <h2>To be an organised bookkeeper, you need to have good juggling skills!</h2> <p><img title="juggling" src="http://www.sitezero.com.au/images/juggling.jpg" alt="juggling" width="240" height="161" /></p> <p>It requires co-ordination, keeping your eye on all the balls that are up in the air. &nbsp;There&rsquo;s also repetitiveness to bookkeeping which doesn&rsquo;t have to be tedious. If complacency does set in, it becomes easy to forget all the tasks that are required in a week or a month. &nbsp;This is where a monthly checklist becomes an incredibly useful tool.</p> <p>As a bookkeeper you are generally in charge of tasks like</p> <ul> <li>accounts payable</li> <li>&nbsp;accounts receivable</li> <li>cash flow maintenance</li> <li>payroll &amp; superannuation</li> <li>submitting PAYG &amp; BAS</li> <li>bank account reconciliation</li> <li>credit card maintenance</li> </ul> <p>Just to name a few!</p> <p>By putting thought and preparation into a monthly checklist, all these duties and responsibilities are accounted for, in advance, before deadlines come &amp; go!</p> <p>So where do you start?&nbsp;</p> <p>Separate your duties into a weekly format, namely 1<sup>st</sup> Week of the month, 2<sup>nd</sup> Week of the month and so on.&nbsp; Now, for each week itemise the tasks that must be done.&nbsp; Here&rsquo;s a basic example:</p> <table border="0"> <tbody> <tr> <td><strong>2<sup>nd</sup>&nbsp;week of month</strong></td> <td><strong>Date or Deadline</strong></td> <td><strong>Complete</strong></td> </tr> <tr> <td><span>Process wages on Monday / always update cash flows</span></td> <td>&nbsp;</td> <td>&nbsp;</td> </tr> <tr> <td><span>Reconcile Credit&nbsp; Cards</span></td> <td>&nbsp;</td> <td>&nbsp;</td> </tr> <tr> <td><span>Accounts Payable due &ndash; process manual payments</span></td> <td>&nbsp;</td> <td>&nbsp;</td> </tr> <tr> <td><span>Produce P&amp;L and Balance Sheet</span></td> <td>&nbsp;</td> <td>&nbsp;</td> </tr> <tr> <td><span>Process any new jobs that arrive</span></td> <td>&nbsp;</td> <td>&nbsp;</td> </tr> <tr> <td><span>Pay PAYG Tax for previous month</span></td> <td>&nbsp;</td> <td>&nbsp;</td> </tr> </tbody> </table> <p>Be as specific as you can.</p> <p>Knowing what you are responsible for, and when it has to be done.&nbsp; For example, if every Monday you pay wages, put it in your checklist.&nbsp;</p> <p>Don&rsquo;t forget that every second Thursday you follow up outstanding debtors: it&rsquo;s in your checklist.&nbsp; If in the third week of every month you have to ensure that your customers&rsquo; credit card details are up to date, slot it in.&nbsp;</p> <p>You might have 200 recurring invoices that will automatically send on the 1<sup>st</sup> day of the month the minute you open MYOB.&nbsp; Remember on the last day of each month to check any recurring invoices for errors. A good idea would be to add it to your checklist.</p> <p>Plan your workload for the month, so you always know what needs to be done in each week.&nbsp; Be flexible, add jobs or remove them as you adapt to using your checklist.&nbsp; Among other benefits, your bank reconciliation will prove much easier to keep up to date and you will be aware of issues like accounts that need to be paid as they become due, or whether petty cash is running low.</p> <p>By having your checklist in a prominent place where you can refer to it daily, you will be aware of payroll obligations before they become due, such as PAYG tax, BAS and Super.&nbsp; Add these tasks to your checklist, for example:</p> <table style="border-width: 0px; border-color: #000000; border-style: solid;" border="0"> <tbody> <tr> <td><strong>Quarterly Tasks</strong></td> <td>&nbsp;<strong>Complete</strong></td> </tr> <tr> <td>&nbsp;<span>Process and pay BAS - this includes payment of GST</span></td> <td>&nbsp;</td> </tr> <tr> <td>&nbsp;<span>Pay super for each quarter &amp; give staff printout of quarterly super with payslips</span></td> <td>&nbsp;</td> </tr> <tr> <td style="padding-left: 30px;"><span>BAS &amp; Super&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; July - Sep - due for payment by 28.10</span></td> <td>&nbsp;</td> </tr> <tr> <td style="padding-left: 30px;"><span>BAS &amp; Super&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Oct - Dec - due for payment by 28.02</span></td> <td>&nbsp;</td> </tr> <tr> <td style="padding-left: 30px;"><span>BAS &amp; Super&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Jan - Mar - due for payment by 28.04</span></td> <td>&nbsp;</td> </tr> <tr> <td style="padding-left: 30px;"><span>BAS &amp; Super&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Apr - June - due for payment by 28.07</span></td> <td>&nbsp;</td> </tr> </tbody> </table> <p>&nbsp;Keeping a checklist will see your time management skills improve.&nbsp; Work satisfaction is staying one step ahead rather than two behind!</p> Page Purpose – Home Page http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/page-purpose–home-page <h2>The home page of your business website is most likely visited the most out of all the pages on your website.</h2> <p>For this reason, it is important that the home page has had thought put into the content so as to deliver the best possible result.</p> <p>A lot of website owners jam their home page full of information so that the multitudes can read their wonderful content.</p> <p>This action is detrimental to your website success.</p> <p>Having a lot of information about various subjects on your home page often makes your visitors feel lost and confused. This can be avoided by identifying and following the page purpose of the home page.</p> <p>The purpose of the home page is, quite simply, to sell.</p> <p>The way you go about selling on the homepage is the trick. &nbsp;Instead of flashing banners and heavily discounted prices, simply outline the features of your product and business and the benefits that your product and business bring to a customer.</p> <p>Ask yourself the question, why would someone come to me instead of my competition.</p> <p>In answering that question, there are a couple of rules.</p> <p>Rule 1: The answer can&rsquo;t be price.</p> <p>Rule 2: The answer can&rsquo;t be service.</p> <p>Any business can lower their prices and any business can provide good customer service. &nbsp;What do you do as a business, which no other business does?</p> <p>It may be what you offer as part of your service. &nbsp;For instance, SiteZero offers three packages around our product LaunchPad. &nbsp;A great way, we felt, to convey the various features of LaunchPad, was to create a comparison graphic.</p> <img title="launchpad_graphic_resize" src="http://www.sitezero.com.au/images/launchpad_graphic_resize.jpg" alt="launchpad_graphic_resize" width="600" height="657" />&nbsp; <p>At a glance you can see the features that are available with the various LaunchPad products.</p> <p>Another way to convey this is via video.</p> <iframe src="http://www.youtube.com/embed/ACbeF8_LolU" frameborder="0" width="560" height="315"></iframe><br /><br /> <p>As long as the content is leaning toward features and benefits the quality of the video doesn&rsquo;t need to be television quality, but it can be something shot from a smart phone with HD capabilities. &nbsp;Just be sure to edit out any bloopers.</p> <p>Whichever method you choose, you also need to have supporting text on the home page so that you can get indexed and ranked by Google and the other search engines.</p> <p>Hopefully these tips have triggered some ideas. &nbsp;But before you go ahead here are some things that we find are best <em>not </em>to have on your home page:</p> <ol> <li>Opening Hours &ndash; if people want opening hours they will go to your contact us page or even give you a call.</li> <li>Irrelevant Content &ndash; keep one focus on your home page.</li> <li>Sales Pitches &ndash; This is your home page, not a sales letter or presentation. Think of your home page as being more about brand awareness and selling your brand rather than making money.</li> <li>Personal References &ndash; Take out any names that may be within your content. Yes it is personalised, but your name isn&rsquo;t the business. &nbsp;Remember we are marketing the business brand not your personal brand.</li> </ol> <h3>If you have any questions, we would love to hear them. Please lave a comment below or <a href="http://www.sitezero.com.au/index.cfm?Do=View.Form&amp;FormID=23">fill in this form.</a></h3> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Page Purpose – About Us http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/page-purpose-about-us <h2><img title="information" src="http://www.sitezero.com.au/images/information.png" alt="information" width="256" height="256" /></h2> <h2>The About Us page is the most misused page on any business website.</h2> <p>People often just explain what their business does as well as the products and services they offer. Essentially, this is just a duplicate of the<a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/page-purpose%E2%80%93home-page"> <strong>home page.</strong></a></p> <p>The about us shouldn&rsquo;t be in any form a sales page but rather a trust building page, a page that reflects the characteristics and personality of your home page.</p> <p>As I like to call it, the &lsquo;girly&rsquo; page. Not being sexist but this page is where emotions and feelings get expressed and the reasons why you do what you do get shared to your visitors.</p> <p>People do business with those that they know, like and trust. Sharing your vision and reasons for being in business are tools that allow people to trust you.</p> <p>Here are some ideas for effective About Us pages:</p> <h3>Tell Your Business Story</h3> <p>Everybody loves a story. Here is a perfect oppourtunity to share your business story. Remember to incorporate emotions and reasons why you did things.</p> <h3>Create a Timeline</h3> <p>Coupled with a good graphic designer, a timeline can be an effective piece of content. It would outline the main landmarks along your businesses history.</p> <h3>Staff Profiles</h3> <p>Introduce your staff members to your visitors. Create a profile that outlines work related achievements as well as motivations. Remember also to use reasons why.</p> <p>These three things are all great pieces of content for the About Us page on your business website. Experiment and find out which one works for you.</p> <p>Here are some examples of effective About Us pages:</p> <ol> <li> <h3>&nbsp;</h3> <h3>&nbsp;</h3> <strong><a href="http://nikeinc.com/pages/about-nike-inc">Nike.</a></strong></li> <li> <h3>&nbsp;</h3> <strong><a href="http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html">Coca Cola.</a></strong></li> <li> <h3>&nbsp;</h3> <strong><a href="http://www.sitezero.com.au/index.cfm?Do=View.Page&amp;PageID=211">SiteZero</a> (we had to include our own).</strong></li> </ol> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How To Communicate Your Message Through Using Graphics http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/how-to-communicate-your-message-through-using-graphics <p>Developing a message through the use of graphics can be a highly effective way to successfully communicate what you want your target audiences to understand.</p> <p>This method of communicating has become so successful that it has made its own industries and professions; today we call this graphic design.</p> <p>Visually, humans can respond emotionally and judge a specific message through many factors such as the use of colours, letters and even the words themselves. However in order to get the attention for your message, good graphic design must be used.</p> <p>It is a primary instinct of ours on how well we respond to the use of visuals. Can you remember your pre-school days?</p> <p>One of the easiest forms of getting us to understand a subject matter, or to learn a lesson, was through the use of visual aids. The same principles apply when it comes to communicating a sales message. Your message has to be clear, but if you are assisted with graphical aids, you pretty much double your chances to the accomplishment of your goal.</p> <p>Although the process of assigning graphics to your message may seem simple in itself, we simply must understand the psychology of how are brain reacts to certain visuals. If we look at the basics, colours have a big importance when you wish to draw an emotion from a target audience.</p> <p>See down below at the colour chart to understand how colours can draw an emotion.&nbsp;</p> <table style="border-width: 1px; border-color: #000000; border-style: solid;" border="1" cellspacing="0" cellpadding="0"> <tbody> <tr> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <h3>Colour</h3> </td> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <h3>Emotion</h3> </td> </tr> <tr> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Red</p> </td> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Power, Alert, Strength, Masculinity.</p> </td> </tr> <tr> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Blue</p> </td> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Intellect, Calm, Trust.</p> </td> </tr> <tr> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Yellow</p> </td> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Happiness, Confidence, Optimism.</p> </td> </tr> <tr> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Green</p> </td> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Nature, Balance, Refreshment, Positivity.</p> </td> </tr> <tr> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Violet</p> </td> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Spiritual, Femininity, Authenticity.</p> </td> </tr> <tr> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Orange</p> </td> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Vibrance, Warmth, Passion.</p> </td> </tr> <tr> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Pink</p> </td> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Femininity, Nurture, Playful</p> </td> </tr> <tr> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Black</p> </td> <td style="width: 284px; border-width: 1px; border-color: #000000; border-style: solid;" valign="top"> <p>Glamour, Sleekness, Maturity.</p> </td> </tr> </tbody> </table> <p>The way these colours are often used is judged on the certain target audience you are directing your message to.</p> <p>For example, if I were to try and advertise a top of the line smart phone I would keep my colours fairly monochromatic with a highlight colour use of either Blue or Green; as these 2 colours promote trust and a sense of calmness.</p> <p>We would use these colours as the general target audience for smart phones is early 20&rsquo;s to early 40&rsquo;s. The use of monochromatic colours also promotes a feel of professionalism and maturity.</p> <p>With the addition of visual aids, you double your chances of achieving your goal.</p> <p>Whether you use product images, before and after shots or even vector artwork, you are simply providing an extra insight and more trust into the message you are trying to communicate.</p> <p>In a modern marketing world, companies may use a company mascot/identity to find a relation point for their target audience. If you have a happy vibrant character talking to an actual audience as oppose to just a slideshow flashing words your chance of conversion would be much higher as you are more appealing to your target audience.</p> <p>It is vitally important to provide a professional and reliable projection of your company values.</p> <p>Having a face to your product often provides such trust. Some good examples would be Ronald McDonald (McDonalds), The Paddle Pop Lion and the infamous Polar Bear from Bundaberg Rum. These are all characters with one purpose, to gain attention and to provide trust.</p> <table border="0"> <tbody> <tr> <td><img title="ronald-mcdonald" src="http://www.sitezero.com.au/images/ronald-mcdonald.jpg" alt="ronald-mcdonald" width="200" height="200" /></td> <td><img title="bundaberg_rum_bear" src="http://www.sitezero.com.au/images/bundaberg_rum_bear.jpg" alt="bundaberg_rum_bear" width="181" height="250" /></td> <td><img title="paddlepoplion" src="http://www.sitezero.com.au/images/paddlepoplion.jpg" alt="paddlepoplion" width="200" height="282" /></td> </tr> </tbody> </table> <p>You&rsquo;ll see that with most modern websites, a trend with such characters is becoming more and more popular.</p> <p>It is often the case Vector Art is used, as it is highly versatile to produce a character that can communicate any kind of message with multiple expressions. Not only does it add a friendly face or voice to a product/message, but also it can add a personal and fun outlook to a company, which audiences simply love.</p> <p>Overall, if you are after assistance or help in communicating a few of your own sales messages, try considering the idea of having graphical aids do the talking.</p> <p>Having a well-designed presence not only adds credibility to your messages, but you will also find you can gain the most important attribute from a target audience, their trust.&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Create a Google Account http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/how-to-create-a-google-account <p>Once you have received confirmation that your website has gone live, the next step will be for you to create a Google account, if you do not have one already that you would want to associate with your new website. This Google account will be used in setting up your Google Analytics and Google Webmaster Tools. Your new Google account can also be linked to a YouTube Chanel and also your business Google Places listing.</p> <p>Below I have summarised the steps involved with creating a Google account.</p> <p>1. Click on this <a href="https://accounts.google.com/NewAccount?continue=https%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F&amp;followup=https%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F&amp;service=sitemaps">link</a></p> <p>This will take you to the &ldquo;Create an Account&rdquo; page as shown below.</p> <p><img title="googelaccountcreation" src="http://www.sitezero.com.au/images/googelaccountcreation.png" alt="googelaccountcreation" width="699" height="869" />&nbsp;</p> <p>2. Fill out the Form</p> <p>In the &ldquo;<strong>Your current email address" </strong>field type in the email address you would like to associate with your account</p> <p>Create and enter a password</p> <p>Enter your location, Birthday verification code then accept the terms and conditions.</p> <p>Once this is done you can click on create my account.</p> <p>3. Verification</p> <p>You will then receive email addressed Google Email verification; click the link within it and that will activate your account</p> <p>4. Finalize<strong></strong></p> <p><a href="mailto:support@sitezero.com.au">Contact SiteZero Support</a> and advise them you have completed these steps and we will then connect your Google Analytics and Webmaster Tools to this newly created Google Account.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> An Introduction to Blogging http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/an-introduction-to-blogging <div> <h2><img title="blogging" src="http://www.sitezero.com.au/images/blogging.png" alt="blogging" width="256" height="256" /></h2> <h2>Blogging, more so than ever, has become a necessity for business websites.</h2> <p>With the direction search engines a taking, having regular, fresh content is paramount to online success.</p> </div> <p>According to Wikipedia, a blog (a blend of the term web log) is a type of website or part of a website supposed to be updated with new content from time to time. Do you remember the show <em>&lsquo;Better Homes &amp; Gardens&rsquo;</em>? This show talked about nifty little ideas that could make your house that much more of a home. They also put out a magazine each month filled with articles about, basically, the same sorts of things. To bring this analogy together, the television show would be their website, whilst their magazine would be their blog. Therefore, a blog is an online publication of articles and information based around a core value, product, service or idea.</p> <p>There is no simpler way to add relevant content to your website than by blogging. A blog can be part of a website or even a type of website on its own. A blog enables the author to share own specific subjects. Essentially a blog is your space to share your/your businesses ideas, thoughts and opinions.</p> <p>For businesses, blogging enables you to communicate with more than just your clients about the solutions you can provide them. Blogs are made up of numerous blog posts. They are articles talking about one particular subject; posts can contain images and videos. Podcasting is an audio version of blogging.</p> <p>Client interaction is pressing to be the driving force in the business world. With the rise of social media and the mindset it brings; relationships dictate our livelihood, the tool of blogging needs to be taken seriously. The monitoring and regulation of comments can cause traumatic results, because each comment isn&rsquo;t just the voice of one person but rather your entire audience. Approach it without planning and you could damage your online reputation, done right you can rebuild a reputation.</p> <p>Following from this is four guidance tools (<strong>B_L_O_G</strong>)<strong> </strong>help you give your blog the best chance of longevity and success. Be sure to stay tuned to the SiteZero Blog over the next few weeks to get a snippet of these four tools.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Blogging: Be Prepared http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/blogging-be-prepared <h1>Be Prepared</h1> <p>Before your fingers even touch the keyboard, you need to identify some important things about your blog. Purpose and planning are the foundation of your blog. They provide your blog with character and direction. If there is no direction to your blog you won&rsquo;t bring results.</p> <ol> <li>What is the <strong>purpose</strong> of your blog?</li> </ol> <p>Why are you starting a blog? Define if you are looking to generate leads or create brand awareness. Defining what your blog looks like is the looking at the end product. And we need to define the end to know where we are to start.</p> <p>What results do you want? Wanting people to buy products, demands a different style of writing to that as if you ware wanting people to sign up to your newsletter or subscribe to this blog. To get people to buy a product your blogs will have to focus on those particular products you want to sell and the benefits they will bring to your readers. However, to get people to subscribe to your blog or newsletter you would need to show that you are a valuable source of information in your field; not to mention to get those people interested in your industry.</p> <p>How are you going to structure your blog? What is it going to look like? Not all blogs have images. Is yours? Are you going to have video? An important question to answer is whether or not you are going to allow comments automatically or are you going to have to monitor them. Both are just as beneficial as the other.</p> <p>If you are looking for people to buy because of your blog I would allow comments but set-up email notifications every time some does leave a comment. Yet, if you want someone to subscribe to a newsletter or blog they may be leaving a lot more comments that may not be appropriate on your website. Thus having them monitored would be a better course of action. Again, these are guides and it depends on your readers interact with your blog.</p> <p>Defining the purpose of your blog actually helps you write. If it doesn&rsquo;t fit with your purpose, you don&rsquo;t write it. This purpose will come out in your writing and your readers will catch a hold and they will be more informed of what your business is.</p> <p>Written By</p> <p><a href="https://plus.google.com/u/0/105060086331138939659?rel=author">Richard Norris</a></p> Bookkeeping Tips: Staying Organised Part II http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/bookkeeping-stay-organised-2 <h2>With so many accounting dates &amp; deadlines in a financial year, we all need reminders!</h2> <table border="0"> <tbody> <tr> <td> <p>The Australian Taxation Office has a useful Tax Calendar that lists all the required dates in one place.&nbsp; You can modify the calendar to suit your business by completing a short easy questionnaire.</p> <p>Click <a href="http://www.ato.gov.au/download.asp?file=/content/downloads/TaxCalendar_2011-2012.exe">here to download the Tax Calendar</a> for free.</p> <h2><strong>Due dates for PAYG, BAS &amp; Super</strong></h2> <h3><strong>Make sure you lodge on time </strong></h3> <p>The ATO may contact you if the lodgement of your activity statement is not up to date.&nbsp; Use your Tax Calendar, or click <a href="http://www.ato.gov.au/content/00182753.htm?alias=lodgeQ312asuobn">here to check if you are lodging on time</a>.<strong></strong></p> </td> <td>&nbsp;<img title="tax-calendar-reminder" src="http://www.sitezero.com.au/images/tax-calendar-reminder.jpg" alt="tax-calendar-reminder" /></td> </tr> </tbody> </table> <p>The Quarter 3 (Jan-Mar 2012) BAS including March PAYG, is due for lodgement and payment by 30<sup>th</sup> April 2012.&nbsp; Superannuation contributions for the same quarter are due on the same date.</p> <p>You still need to lodge your activity statement by the due date, even if you are unable to make payment, or you may be charged penalties and interest.</p> <p>Don&rsquo;t make the mistake of doubling up on your activity statement.&nbsp; If you have completed your activity statement electronically, then there is no need to complete a paper copy.&nbsp; Problems can arise if the ATO receives more than one return with the same document identification number (DIN).</p> <p>Always refer to the ATO home page (<a href="http://www.ato.gov.au/">www.ato.gov.au</a>) for more information and current news items.</p> <p><em>The articles contained in this newsletter are intended for information only and not for advice.</em></p> <p><em>If you found this information useful check out our first post on <a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/bookkeeping-tips:-staying-organised">Bookkeeping Tips</a> here.<br /></em></p> Choosing the Right Company to Partner With http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/choosing-the-right-company-to-partner-with <h1>Choosing the Right Company to Partner With</h1> <p><img title="companypartnering" src="http://www.sitezero.com.au/images/companypartnering.jpg" alt="companypartnering" width="300" height="225" /></p> <p>I started my business career as a young man of 24 with all the normal hopes and aspirations that most people have at that age. What I didn&rsquo;t think about back then, was the strategic associations that I needed to have.</p> <p>When companies are looking to partner with other organisations, strategic thinking needs to be employed.</p> <p>Here are some practices that I have found aid the cause of creating strategic associations.</p> <h2>Consider Carefully Who You Partner With</h2> <p>When partnering with another company, you need to take the time to consider what is going to be beneficial for both parties. A good partnership needs to be based on a good personal or professional relationship. Consider the person as well as the company.</p> <p>Consider the senior management or the head office management. Are the two businesses still going to be able to maintain a strategic association after you have gone?</p> <h2>Think Long Term</h2> <p>Time builds deep trust. I have some business relationships that started more than 25 years ago. Think of the relationship in terms of decades not years and you will be well served.</p> <h2>Do Your Values Match Theirs?</h2> <p>Like a marriage, if there is a disagreement on core values, issues will arise.</p> <p>Having aligned core values builds a solid foundation for a lasting strategic relationship. When the two organisations have aligned values the direction becomes clearer and easier to navigate in stormy conditions.</p> <h2>Be Prepared To Say No</h2> <p>Actually being prepared to say &ldquo;no&rdquo; is sometimes harder than it seems.</p> <p>Sometimes the partnership can appear to be a perfect fit for both parties. But there might be something just nagging away in the back of your mind, something that keeps you awake until 3.00am.</p> <p>If that is the case, trust your instincts. Review the situation. Do some research with the focus of why you <strong>should </strong>firm this strategic association and then research why you <strong>shouldn&rsquo;t.</strong></p> <p>Do not be lured by the dollars alone. Sure the dollars may be an important factor, but they are not the only factor.</p> <h2>Nurture the relationship</h2> <p>Once you have made a decision to proceed. Nurture the relationship.</p> <p>All successful strategic associations are based on good relationships and all good relationships are based on mutual trust and respect.</p> <h3>Please feel free to share your insights on strategic associations by commenting below.</h3> <br /> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Lodge a Support Issue http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/how-to-lodge-a-support-issue <p>When you have a support issue the quickest and easiest way to get a response would be to email: <a href="mailto:support@sitezero.com.au">support@sitezero.com.au</a></p> <p>In the email you would need to issue you would need to describe the exact issue you are facing in such a way that one would be able to follow your steps and replicate the issue. That way we don&rsquo;t waste any time conversing back and forth trying to understand what you mean, when we could be fixing the issue.</p> <p>Below is an excellent example of a well lodged support issue.</p> <p><strong>Email Subject: Unable to Create a new page (Summarize your issue into a sentence)</strong></p> <p>Hello,</p> <p>I am unable to create a new page, below are the steps to replicate it.</p> <p>Step1: I went to my website admin: www.youdomain/admin</p> <p>Step 2: I did the following in order</p> <ul> <li>I clicked on the menu item: content</li> <li>I clicked on page manager</li> <li>I clicked on create a new page</li> <li>This brought up the following</li> </ul> <div><img title="lodgesupportissue001" src="http://www.sitezero.com.au/images/lodgesupportissue001.png" alt="lodgesupportissue001" /></div> <div>&nbsp;</div> <p>I filled it out as displayed above</p> <p>Step 3:</p> <ul> <li>I then ticked the publish page tick box</li> <li>Then I click on save and publish page</li> <li>It is at this stage the error below came up</li> </ul> <p><img title="lodgesupportissue002" src="http://www.sitezero.com.au/images/lodgesupportissue002.png" alt="lodgesupportissue002" width="540" height="533" />&nbsp;</p> <p>Kind regards</p> <p>Joe Blogs</p> <p>When lodging a support request, assume the person reading your email has no idea what you are talking about. This will lead you to a greater depth of detail that is helpful to our support team.</p> <p>Specify whether the issue you are having is with your website or another <a href="http://www.sitezero.com.au/index.cfm?Do=View.Page&amp;PageID=195">service SiteZero provides</a>.</p> <p>It is always a great idea to include screenshots using a tool such as <a href="http://www.screenpresso.com/download">Screenpresso</a>, and URLs of pages that you have be working on and above all supply as much information as possible.</p> Blogging - Look at Your Ideal Reader http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/blogging-look-at-your-ideal-reader <p><a style="font-size: 12px; line-height: 1.5;" href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/blogging-be-prepared"><img style="float: left; padding: 2px;" title="eyeimage" src="http://www.sitezero.com.au/images/eyeimage.jpg" alt="eyeimage" width="250" height="175" /></a></p> <p><a href="http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/blogging-be-prepared">The first post of this series</a> looked at ways to go about being prepared to successfully go about blogging.</p> <p>In this post we will uncover why you need to look at your ideal reader to make you blogging efforts successful.</p> <p>You will write better if you have a clear understanding of who you are writing to. Demographics, due to social media, are more blurred than previously. No longer can we profile people on age, gender and ethnicity, though this is a great starting point. We also need to look at the interests themselves. A book-keeping firm&rsquo;s main client may be builders. Builders enjoy football. So what do people who enjoy football also enjoy? You need to take in consideration all hobbies.</p> <p>Ask yourself questions like these:</p> <p><strong>What age and gender is my ideal reader?</strong></p> <p><strong>What industry is my ideal reader in?</strong></p> <p><strong>What hobbies do people in that industry have?</strong></p> <p><strong>Does this reader have a family?</strong></p> <p>Once you have answered these questions you will be able to construct some sort of profile. This profile will help your writing have more effect towards your readers. Let me demonstrate. Imagine that your ideal reader is male aged between 35 and 45, he is in manufacturing has young kids and enjoys rugby league.</p> <p>Instead of writing, &lsquo;building a blog is beneficial to your business&rsquo;, you can use your ideal reader&rsquo;s hobbies to make the sentence more interesting, such as, &lsquo; building a blog for your business is like the Bronco&rsquo;s orchestrating a set piece; done right it&rsquo;s brilliant, done wrong it can be tragic.</p> <p>Because the majority of identified target audience (35-45 male), chances are you will be on a winner with a sporting reference. You would have immediately grabbed their attention and helped them in understanding your message.</p> <p>Share your story of how you have effectively utelised your knowledge about your target market in the comments below.</p> <p>Written By</p> <p><a href="https://plus.google.com/u/0/105060086331138939659?rel=author">Richard Norris</a></p> Blogging - On Time, All The Time http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/blogging-on-time-all-the-time <p><img style="float: left;" title="ontime" src="http://www.sitezero.com.au/images/ontime.png" alt="ontime" width="256" height="256" /></p> <p>It is an absolute priority that a blog goes out on the exact same day every single week. With all the updating the search engines are doing for your blogging got be effective it needs to be consistent.</p> <p>A main key in keeping your blogging consistent is to set a frequency to whcih you will blog.</p> <p>To set the frequency in which you are going to blog you need to understand your capabilities. You are a bad writer. That is the thought that you need to have to set an achievable, consistent frequency of blogging. Exaggerate your blogging incompetence. No matter how good of a writer you are. When you are just starting off, the last thing that you want to happen is you get burnt out and stop blogging only a couple of months in.</p> <p>If you feel that blogging once a month will be too easy, that is how often you ought to blog. You can always increase your blogging frequency at a later date. It is best to start slowly and gradually build up your frequency.</p> <p>Blog once a month, three months later if you&rsquo;re confident increase your blogging to twice a month. Then increase to three times a month a further three months later if you&rsquo;re confident.</p> <p>Confidence in blogging refers to not just how many blog posts you can turn out in a set period of time. However, it does refer to the quality of your blog posts. Anyone can write a blog post a day; a few can write a good blog posts a day.</p> <p>If you want to have a new blog post up every day you&rsquo;re not the right person to write it, you need to get it outsourced. I would never expect a business that is new to blogging be able to turn out a blog a day because setting the frequency is the easy bit, sticking to it is where you will&hellip;well&hellip;get stuck.</p> <p>Written By</p> <p><a href="https://plus.google.com/u/0/105060086331138939659?rel=author">Richard Norris</a></p> Blogging - Generate Buzz http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/blogging-generate-buzz <h2><img style="padding: 2px; float: left;" title="buzz" src="http://www.sitezero.com.au/images/buzz.jpg" alt="buzz" width="240" height="178" /></h2> <h2>Without people reading your blog all your preparation, profiling and scheduling has been a waste.</h2> <p>You need readers. It is the most obvious thing for blogs to have but also the most common reason that blog&rsquo;s fail.&nbsp;</p> <p>&lsquo;Buzz&rsquo; is not like interest but more like hype. &lsquo;Buzz&rsquo; gives you blog momentum. It builds anticipation. Start generating buzz even before your first blog goes live. Every contact you make that leads to a conversation about what you do mention that you have a blog coming out on this date, then mention it again in that conversation. Don&rsquo;t go overboard by mentioning your blog every time you open your mouth but enough that those people in that conversation know you have a blog coming out on this date.</p> <p>Your website is a great tool for advertising what is going on in your business. Build a button that says &lsquo;Blog Coming Soon&rsquo; in contrasting colours to your website (please seek a web designers advice in selecting colours). There are two more resources that you can use to generate buzz</p> <h3>Email Marketing</h3> <p>This is a great way to mass communicate with your database. You can organise your database into different groups and market to those different groups. This helps you generate buzz by sending an email campaign surrounding your blog. For instance, you can send out an email outlining what subjects your blog is going to cover; because you have planned for it.</p> <p>There are some great tools for email marketing available not least of which is the platform that you are readingthis on . SiteZero LaunchPad has a simple but effective email marketing module that you can run an email marketing campaign through. As far as the content for that email goes simplicity can do the job just fine. Something as simple as,</p> <p>&ldquo;Our business has a blog coming soon that will discuss these subjects. Register you interest today.&rdquo;</p> <p>This generates enough buzz and it gives a call to action for your readers to follow. Like anything written, be sure to get your emails proof read. Obviously don&rsquo;t have all emails to your clients proof read, but just those that go to more than five people.</p> <p>Whether you are using social media or email marketing be sure to monitor your activity and follow up any enquiries promptly. You can listen but if you don&rsquo;t respond you have lost credibility with your readers. Your actions don&rsquo;t just affect the person who commented, but everyone who reads that comment.</p> <p>The second resource will be discussed shortly so be sure to stay tuned.</p> <p>Written By</p> <p><a href="https://plus.google.com/u/0/105060086331138939659?rel=author">Richard Norris</a></p> How to do a SiteZero Business Mail Performance Improvement http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/how-to-do-a-sitezero-business-mail-performance-improvement <h2>What is a Performance Improvement?</h2> <p>This is a process in which the software used with SiteZero business Mail is updated to improve performance.</p> <h2>Who needs to do a Performance Improvement?</h2> <p>If you are a SiteZero Business Mail client and you use Microsoft outlook to sync your mailbox, you would need to do the performance improvement just like you need to update any apps on your smart phone.</p> <h2>&nbsp;What is involved with doing a Performance Improvement?</h2> <p>The good news is this is all done in the background and once the background processes are complete, you will receive a prompt as shown below. If you are not using Microsoft Outlook no action is required.</p> <p>&nbsp;<img title="upgrade" src="http://www.sitezero.com.au/images/upgrade.PNG" alt="upgrade" width="508" height="311" /></p> <p>When this prompt appears, click &ldquo;Yes&rdquo;.</p> <p>It&rsquo;s that simple.</p> <p>This process will have to be repeated on each computer that has SiteZero Business mail installed.</p> <p>There will be minimal disruption through this process and always please contact support on&nbsp;<strong>1300 9376 10</strong>&nbsp;or email&nbsp;<a href="mailto:support@sitezero.com.au">support@sitezero.com.au</a>&nbsp;if you have any issues.</p> Invoicing That Gets More Than Money - Plus That Too! http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/invoicing-that-gets-more-than-money <table border="0"> <tbody> <tr> <td><em><img title="donna_stone" src="http://www.sitezero.com.au/images/donna_stone.jpg" alt="donna_stone" width="150" height="224" /></em></td> <td style="vertical-align: text-top;"><em>Donna Stone is the founder of the multi award winning Consulting &amp; Bookkeeping&nbsp;</em><em>business&nbsp;<strong>Stone Consulting&nbsp;</strong>which provides solutions&nbsp; on MYOB, QuickBooks,</em><em>Xero and Cashflow Manager.&nbsp; Donna is also the author of&nbsp;<strong>Stepping Stones to&nbsp;</strong></em><strong><em>Business Success &ndash;&nbsp;</em></strong><em>a book of over&nbsp;<strong>200</strong>&nbsp;tips on how to succeed in business,&nbsp;</em><em>borne of over 25 years experience working with businesses.&nbsp;&nbsp;<br />Learn more at&nbsp;</em><em><a href="http://www.stoneconsulting.com.au/">www.stoneconsulting.com.au</a>&nbsp;or&nbsp;<a href="http://www.donna-stone.com.au/">www.donna-stone.com.au</a>.&nbsp; <br /></em></td> </tr> </tbody> </table> <p>Many business owners think invoicing is just a means of communicating an amount of money owed. Invoicing done well will do so much more &ndash; here&rsquo;s how:&nbsp;</p> <h3><strong>Basics.</strong></h3> <p><strong></strong>Of course an invoice should have the basics &ndash; your name, address, ABN, words &ldquo;tax invoice&rdquo;, client name, client address or ABN (if invoice is over $1K) and the GST amount listed separately; that&rsquo;s standard. Ensure all this is included in a neat and clear matter.&nbsp; Bold or make the amount due larger &ndash; so there is no confusion.&nbsp;</p> <h3><strong>Branding.</strong></h3> <p><strong></strong>Ensure your invoice is branded the same as your sales and marketing material.&nbsp; Use the same corporate colours, logos and style. This piece of paper is representing you &ndash; what message does it send?&nbsp;</p> <h3><strong>Communication.</strong></h3> <p><strong></strong>This might seem basic, but some businesses do not include a contact phone or email, or illogically, only include their sales office number and not the accounts number.&nbsp; Include an email too.&nbsp; Maybe you only want to communicate via one way &ndash; but in business it is not all about you. &nbsp; &nbsp;</p> <h3><strong>Education.&nbsp;</strong></h3> <p><strong></strong>Use your invoice to educate your clients. As a bookkeeping business, if I can give my clients tips to improve their business, that&rsquo;s sure to mean a client with more transactions and business strength &ndash; which will need more bookkeeping. Selfish? Well none of my clients have complained about me helping them to be successful!&nbsp;</p> <h3><strong>Marketing.&nbsp;</strong></h3> <p><strong> </strong>Use your invoice to market your businessInclude specials or product of the month, advice on your other services, promos or run a generation competition. Know your high margin products or services and give them extra coverage.</p> <h3><strong>Make it easy for people to pay you.</strong></h3> <p>Have your contact details on the invoice, have a full enough description on the invoice, ensure your terms are shown clearly, or better, also have the due payment date in bold. Give clients lots of payment options &ndash; direct deposit, where to mail a cheque, BPay or credit card.&nbsp; Include your BSB and account number for a direct deposit. Streamline any payment method. If clients have to ring to get your bank details, you&rsquo;ve just added an extra step, which might be the difference between payment today &hellip; or not. &nbsp; &nbsp;&nbsp;</p> <p>Now you are probably wondering how you can possibly fit all the above onto one piece of paper &ndash; I assure you that you can &ndash; I do.&nbsp; If you need any help with customising your invoice or statement templates in your accounting programs, <a href="http://www.stoneconsulting.com.au/services.html">we service MYOB, Quickbooks, Cashflow Manager &amp; Xero.</a> And my final tip &ndash; <strong>invoice as soon as possible.&nbsp; </strong>Cash flow is critical to every business and the sooner you invoice, the sooner you can be paid, and certainly the sooner you can begin chasing payment.&nbsp; Leave invoicing to end of month or end of project and don&rsquo;t be surprised if you have massive cash flow challenges. Happy invoicing!</p> Kerio Connect http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/kerio-connect <h2 style="text-align: left;"><span style="font-size: 12px; color: #000000; line-height: 1.5;">Imagine being able to take your business with you wherever you went in the world.</span></h2> <p>Well now you can.</p> <p>With SiteZero&rsquo;s communication cloud, with the muscle of Kerio connect powering it you can now take your business with you anywhere.</p> <p>You can share and sync email, contact, calendar and tasks across different devices and across different platforms. No longer are you tied to expensive Microsoft exchange or Gmail.</p> <p>Now you have the freedom to choose what devise and what platform suites you best.</p> <p>And if you have team members that are fanatical Apple users that need to connect with equally fanatical android users, no problem, SiteZero&rsquo;s communication cloud has got you covered.</p> <h2><strong>Increase Productivity&nbsp;</strong>&nbsp;&nbsp;&nbsp;</h2> <p>A couple of years ago I took my family on a month long odyssey across the west coast of America.</p> <p>And during that whole month I mainly ran my company from my trusty iPhone.</p> <p>It didn&rsquo;t matter that I was standing in the line at Disneyland waiting to get onto a ride with the kids. If I had a few spare minutes, I would whip out the iPhone, check a few emails, file away a few others, maybe answer an important one. All in just a few minutes while standing in line for some ride that was going to scare the pants off me and my kids scream and smile all at the same time &hellip;.</p> <table border="0"> <tbody> <tr> <td> <h2 style="text-align: center;"><a style="color: grey; text-decoration: none;" href="http://ctt.ec/L8ult">Improve your business productivity with #kerioconnect </a></h2> </td> <td><a href="http://ctt.ec/L8ult"><img style="display: block; margin-left: auto; margin-right: auto;" src="http://clicktotweet.com/img/tweet-graphic-3.png" alt="Tweet: Improve your business productivity with #kerioconnect http://ctt.ec/6jbgd+ @sitezero" /></a></td> </tr> </tbody> </table> <p>When I got home after our month long odyssey, I didn&rsquo;t have a thousand emails that I had to deal with. Sure I had a few important ones that I left in my inbox, but the remainder were neatly filed away synchronised with my outlook back in Australia while I was standing in a line at Disneyland or waiting for a coffee at Starbucks &hellip;&hellip;done and dusted</p> <p>Take a look at our video on <a href="http://youtu.be/2q0b3O_TNPA">Kerio Connect </a>and the SiteZero Communication cloud&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of SiteZero , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the Ecommerce evangelist at SiteZero. <br />You can connect with Richard on Google + , Linkedin&nbsp; or at the SiteZero Facebook Page<br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> The changing world in which we live http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/the-future-of-the-web <h2><span style="font-size: 12px; color: #000000; line-height: 1.5;">As much as we would sometimes like it to, the world is not standing still.</span></h2> <p>Change is all around us.</p> <p>&nbsp;Constant, unrelenting, continuous change...</p> <p>There are no two better examples of looking at change than looking at how the internet changed our world and Looking at how the birth of my First son changed my life.</p> <p>At the time of writing this , my son Liam is nearly 19 years old, a 1995 baby.&nbsp;</p> <p>That same year that the internet exploded into the commercial world.&nbsp;</p> <p>That year my &ldquo;little bundle of joy&rdquo; exploded into our&nbsp; happy orderly life .&nbsp;</p> <p>An event that forever changed my life for the better.</p> <p>The other event forever changed the entire world&rsquo;s life for the better.</p> <p>This convergence of two life changing events is not lost on me.&nbsp;</p> <p>From a small spluttering start to a now 18 year old&nbsp; 6&rsquo;2&rdquo; behemoth &ldquo;my little boy&rdquo; is now a strong strapping teenager ready to unleash himself onto the world.<br />&nbsp;Not unlike the small spluttering start the internet had on our lives a short 18 years ago, it also is now a strong strapping teenager&nbsp; unleashing&nbsp; its power onto the world.</p> <p>As I could not have imagined all the glorious things that &ldquo;my boy&rdquo; could now do 18 years ago I also could not have imagined all the glorious things that can now be accomplished on the internet.</p> <p>And in both cases the change has been dramatic, unrelenting and continuous.</p> <p>And as in both these cases my adjustment to this change has had to be enormous.</p> <p>Just think of the things that you can do now that 18 years ago seems like only a dream.&nbsp;</p> <p>The world has changed so much in 18 years it is almost hard to image how we survived that short time ago.</p> <p>This change has been all pervasive across all areas of our life. It has changed the way we work, the way we live and the way we play.&nbsp;</p> <p>It has even changed the way that some people interact with the opposite sex......now that&rsquo;s change.</p> <p>Google, Facebook, MSN, websites, Pintrest, Yahoo, are all words that either did not exist or were barely known 18 years ago.</p> <p>The internet is to our life today what the industrial revolution was to society in the nineteenth century and what the printing press was to mankind in 1440 AD.&nbsp;<br />Those changes changed the way mankind lived worked and played in a most substantive way.&nbsp;</p> <p>So too, will the internet and technology continue to change our lives.&nbsp;</p> <p>In some cases in way we have not yet imagined.</p> <p>&nbsp;In some ways good and in some ways bad.</p> <p>I suspect that this change will continue into the foreseeable future and beyond as new and innovative technologies are invented and worked into our everyday lives.&nbsp;</p> <p>Unrelenting change!&nbsp;<br />Continuous change!&nbsp;<br />Constant change!</p> <p>And change we must. For those of us that do not change, will, inevitably, be left in the wake of that same change they failed to embrace.</p> <p>I subscribe to the theory that we must all embrace change. Not for change sake. But for when that change will demonstrably benefit our lives and the lives of those around us.</p> <p>We only need look back 100 years or so and look at the changes our parents and grandparents saw in their lifetime.&nbsp;</p> <p>The automobile, air travel, electricity, penicillin, to name just a few of the incredible changes that arguably made our lives better.</p> <p>So, as I look to my 18 year old son, as he stands on the precipice of his adult life I wonder what changes he may see during his lifetime , and there will be many. Many more I suspect than I have seen so far.&nbsp;</p> <p>And I wonder how those changes might affect his life and those around him and i know the one enduring message that I must teach him.........&rdquo; Embrace change.&rdquo;</p> <p>Richard Norris<br />CEO&nbsp;<br />SiteZero Internet.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of SiteZero , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the Ecommerce evangelist at SiteZero. <br />You can connect with Richard on Google + , Linkedin&nbsp; or at the SiteZero Facebook Page<br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Your Guide to Blogging Culture http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/your-guide-to-blogging-culture <p>If you want to start blogging, Ramsay from Blog Tyrant can help you better understand the culture surrounding blogging. Knowing how you conduct yourself whislt blogging will help you maximise the goals you intend to accomplish. &nbsp;Within the article, Ramsay talks about:</p> <ul> <li><span style="font-size: 12px; line-height: 1.5;">Ettique on what to post on your blog,</span></li> <li><span style="font-size: 12px; line-height: 1.5;">How to email properly to grow a mailing list,</span></li> <li><span style="font-size: 12px; line-height: 1.5;">and how to operate in social media</span></li> </ul> <div>He also gives examples of other bloogers who you should watch and take notes from.</div> <div>&nbsp;</div> <div>Read the article here:&nbsp;<a href="http://www.blogtyrant.com/blogging-culture/">http://www.blogtyrant.com/blogging-culture/</a></div> Create a Winning Content Marketing Promotion Plan http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/create-winning-content-marketing-promotion-plan <p>Think promoting your content comes after you publish it?&nbsp;<span>Stephanie Beadell tells you otherwise, she states that the promotion planning begins long before then.</span></p> <p><span>Stephanie takes you through the stages of how you can create a Content Marketing Promotion Plan that will be successful.&nbsp;</span></p> <p>Read the article here:&nbsp;<a href="http://www.buzzstream.com/blog/content-promotion-campaign-plan.html">http://www.buzzstream.com/blog/content-promotion-campaign-plan.html</a></p> Become a New Thought Leader http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/become-a-new-thought-leader <p>Being seen as a thought leader is a powerful thing, the title is given to you by your peers and audience. They see the thought leaders as pillars of their industry, the one to lead them to the land off milk and honey.&nbsp;</p> <p>If you want people to see you as a thought leader there are some things you need to understand and consider. Trevor Young of PR Warrior has written up an article that goes through just that.&nbsp;</p> <p>Read more here:<a href="http://www.trevoryoung.me/the-new-thought-leader-building-visibility-influence-and-trust-in-a-digital-world/">&nbsp;http://www.trevoryoung.me/the-new-thought-leader-building-visibility-influence-and-trust-in-a-digital-world/</a></p> Why You Need an Editorial Calendar for your Blog http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/why-you-need-an-editorial-calendar-for-your-blog <p>Blogging can be seen as just a different form of publishing. Many newspapers and magazines has Editorial Calendars set up so they can organise their schedules. You can set one up for yourself as you blog.&nbsp;</p> <p>Srikanth AN goes through some of the reasons why you should and how it can be done, on various platforms.&nbsp;</p> <p>You can read the article here:&nbsp;<a href="http://www.shoutmeloud.com/what-is-editorial-calendar-blogging.html">http://www.shoutmeloud.com/what-is-editorial-calendar-blogging.html</a></p> Boost your Productivity http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/boost-your-productivity <p>If you need to a boost whilst getting through your day Pooja Lohana wrote up some quick and easy productivity hacks that can help you stay focused and alert through-out your day.&nbsp;</p> <p>Some of the tips are helpful apps, exercises, whilst there are some tips that are as simple as eating a bannana</p> <p>Have a read of the article here:&nbsp;<a href="http://www.problogger.net/archives/2014/10/31/15-quick-and-easy-productivity-super-hacks-for-busy-bloggers/">http://www.problogger.net/archives/2014/10/31/15-quick-and-easy-productivity-super-hacks-for-busy-bloggers/</a></p> Measure What Matters http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/measure-what-matters <p>We all want to know what the right message is so we can make a sale with a customer. How we can do that is measuring to see what works and what doesn't. Google has put out a guide that helps you measure better and making sense of a customer journey by laying a solid measurement foundation.</p> <p>You can read more about the guide and download your copy by clicking on the following link:&nbsp;<a href="http://analytics.blogspot.com.au/2014/11/measure-what-matters-most-marketers.html">http://analytics.blogspot.com.au/2014/11/measure-what-matters-most-marketers.html</a></p> What Makes A Great Optimization Team http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/what-makes-a-great-optimization-team <p>&nbsp;</p> <p>How do I know the optimization team I've picked is the right one for me? How are others doing optimization and testing?&nbsp;</p> <p>If you have these questions then Luke Diaz at Optimizely has the answers for you. Luke goes over 5 traits that make an optimization team shine.</p> <p>Read more here:&nbsp;<a href="http://blog.optimizely.com/2014/11/06/5-traits-of-best-in-class-optimization-teams/">http://blog.optimizely.com/2014/11/06/5-traits-of-best-in-class-optimization-teams/</a></p> Marketers need to think data first http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/marketers-need-to-think-data-first <p>Life for a marketer used to be a different thing, they needed to be 'ideas people' and needed to take the ideas and implement them.&nbsp;</p> <p>Nowadays they need to back up big ideas with hard facts. Kimberley Kasper talks about why marketers now need to be data driven if they wish to stay in the game.</p> <p>Read the article here:&nbsp;<a href="http://www.entrepreneur.com/article/239350">http://www.entrepreneur.com/article/239350</a></p> How to be Successful http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/how-to-be-successful <p>Want to be succesful? Do only what matters. That's what Steve Tobak says in this article.</p> <p>Going out and understanding how the world works and how you fit in it is one of the first things you can do. Then staying focused on what is neccesary for you to succeed wtll help you grow in time.</p> <p>You can read more fo what Steve has to say here:&nbsp;<a href="http://www.entrepreneur.com/article/238934">http://www.entrepreneur.com/article/238934</a></p> 7 Online Marketing Tips for Business Owners who can't market or sell http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/7-online-marketing-tips-for-business-owners-who-cant-market-or-sell <p>If you have started a business but have trouble trying to market or sell it you may be on loose footing when you try and grow your business.&nbsp;</p> <p>This isn't a great problem as Neil Patel discusses in this article. He also gives 7 tips that anyone can use to help grow their business.</p> <p>You can read the article here:&nbsp;<a href="http://www.inc.com/neil-patel/7-online-marketing-tips-for-entrepreneurs-who-can-t-market-or-sale.html">http://www.inc.com/neil-patel/7-online-marketing-tips-for-entrepreneurs-who-can-t-market-or-sale.html</a></p> Easy Tips to get your customers talking http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/easy-tips-to-get-your-customers-talking <p>Are you finding it difficult to get your customers to talk about your product to others? Shana Rusonis at Optimizely has 4 easy tips to help get them talking and begin developing a community that will benefit everyone.</p> <p>You can read the article here:&nbsp;<a href="http://www.inc.com/optimizely-/4-tips-to-get-your-customers-talking-about-you.html">http://www.inc.com/optimizely-/4-tips-to-get-your-customers-talking-about-you.html</a></p> When is a blog right for you? http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/when-is-a-blog-right-for-you <p>Having a blog for the sake of having one jsut won't do, if you have a blog, you must have a certain intent for it. Isla McKetta talks about when you should and shouldn't have blog.&nbsp;</p> <p>She goes over when it is not a neccersary form of content marketing for your business and when it is.&nbsp;</p> <p>Read what Isla has to say here:&nbsp;<a href="http://moz.com/blog/should-you-blog">http://moz.com/blog/should-you-blog</a></p> Tips for a Great Call to Action http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/tips-for-a-great-call-to-action <p>To get more sales, you need to motivate people and a great way to do that with a powerful call to action. Billy McCaffery over at WordStream has 7 tips for you to create a great call to action. With those tips you will be able to understand what will work best for your website and improve your conversions.</p> <p>Read the article here:&nbsp;<a href="http://www.wordstream.com/blog/ws/2014/10/09/call-to-action#.">http://www.wordstream.com/blog/ws/2014/10/09/call-to-action#.</a></p> Why no one wants to link to you http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/why-no-one-wants-to-link-to-you <p>There is a reason why no one links to your site, in fact there are at least 11 that Julie Joyce goes over in her article telling why no one links to you. In it she goes over those reasons, who is to blame and how you can fix it.</p> <p>Read the article here:&nbsp;<a href="http://searchengineland.com/real-reason-one-wants-link-206819">http://searchengineland.com/real-reason-one-wants-link-206819</a></p> Start a Blog for Content Marketing Purposes http://www.sitezero.com.au/Blog/sitezero-web-design-blog/Post/start-a-blog-for-content-marketing-purposes <p>Blogging can be used to strengthen your website, when it is used correctly. In some cases you might not be getting the results you desire, this is a common for many. Steve Olenski has some considerations to think about when you want to improve your blog with content marketing.</p> <p>Using these few considerations you can help your pursuit of success in blogging.</p> <p>Read the article here:&nbsp;<a href="http://www.forbes.com/sites/steveolenski/2014/11/11/how-to-start-a-blog-for-content-marketing-purposes/">http://www.forbes.com/sites/steveolenski/2014/11/11/how-to-start-a-blog-for-content-marketing-purposes/</a></p>