SiteZero - Digital Marketing http://www.sitezero.com.au/Blog/digital-marketing Digital Marketing - For all your Digital Marketing news, tips and info, visit the SiteZero Digital Marketing Blog. Improve Your Digital Marketing Performance http://www.sitezero.com.au/Blog/digital-marketing/Post/improve-digital-marketing-performance <p>If you want to improve your digital marketing, Evan Prokop over at TopRank writes that you can do so by employing Attract, Engage, Converst Sales Cycle Analytics.&nbsp;</p> <p>Making sure to consider a range of macro and micro objectives before beginning and then have apporpriate goals to meausre will also benefit your business.</p> <p>Read more about this by following the link:&nbsp;<a href="http://www.toprankblog.com/2014/11/sales-cycle-analytics/">http://www.toprankblog.com/2014/11/sales-cycle-analytics/</a></p> Create Great Content that Drives Traffic http://www.sitezero.com.au/Blog/digital-marketing/Post/create-great-content-that-drives-traffic <p>Brian Dean is right, getting your content to stand out is hard, especially if you are just another voice in the crowd. in his article Brian goes through the turmoil he had of content marketing and what he did to get some serious results.</p> <p>With the tips and tricks he covers you can improve your content marketing so it becomes a more worthwhile endevour.&nbsp;</p> <p>Read it here:&nbsp;<a href="http://okdork.com/2014/04/02/how-you-can-create-content-that-generates-40000-targeted-visitors/">http://okdork.com/2014/04/02/how-you-can-create-content-that-generates-40000-targeted-visitors/</a></p> Your Google Algorithm Cheat Sheet http://www.sitezero.com.au/Blog/digital-marketing/Post/google-algorithm-cheat-sheet <p>If you are having toruble understanding Panda, Penguin and Hummingbird from Google then you should read Marie Haynes article that goes over a Google Cheat Sheet about them and the Google Algorithm.&nbsp;</p> <p>It's purpose is to be a good reference point as you go through your day-to-day.</p> <p>You can read it here:&nbsp;<a href="http://moz.com/blog/google-algorithm-cheat-sheet-panda-penguin-hummingbird">http://moz.com/blog/google-algorithm-cheat-sheet-panda-penguin-hummingbird</a></p> Should you Upgrade to Universal Analytics http://www.sitezero.com.au/Blog/digital-marketing/Post/upgrading-to-universal-analytics <p>Wondering whether or not you should upgrade your site's analytics to Universal? Well John Lincoln over at Marketing Land has the guide for you.</p> <p>In it her talks about the reasons you should switch, how to know if you are already on UA, how to set it up and some of the features that UA has.</p> <p>You can read the article here:&nbsp;<a href="http://marketingland.com/complete-guide-universal-analytics-upgrade-73560">http://marketingland.com/complete-guide-universal-analytics-upgrade-73560</a></p> When is the best time of day to publish a blog post http://www.sitezero.com.au/Blog/digital-marketing/Post/when-is-the-best-time-of-day-to-publish-a-blog-post <p>You take a lot of time and effort to put together your blog posts.</p> <p>So this begs the question what is the best time of day to publish so that you maximise your potential?</p> <p>Unfortunetaly there is no easy answer to this question , but this blog post &nbsp;by garrett Moon goes a long way to answer those questions.</p> <p><a href="http://coschedule.com/blog/best-time-to-publish-a-blog-post/">http://coschedule.com/blog/best-time-to-publish-a-blog-post/</a></p> Understanding what makes landing Pages work http://www.sitezero.com.au/Blog/digital-marketing/Post/understanding-what-makes-landing-pages-work <p>Landing pages can be a valuable assett on your website.</p> <p>Creating great landing pages can really turbo charge your site. Understaning the different elements that go into making a great landing pages can me a valuable skill in your digital marketing arsenal.</p> <p>This is a great info graphic by Copyblogger that will help you understand thi simportant skill even better.</p> <p><a href="http://www.copyblogger.com/landing-pages-that-work/">http://www.copyblogger.com/landing-pages-that-work/</a></p> Is email killing your productivity http://www.sitezero.com.au/Blog/digital-marketing/Post/is-email-killing-your-productivity <p><span style="font-size: 12px; line-height: 1.5;">We are inundated with dozens sometimes hundreds of emails every day.</span></p> <p>Are they effecting your productivity ?</p> <p>There are some sime things that you can do to ensure that at the very least the emails you send are clearly understood.</p> <p>Here are some simple steps that can help your productivity.</p> <p><a href="http://99u.com/workbook/34859/get-to-inbox-zero-email-like-a-journalist">http://99u.com/workbook/34859/get-to-inbox-zero-email-like-a-journalist</a></p> The New SEO Generation http://www.sitezero.com.au/Blog/digital-marketing/Post/new-seo-generation <p>There was an old way to do SEO and there is a new way to do it. Knowing and understand this new approach to SEO is crucial to doing better online.</p> <p>Jenny Halasz goes through the various points as to what the new seo generation is all about.</p> <p>Read about it more here:&nbsp;<a href="http://searchengineland.com/open-letter-new-seo-generation-198412">http://searchengineland.com/open-letter-new-seo-generation-198412</a></p> Is your blog Dead? http://www.sitezero.com.au/Blog/digital-marketing/Post/is-your-blog-dead <p>In todays fast paced information world a blog with no new posts is like a garden with no plants.</p> <p>Bare and unattractive. Quite frankly its not a good look.</p> <p>Its sends the wrong message to your clients. Here are seven of the wrong signals that it sends.</p> <p><a href="http://www.jeffbullas.com/2014/09/25/youve-forgotten-your-blogging-here-are-the-7-bad-signals-it-sends-to-your-customers/">http://www.jeffbullas.com/2014/09/25/youve-forgotten-your-blogging-here-are-the-7-bad-signals-it-sends-to-your-customers/</a></p> Guide to Google Penalty Removal http://www.sitezero.com.au/Blog/digital-marketing/Post/guide-to-google-penalty-removal <p>With all the algorithm changes, it can get very stressful for a site owner. Thankfully DataDial have written up an indepth guide to Google penalties, how to avoid them, how to protect yourself in future algorithm changes and how to fix the situation if you do get penalised.&nbsp;</p> <p>Have a look at the guide by clicking on the link:&nbsp;<a href="http://www.datadial.net/resources/penalties/">http://www.datadial.net/resources/penalties/</a></p> What you learn from Analysing One Million Headlines http://www.sitezero.com.au/Blog/digital-marketing/Post/analysing-one-million-headlines <p>If you have wondered what makes one headline more shareable then others then you are not alone, Garret Moon researched this over 1 Million Headlines and talks about the patterns and conclusion he got from that data.</p> <p>He finds out, what's shared, what topics are being shared, on what platform, etc.</p> <p>You can read through his work by clicking the link:&nbsp;<a href="http://okdork.com/2014/07/22/we-analyzed-nearly-1-million-headlines-heres-what-we-learned/">http://okdork.com/2014/07/22/we-analyzed-nearly-1-million-headlines-heres-what-we-learned/</a></p> Mobile search keeps growing and why you should care. http://www.sitezero.com.au/Blog/digital-marketing/Post/mobile-search-keeps-growing-and-why-you-should-care <p>The growth in mobile search over the last three years has been nothing short of astounding.</p> <p>Almost every metric i look at shows this trend as increasing.</p> <p>Why should you care. Because Google cares&nbsp;</p> <p>This is a great article by Darren Rowse at Problogger that explain it all.</p> <p><a href="http://www.problogger.net/archives/2014/11/22/google-introducing-mobile-friendly-tags-in-search-results-and-signal-it-will-start-impacting-search-rankings/">http://www.problogger.net/archives/2014/11/22/google-introducing-mobile-friendly-tags-in-search-results-and-signal-it-will-start-impacting-search-rankings/</a></p> Want to grow your business ? http://www.sitezero.com.au/Blog/digital-marketing/Post/want-to-grow-your-business <p>There are some simple things that can help you grow your business.Especially if your new to being in business.</p> <p>And best of all they are free.&nbsp;</p> <p>This article is about 7 simple and FREE ways you can grow your business.</p> <p><a href="http://www.inc.com/adam-fridman/seven-free-ways-to-grow-your-business.html">http://www.inc.com/adam-fridman/seven-free-ways-to-grow-your-business.html</a></p> Busting the myths on creativity http://www.sitezero.com.au/Blog/digital-marketing/Post/busting-the-myths-on-creativity <p>Anyone who knows me well knows that I love Psychology.</p> <p>I love observing different types of people.</p> <p>But when it comes to creativity we generally believe that we are creatitive or we are not... A limiting belief i'm sure.</p> <p>Here are 5 well held myths about creativity that you most likly believe , but maybe should rethink.</p> <p><a href="http://99u.com/articles/35045/5-creativity-myths-you-probably-believe">http://99u.com/articles/35045/5-creativity-myths-you-probably-believe</a></p> We are Entering the New World of Automation http://www.sitezero.com.au/Blog/digital-marketing/Post/world-automation <p>As the car superseded thehorse so to will most of our robots supersede much of our workforce. This video by CGP Grey talks about automation that has begun to occur and some of the things we as a society will need to discuss as more and more autmation comes into our everyday lives.</p> <p>Check out the video below:</p> <iframe src="http://www.youtube.com/embed/7Pq-S557XQU" frameborder="0" width="560" height="315"></iframe> 10 Signs Your Business is in Trouble http://www.sitezero.com.au/Blog/digital-marketing/Post/10-reasons-your-business-is-in-trouble <p>Change is ineviatable and you need to keep up else you will be left behind. In business this can mean the difference between success and ruin. Jeff Bullas has written up ten key indicators that you are becoming irrelevant and more importantly, what you can do about it.</p> <p>Read the article here:&nbsp;<a href="http://www.jeffbullas.com/2013/11/15/10-alarming-signs-that-your-business-is-in-trouble/">http://www.jeffbullas.com/2013/11/15/10-alarming-signs-that-your-business-is-in-trouble/</a></p> Creating content Vs. Curating Content http://www.sitezero.com.au/Blog/digital-marketing/Post/creating-content-vs-curating-content <p>Both Creating and Curating content has a place in the modern day content stratergy.</p> <p>This post is an example of Curation. Hpoefully as a reader you will think good Curation ( let me know in the comments , below)&nbsp;</p> <p>But we dont only Curate content , we create content as well , lots of it. so what is the right balance.</p> <p>Here is a great article by Jonathan Jackson on getting that balance right.</p> <p><a href="http://www.marketingeye.com.au/marketing-blog/marketing/creation-vs-curation-the-best-content-strategy-for-your-business.html">http://www.marketingeye.com.au/marketing-blog/marketing/creation-vs-curation-the-best-content-strategy-for-your-business.html</a></p> <p>&nbsp;</p> Google is building out their knowledge graph http://www.sitezero.com.au/Blog/digital-marketing/Post/google-knowledge-graph <p>In order to give better results to user queries, Google is always testing new innovations. They are continuously testing so they can continuously improve the experience and accuracy of results.</p> <p>Eric Enge over at Search Engine Land has writter about just this is being done and what it means for you.&nbsp;</p> <p>Read through it here:&nbsp;<a href="http://searchengineland.com/google-using-dynamic-testing-build-knowledge-graph-206805">http://searchengineland.com/google-using-dynamic-testing-build-knowledge-graph-206805</a></p> Increase Lead Generation with LinkedIn http://www.sitezero.com.au/Blog/digital-marketing/Post/lead-generation-linkedin <p>LinkedIn has changed over a short amount of time. At the moment, LinkedIn is the strongest social media outlet to do B2B Marketing and encourage leads. Neil Patel at Kissmetrics has 7 Strategies for your B2B Marketing on LinkedIn so that you can stop wasting time on it and start growing leads.</p> <p>Read it here: <a href="https://blog.kissmetrics.com/linkedin-strategies-b2b-marketing/">https://blog.kissmetrics.com/linkedin-strategies-b2b-marketing/</a>&nbsp;</p> Sleep More to Succeed More http://www.sitezero.com.au/Blog/digital-marketing/Post/sleep-more-to-succeed-more <p>If you think putting achieving is more important than sleeping then Michael Hyatt has something to say to you.&nbsp;</p> <p>In this article he tells you why you should be sleeping more in order to achieve more. He even gives four crucial ways that sleep makes us better.</p> <p>Read the article here:&nbsp;<a href="http://michaelhyatt.com/sleep-longer-to-achieve-more.html">http://michaelhyatt.com/sleep-longer-to-achieve-more.html</a></p> 5 top thought leaders in Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/5-top-thought-leaders-in-marketing <p>There is so much information out there that it is easy to overload on information.</p> <p>If you are looking for a few of the best , here are 5 that you can follow&nbsp;</p> <p>Note : i personally follow all five. Plus the author of this article...</p> <p><a href="http://www.marketingeye.com.au/marketing-blog/marketing/5-marketing-bloggers-that-are-worth-your-time.html">http://www.marketingeye.com.au/marketing-blog/marketing/5-marketing-bloggers-that-are-worth-your-time.html</a></p> Make your Competition Irrelevant http://www.sitezero.com.au/Blog/digital-marketing/Post/competition-irrelevant <p>Want to stand out from the pack and achieve incredible growth? Of course you do, and John Jantsch has the answer for you. In this article he talks about how you can understand your market you are trying to serve and how to move your busienss into a position of leadership.&nbsp;</p> <p>Read about how to do this by clicking the link:&nbsp;<a href="http://www.ducttapemarketing.com/blog/2014/11/11/make-competition-irrelevant/">http://www.ducttapemarketing.com/blog/2014/11/11/make-competition-irrelevant/</a></p> Are you a risk taker? http://www.sitezero.com.au/Blog/digital-marketing/Post/are-you-a-risk-taker <p>Taking Risks can be risky...... Did i just say that out loud.</p> <p>But you can take the risk out of risk taking ...and you should.</p> <p>Just getting up in th emorning is a risk , but its a calculated risk that we take every day.</p> <p>Here is a good article on better risk taking.</p> <p><a href="http://www.blogtyrant.com/take-more-risks/">http://www.blogtyrant.com/take-more-risks/</a></p> Don't be Scared of Selling your own Products http://www.sitezero.com.au/Blog/digital-marketing/Post/scared-of-selling <p>It's self-sabotaging if you feel strange about selling your own products, confidence begets confidence for many businesses. Michael Hyatt says that if you don't self-promote you are undercutting your mission.</p> <p>Michael talks about how selling your products is a good thing and why people should do it instead of half-heartedly trying to get people to buy.</p> <p>Read more about this here: <a href="http://michaelhyatt.com/bashful-about-selling.html">http://michaelhyatt.com/bashful-about-selling.html&nbsp;</a></p> Give away your content http://www.sitezero.com.au/Blog/digital-marketing/Post/giving-away-your-content <p>Mark Schaefer tells you why you should give away your content and why that doesn't mean you are giving away your business. He gives all his content away fro free and he still gets calls for his coaching. In this article he goes over how you can do it too.</p> <p>Read all about it here:&nbsp;<a href="http://www.businessesgrow.com/2013/06/09/if-i-give-away-my-content-dont-i-give-away-my-business/">http://www.businessesgrow.com/2013/06/09/if-i-give-away-my-content-dont-i-give-away-my-business/</a></p> A Simple Writing Technique that Works http://www.sitezero.com.au/Blog/digital-marketing/Post/simple-writing-technique <p>If you are feeling stuck when it comes to writing new and fresh content, Bryan Collins at CopyBlogger has a simple writing technique that can help you write more.&nbsp;</p> <p>In the article he says how free writing can free your mind and get those words of the page.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.copyblogger.com/free-writing">http://www.copyblogger.com/free-writing</a></p> How to build a lasting community on social media http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-build-a-lasting-community-on-social-media <p>Businesss is about relationships and trust , whether offline or online , this is one of the golden rules of business.</p> <p>There is a science to building long lating relationships on social media and building that ever important community.</p> <p>This article references research done on the subject by&nbsp;Michael Kent and Maureen Taylor.</p> <p><a href="https://blog.bufferapp.com/science-of-building-social-media-community?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=science-of-building-social-media-community">https://blog.bufferapp.com/science-of-building-social-media-community?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=science-of-building-social-media-community</a></p> New Social Media Tools for you to Use http://www.sitezero.com.au/Blog/digital-marketing/Post/new-social-media <p>At the Dublin Web Summit, well over a thousand startups showed off their wares. Ian Cleary went along and compiled the 7 best that he saw.&nbsp;</p> <p>From reading speed to purchasing through hashtags, this list has some great innovations that may become part of how you do business in the future.</p> <p>Read the article here:&nbsp;<a href="http://www.razorsocial.com/7-new-social-media-tools-discovered">http://www.razorsocial.com/7-new-social-media-tools-discovered</a></p> Succeed with Video Blogging http://www.sitezero.com.au/Blog/digital-marketing/Post/success-with-video-blogging <p>Video Blogging is quickly becoming the 'it' thing in the past couple of years. As a new way to relay information to your audience, getting in on this emerging market will help succeed.</p> <p>Jeff Bullas explores some examples of people who are video blogging and being a success with it.</p> <p>Read more here:&nbsp;<a href="http://www.jeffbullas.com/2010/11/23/how-to-video-blog-your-way-to-success/">http://www.jeffbullas.com/2010/11/23/how-to-video-blog-your-way-to-success/</a></p> Building a better Twitter following http://www.sitezero.com.au/Blog/digital-marketing/Post/building-a-better-twitter-following- <p>Increasing your twitter following can be very good for business. ( and your profits)&nbsp;</p> <p>But where do you start and how do you grow your following ?</p> <p>Here are 7 tips on how to do just that.</p> <p><a href="https://blog.bufferapp.com/twitter-tips-get-more-followers?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=twitter-tips-get-more-followers">https://blog.bufferapp.com/twitter-tips-get-more-followers?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=twitter-tips-get-more-followers</a></p> Top Ten Secrets to being Successful http://www.sitezero.com.au/Blog/digital-marketing/Post/top-ten-secrets-to-success <p>We all want to make the most out of life and we all have the ability to follow through and attain greatness. If you want to succeed, Jeff Bullas has ten secrets to being insanely successful.&nbsp;</p> <p>In the article he goes through the ten and shows how they will improve your succees rate.&nbsp;</p> <p>Read it here:&nbsp;<a href="http://www.jeffbullas.com/2010/11/22/10-secrets-to-being-insanely-successful/">http://www.jeffbullas.com/2010/11/22/10-secrets-to-being-insanely-successful/</a></p> Tips on improving your Facebook reach http://www.sitezero.com.au/Blog/digital-marketing/Post/tips-on-improving-your-facebook-reach <p>Face Book ain't what it used to be.</p> <p>Gone are the days of quick gains with Facebook organic traffic.</p> <p>More and more Face Book is becoming a Pay to play platform... but not totally</p> <p>This post is a research peice on how to get the most from face Book reach and engagement.</p> <p><a href="https://blog.bufferapp.com/facebook-marketing?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=facebook-marketing">https://blog.bufferapp.com/facebook-marketing?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=facebook-marketing</a></p> Convert your traffic into customers http://www.sitezero.com.au/Blog/digital-marketing/Post/convert-traffic-into-customers <p>If you have traffic but no customers, then something is amiss. You can fix that and Jeff Bullas can show you how to convert your traffic into leads and then in to customers.&nbsp;</p> <p>Jeff goes through ways to turn prospects into customers, lead nuturing, the power of automation and much more that you can read about in this link:&nbsp;<a href="http://www.jeffbullas.com/2011/11/16/how-to-convert-website-traffic-into-paying-customers/">http://www.jeffbullas.com/2011/11/16/how-to-convert-website-traffic-into-paying-customers/</a></p> The Social Media Tipping Point http://www.sitezero.com.au/Blog/digital-marketing/Post/social-media-tipping-point <p>Though a small part of marketing budgets, social media has a big impact and it's only set to rise. That's what Jeff Bullas says, stating that social media is hitting it's tipping point, giving examples of pop stars album sales when they used a specific kind of marketing.</p> <p>You can read Jeff's article here:&nbsp;<a href="http://www.jeffbullas.com/2014/02/03/is-this-the-social-media-marketing-tipping-point/">http://www.jeffbullas.com/2014/02/03/is-this-the-social-media-marketing-tipping-point/</a></p> End Bad Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/end-bad-marketing <p>Many Marketers have more dollars than sense and set themselves up for failure.</p> <p>Pam Moore is sharing some tough love in this article and podcast. She goes through the need to set goals and excute them apporpriately.&nbsp;</p> <p>You can have a read and a listen here:&nbsp;<a href="http://socialzoomfactor.com/74/">http://socialzoomfactor.com/74/</a></p> The 12 Principles of Social Media Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/principles-social-media-marketing <p>The marketing landscape is changing, social media marketing is making it's mark now and many companies are struggling to adapt.</p> <p>Practices from a decade ago are becoming less and less effective. Jeff Bullas tells us all the key elements to keep in mind when marketing to a social web audiance.</p> <p>Read the article here:&nbsp;<a href="http://www.jeffbullas.com/2010/11/17/12-principles-of-social-media-marketing/">http://www.jeffbullas.com/2010/11/17/12-principles-of-social-media-marketing/</a></p> Improve Your ROI with Facebook Remarketing http://www.sitezero.com.au/Blog/digital-marketing/Post/improve-roi-facebook-remarketing <p>Are you making the most of facebook ad targeting? Rocco Baldassarre talks about Facebook Remarketing and how it can increase and improve your Return on Investment. He goes over what Remarketing is and four reasons why it will improve your ROI</p> <p><span style="font-size: 12px; line-height: 1.5;">Have a read of the article here: &nbsp;<a href="http://www.socialmediaexaminer.com/benefits-facebook-remarketing/">http://www.socialmediaexaminer.com/benefits-facebook-remarketing/</a></span></p> Triple your Twitter Followers http://www.sitezero.com.au/Blog/digital-marketing/Post/triple-twitter-followers <p>Craig Morrison has a quick and easy technique that has allowed him to triple his twitter followers over the past couple of months. He goes through the steps he takes and the tools he uses.&nbsp;</p> <p>You can read through and start increasing your followers by clicking the link:&nbsp;<a href="http://www.jeffbullas.com/2014/11/05/spent-10-minutes-per-week-triple-twitter-followers/">http://www.jeffbullas.com/2014/11/05/spent-10-minutes-per-week-triple-twitter-followers/</a></p> How to Use Twitters Audio Cards http://www.sitezero.com.au/Blog/digital-marketing/Post/twitter-audio-cards <p>Twitter now has a feature where you can share and listen to audio right from your feed. Kim Garst tells you how you can take advantage of this feature for your business, from podcasts to audio e-books.</p> <p>Read the article here:&nbsp;<a href="http://kimgarst.com/how-to-use-twitters-new-audio-cards-for-business">http://kimgarst.com/how-to-use-twitters-new-audio-cards-for-business</a></p> Search in 2025 http://www.sitezero.com.au/Blog/digital-marketing/Post/search-engine-optimisation-in-2025 <p>Back in 2005, Lee Oden made some predicitions about SEO which were fairly on point, now he's made some predication about what SEO will look like in ten years time.&nbsp;</p> <p>Read through his predictions here:&nbsp;<a href="http://www.toprankblog.com/2014/11/3-seo-predictions-2005/">http://www.toprankblog.com/2014/11/3-seo-predictions-2005/</a></p> Better Ways to Drive more Conversions http://www.sitezero.com.au/Blog/digital-marketing/Post/drive-better-conversions <p>Success in content marketing is no longer attributed to stuffing keywords into posts and flooding your site with content, it's all about relevancy, usesfullness and quality content. Kayla Matthews goes one step further in making content that is scientifically proven to drive more conversions.</p> <p>Read the article here:&nbsp;<a href="http://www.convinceandconvert.com/content-marketing/5-scientifically-proven-tips-to-drive-more-conversions/">http://www.convinceandconvert.com/content-marketing/5-scientifically-proven-tips-to-drive-more-conversions/</a></p> Better Ways to Drive more Conversions http://www.sitezero.com.au/Blog/digital-marketing/Post/ <p>Success in content marketing is no longer attributed to stuffing keywords into posts and flooding your site with content, it's all about relevancy, usesfullness and quality content. Kayla Matthews goes one step further in making content that is scientifically proven to drive more conversions.</p> <p>Read the article here:&nbsp;<a href="http://www.convinceandconvert.com/content-marketing/5-scientifically-proven-tips-to-drive-more-conversions/">http://www.convinceandconvert.com/content-marketing/5-scientifically-proven-tips-to-drive-more-conversions/</a></p> The Science of Storytelling in Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/storytelling-in-marketing <p>Stories are important, even more so in marketing, the right story can increase perceived value of a product and the authority your mind puts on stories. George Matthew talk about the science of storytelling and how you can use it in marketing.</p> <p>Read the article here: <a href="http://blog.crazyegg.com/2014/11/11/science-storytelling/">http://blog.crazyegg.com/2014/11/11/science-storytelling/&nbsp;</a></p> Setting the Right Goals http://www.sitezero.com.au/Blog/digital-marketing/Post/setting-the-right-goals <p>Setting goals is often easier said than done, Michael Hyatt knows this. He has written an article talking about goals and how to make the right goals that you can and will accomplish. The five principles he states will help you make better goals.&nbsp;</p> <p>Set the goal to read the article and accomplish it by clicking the link:&nbsp;<a href="http://michaelhyatt.com/goal-setting.html">http://michaelhyatt.com/goal-setting.html</a></p> 6 Tips on how to tell better stories for your business http://www.sitezero.com.au/Blog/digital-marketing/Post/6-tips-on-how-to-tell-better-stories-for-your-business <p>Sotrytelling is one of the oldest forms of communication in human history.<span style="font-size: 12px; line-height: 1.5;">Yet so much of what we read does not use this time honoured and tested method.</span><span style="font-size: 12px; line-height: 1.5;">In this article ( story ) Margot da Cunha lays out 6 tips for effective storytelling that can help you business.</span></p> <p><a href="http://www.wordstream.com/blog/ws/2014/12/05/business-storytelling">http://www.wordstream.com/blog/ws/2014/12/05/business-storytelling#</a></p> Five questions you should ask yourself when writing auto responders http://www.sitezero.com.au/Blog/digital-marketing/Post/ive-questions-you-should-ask-yourself-when-writing-auto-responders <p>Auto responders are in invaluable tools in todays businesss world.<span style="font-size: 12px; line-height: 1.5;">Their benifits are many.</span></p> <p><span style="font-size: 12px; line-height: 1.5;">But just jumping straight in and writing stuff may not be the best way to go.</span></p> <p><span style="font-size: 12px; line-height: 1.5;"><strong>Amanda Jesnoewski </strong>suggests that we should ask 5 valuable questions before we put pen to paper or ( Fingers to keyboard )&nbsp;</span></p> <p><span style="font-size: 12px; line-height: 1.5;"><a href="http://www.velocitymedia.com.au/blog/2014/12/2/five-questions-to-ask-when-writing-auto-responders">http://www.velocitymedia.com.au/blog/2014/12/2/five-questions-to-ask-when-writing-auto-responders</a></span></p> 11 Things to Invest in to grow your Business http://www.sitezero.com.au/Blog/digital-marketing/Post/11-things-to-invest-in-to-grow-your-business <p>Many businesses are realising the neccesity to have a strong investment in their digital presence in order to further grow their business and there are many example of what can happen if you do not. Jeff Bullas has a list of 11 things you should invest in if you want your business to grow online.</p> <p>Read the list here:&nbsp;<a href="http://www.jeffbullas.com/2014/11/11/11-things-you-need-to-be-investing-in-right-now-to-grow-your-business-online/">http://www.jeffbullas.com/2014/11/11/11-things-you-need-to-be-investing-in-right-now-to-grow-your-business-online/</a></p> How to Make Your Landing Page More Persuasive Using Buying Modalities http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-make-your-landing-page-more-persuasive-using-buying-modalities <p>Its no secret that one of my pet intrests is Psychology. Why do people do what they do? What drives them to make the decisions that they make?</p> <p>In this facinating article&nbsp;<span style="font-size: 12px; line-height: 1.5;">Amanda Durepos talks about a framework that was shared with her by&nbsp;<span>Angie Schotmuller (Director of Optimization at&nbsp;</span>Three Deep Marketing<span>) that explores the four buying modalities and how to appeal to each og them in your landing page construction.</span></span></p> <p><span style="font-size: 12px; line-height: 1.5;"><span><a href="http://unbounce.com/landing-pages/dissolving-friction-on-your-landing-page/">http://unbounce.com/landing-pages/dissolving-friction-on-your-landing-page/</a></span></span></p> The Number of Men on Pinterest is growing http://www.sitezero.com.au/Blog/digital-marketing/Post/male-pinterest-numbers-growing <p>Pinterest has had a strong female demographic since it's inception. That is starting to change though, going by figures Pinterest has shared some demographic figures that their male demo is growing and growing fast.</p> <p>Read through the figures here:&nbsp;<a href="http://marketingland.com/pinterest-touts-manliness-107444">http://marketingland.com/pinterest-touts-manliness-107444</a></p> What makes a Successful Social Media Campaign? http://www.sitezero.com.au/Blog/digital-marketing/Post/successful-social-media-campaign <p>Being on social media and doing well on it are two different things. Many companies, big and small just don't get it, Thankfully Sandi Krakowski does and has written up some tips for you to read through in order to have a social media campaign that is worth it.</p> <p>Read through the article here:&nbsp;<a href="http://www.arealchange.com/blog/social-media-campaign-work">http://www.arealchange.com/blog/social-media-campaign-work</a></p> 5 Tips for Engaging Prospects through the Buyers Journey http://www.sitezero.com.au/Blog/digital-marketing/Post/5-tips-for-engaging-prospects-through-buyers-journey <p>People are more networked and better informed than ever before. Engaging with people across multiple channels in interesting ways throughout their journey is extremely important for your business. Tim Minahan writes 5 tips you can use to engage more.&nbsp;</p> <p>Read it here:&nbsp;<a href="http://www.marketingprofs.com/opinions/2014/26461/five-quick-tips-for-engaging-propects-through-the-buyers-journey">http://www.marketingprofs.com/opinions/2014/26461/five-quick-tips-for-engaging-propects-through-the-buyers-journey</a></p> Track PayPal with Google Analytics http://www.sitezero.com.au/Blog/digital-marketing/Post/paypal-tracking-google-analytics <p>Many use paypal to accept online payments, it's quick and easy for you and your customers. Unfortunately, you can't simply place your google analytics tracking into the PayPal pages. That is until now, Loves Data has written up how you can track Paypal with Google Analytics and Univeral Analytics.</p> <p>Read through it here:&nbsp;<a href="http://www.lovesdata.com/blog/2014/paypal-google-analytics/?hvid=2JDkR4">http://www.lovesdata.com/blog/2014/paypal-google-analytics/?hvid=2JDkR4</a></p> How a successful entrepreneur leverages the power of social media and content marketing to build her brand and her business http://www.sitezero.com.au/Blog/digital-marketing/Post/how-a-successful-entrepreneur-leverages-the-power-of-social-media-and-content-marketing-to-build-her-brand-and-her-business <p>Valerie Khoo is a successful entreprenure , a blogger and a prolific social media exponent and content creator.</p> <p>In this interview with Trevor Young ( who rates Valeie as one of the best content marketers in Australia) , Valerie talks about her approach to content marketing and her use of social media.</p> <p>Sit back , relax , grab a coffee and listen to a great interview......I did</p> <p><a href="http://www.trevoryoung.me/how-entrepreneur-valerie-khoo-leverages-the-power-of-social-media-and-content-marketing-to-build-her-brand-and-her-business/">http://www.trevoryoung.me/how-entrepreneur-valerie-khoo-leverages-the-power-of-social-media-and-content-marketing-to-build-her-brand-and-her-business/</a></p> Pinterest is becoming a Personalised Search Substitute http://www.sitezero.com.au/Blog/digital-marketing/Post/pinterest-is-becoming-a-personalised-search-substitute <p>Pinterest believes it can do a better job than Google and other traditional search engines at providing more specific needs and answering user questions. Six months ago they launched their Guided Search which has increased search volume per user by 25%.</p> <p>Read more about Pinterest's latest vision here:&nbsp;<a href="http://searchengineland.com/pinterest-evolving-personalized-search-substitute-207777">http://searchengineland.com/pinterest-evolving-personalized-search-substitute-207777</a></p> Increase Your Newsletter Subscriptions with these Tactics http://www.sitezero.com.au/Blog/digital-marketing/Post/increase-your-newsletter-subscriptions-with-these-tactics <p>Collecting conteact details from visitors to your site is important. Getting it starts the journey that can lead to them becoming a paying customer and the easiest way is getting them to sign up to your newsletter. Aleksander Czyz from MarketingProfs has written up ten proven tactics that will increase your newsletter subscriptions.&nbsp;</p> <p>Read through them here:&nbsp;<a href="http://www.marketingprofs.com/articles/2014/26409/10-tactics-to-increase-newsletter-subscriptions">http://www.marketingprofs.com/articles/2014/26409/10-tactics-to-increase-newsletter-subscriptions</a></p> 4 Tips to Improving your Content Marketing Strategy http://www.sitezero.com.au/Blog/digital-marketing/Post/4-tips-to-improving-your-content-marketing-strategy <p>Content Marketing Strategies are benefical and just about neccesary for many business if they want to establish greater authority in there industry. Eric Fischgrund over at the Huffington Post has 4 tips for you to improve your existing Content Marketing Strategy.&nbsp;</p> <p>Read it here:&nbsp;<a href="http://www.huffingtonpost.com/eric-fischgrund/hone-your-content-marketing-strategy_b_6132354.html?utm_hp_ref=business&amp;ir=Business">http://www.huffingtonpost.com/eric-fischgrund/hone-your-content-marketing-strategy_b_6132354.html?utm_hp_ref=business&amp;ir=Business</a></p> Are images hurting your Email Marketing? http://www.sitezero.com.au/Blog/digital-marketing/Post/images-hurting-email-marketing <p>Images can say a thousand words, but in email, they may be hurting the deliverability and overall effectiveness. Emails with poorly thought out images and their link reputation can cause them being blocked.&nbsp;</p> <p>Read through this article to see what you can do to improve your emails:&nbsp;<a href="http://www.business2community.com/email-marketing/images-hurting-email-marketing-01057362">http://www.business2community.com/email-marketing/images-hurting-email-marketing-01057362</a></p> Want to Increase Your Average Order Value? Frustrate Your Customers http://www.sitezero.com.au/Blog/digital-marketing/Post/want-to-increase-your-average-order-value-frustrate-your-customers <h2>Customers are <span style="text-decoration: underline;">less likely</span> to say &ldquo;no thanks&rdquo; when there&rsquo;s pain involved.</h2> <p>Its the old physcology adage of "we are either moving away from pain or toward pleasure"</p> <p>So how does all of this relate to your avarage order value... simple , by pointing out the pain that a customer is experiencing , but then offering a solution to that pain problem you customer is less likley to say "no thanks" and purchase your upsell.</p> <p>The author Andrew McDermott explians more in detail.</p> <p><a href="https://blog.kissmetrics.com/frustrate-your-customers/">https://blog.kissmetrics.com/frustrate-your-customers/</a></p> Learn from 6 Online Marketing Superstars http://www.sitezero.com.au/Blog/digital-marketing/Post/learn-from-6-online-marketing-superstars <p>If you want to build your marketing strategies online you can't go wrong taking the advice of these 6 online marketers. Craig McBreen has the collated the advice from Joe Pulizzi, Ann Handley, Shelly Kramer, etc.</p> <p><span style="font-size: 12px; line-height: 1.5;">Read through their advice here: <a href="http://www.business2community.com/email-marketing/images-hurting-email-marketing-01057362"><span>http://www.business2community.com/email-marketing/images-hurting-email-marketing-01057362</span>&nbsp;</a></span></p> Make the most of your video marketing by focusing on your buying stages http://www.sitezero.com.au/Blog/digital-marketing/Post/make-the-most-of-your-video-marketing-by-focusing-on-your-buying-stages <p>If you aren't considering video in your marketing strategy you may want to reconsider, it's becoming more and more valuable to both yourself and your audience. Here are some tips on how to make the most of video.</p> <p>Read more here: <a href="http://www.skyword.com/contentstandard/news/video-marketing-strategy-tip-focus-on-buying-stages/">http://www.skyword.com/contentstandard/news/video-marketing-strategy-tip-focus-on-buying-stages/</a></p> Oracle's Sylvia Jensen on high-volume content marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/oracle-sylvia-jensen-on-high-volume-content-marketing <p>If you want to learn about high-volume content marketing and marketing automation, you may want to read through this interview with Oracle's Sylvia Jensen.</p> <p>Read the interview here:&nbsp;<a href="https://econsultancy.com/blog/65741-q-a-oracle-s-sylvia-jensen-on-high-volume-content-marketing">https://econsultancy.com/blog/65741-q-a-oracle-s-sylvia-jensen-on-high-volume-content-marketing</a></p> How To Add The Nofollow Tag To A Link http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-add-the-nofollow-tag-to-a-link <p>You may have heard of nofollow tags before, you might not know what they are or how they work. Amy Lynn Andrews has put together this article that lets you know more about them and how and when to use them.</p> <p>Read it here:&nbsp;<a href="http://amylynnandrews.com/nofollow-link/">http://amylynnandrews.com/nofollow-link/</a></p> Frustrate your Customers to Increase your Average Order Value http://www.sitezero.com.au/Blog/digital-marketing/Post/frustrate-your-customers-to-increase-your-average-order-value <p>If you have a solution to a problem you want to scream it from the rooftops, or in the digtial world, fro myour website. Telling the customers that you have the solution to their problem can help you increase your Average Order Value.</p> <p>Read more about this here:&nbsp;<a href="https://blog.kissmetrics.com/frustrate-your-customers/">https://blog.kissmetrics.com/frustrate-your-customers/</a></p> Ten Landing Page Mistakes you can avoid http://www.sitezero.com.au/Blog/digital-marketing/Post/ten-landing-page-mistakes-you-can-avoid <p>When making a Landing Page, you want it to work and work well. Crazy Egg has put together the ten landing page mistakes and how to prevent them.&nbsp;</p> <p>Read all 10 here:&nbsp;<a href="http://blog.crazyegg.com/2014/12/02/top-10-landing-page-mistakes/">http://blog.crazyegg.com/2014/12/02/top-10-landing-page-mistakes/</a></p> The Trappings of following Big Data http://www.sitezero.com.au/Blog/digital-marketing/Post/the-trappings-of-following-big-data <p>Big Data is being seen more and more as a neccisity in business, it's easy to fall down the rabbit hole and get lost in it, or misinterpert what the data is telling you. This article on Tech Crunch goes into detials of what to be careful of when you are using Big Data.</p> <p>Read the article here:&nbsp;<a href="http://techcrunch.com/2014/12/06/lies-damn-lies-and-the-myth-of-following-the-data/?ncid=rss">http://techcrunch.com/2014/12/06/lies-damn-lies-and-the-myth-of-following-the-data/?ncid=rss</a></p> Don't Get Caught with These Obsolete Digital Marketing Strategies http://www.sitezero.com.au/Blog/digital-marketing/Post/dont-get-caught-with-these-obsolete-digital-marketing-strategies <p>It's been said before and people will say it again, the digital world is changing rapidly and businesses, if they want to succeed, need to keep up. This is especially true about digital marketing, you certainly do not want to be behind on the latest trends that will improve your business.</p> <p>Here is an article about obsolete digital marketing, that if you are doing, you are behind on the times and need to re-evaluate. Read it here : <a href="http://www.socialmediatoday.com/content/dont-get-caught-these-obsolete-digital-marketing-strategies-0">http://www.socialmediatoday.com/content/dont-get-caught-these-obsolete-digital-marketing-strategies-0&nbsp;</a></p> How to build a following with other people's content http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-build-a-following-with-other-peoples-content <p>You may have a content markteting strategy in place but do you have a content sharing strategy? Guy Kawasaki shares his tips and tricks to content sharing in an interview with&nbsp;Michael Stelzner.&nbsp;</p> <p>Listen to it here:&nbsp;<a href="http://www.socialmediaexaminer.com/content-sharing-with-guy-kawasaki/">http://www.socialmediaexaminer.com/content-sharing-with-guy-kawasaki/</a></p> The ROI for Social Branding http://www.sitezero.com.au/Blog/digital-marketing/Post/the-roi-for-social-branding <p>Social Branding is more and more important in this day and age, measuring it's effectiveness can be challenging though. This article by&nbsp;Ben Shwartz follows the notion that you measure the return on imagination and&nbsp;<span>&nbsp;thinking of innovitative ways of 'hacking' your businesses social community.&nbsp;</span></p> <p><span>Read the article here:&nbsp;<a href="http://blogs.salesforce.com/company/2014/12/roi-social-branding-return-inspiration-gp.html">http://blogs.salesforce.com/company/2014/12/roi-social-branding-return-inspiration-gp.html</a></span></p> Learn From Six Online Marketing Superstars http://www.sitezero.com.au/Blog/digital-marketing/Post/learn-from-six-online-marketing-superstars <p>If you are looking to build online strategies that turn prospects into buyers then learning from the 6 online marketing superstars featured in this article is the right thing to do.&nbsp;</p> <p>Learn from all 6 here:&nbsp;<a href="http://www.craigmcbreen.com/what-you-can-learn-from-six-online-marketing-superstars/">http://www.craigmcbreen.com/what-you-can-learn-from-six-online-marketing-superstars/</a></p> 10 Smart Tips for Creating, Marketing and Sharing Content on Twitter http://www.sitezero.com.au/Blog/digital-marketing/Post/10-smart-tips-for-creating,-marketing-and-sharing-content-on-twitter <p>If you want to tap into twitter and marketing properly in it, you need to be brief and concise. Jeff Bullas has put together 10 very smart tips on how to create, market and share content on twitter and it be worthwhile.&nbsp;</p> <p>Read all ten of the tips here:&nbsp;<a href="http://www.jeffbullas.com/2013/09/17/10-smart-tips-for-creating-marketing-and-sharing-content-on-twitter/">http://www.jeffbullas.com/2013/09/17/10-smart-tips-for-creating-marketing-and-sharing-content-on-twitter/</a></p> How to Get 247% More People to Read Your Content http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-get-247-more-people-to-read-your-content <p>If you are writing blog post after blog post and nothing seems to come from it, you'll start to think what is the point. You want people to read your blog posts and Neil Patel has got the guide you need to be able to do so.</p> <p>Read the article here:&nbsp;<a href="http://www.quicksprout.com/2014/11/19/how-to-get-247-more-people-to-read-your-content/">http://www.quicksprout.com/2014/11/19/how-to-get-247-more-people-to-read-your-content/</a></p> Content Curation Best Practices http://www.sitezero.com.au/Blog/digital-marketing/Post/content-curation-best-practices <p>Curating content to add to your existing content marketing strategy can be a powerful addition, if you know what you are doing. This article highlights 3 best practices.</p> <p>Read more here:&nbsp;<a href="http://www.toprankblog.com/2014/11/optimize-content-curation/">http://www.toprankblog.com/2014/11/optimize-content-curation/</a></p> The Integration of PR and SEO is Coming http://www.sitezero.com.au/Blog/digital-marketing/Post/the-integration-of-pr-and-seo-is-coming <p>Old Marketing and New Marketing are slowly becoming Better Marketing. What was true then is still true now, the tactics and resources used are just different.&nbsp;</p> <p>Read more about this here:&nbsp;<a href="http://moz.com/blog/the-coming-integration-of-pr-and-seo">http://moz.com/blog/the-coming-integration-of-pr-and-seo</a></p> Why You Should Rethink Multitasking http://www.sitezero.com.au/Blog/digital-marketing/Post/rethink-multitasking <p>If you think multitasking is going to allow you to get the most and the best out of your day, you may want to reconsider. This article illustrates 8 startling truths about multitasking and how can have adverse effects.</p> <p>Read the article here:<a href="http://coschedule.com/blog/multitasking-and-productivity/">&nbsp;http://coschedule.com/blog/multitasking-and-productivity/</a></p> How Much Copy to Write on Your Home Page? http://www.sitezero.com.au/Blog/digital-marketing/Post/how-much-copy-to-write-on-your-home-page <p>Many people struggle with the amount of copy to have on their home page. Looking at other sites will give you a range of different avenues to take. The standard answer is that it depends. Depends on what, this article below talks all about it.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://conversionxl.com/much-copy-write-home-page/#.">http://conversionxl.com/much-copy-write-home-page/#.</a></p> Tips to get people to read your blog http://www.sitezero.com.au/Blog/digital-marketing/Post/tips-to-get-people-to-read-your-blog <p>If no one is reading your blog, you'll start to question why and what's the point of even blogging. Do not despair, if you follow these 9 tips you'll start getting more people reading your blog and you'll see the benefits quickly.&nbsp;</p> <p>Read through the 9 tips here:&nbsp;<a href="http://www.blogtyrant.com/no-one-reads-my-blog/">http://www.blogtyrant.com/no-one-reads-my-blog/</a></p> Build your Audience in 2015 http://www.sitezero.com.au/Blog/digital-marketing/Post/build-audience-2015 <p>A key part of your content marketing is to build your audience, this year, how are you going to do that. This article by ProBlogger shares 5 ways to do so and top tips and take aways when building an audience.</p> <p>Read the article here:&nbsp;<a href="http://www.problogger.net/archives/2015/01/07/finding-readers-strategies-for-building-your-audience-in-2015/">http://www.problogger.net/archives/2015/01/07/finding-readers-strategies-for-building-your-audience-in-2015/</a></p> 13 ways you’re doing social customer service wrong http://www.sitezero.com.au/Blog/digital-marketing/Post/13-ways-you’re-doing-social-customer-service-wrong <p>Are you're customers trying to interact with you via social media? If they are, or you are about to establish your companies social media strategy, read through this article and make sure you are doing social customer service correctly.</p> <p>Read the article here:&nbsp;<a href="https://econsultancy.com/blog/65853-13-ways-you-re-doing-social-customer-service-wrong/?utm_medium=feeds&amp;utm_source=blog&amp;utm_reader=feedly">https://econsultancy.com/blog/65853-13-ways-you-re-doing-social-customer-service-wrong/?utm_medium=feeds&amp;utm_source=blog&amp;utm_reader=feedly</a></p> How to Write Better Landing Page Content http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-write-better-landing-page-content <p>When you create Landing Pages, you are building them with the purpose of persuade your traffic. In order to do so you need great landing page content. This article goes through how you can do just that.</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/persuasive-landing-page-content">http://blog.hubspot.com/marketing/persuasive-landing-page-content</a></p> The A/B Test you should be running on your Opt-In Forms http://www.sitezero.com.au/Blog/digital-marketing/Post/the-a-b-test-you-should-be-running-on-your-opt-in-forms <p>If you are running A/B tests on your landing pages, make sure you're running these 5 tests that ConversionXL have put together in the following article. The article features placements of forms on pages, form label alignment and more.</p> <p>Read the article here and start testing:&nbsp;<a href="http://conversionxl.com/ab-testing-forms/">http://conversionxl.com/ab-testing-forms/</a></p> Tracking PayPal with Google Analytics and Universal Analytics http://www.sitezero.com.au/Blog/digital-marketing/Post/tracking-paypal-with-google-analytics-and-universal-analytics <p>Many people utilise PayPal to collect payment from their customers. An issue arises that because people go to paypal to pay you don't have any analytics for that process. Until now, LovesData has an article that goes through the process to get you that data.</p> <p>Read the article here:&nbsp;<a href="http://www.lovesdata.com/blog/2014/paypal-google-analytics/">http://www.lovesdata.com/blog/2014/paypal-google-analytics/</a></p> The Startling Truth about Multitasking http://www.sitezero.com.au/Blog/digital-marketing/Post/the-startling-truth-about-multitasking <p>If you think that you can get more into day by multitasking you might want to reconsider. This article goes into 8 truths about multitasking and productivity, letting you know what to do to get the most out of your days.</p> <p>Read the article here:&nbsp;<a href="http://coschedule.com/blog/multitasking-and-productivity/">http://coschedule.com/blog/multitasking-and-productivity/</a></p> How Bloggers Can Make The Best Use Of Their 24 Hours http://www.sitezero.com.au/Blog/digital-marketing/Post/how-bloggers-can-make-the-best-use-of-their-24-hours <p>Are you want to get more out of your time blogging then you need to read through this article that goes through the best tips for you.</p> <p>Read through the article here:&nbsp;<a href="http://www.problogger.net/archives/2014/11/20/how-bloggers-can-make-the-best-use-of-their-24-hours/">http://www.problogger.net/archives/2014/11/20/how-bloggers-can-make-the-best-use-of-their-24-hours/</a></p> How to Track How Many Calls Your Marketing Generates http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-track-how-many-calls-your-marketing-generates <p>Inbound calls are still an important part of your business. You can generate analytics of these calls from your mobile site if you have the follow bit of code in your site that LovesData discusses in this linked article.&nbsp;</p> <p>Read the article here:<a href="http://www.lovesdata.com/blog/2014/demystifying-phone-tracking/">&nbsp;http://www.lovesdata.com/blog/2014/demystifying-phone-tracking/</a></p> What Matters Most to Marketers Right Now http://www.sitezero.com.au/Blog/digital-marketing/Post/what-matters-most-to-marketers-right-now <p>Are you curious to find out what is on the minds of marketers right now? So does the team at Hubspot and they have put together 29 charts and stats that tells us what matters most to marketers right now.&nbsp;</p> <p>See the charts and stats here:&nbsp;<a href="http://blog.hubspot.com/marketing/inbound-marketing-stats-charts">http://blog.hubspot.com/marketing/inbound-marketing-stats-charts</a></p> Leverage Emotion to Design a Product They Can't Live Without http://www.sitezero.com.au/Blog/digital-marketing/Post/leverage-emotion-to-design-a-product-they-cant-live-without <p>Sometimes we fail to see the value emotions have in our products and services. This video goes into how you can better understand them and how to leverage them to create a product your audience can't live without.&nbsp;</p> <iframe src="http://www.youtube.com/embed/yFzERzjNWF4" frameborder="0" width="560" height="315"></iframe> How to Blog Consistently Without Burning Out http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-blog-consistently-without-burning-out <p>If you are writing blog posts are are starting to feel burn out creeping around the corner, you will want to check out this article at Hubspot. In the article it tells you how you can blog consistently without burning out.&nbsp;</p> <p>Read through the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/how-to-blog-consistently-burning-out">http://blog.hubspot.com/marketing/how-to-blog-consistently-burning-out</a></p> Is Your Blog Topic Profitable http://www.sitezero.com.au/Blog/digital-marketing/Post/is-your-blog-topic-profitable <p>If you are considering starting a blog, you should ask yourself whether or not starting it on a particular blog topic will benefit you. This article tells you how you can find out if your blog topic will be profitable.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.entrepreneurs-journey.com/15754/blog-topic-profitable/">http://www.entrepreneurs-journey.com/15754/blog-topic-profitable/</a></p> When Conversion Optimization Best Practices Fail http://www.sitezero.com.au/Blog/digital-marketing/Post/when-conversion-optimization-best-practices-fail <p>In the world of CRO there have started to hold best practices in place that would improve every site. But will getting rid of sliders, or making a button bigger always work? This article talks about how sometimes best practices fail.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://conversionxl.com/conversion-optimization-best-practices-fail/">http://conversionxl.com/conversion-optimization-best-practices-fail/</a></p> Increase the Click-Through Rate of your Tweets http://www.sitezero.com.au/Blog/digital-marketing/Post/increase-the-click-through-rate-of-your-tweets <p>How do you get more people to engage with your tweets? This is a question that plagues many and this article from Buffer will give you the insights you need to imporve your click-through rate.&nbsp;</p> <p>Read more here:&nbsp;<a href="https://blog.bufferapp.com/15-ways-to-increase-the-click-through-rate-on-your-tweets">https://blog.bufferapp.com/15-ways-to-increase-the-click-through-rate-on-your-tweets</a></p> Improve your Business with a Great Story http://www.sitezero.com.au/Blog/digital-marketing/Post/improve-your-business-with-a-great-story <p>&nbsp;Having a stroy to tell can help shape your business for the better. This article tells you how a story, a great story about can improve your business, in almost every aspect.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.inc.com/paul-b-brown/having-a-story-to-tell-will-make-every-part-of-your-business-better.html">http://www.inc.com/paul-b-brown/having-a-story-to-tell-will-make-every-part-of-your-business-better.html</a></p> How to Perfectly Optimise your Content http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-perfectly-optimise-your-content <p>You optimise parts of your website but do you optimise your content? Neil Patel lets you know what it means to optimise your content and 6 steps in how you can do it perfectly.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://marketingland.com/5-steps-perfectly-optimizing-content-108258">http://marketingland.com/5-steps-perfectly-optimizing-content-108258</a></p> A Lawsuit Targeting Google And Apple Get Rid of Pre-1972 Music From The Internet http://www.sitezero.com.au/Blog/digital-marketing/Post/a-lawsuit-targeting-google-and-apple-get-rid-of-pre-1972-music-from-the-internet <p>A class-action suit that exploits a federal loophole targets Google, Sony, &nbsp;Apple and more. The case rides on the digital availibility of popular music recorded before 1972.</p> <p>Read more about this case here:&nbsp;<a href="http://marketingland.com/music-lawsuit-targeting-google-apple-sony-disappear-pre-1972-music-web-115555">http://marketingland.com/music-lawsuit-targeting-google-apple-sony-disappear-pre-1972-music-web-115555</a></p> How to Get People to Read Your Blog http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-get-people-to-read-your-blog <p>We all want more readership, more enagement, more traffic for our blog. It's what makes it worth the while. This article shows 8 ways your can get people to read your blog.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.problogger.net/archives/2014/12/08/how-to-get-read-8-ways-to-take-your-blog-from-existence-to-greatness/">http://www.problogger.net/archives/2014/12/08/how-to-get-read-8-ways-to-take-your-blog-from-existence-to-greatness/</a></p> Personal Branding on LinkedIn http://www.sitezero.com.au/Blog/digital-marketing/Post/personal-branding-on-linkedin <p>Improving your personal brand comes in many forms, one of which is your LinkedIn profile. Jeff Bullas talks, in this article, about 10 mistakes you should avoid whilst on LinkedIn.</p> <p>Read the article here:&nbsp;<a href="http://www.jeffbullas.com/2012/11/09/personal-branding-on-linkedin-10-mistakes-to-avoid/#WByq6jGKiFd0UI49.99">http://www.jeffbullas.com/2012/11/09/personal-branding-on-linkedin-10-mistakes-to-avoid/#WByq6jGKiFd0UI49.99</a></p> How to Tell if You have a Google Penalty http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-tell-if-you-have-a-google-penalty <p>Google penalises sites based on it's ever changing alogorithm and there might be chance that you'll get hit by one. It is however hard to tell is you have been penalised. This article helps answer that.</p> <p>Read the article here:&nbsp;<a href="https://econsultancy.com/blog/66027-how-can-you-tell-if-you-have-a-google-penalty/">https://econsultancy.com/blog/66027-how-can-you-tell-if-you-have-a-google-penalty/</a></p> Web Content Strategy from Matt Cutts http://www.sitezero.com.au/Blog/digital-marketing/Post/web-content-strategy-from-matt-cutts <p>Having the best web content for your website is invaluable to you success on the web. But how do you get develop the proper web content strategy? This article goes through 7 pieces of advice from Matt Cutts.&nbsp;</p> <p>Read through the article here:&nbsp;<a href="http://contentmarketinginstitute.com/2015/01/advice-web-content-strategy-matt-cutts/">http://contentmarketinginstitute.com/2015/01/advice-web-content-strategy-matt-cutts/</a></p> Google’s new ‘Mobile-Friendly’ label in mobile search results http://www.sitezero.com.au/Blog/digital-marketing/Post/google-new-mobile-friendly-label-in-mobile-search-results <p>Google has released their lastest addition to mobile search results. The "mobile-friendly" allows mobile users to know when a site caters to their device. This article goes into more detials about the label.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.lovesdata.com/blog/2014/googles-new-mobile-friendly-label/">http://www.lovesdata.com/blog/2014/googles-new-mobile-friendly-label/</a></p> Tips on Connecting on LinkedIn http://www.sitezero.com.au/Blog/digital-marketing/Post/tips-on-connecting-on-linkedin <p>Growing your network has become really easy in the digtial age. What has become more important is making the right connections. This article goes into connecting on LinkedIn the smart way.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://blogs.salesforce.com/company/2014/11/3-tips-connecting-linkedin-smart-way-gp.html">http://blogs.salesforce.com/company/2014/11/3-tips-connecting-linkedin-smart-way-gp.html</a></p> How to Structure a Perfect LinkedIn Profile http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-structure-a-perfect-linkedin-profile <p>Having a Perfect LinkedIn profile is a very important thing to have. This infographic, produced by QuickSprout, helps you structure out your profile.</p> <p><img title="linkedin_infographic" src="http://www.sitezero.com.au/images/linkedin_infographic.jpg" alt="linkedin_infographic" width="600" height="4500" /></p> <p><img title="linkedin_infographic" src="http://www.sitezero.com.au/images/linkedin_infographic.jpg" alt="linkedin_infographic" width="600" height="4500" /></p> Ways to Make Your Facebook Posts Shine http://www.sitezero.com.au/Blog/digital-marketing/Post/ways-to-make-your-facebook-posts-shine <p>Simply posting content to Facebook isn't enough nowdays. If you want to get the most out of your content strategy you need to make them shine. This article goes through the steps to take to make it shine.</p> <p>Read the article here:&nbsp;<a href="http://www.entrepreneur.com/article/238002">http://www.entrepreneur.com/article/238002</a></p> Conversion Triggers You Should Be Using To Increase Your Revenue http://www.sitezero.com.au/Blog/digital-marketing/Post/conversion-triggers-you-should-be-using-to-increase-your-revenue <p>Conversions are based largely around pyschology. This article goes further into this and gives you two psychologial conversion triggers that will help you increase your revenue.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://blog.crazyegg.com/2014/11/28/psychological-conversion-triggers/">http://blog.crazyegg.com/2014/11/28/psychological-conversion-triggers/</a></p> Common Challenges Facing All SEO Managers http://www.sitezero.com.au/Blog/digital-marketing/Post/common-challenges-facing-all-seo-managers <p>Whilst it can be tough to keep up with SEO tips and trends at times, there are enough common challenges that face us. This article goes through 3 challenges and how to get around them.</p> <p>Read the article here:&nbsp;<a href="http://searchengineland.com/3-common-challenges-facing-seo-managers-209308">http://searchengineland.com/3-common-challenges-facing-seo-managers-209308</a></p> What New SEOs Don't Know Unless You Tell Them http://www.sitezero.com.au/Blog/digital-marketing/Post/what-new-seos-dont-know-unless-you-tell-them <p>If you are heavily into SEO you spend a lot of time in the echo chamber of blog posts and discussions, sometimes it's good to step out of it and make sure you are on track. This article goes into a few things you may miss if you are in the chamber.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://moz.com/blog/stepping-out-of-the-seo-echo-chamber">http://moz.com/blog/stepping-out-of-the-seo-echo-chamber</a></p> Content marketing should be top of mind for owners http://www.sitezero.com.au/Blog/digital-marketing/Post/content-marketing-should-be-top-of-mind-for-owners <p>Customers have a greater ability to research yourself and your competitors, that's a fact. You need to ensure you are providing more than enough content to satiate their wants and needs and make them into clients. This article talks more about why your content should be on the top of your priorities.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.trevoryoung.me/content-marketing-and-professional-services-firms/">http://www.trevoryoung.me/content-marketing-and-professional-services-firms/</a></p> Have the competitive advantage with engagement analytics http://www.sitezero.com.au/Blog/digital-marketing/Post/have-the-competitive-advantage-with-engagement-analytics- <p>Marketing has quickly shifted to have a greater focus on customer engagment. Looking beyond web analytics and foucing more on engagement analytics will therefore give you greater insights.</p> <p>Read more about this here:&nbsp;<a href="http://marketingland.com/competitive-advantages-engagement-analytics-108682">http://marketingland.com/competitive-advantages-engagement-analytics-108682</a></p> How to be Successful on Twitter http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-be-successful-on-twitter <p>Getting Engagement on Social Media is an important part of any business's marketing. This article provides nine interesting stats about twitter that you can put to use in getting the most out of it.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/twitter-statistics">http://blog.hubspot.com/marketing/twitter-statistics</a></p> How Google Analytics Tools Can Minimize Data Errors http://www.sitezero.com.au/Blog/digital-marketing/Post/how-google-analytics-tools-can-minimize-data-errors <p>To minimise the effect mistakes can have in your analytics, you should take control of the tools at your disposal. This article goes into some of the tools Google Analytics has, including the new Trash Can.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.cmswire.com/cms/analytics/how-google-analytics-tools-can-minimize-data-errors-027968.php#null">http://www.cmswire.com/cms/analytics/how-google-analytics-tools-can-minimize-data-errors-027968.php#null</a></p> How to get your Google AdWords campaigns ready for 2015 http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-get-your-google-adwords-campaigns-ready-for-2015 <p>If you want to maximise the impact your Google Adwords has on your business you will want to read through this article from Loves Data. In it they provide 10 ways to improve your Campaigns this year.</p> <p>Read the article here:&nbsp;<a href="http://www.lovesdata.com/blog/2015/adwords-campaigns-2015/">http://www.lovesdata.com/blog/2015/adwords-campaigns-2015/</a></p> 7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science http://www.sitezero.com.au/Blog/digital-marketing/Post/7-reasons-to-use-emoticons-in-your-writing-and-social-media-according-to-science <p>Though you might not believe it at first, emoticons can help with your content. This article explains why you should should them by backing it up with scientific reasoning.&nbsp;</p> <p>Read the article here:&nbsp;<a href="https://blog.bufferapp.com/7-reasons-use-emoticons-writing-social-media-according-science">https://blog.bufferapp.com/7-reasons-use-emoticons-writing-social-media-according-science</a></p> 20 Ways to Reward Repeat Visitors on Your Ecommerce Site http://www.sitezero.com.au/Blog/digital-marketing/Post/20-ways-to-reward-repeat-visitors-on-your-ecommerce-site <p>A product isn't always it's own reward for your customers. A great way to get return customers is to reward them. This article talks about 20 ways to reward repeat visitors for your ecommerce site.</p> <p>Read the article here:&nbsp;<a href="https://blog.kissmetrics.com/reward-repeat-visitors/">https://blog.kissmetrics.com/reward-repeat-visitors/</a></p> How to Use Qualitative Research to Drive Conversions http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-use-qualitative-research-to-drive-conversions <p>Sometimes digital analytics falls short in providing accurate reasons for conversions results. When quantitative research fails you need to turn to qualitative research will give you the answers you need. This article talks more about it.</p> <p>Read the article here:&nbsp;<a href="http://conversionxl.com/how-qualitative-research-conversions/">http://conversionxl.com/how-qualitative-research-conversions/</a></p> 5 Uncomfortable A/B Testing Questions http://www.sitezero.com.au/Blog/digital-marketing/Post/5-uncomfortable-a-b-testing-questions <p>Some think A/B Testing is black and white, two variations go in, one comes out, simple. This article goes more into the grey areas and asks conversion experts about tests you should do to make sure your test winners and truly winning.</p> <p>Read the article here:&nbsp;<a href="http://conversionxl.com/5-uncomfortable-testing-questions/">http://conversionxl.com/5-uncomfortable-testing-questions/</a></p> What is a Good Email Open & Click Rate? http://www.sitezero.com.au/Blog/digital-marketing/Post/what-is-a-good-email-open-and-click-rate <p>How do you know whether your open and click rates are decent? In marketing, benchmarks can help you realise what is the optimal rates so that you can improve your own. This article goes further into benchmarks.</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/email-open-click-rate-benchmark">http://blog.hubspot.com/marketing/email-open-click-rate-benchmark</a></p> Instagram Vs Facebook: Which is more engaging? http://www.sitezero.com.au/Blog/digital-marketing/Post/instagram-vs-facebook-which-is-more-engaging <p>Which social media platform is the best for your business? If you are looking at your engagement on social media this article briefly puts Facebook against Instagram.&nbsp;</p> <p>Read the article to find out which is the winner:&nbsp;<a href="https://digitalconversationsblog.wordpress.com/2015/01/28/instagram-vs-facebook-which-is-more-engaging/">https://digitalconversationsblog.wordpress.com/2015/01/28/instagram-vs-facebook-which-is-more-engaging/</a></p> Create Posts Your Readers Will Love with these 9 Rules http://www.sitezero.com.au/Blog/digital-marketing/Post/create-posts-your-readers-will-love-with-these-9-rules <p>If you want your content that your readers truly love, you should follow the 9 rules expressed in this article. The article goes through each of the rules and explains why they are important.&nbsp;</p> <p>Read the article here:<a href="http://www.problogger.net/archives/2015/01/30/9-copywriting-rules-to-create-hypnotic-posts-your-readers-will-love/">&nbsp;http://www.problogger.net/archives/2015/01/30/9-copywriting-rules-to-create-hypnotic-posts-your-readers-will-love/</a></p> 7 Steps That Will Hook Your Audience through the Magnetic Force of Fascination http://www.sitezero.com.au/Blog/digital-marketing/Post/7-steps-that-will-hook-your-audience-through-the-magnetic-force-of-fascination <p>If your content isn't connecting with your audience then you might not be using the right hook. This article goes into the 7 steps thats will help you hook your audience.</p> <p>Read the article here: <a href="http://www.copyblogger.com/fascinating-content-marketing/">http://www.copyblogger.com/fascinating-content-marketing/&nbsp;</a></p> Why Virality Matters A Lot http://www.sitezero.com.au/Blog/digital-marketing/Post/why-virality-matters-a-lot <p>User engagement of your content is becoming the gold standard of business marketing. This article gives five reasons why you should look at improving the user engagement and virality of your content.</p> <p>Read the article here:&nbsp;<a href="http://www.inc.com/adam-fridman/five-reasons-why-virality-is-just-about-all-that-matters.html">http://www.inc.com/adam-fridman/five-reasons-why-virality-is-just-about-all-that-matters.html</a></p> Why People Aren't Following You On Social Media http://www.sitezero.com.au/Blog/digital-marketing/Post/why-people-arent-following-you-on-social-media <p>Social Media really is a great way to market to your audience. Trouble may arise when your audience just isn't following you on those social media accounts. This article goes into how to get people following your accounts.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.entrepreneur.com/article/240203">http://www.entrepreneur.com/article/240203</a></p> Eliminate Your Creative Anxiety When it Comes to Content Creation http://www.sitezero.com.au/Blog/digital-marketing/Post/eliminate-your-creative-anxiety-when-it-comes-to-content-creation <p>As you blog or create further content, you may find you have an anxiety to write more. This article recognises that and tries to hel pyou get through it with 6 easy to follow steps.</p> <p>Read the article here:&nbsp;<a href="http://blog.referralcandy.com/2014/12/24/eliminating-creative-anxiety-for-content-marketers/">http://blog.referralcandy.com/2014/12/24/eliminating-creative-anxiety-for-content-marketers/</a></p> How to Write the Perfect Blog Post http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-write-the-perfect-blog-post <p>Do you want to write the perfect blog post? Of course you do, who wouldn't. This article goes through everything you need to know and understand when it comes to writing the perfect blog post.</p> <p>Read the article here:&nbsp;<a href="http://www.blogtyrant.com/how-to-write-the-perfect-blog-post/">http://www.blogtyrant.com/how-to-write-the-perfect-blog-post/</a></p> An Easy Fix for 5 Website Woes That Can Threaten Your Business http://www.sitezero.com.au/Blog/digital-marketing/Post/an-easy-fix-for-5-website-woes-that-can-threaten-your-business <p>As we building our website traffic there will a concern of the security and accesibilty of your site and that can take your mind off your busienss. This article helps you through 5 website woes and help you get back to working on your business not your server.</p> <p>Read the article here:&nbsp;<a href="http://www.copyblogger.com/fix-website-problems/">http://www.copyblogger.com/fix-website-problems/</a></p> Creating a Custom Dashboard in Google Analytics, for Ecommerce http://www.sitezero.com.au/Blog/digital-marketing/Post/creating-a-custom-dashboard-in-google-analytics-for-ecommerce <p>Utilising Google Analytics to best measure your e-commerce performance is paramount for all online businesses. This article gives you a step by step guide to creating a dashboard in Google Analytics that gives you the best e-commerce data quickly and efficiently.</p> <p>Read the article here:&nbsp;<a href="http://www.practicalecommerce.com/articles/80347-Google-Analytics-Creating-a-Custom-Dashboard-for-Ecommerce">http://www.practicalecommerce.com/articles/80347-Google-Analytics-Creating-a-Custom-Dashboard-for-Ecommerce</a></p> Reduce your Cart Abandonment http://www.sitezero.com.au/Blog/digital-marketing/Post/reduce-your-cart-abandonment <p>There is nothing worse than cart abandonment but how can you stop reduce it? This article gives you 9 ways that you can improve your site and help reduce your cart abandonment.</p> <p>Read the article here:&nbsp;<a href="http://www.business2community.com/online-marketing/9-ways-reduce-cart-abandonment-01153360">http://www.business2community.com/online-marketing/9-ways-reduce-cart-abandonment-01153360</a></p> Why you should be using Google Tag Manage and how to use it http://www.sitezero.com.au/Blog/digital-marketing/Post/why-you-should-be-using-google-tag-manage-and-how-to-use-it <p>If you utilise numerous analytical tools that go into your website, like heat mapping, google analytics, etc., you should consider using Google Tag Manager, it's a streamlined approach to measurements. This article goes through GTM in detail.</p> <p>Read the article here:&nbsp;<a href="http://www.lovesdata.com/blog/2015/google-tag-manager-guide/?hvid=4W8Zod">http://www.lovesdata.com/blog/2015/google-tag-manager-guide/?hvid=4W8Zod</a></p> The Top Metrics for Weekly SEO Reporting http://www.sitezero.com.au/Blog/digital-marketing/Post/the-top-metrics-for-weekly-seo-reporting <p style="text-align: center;"><img title="sz-wed2topseometrics" src="http://www.sitezero.com.au/images/sz-wed2topseometrics.jpg" alt="sz-wed2topseometrics" width="300" height="200" /></p> <p style="text-align: left;">Reporting on organic seo performance can be tricky, almsot magical. This article takes the magic out of it and give you the top metrics you used be reporting on weekly.&nbsp;</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/6j0ts">http://snip.ly/6j0ts</a>&nbsp; &nbsp;and then&nbsp;<span style="font-size: 12px;">let me know what you think in the comments below ..i LOVE feedback</span></p> <p style="text-align: left;">Ps. I read EVERY comment&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> 5 Tired Web Design Trends Marketers Should Retire http://www.sitezero.com.au/Blog/digital-marketing/Post/5-tired-web-design-trends-marketers-should-retire <p>For some marketers, design is one of the last things they look at and it's sometimes hard to keep up with the changing design climate. This article helps you know which tired old design trends you should retire from your site.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/website-design-trends">http://blog.hubspot.com/marketing/website-design-trends</a></p> Starting a blog when you have no audience http://www.sitezero.com.au/Blog/digital-marketing/Post/starting-a-blog-when-you-have-no-audience <p>You have an idea you want to spread to the interenet, where do you start, how do you make it worth your while and how do you get to the people that care. This article seeks to answer these questions.</p> <p>Read the article here:&nbsp;<a href="http://coschedule.com/blog/how-to-start-a-blog-with-no-audience/">http://coschedule.com/blog/how-to-start-a-blog-with-no-audience/</a></p> Top E-Commerce Companies focus on Customer Lifetime Value http://www.sitezero.com.au/Blog/digital-marketing/Post/top-e-commerce-companies-focus-on-customer-lifetime-value <p>To accurately value your customers, the top e-commerce companies don't focus on the CRO as much as they value the Customer Lifetime Value. This article goes further into this trend.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.wordstream.com/blog/ws/2015/02/12/">http://www.wordstream.com/blog/ws/2015/02/12/</a></p> What to Do this Year in Social Media Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/what-to-do-this-year-in-social-media-marketing <p>Are you uncertain about how best to tackle your social media marketing? This article helps point you in the right direction with a handy cheklist of do's and don'ts.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.lovesdata.com/blog/2015/dos-donts-social-media-marketing/">http://www.lovesdata.com/blog/2015/dos-donts-social-media-marketing/</a></p> How to tell Compelling Stories on Twitter http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-tell-compelling-stories-on-twitter <p>Want to write better tweets that engage more with your audience? This article will help you write compelling tweets in just 140 characters. It goes into 9 different ways that you can use to tweet better.</p> <p>Read the article here: <a href="http://www.jeffbullas.com/2015/01/24/8-compelling-ways-to-tell-140-character-stories-on-twitter/">http://www.jeffbullas.com/2015/01/24/8-compelling-ways-to-tell-140-character-stories-on-twitter/&nbsp;</a></p> 6 Tips to Create and Publish a Killer Article on LinkedIn http://www.sitezero.com.au/Blog/digital-marketing/Post/6-tips-to-create-and-publish-a-killer-article-on-linkedin <p>LinkedIn is the social media market for professionals, many of your connections already publish articles to it. You can write killer articles on LinkedIn with these 6 tips written up in this article.</p> <p>Read the article here:&nbsp;<a href="http://www.jeffbullas.com/2015/02/12/6-tips-to-create-and-publish-a-killer-article-on-linkedin/">http://www.jeffbullas.com/2015/02/12/6-tips-to-create-and-publish-a-killer-article-on-linkedin/</a></p> Researching Blog Topics http://www.sitezero.com.au/Blog/digital-marketing/Post/researching-blog-topics <p>Writing blog posts is jsut as much about researching them as it is actually writing them. This article gives you a step by step guide to properly researching for your blog posts.</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/research-blog-topics">http://blog.hubspot.com/marketing/research-blog-topics</a></p> Develop Effective Content Marketing Promotion Strategy http://www.sitezero.com.au/Blog/digital-marketing/Post/develop-effective-content-marketing-promotion-strategy <p>You have a content marketing strategy and you have begun writing content, that's only half of the puzzle. You need a content marketing promotion strategy as well to make sure your content is reaching your audience.</p> <p>Read the article here: <a href="http://coschedule.com/blog/content-marketing-promotion-strategy/">http://coschedule.com/blog/content-marketing-promotion-strategy/&nbsp;</a></p> CRO Lessons you should Learn http://www.sitezero.com.au/Blog/digital-marketing/Post/cro-lessons-you-should-learn <p style="text-align: center;"><img title="sz-wed1crolessonstolearn" src="http://www.sitezero.com.au/images/sz-wed1crolessonstolearn.jpg" alt="sz-wed1crolessonstolearn" width="633" height="220" /></p> <p style="text-align: left;">There are a lot of things to learn about Conversion Rate Optimisiation and the guys at Converson Xl are some of the best in the business.</p> <p style="text-align: left;">This article talks about the 6 key lessons you should learn in order to get the most out of your optimisations.</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/5v6sc">http://snip.ly/5v6sc</a>&nbsp; and then&nbsp;<span style="font-size: 12px;">let me know your thoughts about CRO in the comments below&nbsp;</span></p> <p style="text-align: left;">Remember i LOVE feedback and I personally read EVERY comment.</p> <p>&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> 8 Metrics to Conquer a Content Marketer’s Fear of Measurement http://www.sitezero.com.au/Blog/digital-marketing/Post/8-metrics-to-conquer-a-content-marketers-fear-of-measurement <p>Content Marketing is a great practice but there hasn't been much knowledge about how to measure it. This article gives you 8 metrics that can help you measure your content marketing.</p> <p>Read the article here:&nbsp;<a href="http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/">http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/</a></p> How to Calculate the Value of Your Blog http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-calculate-the-value-of-your-blog <p>Blogs are a great marketing tool, but few know how it affects the bottom line of their business. This article advocates you looking at the value of your blog and how to calculate it.</p> <p>Read the article here:<a href="http://www.problogger.net/archives/2014/11/28/how-to-calculate-the-value-of-your-blog/">&nbsp;http://www.problogger.net/archives/2014/11/28/how-to-calculate-the-value-of-your-blog/</a></p> Improve Sales by Keeping Marketing Automation Human http://www.sitezero.com.au/Blog/digital-marketing/Post/improve-sales-by-keeping-marketing-automation-human <p>Keeping a human element to your marketing automation can help you increase your sales. THis article talks about how you can stay human in your marketing automation.</p> <p>Read the article here:&nbsp;<a href="http://www.problogger.net/archives/2014/11/27/man-vs-machine-get-better-sales-by-keeping-marketing-automation-human/">http://www.problogger.net/archives/2014/11/27/man-vs-machine-get-better-sales-by-keeping-marketing-automation-human/</a></p> 5 Sources of Ideas for Your Blog Posts http://www.sitezero.com.au/Blog/digital-marketing/Post/5-sources-of-ideas-for-your-blog-posts <p>Need more sources for your blog posts? This article gives you five different sources for blog posts. Including interactions with your readers, an evolution of an old post or recapping a discussion had on social media.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.problogger.net/archives/2014/11/26/5-sources-of-ideas-for-my-blog-posts/">http://www.problogger.net/archives/2014/11/26/5-sources-of-ideas-for-my-blog-posts/</a></p> Promote Your Blog With Content That Will Grow Your Traffic http://www.sitezero.com.au/Blog/digital-marketing/Post/promote-your-blog-with-content-that-will-grow-your-traffic <p>Starting a blog is easy, gettting people to read your blog is a hard part. Producing your content can be time consuming and expensive so you want to make sure you are getting eyes on the posts. This article talks about hwo you can.</p> <p>Read the article here:&nbsp;<a href="http://www.problogger.net/archives/2014/11/12/how-to-promote-your-blog-with-content-that-will-grow-your-traffic-links-and-shares/">http://www.problogger.net/archives/2014/11/12/how-to-promote-your-blog-with-content-that-will-grow-your-traffic-links-and-shares/</a></p> Google to Start Indexing your Tweets http://www.sitezero.com.au/Blog/digital-marketing/Post/google-to-start-indexing-your-tweets <p>Back in the late 2000's you would have seen twitter streams and tweets coming up in your google search. That ceased mid 2011 due to a deal between google and twitter. This has now changed and google will once again show your tweets in search. This article goes into what that means for you.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/google-twitter-indexing-tweets-data">http://blog.hubspot.com/marketing/google-twitter-indexing-tweets-data</a></p> Stop Measuring Pointless Metrics http://www.sitezero.com.au/Blog/digital-marketing/Post/stop-measuring-pointless-metrics <p>&nbsp;</p> <p><img title="measure-marketing" src="http://www.sitezero.com.au/images/measure-marketing.png" alt="measure-marketing" width="761" height="315" /></p> <p style="text-align: left;">We live in a world of data and in that world we get wrapped up in data that is, in the end, pointless.</p> <p style="text-align: left;">This thoughtful article highlights 5 pointless metrics that you should stop measuring.</p> <p style="text-align: left;"><span>I think its something we all need to be very vigilant of &nbsp;otherwise we can get sucked into a vortex of meanless reports and data.</span></p> <p style="text-align: left;">Read the article here:&nbsp;<span><a href="http://snip.ly/jeyfo">snip.ly/jeyfo</a>&nbsp;and then&nbsp;</span><span style="font-size: 12px;">let me know what your thoughts are about measuring pointless metrics <span>in the comments below&nbsp;</span>.&nbsp;</span></p> <p style="text-align: left;">and remember if you are a regular reader of this blog .... I LOVE feedback&nbsp;</p> <p style="text-align: left;">PS, I read EVERY Comment&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> 5 Obsessions Every CMO Must Embrace http://www.sitezero.com.au/Blog/digital-marketing/Post/5-obsessions-every-cmo-must-embrace <p>To be a successful CMO in the digital age, you need to be obsessed, this article says you should be obsessed with 5 Key things. To embrace these obsessions will help you get ahead of the pack.</p> <p>Read the article here:&nbsp;<a href="http://www.getelastic.com/5-obsessions-every-cmo-must-embrace/">http://www.getelastic.com/5-obsessions-every-cmo-must-embrace/</a></p> 3 blogging life lessons that will help you create better posts http://www.sitezero.com.au/Blog/digital-marketing/Post/3-blogging-life-lessons-that-will-help-you-create-better-posts <p>If you want to be a regualr blogger, who regularly posts and improves their audeince size then you should read this article. This article gives you 3 blogging life lessons that will help you blog better.</p> <p>Read the article here:&nbsp;<a href="http://www.marketingeye.com.au/marketing-blog/culture/3-blogging-life-lessons-that-will-help-you-create-better-posts.html">http://www.marketingeye.com.au/marketing-blog/culture/3-blogging-life-lessons-that-will-help-you-create-better-posts.html</a></p> How to Get Your First 1,000 Followers on Every Major Social Network http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-get-your-first-1000-followers-on-every-major-social-network <p><img title="first-followers-1" src="http://www.sitezero.com.au/images/first-followers-1.png" alt="first-followers-1" width="1024" height="512" /></p> <p>&nbsp;</p> <p style="text-align: left;">When using social media for business you want to make sure you are getting traction. And by traction i mean followers.</p> <p style="text-align: left;">After all , your on social media because you have something to say , something to share or something to teach.</p> <p style="text-align: left;">This article gives you the inside story about how to get to 1,000 followers on all major social media platforms. &nbsp;Nice !!</p> <p style="text-align: left;">Let me know what your thoughts are in the comments below. I LOVE feedback and i personally read every comment&nbsp;</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/w6vzc">http://snip.ly/w6vzc</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> 25 Content Marketing Truths http://www.sitezero.com.au/Blog/digital-marketing/Post/25-content-marketing-truths <p style="text-align: center;"><img title="25contentmarketingtruths" src="http://www.sitezero.com.au/images/25contentmarketingtruths.png" alt="25contentmarketingtruths" width="390" height="201" /></p> <p>&nbsp;</p> <p style="text-align: left;">Jo is a giant in the content marketing world. Although this article was published a few years ago the advise is timeless. And generally timeless advise is good advise. Well, in this case it is.</p> <p style="text-align: left;">If you want to produce the best content marketing that reaps you great rewards then you need to know some content marketing truths.</p> <p style="text-align: left;">This article details 25 content marketing truths that will help you become a better content marketer.</p> <p style="text-align: left;">My personal favorite is number 25 , whats yours?&nbsp;</p> <p style="text-align: left;">Let me know in the comments below , i LOVE getting feedback and i personally read EVERY comment you make&nbsp;</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/dcrav">http://snip.ly/dcrav</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How To Write Irresistible Blog Post Introductions That’ll Keep Your Readers Reading http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-write-irresistible-blog-post-introductions-that-will-keep-your-readers-reading <p><img title="blog_post_introductions_grab_attention" src="http://www.sitezero.com.au/images/blog_post_introductions_grab_attention.png" alt="blog_post_introductions_grab_attention" width="770" height="300" /></p> <p style="text-align: left;">I remember my Grandmother saying to me as a child you only get one chance to make a good impression.</p> <p style="text-align: left;">Oh , how i wish i had her wisdom</p> <p style="text-align: left;">Today, we live in a fast paced world where we consume information quickly and if the content we are reading isn't compelling then we move on..... Unless , you make a good first impression.</p> <p style="text-align: left;">This is a hash but true reality in todays moden digital world.</p> <p style="text-align: left;">This great article by Julie Neidlinger she talks about creating the right "hook" that will draw your readers into the piece that you are writing&nbsp;</p> <p style="text-align: left;"><span style="color: #111111; font-size: 1em; font-weight: normal;">This article tells you how you can write irresistible blog posts introductions.&nbsp;</span></p> <p style="text-align: left;"><span style="color: #111111; font-size: 1em; font-weight: normal;">Let me know what you think in the comments below. I LOVE feedback and i personally read EVERY comment.</span></p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/ba1r0">http://snip.ly/ba1r0</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Real Talk About Content Marketing With Minimum Viable Content http://www.sitezero.com.au/Blog/digital-marketing/Post/real-talk-about-content-marketing-with-minimum-viable-content <p>If you want to know some real truths about content marketing and the minimum viable content then you should read through this article. In the article, it goes through what content marketing really is all about.</p> <p>Read the article here:&nbsp;<a href="http://blog.referralcandy.com/2014/11/28/minimum-viable-content-marketing-4-mistakes-you-make/">http://blog.referralcandy.com/2014/11/28/minimum-viable-content-marketing-4-mistakes-you-make/</a></p> Split Testing Could Wreck Your Google Ranking http://www.sitezero.com.au/Blog/digital-marketing/Post/split-testing-could-wreck-your-google-ranking <p>If you are spilt testing your website, you may been negatively affecting your google ranking. This article goes into the mistakes you might be making that are affecting your google ranking.</p> <p>Read the article here:&nbsp;<a href="https://blog.kissmetrics.com/split-tests-and-seo/">https://blog.kissmetrics.com/split-tests-and-seo/</a></p> Storytelling can lead to Greater Conversions http://www.sitezero.com.au/Blog/digital-marketing/Post/storytelling-can-lead-to-greater-conversions <p style="text-align: center;"><img title="storytelling" src="http://www.sitezero.com.au/images/storytelling.png" alt="storytelling" width="326" height="155" /></p> <p style="text-align: left;">Storytelling has been used for thousands of years as a means of communication. In todays digital world the importance of storytelling may mean the difference between getting and not getting that sale.</p> <p style="text-align: left;">In order to convert more of your traffic into customers you need to learn how to properly leverage storytelling. This article goes into how storytelling can be so influential to conversions and how to use it in your own bsuienss.&nbsp;</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/c1pft">http://snip.ly/c1pft&nbsp;</a></p> <p style="text-align: left;">Let me know what you think .. I love feedback , and i personally read EVERY comment.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Use SWOT Analyses for Smarter Content Strategies http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-use-swot-analyses-for-smarter-content-strategies <p>&nbsp;<img title="swot_analysis" src="http://www.sitezero.com.au/images/swot_analysis.jpg" alt="swot_analysis" width="700" height="445" /></p> <p style="text-align: left;">Because you put a lot of effort into your writing, its important to be smart about it&nbsp;</p> <p style="text-align: left;">You can create smarter content strategies if you implement &nbsp;a SWOT analyses.&nbsp;</p> <p style="text-align: left;">SWOT : Strengths , Weaknesses , Opportunities , Threats</p> <p style="text-align: left;">This article goes into the why's and how's of SWOT analyses to give you smarter content strategies.</p> <p style="text-align: left;">Let me know what you think in the comments below. I LOVE feedback and i persoally read EVERY comment.</p> <p style="text-align: left;">Read the article here: &nbsp; <a href="http://snip.ly/1zsw0">http://snip.ly/1zsw0</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Design Social Media Images for Brand Recognition http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-design-social-media-images-for-brand-recognition <p style="text-align: center;"><img title="sz-sun2brandrecognition" src="http://www.sitezero.com.au/images/sz-sun2brandrecognition.jpg" alt="sz-sun2brandrecognition" width="480" height="250" /></p> <p>&nbsp;</p> <p>In Social Media, utilising images can put you a step ahead of your competitors. This article guides you through how you can design your social media images so that they have brand recognition.</p> Read the article here:&nbsp;<a href="http://snip.ly/01pq7">http://snip.ly/01pq7</a>&nbsp; and then let me know your thoughts in the comments below ... I LOVE feedback and i personally read EVERY one of your comments&nbsp; <h1 class="page-heading pull-left">&nbsp;</h1> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> If You Want Happy Customers, Do These 5 Things http://www.sitezero.com.au/Blog/digital-marketing/Post/if-you-want-happy-customers-do-these-5-things-infographic <p>Capitalising on your customers happiness will help ensure return visit and glowing reviews. How do you get Happy Customers though? This infographic below shows you 5 things that you can do.&nbsp;</p> <p>&nbsp;</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" title="1416858775-want-happy-customers-do-5-things-infographic" src="http://www.sitezero.com.au/images/1416858775-want-happy-customers-do-5-things-infographic.jpg" alt="1416858775-want-happy-customers-do-5-things-infographic" width="540" height="2060" /></p> How to Use Psychology to Build Social Media Campaigns That Resonate http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-use-psychology-to-build-social-media-campaigns-that-resonate <p style="text-align: center;"><img title="sz-sun1" src="http://www.sitezero.com.au/images/sz-sun1.jpg" alt="sz-sun1" width="560" height="398" /></p> <p style="text-align: left;">&nbsp;</p> <p style="text-align: left;">Social Media is about much more than just getting likes or retweets, it's about building a lasting relationship with your audience. This article helps you do just that by utilising psychology.</p> <p style="text-align: left;">Read more here:&nbsp;<a href="http://snip.ly/8i86j">http://snip.ly/8i86j</a>&nbsp;and then let me know your thoughts about this article in the comments below.&nbsp;</p> <p style="text-align: left;">Remember, i LOVE feedback and i personally read EVERY comment.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Facebook to Overtake YouTube: 5 New Research Findings http://www.sitezero.com.au/Blog/digital-marketing/Post/facebook-to-overtake-youtube:-5-new-research-findings <p>It's important that you maintain a Facebook presence for your business, especially after you read these new research findiings. In this article it illustrates 5 new findings that will empower your decisions on Facebook.</p> <p>Read the article here:&nbsp;<a href="http://www.socialmediaexaminer.com/facebook-to-overtake-youtube-new-research/">http://www.socialmediaexaminer.com/facebook-to-overtake-youtube-new-research/</a></p> 9 Reasons Your AdWords Ad Was Disapproved – And How to Fix It http://www.sitezero.com.au/Blog/digital-marketing/Post/9-reasons-your-adwords-ad-was-disapproved–and-how-to-fix-it <p>Google has been cracking down on Adwords Ads and they are increasing the rate of disapprovals. This can be a big deal because too many disapprovals can lead to a suspension of accounts. This article gives you the reasons why it happens and how to fix it.</p> <p>Read the article here:&nbsp;<a href="http://www.wordstream.com/blog/ws/2014/11/25/">http://www.wordstream.com/blog/ws/2014/11/25/</a></p> Go from Zero to SEO Ninja Hero with These Tactics http://www.sitezero.com.au/Blog/digital-marketing/Post/go-from-zero-to-seo-ninja-hero-with-these-tactics <p>&nbsp;</p> <p style="text-align: center;"><img title="ninja" src="http://www.sitezero.com.au/images/ninja.jpg" alt="ninja" width="188" height="268" /></p> <p>If you want to level up as a SEO expert and go from zero to hero you need to act like a ninja. This article may be a few years old its timeless advice gives you the tactics you need to utilise to become the SEO Ninja.</p> <p>Read the article here:&nbsp;<a href="http://snip.ly/d6kad">http://snip.ly/d6kad</a>&nbsp; and then&nbsp;<span style="font-size: 12px;">let me know your thoughts in the comments below ...I LOVE feedback</span></p> <p>PS. I read EVERY comment you write !</p> <p>&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Make Your First eCommerce Sale http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-make-your-first-ecommerce-sale <p>Starting your ecommerce site can be important paprt of your business, this inforgraphic shows you how to make your first ecommerce sale.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" title="ecommerce-ig-compressor" src="http://www.sitezero.com.au/images/ecommerce-ig-compressor.jpg" alt="ecommerce-ig-compressor" width="600" height="9109" /></p> Are you Giving Enough Proof? http://www.sitezero.com.au/Blog/digital-marketing/Post/are-you-giving-enough-proof <p style="text-align: center;"><img title="testimonial" src="http://www.sitezero.com.au/images/testimonial.jpg" alt="testimonial" width="362" height="249" /></p> <p style="text-align: left;">If you want to set yourself apart with your product or services, a great way to do so is to prove to your audience how great it is. This proof comes from others, speaking well of you.</p> <p style="text-align: left;">In this article Yaro Starak talks about why proof is so important and how to get it.&nbsp;</p> <p style="text-align: left;">Yaro suggests that "proof" some call it "social proof" &nbsp;<strong>"is the single most&nbsp;&nbsp;persuasive&nbsp;element of any marketing campaign"</strong></p> <p style="text-align: left;">I couldn't agree more , in todays world of "noise" in marketing , good , solid , authentic proof is a vital step in assisting your customers through the buying journey.</p> <p style="text-align: left;">And as per usual , Yaro does a great job in breaking it down.</p> <p style="text-align: left;">Read more here:&nbsp;<a href="http://snip.ly/6le0l">http://snip.ly/6le0l</a>&nbsp; and then let me know what you think in the comments below.</p> <p style="text-align: left;">I love Feedback , and i personally read EVERY comment .</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> The Most Brilliant Tactics in Blogging History http://www.sitezero.com.au/Blog/digital-marketing/Post/the-most-brilliant-tactics-in-blogging-history <p style="text-align: center;"><img title="blogging_tactics" src="http://www.sitezero.com.au/images/blogging_tactics.jpg" alt="blogging_tactics" /></p> <p>If you want a blog that works for you and brings in solid leads, you want the best tactics. This article gives you 16 of the most brilliant tactics in the history of blogging.</p> <p>Read the article here:&nbsp;<a href="http://www.blogtyrant.com/blogging-tactics/">http://www.blogtyrant.com/blogging-tactics/</a></p> Twitter Founder Unintentionally Gave Content Marketers the Best Advice Ever http://www.sitezero.com.au/Blog/digital-marketing/Post/twitter-founder-content-marketers-best-advice <p style="text-align: center;"><img title="sz-sat1" src="http://www.sitezero.com.au/images/sz-sat1.png" alt="sz-sat1" width="946" height="521" /></p> <p>&nbsp;</p> <p style="text-align: left;">In a 2013 Fast Company &nbsp;interview, the founder of Twitter,&nbsp;<span>Ev Williams, gave some of the best advice that a content marketer could get. </span></p> <p style="text-align: left;"><span>This article details his advice and why it's so important.</span></p> <p style="text-align: left;"><span>Pro Tip:&nbsp;<span>Content marketing innovators attempt to solve the same problems that their products solve for customers.&nbsp;</span></span></p> <p style="text-align: left;"><span>Read the article here:&nbsp;<a href="http://snip.ly/3pyli">http://snip.ly/3pyli</a>&nbsp; and then l</span><span style="font-size: 12px;">et me know your thoughts in the comments below of what you think about EV Williams advice.</span></p> <p style="text-align: left;"><span>and remember i LOVE feedback and &nbsp;I personally &nbsp;read EVERY comment.</span></p> <p style="text-align: left;">&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> The Ultimate List of 95 Blogpost Ideas for Creating Craveable Content to Share on Social http://www.sitezero.com.au/Blog/digital-marketing/Post/the-ultimate-list-of-95-blogpost-ideas-for-creating-craveable-content-to-share-on-social <p>You want to be able to create content that will be read and shared by others on social media. This article gives you the ultimate list of blogposts ideas that will help you get shared.</p> <p>Read the article here:&nbsp;<a href="https://blog.bufferapp.com/blogpost-ideas">https://blog.bufferapp.com/blogpost-ideas</a></p> How Planning Your Blog Content Can Help You Get More Done http://www.sitezero.com.au/Blog/digital-marketing/Post/how-planning-your-blog-content-can-help-you-get-more-done <p style="text-align: center;"><img title="how-blog-planning-increases-productivity" src="http://www.sitezero.com.au/images/how-blog-planning-increases-productivity.png" alt="how-blog-planning-increases-productivity" width="770" height="300" /></p> <p style="text-align: left;">As you blog you may think that all of your time is being taken away from your work and more and more into blogging. If you plan your blog content though it can help you get more done.</p> <p style="text-align: left;">This article talks more about it here:&nbsp;<a href="http://snip.ly/n6tem">http://snip.ly/n6tem</a>&nbsp; Have a read and then let me know your thoughts about your blogging efforts in the comments below.</p> <p style="text-align: left;">Remember, I LOVE feedback and i personally read EVERY comment.</p> Keep it Simple, Stupid: 23 Examples of Simplicity in Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/keep-it-simple,-stupid:-23-examples-of-simplicity-in-marketing <p>&nbsp;</p> <p style="text-align: center;"><img title="sz-fri2" src="http://www.sitezero.com.au/images/sz-fri2.png" alt="sz-fri2" width="600" height="400" /></p> <p style="text-align: center;">"In a world of constant Noise, we crave simplicity and clarity"</p> <p style="text-align: center;">Richard Norris - SiteZero</p> <p style="text-align: left;">The best marketing has an air of simplicity to it, the simpler things appear the more digestable and effective they can be.</p> <p style="text-align: left;">We live in a time where simplicity and clarity is valued highly. as Donald Millar of storybrand says 'Noise is the enemy , if you confuse , you loose"</p> <p style="text-align: left;">How true.</p> <p style="text-align: left;">In todays overcrowed world of hyper active marketing and messaging, keeping your messaging simple may just be the smartest thing you do!</p> <p style="text-align: left;">This excelent article gives you 23 examples of simplicity in marketing.</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/ulgb7">http://snip.ly/ulgb7</a>&nbsp; and then let know your thoughts in the comments below&nbsp;</p> <p style="text-align: left;">I LOVE feedback and i personally read EVERY Comment.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Why Your Content Is Sabotaging Your Lead Generation http://www.sitezero.com.au/Blog/digital-marketing/Post/why-your-content-is-sabotaging-your-lead-generation <p>&nbsp;</p> <p style="text-align: center;"><img title="sz-fri1" src="http://www.sitezero.com.au/images/sz-fri1.jpg" alt="sz-fri1" width="600" height="432" /></p> <p style="text-align: left;">When lead-gen campaigns don't do well, it might be due to your poor content.</p> <p style="text-align: left;">Or , just not knowing if your content is at the Top, Middle or Bottom of the sales funnel.</p> <p style="text-align: left;">These are fundamental things you need to know for your website to generate leads for your business.</p> <p style="text-align: left;">This article tells you how valuable lead-gen content is and how you can improve it.</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/m4pg9">http://snip.ly/m4pg9</a>&nbsp;and then&nbsp;<span style="font-size: 12px;">let me know what you think in the comments below.&nbsp;</span></p> <p style="text-align: left;">Remember i LOVE feedback and I personally read EVERY comment .</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Embrace Video Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/embrace-video-marketing <p><img title="video-bulls-eye" src="http://www.sitezero.com.au/images/video-bulls-eye.jpg" alt="video-bulls-eye" width="822" height="462" /></p> <p>When it comes to online marketing, video stands out as one of the best way to engage with audience.</p> <p>This article, first published in December 2014 talks about embracing the holy grail of online marketing.</p> <p>It is a testement to the awsome power of video in todays hyper connected world that this article is still as relevent today as it was when it was first written&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://snip.ly/kxq79">http://snip.ly/kxq79&nbsp; &nbsp;</a>&nbsp; And then l<span style="font-size: 12px;">et me know what you think about the power of video in todays digital landscape in the comments below , and remember, I LOVE feedback and I</span><span style="font-size: 12px;">&nbsp;personally read EVERY comment .</span></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Create Exciting Content for a Boring Industry http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-create-exciting-content-for-a-boring-industry <p style="text-align: center;"><img title="excited" src="http://www.sitezero.com.au/images/excited.jpg" alt="excited" width="600" height="248" /></p> <p>If you are in a "boring" industry and feel you can't create compelling content that will excite readers,and lets face it that can sometimes be a challenging task ... don't dispair.</p> <p>There is a way, this interesting article talks about how you can create exciting content for your so called "boring" industry.</p> <p>Read the article here:&nbsp;<a href="http://snip.ly/m90s1">http://snip.ly/m90s1</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> The Power of Infographics http://www.sitezero.com.au/Blog/digital-marketing/Post/the-power-of-infographics <h1 style="text-align: center;">The power of Infographics</h1> <h3>Why is it that a well crafted diagram or image &nbsp;can get a message processed in our brains quicker that just the written word?</h3> <h3>The answer lies in the complexity of our brains and how they process different information.</h3> <address><span style="font-size: 12px; line-height: 1.5;">There are two main factors at play as you will discover in this facinating article.</span></address> <p><strong style="font-family: inherit; font-style: inherit; line-height: 1.5;"><span class="ocpLegacyBold">1. Processing Efficiency</span>:</strong></p> <p>The human brain is a complex and interesting organ.</p> <p>Our brains , as a result of natural evolution react in very different ways to various types of stimuli.</p> <p>Take written text for example. Written text in terms of the evolution of the human brain is a relatively new concept and as such our bairns process written text much slower than other forms of stimuli.</p> <p>Written text basically is a series of different symbols strung together to make individual words. Those works are grouped in a particular format to create sentences and paragraphs . The very building blocks of a narrative or story.</p> <p>Images and illustrations on the other hand are processed by the brain <em>MUCH</em> faster than written text. many studies have concluded that our brains process images and Illustrations &nbsp;at a much faster rate than the written word.</p> <p>Study the image below and look at the image on the left and then read the text on the Right.</p> <p>What did you find?</p> <p>This is an excellent example of how the human brain processes images over written text</p> <p><span style="font-size: 12px; line-height: 1.5;"><a href="http://neomam.com/">Image source</a></span></p> <p style="text-align: left;"><img title="woman-tear" src="http://www.sitezero.com.au/images/woman-tear.jpg" alt="woman-tear" width="720" height="300" /></p> <p><strong><span class="ocpLegacyBold">2. Expressive Potential</span>:</strong></p> <p>Images allow us to &nbsp;protray a story or concept&nbsp;&nbsp;that sometimes words cannot either do or do efficintly.</p> <p>The saying <strong><em>" a picture tells a thousand words</em> "</strong> is around for very good reason.</p> <p>The expressive potential that a well constructed image or illustration can portray can be far more efficient on telling a story than words.</p> Take a close look at &nbsp;the following infographic put together by the folks at NeoMam Studios.<br /> <img id="the_img_link" src="http://neomam.com/blog/wp-content/uploads/2015/02/13-reasons-why-your-brain-craves-infographics.jpg" alt="13 Reasons Why Your Brain Craves Infographics" width="540" />NeoMam Studios<br /><br /> <p><br /><br /><br /></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table>