SiteZero - Digital Marketing http://www.sitezero.com.au/Blog/digital-marketing Digital Marketing - For all your Digital Marketing news, tips and info, visit the SiteZero Digital Marketing Blog. Improve Your Digital Marketing Performance http://www.sitezero.com.au/Blog/digital-marketing/Post/improve-digital-marketing-performance <p>If you want to improve your digital marketing, Evan Prokop over at TopRank writes that you can do so by employing Attract, Engage, Converst Sales Cycle Analytics.&nbsp;</p> <p>Making sure to consider a range of macro and micro objectives before beginning and then have apporpriate goals to meausre will also benefit your business.</p> <p>Read more about this by following the link:&nbsp;<a href="http://www.toprankblog.com/2014/11/sales-cycle-analytics/">http://www.toprankblog.com/2014/11/sales-cycle-analytics/</a></p> Create Great Content that Drives Traffic http://www.sitezero.com.au/Blog/digital-marketing/Post/create-great-content-that-drives-traffic <p>Brian Dean is right, getting your content to stand out is hard, especially if you are just another voice in the crowd. in his article Brian goes through the turmoil he had of content marketing and what he did to get some serious results.</p> <p>With the tips and tricks he covers you can improve your content marketing so it becomes a more worthwhile endevour.&nbsp;</p> <p>Read it here:&nbsp;<a href="http://okdork.com/2014/04/02/how-you-can-create-content-that-generates-40000-targeted-visitors/">http://okdork.com/2014/04/02/how-you-can-create-content-that-generates-40000-targeted-visitors/</a></p> Your Google Algorithm Cheat Sheet http://www.sitezero.com.au/Blog/digital-marketing/Post/google-algorithm-cheat-sheet <p>If you are having toruble understanding Panda, Penguin and Hummingbird from Google then you should read Marie Haynes article that goes over a Google Cheat Sheet about them and the Google Algorithm.&nbsp;</p> <p>It's purpose is to be a good reference point as you go through your day-to-day.</p> <p>You can read it here:&nbsp;<a href="http://moz.com/blog/google-algorithm-cheat-sheet-panda-penguin-hummingbird">http://moz.com/blog/google-algorithm-cheat-sheet-panda-penguin-hummingbird</a></p> Should you Upgrade to Universal Analytics http://www.sitezero.com.au/Blog/digital-marketing/Post/upgrading-to-universal-analytics <p>Wondering whether or not you should upgrade your site's analytics to Universal? Well John Lincoln over at Marketing Land has the guide for you.</p> <p>In it her talks about the reasons you should switch, how to know if you are already on UA, how to set it up and some of the features that UA has.</p> <p>You can read the article here:&nbsp;<a href="http://marketingland.com/complete-guide-universal-analytics-upgrade-73560">http://marketingland.com/complete-guide-universal-analytics-upgrade-73560</a></p> When is the best time of day to publish a blog post http://www.sitezero.com.au/Blog/digital-marketing/Post/when-is-the-best-time-of-day-to-publish-a-blog-post <p>You take a lot of time and effort to put together your blog posts.</p> <p>So this begs the question what is the best time of day to publish so that you maximise your potential?</p> <p>Unfortunetaly there is no easy answer to this question , but this blog post &nbsp;by garrett Moon goes a long way to answer those questions.</p> <p><a href="http://coschedule.com/blog/best-time-to-publish-a-blog-post/">http://coschedule.com/blog/best-time-to-publish-a-blog-post/</a></p> Understanding what makes landing Pages work http://www.sitezero.com.au/Blog/digital-marketing/Post/understanding-what-makes-landing-pages-work <p>Landing pages can be a valuable assett on your website.</p> <p>Creating great landing pages can really turbo charge your site. Understaning the different elements that go into making a great landing pages can me a valuable skill in your digital marketing arsenal.</p> <p>This is a great info graphic by Copyblogger that will help you understand thi simportant skill even better.</p> <p><a href="http://www.copyblogger.com/landing-pages-that-work/">http://www.copyblogger.com/landing-pages-that-work/</a></p> Is email killing your productivity http://www.sitezero.com.au/Blog/digital-marketing/Post/is-email-killing-your-productivity <p><span style="font-size: 12px; line-height: 1.5;">We are inundated with dozens sometimes hundreds of emails every day.</span></p> <p>Are they effecting your productivity ?</p> <p>There are some sime things that you can do to ensure that at the very least the emails you send are clearly understood.</p> <p>Here are some simple steps that can help your productivity.</p> <p><a href="http://99u.com/workbook/34859/get-to-inbox-zero-email-like-a-journalist">http://99u.com/workbook/34859/get-to-inbox-zero-email-like-a-journalist</a></p> The New SEO Generation http://www.sitezero.com.au/Blog/digital-marketing/Post/new-seo-generation <p>There was an old way to do SEO and there is a new way to do it. Knowing and understand this new approach to SEO is crucial to doing better online.</p> <p>Jenny Halasz goes through the various points as to what the new seo generation is all about.</p> <p>Read about it more here:&nbsp;<a href="http://searchengineland.com/open-letter-new-seo-generation-198412">http://searchengineland.com/open-letter-new-seo-generation-198412</a></p> Is your blog Dead? http://www.sitezero.com.au/Blog/digital-marketing/Post/is-your-blog-dead <p>In todays fast paced information world a blog with no new posts is like a garden with no plants.</p> <p>Bare and unattractive. Quite frankly its not a good look.</p> <p>Its sends the wrong message to your clients. Here are seven of the wrong signals that it sends.</p> <p><a href="http://www.jeffbullas.com/2014/09/25/youve-forgotten-your-blogging-here-are-the-7-bad-signals-it-sends-to-your-customers/">http://www.jeffbullas.com/2014/09/25/youve-forgotten-your-blogging-here-are-the-7-bad-signals-it-sends-to-your-customers/</a></p> Guide to Google Penalty Removal http://www.sitezero.com.au/Blog/digital-marketing/Post/guide-to-google-penalty-removal <p>With all the algorithm changes, it can get very stressful for a site owner. Thankfully DataDial have written up an indepth guide to Google penalties, how to avoid them, how to protect yourself in future algorithm changes and how to fix the situation if you do get penalised.&nbsp;</p> <p>Have a look at the guide by clicking on the link:&nbsp;<a href="http://www.datadial.net/resources/penalties/">http://www.datadial.net/resources/penalties/</a></p> What you learn from Analysing One Million Headlines http://www.sitezero.com.au/Blog/digital-marketing/Post/analysing-one-million-headlines <p>If you have wondered what makes one headline more shareable then others then you are not alone, Garret Moon researched this over 1 Million Headlines and talks about the patterns and conclusion he got from that data.</p> <p>He finds out, what's shared, what topics are being shared, on what platform, etc.</p> <p>You can read through his work by clicking the link:&nbsp;<a href="http://okdork.com/2014/07/22/we-analyzed-nearly-1-million-headlines-heres-what-we-learned/">http://okdork.com/2014/07/22/we-analyzed-nearly-1-million-headlines-heres-what-we-learned/</a></p> Mobile search keeps growing and why you should care. http://www.sitezero.com.au/Blog/digital-marketing/Post/mobile-search-keeps-growing-and-why-you-should-care <p>The growth in mobile search over the last three years has been nothing short of astounding.</p> <p>Almost every metric i look at shows this trend as increasing.</p> <p>Why should you care. Because Google cares&nbsp;</p> <p>This is a great article by Darren Rowse at Problogger that explain it all.</p> <p><a href="http://www.problogger.net/archives/2014/11/22/google-introducing-mobile-friendly-tags-in-search-results-and-signal-it-will-start-impacting-search-rankings/">http://www.problogger.net/archives/2014/11/22/google-introducing-mobile-friendly-tags-in-search-results-and-signal-it-will-start-impacting-search-rankings/</a></p> Want to grow your business ? http://www.sitezero.com.au/Blog/digital-marketing/Post/want-to-grow-your-business <p>There are some simple things that can help you grow your business.Especially if your new to being in business.</p> <p>And best of all they are free.&nbsp;</p> <p>This article is about 7 simple and FREE ways you can grow your business.</p> <p><a href="http://www.inc.com/adam-fridman/seven-free-ways-to-grow-your-business.html">http://www.inc.com/adam-fridman/seven-free-ways-to-grow-your-business.html</a></p> Busting the myths on creativity http://www.sitezero.com.au/Blog/digital-marketing/Post/busting-the-myths-on-creativity <p>Anyone who knows me well knows that I love Psychology.</p> <p>I love observing different types of people.</p> <p>But when it comes to creativity we generally believe that we are creatitive or we are not... A limiting belief i'm sure.</p> <p>Here are 5 well held myths about creativity that you most likly believe , but maybe should rethink.</p> <p><a href="http://99u.com/articles/35045/5-creativity-myths-you-probably-believe">http://99u.com/articles/35045/5-creativity-myths-you-probably-believe</a></p> We are Entering the New World of Automation http://www.sitezero.com.au/Blog/digital-marketing/Post/world-automation <p>As the car superseded thehorse so to will most of our robots supersede much of our workforce. This video by CGP Grey talks about automation that has begun to occur and some of the things we as a society will need to discuss as more and more autmation comes into our everyday lives.</p> <p>Check out the video below:</p> <iframe src="http://www.youtube.com/embed/7Pq-S557XQU" frameborder="0" width="560" height="315"></iframe> 10 Signs Your Business is in Trouble http://www.sitezero.com.au/Blog/digital-marketing/Post/10-reasons-your-business-is-in-trouble <p>Change is ineviatable and you need to keep up else you will be left behind. In business this can mean the difference between success and ruin. Jeff Bullas has written up ten key indicators that you are becoming irrelevant and more importantly, what you can do about it.</p> <p>Read the article here:&nbsp;<a href="http://www.jeffbullas.com/2013/11/15/10-alarming-signs-that-your-business-is-in-trouble/">http://www.jeffbullas.com/2013/11/15/10-alarming-signs-that-your-business-is-in-trouble/</a></p> Creating content Vs. Curating Content http://www.sitezero.com.au/Blog/digital-marketing/Post/creating-content-vs-curating-content <p>Both Creating and Curating content has a place in the modern day content stratergy.</p> <p>This post is an example of Curation. Hpoefully as a reader you will think good Curation ( let me know in the comments , below)&nbsp;</p> <p>But we dont only Curate content , we create content as well , lots of it. so what is the right balance.</p> <p>Here is a great article by Jonathan Jackson on getting that balance right.</p> <p><a href="http://www.marketingeye.com.au/marketing-blog/marketing/creation-vs-curation-the-best-content-strategy-for-your-business.html">http://www.marketingeye.com.au/marketing-blog/marketing/creation-vs-curation-the-best-content-strategy-for-your-business.html</a></p> <p>&nbsp;</p> Google is building out their knowledge graph http://www.sitezero.com.au/Blog/digital-marketing/Post/google-knowledge-graph <p>In order to give better results to user queries, Google is always testing new innovations. They are continuously testing so they can continuously improve the experience and accuracy of results.</p> <p>Eric Enge over at Search Engine Land has writter about just this is being done and what it means for you.&nbsp;</p> <p>Read through it here:&nbsp;<a href="http://searchengineland.com/google-using-dynamic-testing-build-knowledge-graph-206805">http://searchengineland.com/google-using-dynamic-testing-build-knowledge-graph-206805</a></p> Increase Lead Generation with LinkedIn http://www.sitezero.com.au/Blog/digital-marketing/Post/lead-generation-linkedin <p>LinkedIn has changed over a short amount of time. At the moment, LinkedIn is the strongest social media outlet to do B2B Marketing and encourage leads. Neil Patel at Kissmetrics has 7 Strategies for your B2B Marketing on LinkedIn so that you can stop wasting time on it and start growing leads.</p> <p>Read it here: <a href="https://blog.kissmetrics.com/linkedin-strategies-b2b-marketing/">https://blog.kissmetrics.com/linkedin-strategies-b2b-marketing/</a>&nbsp;</p> Sleep More to Succeed More http://www.sitezero.com.au/Blog/digital-marketing/Post/sleep-more-to-succeed-more <p>If you think putting achieving is more important than sleeping then Michael Hyatt has something to say to you.&nbsp;</p> <p>In this article he tells you why you should be sleeping more in order to achieve more. He even gives four crucial ways that sleep makes us better.</p> <p>Read the article here:&nbsp;<a href="http://michaelhyatt.com/sleep-longer-to-achieve-more.html">http://michaelhyatt.com/sleep-longer-to-achieve-more.html</a></p> 5 top thought leaders in Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/5-top-thought-leaders-in-marketing <p>There is so much information out there that it is easy to overload on information.</p> <p>If you are looking for a few of the best , here are 5 that you can follow&nbsp;</p> <p>Note : i personally follow all five. Plus the author of this article...</p> <p><a href="http://www.marketingeye.com.au/marketing-blog/marketing/5-marketing-bloggers-that-are-worth-your-time.html">http://www.marketingeye.com.au/marketing-blog/marketing/5-marketing-bloggers-that-are-worth-your-time.html</a></p> Make your Competition Irrelevant http://www.sitezero.com.au/Blog/digital-marketing/Post/competition-irrelevant <p>Want to stand out from the pack and achieve incredible growth? Of course you do, and John Jantsch has the answer for you. In this article he talks about how you can understand your market you are trying to serve and how to move your busienss into a position of leadership.&nbsp;</p> <p>Read about how to do this by clicking the link:&nbsp;<a href="http://www.ducttapemarketing.com/blog/2014/11/11/make-competition-irrelevant/">http://www.ducttapemarketing.com/blog/2014/11/11/make-competition-irrelevant/</a></p> Are you a risk taker? http://www.sitezero.com.au/Blog/digital-marketing/Post/are-you-a-risk-taker <p>Taking Risks can be risky...... Did i just say that out loud.</p> <p>But you can take the risk out of risk taking ...and you should.</p> <p>Just getting up in th emorning is a risk , but its a calculated risk that we take every day.</p> <p>Here is a good article on better risk taking.</p> <p><a href="http://www.blogtyrant.com/take-more-risks/">http://www.blogtyrant.com/take-more-risks/</a></p> Don't be Scared of Selling your own Products http://www.sitezero.com.au/Blog/digital-marketing/Post/scared-of-selling <p>It's self-sabotaging if you feel strange about selling your own products, confidence begets confidence for many businesses. Michael Hyatt says that if you don't self-promote you are undercutting your mission.</p> <p>Michael talks about how selling your products is a good thing and why people should do it instead of half-heartedly trying to get people to buy.</p> <p>Read more about this here: <a href="http://michaelhyatt.com/bashful-about-selling.html">http://michaelhyatt.com/bashful-about-selling.html&nbsp;</a></p> Give away your content http://www.sitezero.com.au/Blog/digital-marketing/Post/giving-away-your-content <p>Mark Schaefer tells you why you should give away your content and why that doesn't mean you are giving away your business. He gives all his content away fro free and he still gets calls for his coaching. In this article he goes over how you can do it too.</p> <p>Read all about it here:&nbsp;<a href="http://www.businessesgrow.com/2013/06/09/if-i-give-away-my-content-dont-i-give-away-my-business/">http://www.businessesgrow.com/2013/06/09/if-i-give-away-my-content-dont-i-give-away-my-business/</a></p> A Simple Writing Technique that Works http://www.sitezero.com.au/Blog/digital-marketing/Post/simple-writing-technique <p>If you are feeling stuck when it comes to writing new and fresh content, Bryan Collins at CopyBlogger has a simple writing technique that can help you write more.&nbsp;</p> <p>In the article he says how free writing can free your mind and get those words of the page.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.copyblogger.com/free-writing">http://www.copyblogger.com/free-writing</a></p> How to build a lasting community on social media http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-build-a-lasting-community-on-social-media <p>Businesss is about relationships and trust , whether offline or online , this is one of the golden rules of business.</p> <p>There is a science to building long lating relationships on social media and building that ever important community.</p> <p>This article references research done on the subject by&nbsp;Michael Kent and Maureen Taylor.</p> <p><a href="https://blog.bufferapp.com/science-of-building-social-media-community?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=science-of-building-social-media-community">https://blog.bufferapp.com/science-of-building-social-media-community?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=science-of-building-social-media-community</a></p> New Social Media Tools for you to Use http://www.sitezero.com.au/Blog/digital-marketing/Post/new-social-media <p>At the Dublin Web Summit, well over a thousand startups showed off their wares. Ian Cleary went along and compiled the 7 best that he saw.&nbsp;</p> <p>From reading speed to purchasing through hashtags, this list has some great innovations that may become part of how you do business in the future.</p> <p>Read the article here:&nbsp;<a href="http://www.razorsocial.com/7-new-social-media-tools-discovered">http://www.razorsocial.com/7-new-social-media-tools-discovered</a></p> Succeed with Video Blogging http://www.sitezero.com.au/Blog/digital-marketing/Post/success-with-video-blogging <p>Video Blogging is quickly becoming the 'it' thing in the past couple of years. As a new way to relay information to your audience, getting in on this emerging market will help succeed.</p> <p>Jeff Bullas explores some examples of people who are video blogging and being a success with it.</p> <p>Read more here:&nbsp;<a href="http://www.jeffbullas.com/2010/11/23/how-to-video-blog-your-way-to-success/">http://www.jeffbullas.com/2010/11/23/how-to-video-blog-your-way-to-success/</a></p> Building a better Twitter following http://www.sitezero.com.au/Blog/digital-marketing/Post/building-a-better-twitter-following- <p>Increasing your twitter following can be very good for business. ( and your profits)&nbsp;</p> <p>But where do you start and how do you grow your following ?</p> <p>Here are 7 tips on how to do just that.</p> <p><a href="https://blog.bufferapp.com/twitter-tips-get-more-followers?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=twitter-tips-get-more-followers">https://blog.bufferapp.com/twitter-tips-get-more-followers?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=twitter-tips-get-more-followers</a></p> Top Ten Secrets to being Successful http://www.sitezero.com.au/Blog/digital-marketing/Post/top-ten-secrets-to-success <p>We all want to make the most out of life and we all have the ability to follow through and attain greatness. If you want to succeed, Jeff Bullas has ten secrets to being insanely successful.&nbsp;</p> <p>In the article he goes through the ten and shows how they will improve your succees rate.&nbsp;</p> <p>Read it here:&nbsp;<a href="http://www.jeffbullas.com/2010/11/22/10-secrets-to-being-insanely-successful/">http://www.jeffbullas.com/2010/11/22/10-secrets-to-being-insanely-successful/</a></p> Tips on improving your Facebook reach http://www.sitezero.com.au/Blog/digital-marketing/Post/tips-on-improving-your-facebook-reach <p>Face Book ain't what it used to be.</p> <p>Gone are the days of quick gains with Facebook organic traffic.</p> <p>More and more Face Book is becoming a Pay to play platform... but not totally</p> <p>This post is a research peice on how to get the most from face Book reach and engagement.</p> <p><a href="https://blog.bufferapp.com/facebook-marketing?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=facebook-marketing">https://blog.bufferapp.com/facebook-marketing?utm_source=feedly&amp;utm_reader=feedly&amp;utm_medium=rss&amp;utm_campaign=facebook-marketing</a></p> Convert your traffic into customers http://www.sitezero.com.au/Blog/digital-marketing/Post/convert-traffic-into-customers <p>If you have traffic but no customers, then something is amiss. You can fix that and Jeff Bullas can show you how to convert your traffic into leads and then in to customers.&nbsp;</p> <p>Jeff goes through ways to turn prospects into customers, lead nuturing, the power of automation and much more that you can read about in this link:&nbsp;<a href="http://www.jeffbullas.com/2011/11/16/how-to-convert-website-traffic-into-paying-customers/">http://www.jeffbullas.com/2011/11/16/how-to-convert-website-traffic-into-paying-customers/</a></p> The Social Media Tipping Point http://www.sitezero.com.au/Blog/digital-marketing/Post/social-media-tipping-point <p>Though a small part of marketing budgets, social media has a big impact and it's only set to rise. That's what Jeff Bullas says, stating that social media is hitting it's tipping point, giving examples of pop stars album sales when they used a specific kind of marketing.</p> <p>You can read Jeff's article here:&nbsp;<a href="http://www.jeffbullas.com/2014/02/03/is-this-the-social-media-marketing-tipping-point/">http://www.jeffbullas.com/2014/02/03/is-this-the-social-media-marketing-tipping-point/</a></p> End Bad Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/end-bad-marketing <p>Many Marketers have more dollars than sense and set themselves up for failure.</p> <p>Pam Moore is sharing some tough love in this article and podcast. She goes through the need to set goals and excute them apporpriately.&nbsp;</p> <p>You can have a read and a listen here:&nbsp;<a href="http://socialzoomfactor.com/74/">http://socialzoomfactor.com/74/</a></p> The 12 Principles of Social Media Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/principles-social-media-marketing <p>The marketing landscape is changing, social media marketing is making it's mark now and many companies are struggling to adapt.</p> <p>Practices from a decade ago are becoming less and less effective. Jeff Bullas tells us all the key elements to keep in mind when marketing to a social web audiance.</p> <p>Read the article here:&nbsp;<a href="http://www.jeffbullas.com/2010/11/17/12-principles-of-social-media-marketing/">http://www.jeffbullas.com/2010/11/17/12-principles-of-social-media-marketing/</a></p> Improve Your ROI with Facebook Remarketing http://www.sitezero.com.au/Blog/digital-marketing/Post/improve-roi-facebook-remarketing <p>Are you making the most of facebook ad targeting? Rocco Baldassarre talks about Facebook Remarketing and how it can increase and improve your Return on Investment. He goes over what Remarketing is and four reasons why it will improve your ROI</p> <p><span style="font-size: 12px; line-height: 1.5;">Have a read of the article here: &nbsp;<a href="http://www.socialmediaexaminer.com/benefits-facebook-remarketing/">http://www.socialmediaexaminer.com/benefits-facebook-remarketing/</a></span></p> Triple your Twitter Followers http://www.sitezero.com.au/Blog/digital-marketing/Post/triple-twitter-followers <p>Craig Morrison has a quick and easy technique that has allowed him to triple his twitter followers over the past couple of months. He goes through the steps he takes and the tools he uses.&nbsp;</p> <p>You can read through and start increasing your followers by clicking the link:&nbsp;<a href="http://www.jeffbullas.com/2014/11/05/spent-10-minutes-per-week-triple-twitter-followers/">http://www.jeffbullas.com/2014/11/05/spent-10-minutes-per-week-triple-twitter-followers/</a></p> How to Use Twitters Audio Cards http://www.sitezero.com.au/Blog/digital-marketing/Post/twitter-audio-cards <p>Twitter now has a feature where you can share and listen to audio right from your feed. Kim Garst tells you how you can take advantage of this feature for your business, from podcasts to audio e-books.</p> <p>Read the article here:&nbsp;<a href="http://kimgarst.com/how-to-use-twitters-new-audio-cards-for-business">http://kimgarst.com/how-to-use-twitters-new-audio-cards-for-business</a></p> Search in 2025 http://www.sitezero.com.au/Blog/digital-marketing/Post/search-engine-optimisation-in-2025 <p>Back in 2005, Lee Oden made some predicitions about SEO which were fairly on point, now he's made some predication about what SEO will look like in ten years time.&nbsp;</p> <p>Read through his predictions here:&nbsp;<a href="http://www.toprankblog.com/2014/11/3-seo-predictions-2005/">http://www.toprankblog.com/2014/11/3-seo-predictions-2005/</a></p> Better Ways to Drive more Conversions http://www.sitezero.com.au/Blog/digital-marketing/Post/drive-better-conversions <p>Success in content marketing is no longer attributed to stuffing keywords into posts and flooding your site with content, it's all about relevancy, usesfullness and quality content. Kayla Matthews goes one step further in making content that is scientifically proven to drive more conversions.</p> <p>Read the article here:&nbsp;<a href="http://www.convinceandconvert.com/content-marketing/5-scientifically-proven-tips-to-drive-more-conversions/">http://www.convinceandconvert.com/content-marketing/5-scientifically-proven-tips-to-drive-more-conversions/</a></p> Better Ways to Drive more Conversions http://www.sitezero.com.au/Blog/digital-marketing/Post/ <p>Success in content marketing is no longer attributed to stuffing keywords into posts and flooding your site with content, it's all about relevancy, usesfullness and quality content. Kayla Matthews goes one step further in making content that is scientifically proven to drive more conversions.</p> <p>Read the article here:&nbsp;<a href="http://www.convinceandconvert.com/content-marketing/5-scientifically-proven-tips-to-drive-more-conversions/">http://www.convinceandconvert.com/content-marketing/5-scientifically-proven-tips-to-drive-more-conversions/</a></p> The Science of Storytelling in Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/storytelling-in-marketing <p>Stories are important, even more so in marketing, the right story can increase perceived value of a product and the authority your mind puts on stories. George Matthew talk about the science of storytelling and how you can use it in marketing.</p> <p>Read the article here: <a href="http://blog.crazyegg.com/2014/11/11/science-storytelling/">http://blog.crazyegg.com/2014/11/11/science-storytelling/&nbsp;</a></p> Setting the Right Goals http://www.sitezero.com.au/Blog/digital-marketing/Post/setting-the-right-goals <p>Setting goals is often easier said than done, Michael Hyatt knows this. He has written an article talking about goals and how to make the right goals that you can and will accomplish. The five principles he states will help you make better goals.&nbsp;</p> <p>Set the goal to read the article and accomplish it by clicking the link:&nbsp;<a href="http://michaelhyatt.com/goal-setting.html">http://michaelhyatt.com/goal-setting.html</a></p> 6 Tips on how to tell better stories for your business http://www.sitezero.com.au/Blog/digital-marketing/Post/6-tips-on-how-to-tell-better-stories-for-your-business <p>Sotrytelling is one of the oldest forms of communication in human history.<span style="font-size: 12px; line-height: 1.5;">Yet so much of what we read does not use this time honoured and tested method.</span><span style="font-size: 12px; line-height: 1.5;">In this article ( story ) Margot da Cunha lays out 6 tips for effective storytelling that can help you business.</span></p> <p><a href="http://www.wordstream.com/blog/ws/2014/12/05/business-storytelling">http://www.wordstream.com/blog/ws/2014/12/05/business-storytelling#</a></p> Five questions you should ask yourself when writing auto responders http://www.sitezero.com.au/Blog/digital-marketing/Post/ive-questions-you-should-ask-yourself-when-writing-auto-responders <p>Auto responders are in invaluable tools in todays businesss world.<span style="font-size: 12px; line-height: 1.5;">Their benifits are many.</span></p> <p><span style="font-size: 12px; line-height: 1.5;">But just jumping straight in and writing stuff may not be the best way to go.</span></p> <p><span style="font-size: 12px; line-height: 1.5;"><strong>Amanda Jesnoewski </strong>suggests that we should ask 5 valuable questions before we put pen to paper or ( Fingers to keyboard )&nbsp;</span></p> <p><span style="font-size: 12px; line-height: 1.5;"><a href="http://www.velocitymedia.com.au/blog/2014/12/2/five-questions-to-ask-when-writing-auto-responders">http://www.velocitymedia.com.au/blog/2014/12/2/five-questions-to-ask-when-writing-auto-responders</a></span></p> 11 Things to Invest in to grow your Business http://www.sitezero.com.au/Blog/digital-marketing/Post/11-things-to-invest-in-to-grow-your-business <p>Many businesses are realising the neccesity to have a strong investment in their digital presence in order to further grow their business and there are many example of what can happen if you do not. Jeff Bullas has a list of 11 things you should invest in if you want your business to grow online.</p> <p>Read the list here:&nbsp;<a href="http://www.jeffbullas.com/2014/11/11/11-things-you-need-to-be-investing-in-right-now-to-grow-your-business-online/">http://www.jeffbullas.com/2014/11/11/11-things-you-need-to-be-investing-in-right-now-to-grow-your-business-online/</a></p> How to Make Your Landing Page More Persuasive Using Buying Modalities http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-make-your-landing-page-more-persuasive-using-buying-modalities <p>Its no secret that one of my pet intrests is Psychology. Why do people do what they do? What drives them to make the decisions that they make?</p> <p>In this facinating article&nbsp;<span style="font-size: 12px; line-height: 1.5;">Amanda Durepos talks about a framework that was shared with her by&nbsp;<span>Angie Schotmuller (Director of Optimization at&nbsp;</span>Three Deep Marketing<span>) that explores the four buying modalities and how to appeal to each og them in your landing page construction.</span></span></p> <p><span style="font-size: 12px; line-height: 1.5;"><span><a href="http://unbounce.com/landing-pages/dissolving-friction-on-your-landing-page/">http://unbounce.com/landing-pages/dissolving-friction-on-your-landing-page/</a></span></span></p> The Number of Men on Pinterest is growing http://www.sitezero.com.au/Blog/digital-marketing/Post/male-pinterest-numbers-growing <p>Pinterest has had a strong female demographic since it's inception. That is starting to change though, going by figures Pinterest has shared some demographic figures that their male demo is growing and growing fast.</p> <p>Read through the figures here:&nbsp;<a href="http://marketingland.com/pinterest-touts-manliness-107444">http://marketingland.com/pinterest-touts-manliness-107444</a></p> What makes a Successful Social Media Campaign? http://www.sitezero.com.au/Blog/digital-marketing/Post/successful-social-media-campaign <p>Being on social media and doing well on it are two different things. Many companies, big and small just don't get it, Thankfully Sandi Krakowski does and has written up some tips for you to read through in order to have a social media campaign that is worth it.</p> <p>Read through the article here:&nbsp;<a href="http://www.arealchange.com/blog/social-media-campaign-work">http://www.arealchange.com/blog/social-media-campaign-work</a></p> 5 Tips for Engaging Prospects through the Buyers Journey http://www.sitezero.com.au/Blog/digital-marketing/Post/5-tips-for-engaging-prospects-through-buyers-journey <p>People are more networked and better informed than ever before. Engaging with people across multiple channels in interesting ways throughout their journey is extremely important for your business. Tim Minahan writes 5 tips you can use to engage more.&nbsp;</p> <p>Read it here:&nbsp;<a href="http://www.marketingprofs.com/opinions/2014/26461/five-quick-tips-for-engaging-propects-through-the-buyers-journey">http://www.marketingprofs.com/opinions/2014/26461/five-quick-tips-for-engaging-propects-through-the-buyers-journey</a></p> Track PayPal with Google Analytics http://www.sitezero.com.au/Blog/digital-marketing/Post/paypal-tracking-google-analytics <p>Many use paypal to accept online payments, it's quick and easy for you and your customers. Unfortunately, you can't simply place your google analytics tracking into the PayPal pages. That is until now, Loves Data has written up how you can track Paypal with Google Analytics and Univeral Analytics.</p> <p>Read through it here:&nbsp;<a href="http://www.lovesdata.com/blog/2014/paypal-google-analytics/?hvid=2JDkR4">http://www.lovesdata.com/blog/2014/paypal-google-analytics/?hvid=2JDkR4</a></p> How a successful entrepreneur leverages the power of social media and content marketing to build her brand and her business http://www.sitezero.com.au/Blog/digital-marketing/Post/how-a-successful-entrepreneur-leverages-the-power-of-social-media-and-content-marketing-to-build-her-brand-and-her-business <p>Valerie Khoo is a successful entreprenure , a blogger and a prolific social media exponent and content creator.</p> <p>In this interview with Trevor Young ( who rates Valeie as one of the best content marketers in Australia) , Valerie talks about her approach to content marketing and her use of social media.</p> <p>Sit back , relax , grab a coffee and listen to a great interview......I did</p> <p><a href="http://www.trevoryoung.me/how-entrepreneur-valerie-khoo-leverages-the-power-of-social-media-and-content-marketing-to-build-her-brand-and-her-business/">http://www.trevoryoung.me/how-entrepreneur-valerie-khoo-leverages-the-power-of-social-media-and-content-marketing-to-build-her-brand-and-her-business/</a></p> Pinterest is becoming a Personalised Search Substitute http://www.sitezero.com.au/Blog/digital-marketing/Post/pinterest-is-becoming-a-personalised-search-substitute <p>Pinterest believes it can do a better job than Google and other traditional search engines at providing more specific needs and answering user questions. Six months ago they launched their Guided Search which has increased search volume per user by 25%.</p> <p>Read more about Pinterest's latest vision here:&nbsp;<a href="http://searchengineland.com/pinterest-evolving-personalized-search-substitute-207777">http://searchengineland.com/pinterest-evolving-personalized-search-substitute-207777</a></p> Increase Your Newsletter Subscriptions with these Tactics http://www.sitezero.com.au/Blog/digital-marketing/Post/increase-your-newsletter-subscriptions-with-these-tactics <p>Collecting conteact details from visitors to your site is important. Getting it starts the journey that can lead to them becoming a paying customer and the easiest way is getting them to sign up to your newsletter. Aleksander Czyz from MarketingProfs has written up ten proven tactics that will increase your newsletter subscriptions.&nbsp;</p> <p>Read through them here:&nbsp;<a href="http://www.marketingprofs.com/articles/2014/26409/10-tactics-to-increase-newsletter-subscriptions">http://www.marketingprofs.com/articles/2014/26409/10-tactics-to-increase-newsletter-subscriptions</a></p> 4 Tips to Improving your Content Marketing Strategy http://www.sitezero.com.au/Blog/digital-marketing/Post/4-tips-to-improving-your-content-marketing-strategy <p>Content Marketing Strategies are benefical and just about neccesary for many business if they want to establish greater authority in there industry. Eric Fischgrund over at the Huffington Post has 4 tips for you to improve your existing Content Marketing Strategy.&nbsp;</p> <p>Read it here:&nbsp;<a href="http://www.huffingtonpost.com/eric-fischgrund/hone-your-content-marketing-strategy_b_6132354.html?utm_hp_ref=business&amp;ir=Business">http://www.huffingtonpost.com/eric-fischgrund/hone-your-content-marketing-strategy_b_6132354.html?utm_hp_ref=business&amp;ir=Business</a></p> Are images hurting your Email Marketing? http://www.sitezero.com.au/Blog/digital-marketing/Post/images-hurting-email-marketing <p>Images can say a thousand words, but in email, they may be hurting the deliverability and overall effectiveness. Emails with poorly thought out images and their link reputation can cause them being blocked.&nbsp;</p> <p>Read through this article to see what you can do to improve your emails:&nbsp;<a href="http://www.business2community.com/email-marketing/images-hurting-email-marketing-01057362">http://www.business2community.com/email-marketing/images-hurting-email-marketing-01057362</a></p> Want to Increase Your Average Order Value? Frustrate Your Customers http://www.sitezero.com.au/Blog/digital-marketing/Post/want-to-increase-your-average-order-value-frustrate-your-customers <h2>Customers are <span style="text-decoration: underline;">less likely</span> to say &ldquo;no thanks&rdquo; when there&rsquo;s pain involved.</h2> <p>Its the old physcology adage of "we are either moving away from pain or toward pleasure"</p> <p>So how does all of this relate to your avarage order value... simple , by pointing out the pain that a customer is experiencing , but then offering a solution to that pain problem you customer is less likley to say "no thanks" and purchase your upsell.</p> <p>The author Andrew McDermott explians more in detail.</p> <p><a href="https://blog.kissmetrics.com/frustrate-your-customers/">https://blog.kissmetrics.com/frustrate-your-customers/</a></p> Learn from 6 Online Marketing Superstars http://www.sitezero.com.au/Blog/digital-marketing/Post/learn-from-6-online-marketing-superstars <p>If you want to build your marketing strategies online you can't go wrong taking the advice of these 6 online marketers. Craig McBreen has the collated the advice from Joe Pulizzi, Ann Handley, Shelly Kramer, etc.</p> <p><span style="font-size: 12px; line-height: 1.5;">Read through their advice here: <a href="http://www.business2community.com/email-marketing/images-hurting-email-marketing-01057362"><span>http://www.business2community.com/email-marketing/images-hurting-email-marketing-01057362</span>&nbsp;</a></span></p> Make the most of your video marketing by focusing on your buying stages http://www.sitezero.com.au/Blog/digital-marketing/Post/make-the-most-of-your-video-marketing-by-focusing-on-your-buying-stages <p>If you aren't considering video in your marketing strategy you may want to reconsider, it's becoming more and more valuable to both yourself and your audience. Here are some tips on how to make the most of video.</p> <p>Read more here: <a href="http://www.skyword.com/contentstandard/news/video-marketing-strategy-tip-focus-on-buying-stages/">http://www.skyword.com/contentstandard/news/video-marketing-strategy-tip-focus-on-buying-stages/</a></p> Oracle's Sylvia Jensen on high-volume content marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/oracle-sylvia-jensen-on-high-volume-content-marketing <p>If you want to learn about high-volume content marketing and marketing automation, you may want to read through this interview with Oracle's Sylvia Jensen.</p> <p>Read the interview here:&nbsp;<a href="https://econsultancy.com/blog/65741-q-a-oracle-s-sylvia-jensen-on-high-volume-content-marketing">https://econsultancy.com/blog/65741-q-a-oracle-s-sylvia-jensen-on-high-volume-content-marketing</a></p> How To Add The Nofollow Tag To A Link http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-add-the-nofollow-tag-to-a-link <p>You may have heard of nofollow tags before, you might not know what they are or how they work. Amy Lynn Andrews has put together this article that lets you know more about them and how and when to use them.</p> <p>Read it here:&nbsp;<a href="http://amylynnandrews.com/nofollow-link/">http://amylynnandrews.com/nofollow-link/</a></p> Frustrate your Customers to Increase your Average Order Value http://www.sitezero.com.au/Blog/digital-marketing/Post/frustrate-your-customers-to-increase-your-average-order-value <p>If you have a solution to a problem you want to scream it from the rooftops, or in the digtial world, fro myour website. Telling the customers that you have the solution to their problem can help you increase your Average Order Value.</p> <p>Read more about this here:&nbsp;<a href="https://blog.kissmetrics.com/frustrate-your-customers/">https://blog.kissmetrics.com/frustrate-your-customers/</a></p> Ten Landing Page Mistakes you can avoid http://www.sitezero.com.au/Blog/digital-marketing/Post/ten-landing-page-mistakes-you-can-avoid <p>When making a Landing Page, you want it to work and work well. Crazy Egg has put together the ten landing page mistakes and how to prevent them.&nbsp;</p> <p>Read all 10 here:&nbsp;<a href="http://blog.crazyegg.com/2014/12/02/top-10-landing-page-mistakes/">http://blog.crazyegg.com/2014/12/02/top-10-landing-page-mistakes/</a></p> The Trappings of following Big Data http://www.sitezero.com.au/Blog/digital-marketing/Post/the-trappings-of-following-big-data <p>Big Data is being seen more and more as a neccisity in business, it's easy to fall down the rabbit hole and get lost in it, or misinterpert what the data is telling you. This article on Tech Crunch goes into detials of what to be careful of when you are using Big Data.</p> <p>Read the article here:&nbsp;<a href="http://techcrunch.com/2014/12/06/lies-damn-lies-and-the-myth-of-following-the-data/?ncid=rss">http://techcrunch.com/2014/12/06/lies-damn-lies-and-the-myth-of-following-the-data/?ncid=rss</a></p> Don't Get Caught with These Obsolete Digital Marketing Strategies http://www.sitezero.com.au/Blog/digital-marketing/Post/dont-get-caught-with-these-obsolete-digital-marketing-strategies <p>It's been said before and people will say it again, the digital world is changing rapidly and businesses, if they want to succeed, need to keep up. This is especially true about digital marketing, you certainly do not want to be behind on the latest trends that will improve your business.</p> <p>Here is an article about obsolete digital marketing, that if you are doing, you are behind on the times and need to re-evaluate. Read it here : <a href="http://www.socialmediatoday.com/content/dont-get-caught-these-obsolete-digital-marketing-strategies-0">http://www.socialmediatoday.com/content/dont-get-caught-these-obsolete-digital-marketing-strategies-0&nbsp;</a></p> How to build a following with other people's content http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-build-a-following-with-other-peoples-content <p>You may have a content markteting strategy in place but do you have a content sharing strategy? Guy Kawasaki shares his tips and tricks to content sharing in an interview with&nbsp;Michael Stelzner.&nbsp;</p> <p>Listen to it here:&nbsp;<a href="http://www.socialmediaexaminer.com/content-sharing-with-guy-kawasaki/">http://www.socialmediaexaminer.com/content-sharing-with-guy-kawasaki/</a></p> The ROI for Social Branding http://www.sitezero.com.au/Blog/digital-marketing/Post/the-roi-for-social-branding <p>Social Branding is more and more important in this day and age, measuring it's effectiveness can be challenging though. This article by&nbsp;Ben Shwartz follows the notion that you measure the return on imagination and&nbsp;<span>&nbsp;thinking of innovitative ways of 'hacking' your businesses social community.&nbsp;</span></p> <p><span>Read the article here:&nbsp;<a href="http://blogs.salesforce.com/company/2014/12/roi-social-branding-return-inspiration-gp.html">http://blogs.salesforce.com/company/2014/12/roi-social-branding-return-inspiration-gp.html</a></span></p> Learn From Six Online Marketing Superstars http://www.sitezero.com.au/Blog/digital-marketing/Post/learn-from-six-online-marketing-superstars <p>If you are looking to build online strategies that turn prospects into buyers then learning from the 6 online marketing superstars featured in this article is the right thing to do.&nbsp;</p> <p>Learn from all 6 here:&nbsp;<a href="http://www.craigmcbreen.com/what-you-can-learn-from-six-online-marketing-superstars/">http://www.craigmcbreen.com/what-you-can-learn-from-six-online-marketing-superstars/</a></p> 10 Smart Tips for Creating, Marketing and Sharing Content on Twitter http://www.sitezero.com.au/Blog/digital-marketing/Post/10-smart-tips-for-creating,-marketing-and-sharing-content-on-twitter <p>If you want to tap into twitter and marketing properly in it, you need to be brief and concise. Jeff Bullas has put together 10 very smart tips on how to create, market and share content on twitter and it be worthwhile.&nbsp;</p> <p>Read all ten of the tips here:&nbsp;<a href="http://www.jeffbullas.com/2013/09/17/10-smart-tips-for-creating-marketing-and-sharing-content-on-twitter/">http://www.jeffbullas.com/2013/09/17/10-smart-tips-for-creating-marketing-and-sharing-content-on-twitter/</a></p> How to Get 247% More People to Read Your Content http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-get-247-more-people-to-read-your-content <p>If you are writing blog post after blog post and nothing seems to come from it, you'll start to think what is the point. You want people to read your blog posts and Neil Patel has got the guide you need to be able to do so.</p> <p>Read the article here:&nbsp;<a href="http://www.quicksprout.com/2014/11/19/how-to-get-247-more-people-to-read-your-content/">http://www.quicksprout.com/2014/11/19/how-to-get-247-more-people-to-read-your-content/</a></p> Content Curation Best Practices http://www.sitezero.com.au/Blog/digital-marketing/Post/content-curation-best-practices <p>Curating content to add to your existing content marketing strategy can be a powerful addition, if you know what you are doing. This article highlights 3 best practices.</p> <p>Read more here:&nbsp;<a href="http://www.toprankblog.com/2014/11/optimize-content-curation/">http://www.toprankblog.com/2014/11/optimize-content-curation/</a></p> The Integration of PR and SEO is Coming http://www.sitezero.com.au/Blog/digital-marketing/Post/the-integration-of-pr-and-seo-is-coming <p>Old Marketing and New Marketing are slowly becoming Better Marketing. What was true then is still true now, the tactics and resources used are just different.&nbsp;</p> <p>Read more about this here:&nbsp;<a href="http://moz.com/blog/the-coming-integration-of-pr-and-seo">http://moz.com/blog/the-coming-integration-of-pr-and-seo</a></p> Why You Should Rethink Multitasking http://www.sitezero.com.au/Blog/digital-marketing/Post/rethink-multitasking <p>If you think multitasking is going to allow you to get the most and the best out of your day, you may want to reconsider. This article illustrates 8 startling truths about multitasking and how can have adverse effects.</p> <p>Read the article here:<a href="http://coschedule.com/blog/multitasking-and-productivity/">&nbsp;http://coschedule.com/blog/multitasking-and-productivity/</a></p> How Much Copy to Write on Your Home Page? http://www.sitezero.com.au/Blog/digital-marketing/Post/how-much-copy-to-write-on-your-home-page <p>Many people struggle with the amount of copy to have on their home page. Looking at other sites will give you a range of different avenues to take. The standard answer is that it depends. Depends on what, this article below talks all about it.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://conversionxl.com/much-copy-write-home-page/#.">http://conversionxl.com/much-copy-write-home-page/#.</a></p> Tips to get people to read your blog http://www.sitezero.com.au/Blog/digital-marketing/Post/tips-to-get-people-to-read-your-blog <p>If no one is reading your blog, you'll start to question why and what's the point of even blogging. Do not despair, if you follow these 9 tips you'll start getting more people reading your blog and you'll see the benefits quickly.&nbsp;</p> <p>Read through the 9 tips here:&nbsp;<a href="http://www.blogtyrant.com/no-one-reads-my-blog/">http://www.blogtyrant.com/no-one-reads-my-blog/</a></p> Build your Audience in 2015 http://www.sitezero.com.au/Blog/digital-marketing/Post/build-audience-2015 <p>A key part of your content marketing is to build your audience, this year, how are you going to do that. This article by ProBlogger shares 5 ways to do so and top tips and take aways when building an audience.</p> <p>Read the article here:&nbsp;<a href="http://www.problogger.net/archives/2015/01/07/finding-readers-strategies-for-building-your-audience-in-2015/">http://www.problogger.net/archives/2015/01/07/finding-readers-strategies-for-building-your-audience-in-2015/</a></p> 13 ways you’re doing social customer service wrong http://www.sitezero.com.au/Blog/digital-marketing/Post/13-ways-you’re-doing-social-customer-service-wrong <p>Are you're customers trying to interact with you via social media? If they are, or you are about to establish your companies social media strategy, read through this article and make sure you are doing social customer service correctly.</p> <p>Read the article here:&nbsp;<a href="https://econsultancy.com/blog/65853-13-ways-you-re-doing-social-customer-service-wrong/?utm_medium=feeds&amp;utm_source=blog&amp;utm_reader=feedly">https://econsultancy.com/blog/65853-13-ways-you-re-doing-social-customer-service-wrong/?utm_medium=feeds&amp;utm_source=blog&amp;utm_reader=feedly</a></p> How to Write Better Landing Page Content http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-write-better-landing-page-content <p>When you create Landing Pages, you are building them with the purpose of persuade your traffic. In order to do so you need great landing page content. This article goes through how you can do just that.</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/persuasive-landing-page-content">http://blog.hubspot.com/marketing/persuasive-landing-page-content</a></p> The A/B Test you should be running on your Opt-In Forms http://www.sitezero.com.au/Blog/digital-marketing/Post/the-a-b-test-you-should-be-running-on-your-opt-in-forms <p>If you are running A/B tests on your landing pages, make sure you're running these 5 tests that ConversionXL have put together in the following article. The article features placements of forms on pages, form label alignment and more.</p> <p>Read the article here and start testing:&nbsp;<a href="http://conversionxl.com/ab-testing-forms/">http://conversionxl.com/ab-testing-forms/</a></p> Tracking PayPal with Google Analytics and Universal Analytics http://www.sitezero.com.au/Blog/digital-marketing/Post/tracking-paypal-with-google-analytics-and-universal-analytics <p>Many people utilise PayPal to collect payment from their customers. An issue arises that because people go to paypal to pay you don't have any analytics for that process. Until now, LovesData has an article that goes through the process to get you that data.</p> <p>Read the article here:&nbsp;<a href="http://www.lovesdata.com/blog/2014/paypal-google-analytics/">http://www.lovesdata.com/blog/2014/paypal-google-analytics/</a></p> The Startling Truth about Multitasking http://www.sitezero.com.au/Blog/digital-marketing/Post/the-startling-truth-about-multitasking <p>If you think that you can get more into day by multitasking you might want to reconsider. This article goes into 8 truths about multitasking and productivity, letting you know what to do to get the most out of your days.</p> <p>Read the article here:&nbsp;<a href="http://coschedule.com/blog/multitasking-and-productivity/">http://coschedule.com/blog/multitasking-and-productivity/</a></p> How Bloggers Can Make The Best Use Of Their 24 Hours http://www.sitezero.com.au/Blog/digital-marketing/Post/how-bloggers-can-make-the-best-use-of-their-24-hours <p>Are you want to get more out of your time blogging then you need to read through this article that goes through the best tips for you.</p> <p>Read through the article here:&nbsp;<a href="http://www.problogger.net/archives/2014/11/20/how-bloggers-can-make-the-best-use-of-their-24-hours/">http://www.problogger.net/archives/2014/11/20/how-bloggers-can-make-the-best-use-of-their-24-hours/</a></p> How to Track How Many Calls Your Marketing Generates http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-track-how-many-calls-your-marketing-generates <p>Inbound calls are still an important part of your business. You can generate analytics of these calls from your mobile site if you have the follow bit of code in your site that LovesData discusses in this linked article.&nbsp;</p> <p>Read the article here:<a href="http://www.lovesdata.com/blog/2014/demystifying-phone-tracking/">&nbsp;http://www.lovesdata.com/blog/2014/demystifying-phone-tracking/</a></p> What Matters Most to Marketers Right Now http://www.sitezero.com.au/Blog/digital-marketing/Post/what-matters-most-to-marketers-right-now <p>Are you curious to find out what is on the minds of marketers right now? So does the team at Hubspot and they have put together 29 charts and stats that tells us what matters most to marketers right now.&nbsp;</p> <p>See the charts and stats here:&nbsp;<a href="http://blog.hubspot.com/marketing/inbound-marketing-stats-charts">http://blog.hubspot.com/marketing/inbound-marketing-stats-charts</a></p> Leverage Emotion to Design a Product They Can't Live Without http://www.sitezero.com.au/Blog/digital-marketing/Post/leverage-emotion-to-design-a-product-they-cant-live-without <p>Sometimes we fail to see the value emotions have in our products and services. This video goes into how you can better understand them and how to leverage them to create a product your audience can't live without.&nbsp;</p> <iframe src="http://www.youtube.com/embed/yFzERzjNWF4" frameborder="0" width="560" height="315"></iframe> How to Blog Consistently Without Burning Out http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-blog-consistently-without-burning-out <p>If you are writing blog posts are are starting to feel burn out creeping around the corner, you will want to check out this article at Hubspot. In the article it tells you how you can blog consistently without burning out.&nbsp;</p> <p>Read through the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/how-to-blog-consistently-burning-out">http://blog.hubspot.com/marketing/how-to-blog-consistently-burning-out</a></p> Is Your Blog Topic Profitable http://www.sitezero.com.au/Blog/digital-marketing/Post/is-your-blog-topic-profitable <p>If you are considering starting a blog, you should ask yourself whether or not starting it on a particular blog topic will benefit you. This article tells you how you can find out if your blog topic will be profitable.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.entrepreneurs-journey.com/15754/blog-topic-profitable/">http://www.entrepreneurs-journey.com/15754/blog-topic-profitable/</a></p> When Conversion Optimization Best Practices Fail http://www.sitezero.com.au/Blog/digital-marketing/Post/when-conversion-optimization-best-practices-fail <p>In the world of CRO there have started to hold best practices in place that would improve every site. But will getting rid of sliders, or making a button bigger always work? This article talks about how sometimes best practices fail.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://conversionxl.com/conversion-optimization-best-practices-fail/">http://conversionxl.com/conversion-optimization-best-practices-fail/</a></p> Increase the Click-Through Rate of your Tweets http://www.sitezero.com.au/Blog/digital-marketing/Post/increase-the-click-through-rate-of-your-tweets <p>How do you get more people to engage with your tweets? This is a question that plagues many and this article from Buffer will give you the insights you need to imporve your click-through rate.&nbsp;</p> <p>Read more here:&nbsp;<a href="https://blog.bufferapp.com/15-ways-to-increase-the-click-through-rate-on-your-tweets">https://blog.bufferapp.com/15-ways-to-increase-the-click-through-rate-on-your-tweets</a></p> Improve your Business with a Great Story http://www.sitezero.com.au/Blog/digital-marketing/Post/improve-your-business-with-a-great-story <p>&nbsp;Having a stroy to tell can help shape your business for the better. This article tells you how a story, a great story about can improve your business, in almost every aspect.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.inc.com/paul-b-brown/having-a-story-to-tell-will-make-every-part-of-your-business-better.html">http://www.inc.com/paul-b-brown/having-a-story-to-tell-will-make-every-part-of-your-business-better.html</a></p> How to Perfectly Optimise your Content http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-perfectly-optimise-your-content <p>You optimise parts of your website but do you optimise your content? Neil Patel lets you know what it means to optimise your content and 6 steps in how you can do it perfectly.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://marketingland.com/5-steps-perfectly-optimizing-content-108258">http://marketingland.com/5-steps-perfectly-optimizing-content-108258</a></p> A Lawsuit Targeting Google And Apple Get Rid of Pre-1972 Music From The Internet http://www.sitezero.com.au/Blog/digital-marketing/Post/a-lawsuit-targeting-google-and-apple-get-rid-of-pre-1972-music-from-the-internet <p>A class-action suit that exploits a federal loophole targets Google, Sony, &nbsp;Apple and more. The case rides on the digital availibility of popular music recorded before 1972.</p> <p>Read more about this case here:&nbsp;<a href="http://marketingland.com/music-lawsuit-targeting-google-apple-sony-disappear-pre-1972-music-web-115555">http://marketingland.com/music-lawsuit-targeting-google-apple-sony-disappear-pre-1972-music-web-115555</a></p> How to Get People to Read Your Blog http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-get-people-to-read-your-blog <p>We all want more readership, more enagement, more traffic for our blog. It's what makes it worth the while. This article shows 8 ways your can get people to read your blog.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.problogger.net/archives/2014/12/08/how-to-get-read-8-ways-to-take-your-blog-from-existence-to-greatness/">http://www.problogger.net/archives/2014/12/08/how-to-get-read-8-ways-to-take-your-blog-from-existence-to-greatness/</a></p> Personal Branding on LinkedIn http://www.sitezero.com.au/Blog/digital-marketing/Post/personal-branding-on-linkedin <p>Improving your personal brand comes in many forms, one of which is your LinkedIn profile. Jeff Bullas talks, in this article, about 10 mistakes you should avoid whilst on LinkedIn.</p> <p>Read the article here:&nbsp;<a href="http://www.jeffbullas.com/2012/11/09/personal-branding-on-linkedin-10-mistakes-to-avoid/#WByq6jGKiFd0UI49.99">http://www.jeffbullas.com/2012/11/09/personal-branding-on-linkedin-10-mistakes-to-avoid/#WByq6jGKiFd0UI49.99</a></p> How to Tell if You have a Google Penalty http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-tell-if-you-have-a-google-penalty <p>Google penalises sites based on it's ever changing alogorithm and there might be chance that you'll get hit by one. It is however hard to tell is you have been penalised. This article helps answer that.</p> <p>Read the article here:&nbsp;<a href="https://econsultancy.com/blog/66027-how-can-you-tell-if-you-have-a-google-penalty/">https://econsultancy.com/blog/66027-how-can-you-tell-if-you-have-a-google-penalty/</a></p> Web Content Strategy from Matt Cutts http://www.sitezero.com.au/Blog/digital-marketing/Post/web-content-strategy-from-matt-cutts <p>Having the best web content for your website is invaluable to you success on the web. But how do you get develop the proper web content strategy? This article goes through 7 pieces of advice from Matt Cutts.&nbsp;</p> <p>Read through the article here:&nbsp;<a href="http://contentmarketinginstitute.com/2015/01/advice-web-content-strategy-matt-cutts/">http://contentmarketinginstitute.com/2015/01/advice-web-content-strategy-matt-cutts/</a></p> Google’s new ‘Mobile-Friendly’ label in mobile search results http://www.sitezero.com.au/Blog/digital-marketing/Post/google-new-mobile-friendly-label-in-mobile-search-results <p>Google has released their lastest addition to mobile search results. The "mobile-friendly" allows mobile users to know when a site caters to their device. This article goes into more detials about the label.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.lovesdata.com/blog/2014/googles-new-mobile-friendly-label/">http://www.lovesdata.com/blog/2014/googles-new-mobile-friendly-label/</a></p> Tips on Connecting on LinkedIn http://www.sitezero.com.au/Blog/digital-marketing/Post/tips-on-connecting-on-linkedin <p>Growing your network has become really easy in the digtial age. What has become more important is making the right connections. This article goes into connecting on LinkedIn the smart way.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://blogs.salesforce.com/company/2014/11/3-tips-connecting-linkedin-smart-way-gp.html">http://blogs.salesforce.com/company/2014/11/3-tips-connecting-linkedin-smart-way-gp.html</a></p> How to Structure a Perfect LinkedIn Profile http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-structure-a-perfect-linkedin-profile <p>Having a Perfect LinkedIn profile is a very important thing to have. This infographic, produced by QuickSprout, helps you structure out your profile.</p> <p><img title="linkedin_infographic" src="http://www.sitezero.com.au/images/linkedin_infographic.jpg" alt="linkedin_infographic" width="600" height="4500" /></p> <p><img title="linkedin_infographic" src="http://www.sitezero.com.au/images/linkedin_infographic.jpg" alt="linkedin_infographic" width="600" height="4500" /></p> Ways to Make Your Facebook Posts Shine http://www.sitezero.com.au/Blog/digital-marketing/Post/ways-to-make-your-facebook-posts-shine <p>Simply posting content to Facebook isn't enough nowdays. If you want to get the most out of your content strategy you need to make them shine. This article goes through the steps to take to make it shine.</p> <p>Read the article here:&nbsp;<a href="http://www.entrepreneur.com/article/238002">http://www.entrepreneur.com/article/238002</a></p> Conversion Triggers You Should Be Using To Increase Your Revenue http://www.sitezero.com.au/Blog/digital-marketing/Post/conversion-triggers-you-should-be-using-to-increase-your-revenue <p>Conversions are based largely around pyschology. This article goes further into this and gives you two psychologial conversion triggers that will help you increase your revenue.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://blog.crazyegg.com/2014/11/28/psychological-conversion-triggers/">http://blog.crazyegg.com/2014/11/28/psychological-conversion-triggers/</a></p> Common Challenges Facing All SEO Managers http://www.sitezero.com.au/Blog/digital-marketing/Post/common-challenges-facing-all-seo-managers <p>Whilst it can be tough to keep up with SEO tips and trends at times, there are enough common challenges that face us. This article goes through 3 challenges and how to get around them.</p> <p>Read the article here:&nbsp;<a href="http://searchengineland.com/3-common-challenges-facing-seo-managers-209308">http://searchengineland.com/3-common-challenges-facing-seo-managers-209308</a></p> What New SEOs Don't Know Unless You Tell Them http://www.sitezero.com.au/Blog/digital-marketing/Post/what-new-seos-dont-know-unless-you-tell-them <p>If you are heavily into SEO you spend a lot of time in the echo chamber of blog posts and discussions, sometimes it's good to step out of it and make sure you are on track. This article goes into a few things you may miss if you are in the chamber.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://moz.com/blog/stepping-out-of-the-seo-echo-chamber">http://moz.com/blog/stepping-out-of-the-seo-echo-chamber</a></p> Content marketing should be top of mind for owners http://www.sitezero.com.au/Blog/digital-marketing/Post/content-marketing-should-be-top-of-mind-for-owners <p>Customers have a greater ability to research yourself and your competitors, that's a fact. You need to ensure you are providing more than enough content to satiate their wants and needs and make them into clients. This article talks more about why your content should be on the top of your priorities.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.trevoryoung.me/content-marketing-and-professional-services-firms/">http://www.trevoryoung.me/content-marketing-and-professional-services-firms/</a></p> Have the competitive advantage with engagement analytics http://www.sitezero.com.au/Blog/digital-marketing/Post/have-the-competitive-advantage-with-engagement-analytics- <p>Marketing has quickly shifted to have a greater focus on customer engagment. Looking beyond web analytics and foucing more on engagement analytics will therefore give you greater insights.</p> <p>Read more about this here:&nbsp;<a href="http://marketingland.com/competitive-advantages-engagement-analytics-108682">http://marketingland.com/competitive-advantages-engagement-analytics-108682</a></p> How to be Successful on Twitter http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-be-successful-on-twitter <p>Getting Engagement on Social Media is an important part of any business's marketing. This article provides nine interesting stats about twitter that you can put to use in getting the most out of it.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/twitter-statistics">http://blog.hubspot.com/marketing/twitter-statistics</a></p> How Google Analytics Tools Can Minimize Data Errors http://www.sitezero.com.au/Blog/digital-marketing/Post/how-google-analytics-tools-can-minimize-data-errors <p>To minimise the effect mistakes can have in your analytics, you should take control of the tools at your disposal. This article goes into some of the tools Google Analytics has, including the new Trash Can.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.cmswire.com/cms/analytics/how-google-analytics-tools-can-minimize-data-errors-027968.php#null">http://www.cmswire.com/cms/analytics/how-google-analytics-tools-can-minimize-data-errors-027968.php#null</a></p> How to get your Google AdWords campaigns ready for 2015 http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-get-your-google-adwords-campaigns-ready-for-2015 <p>If you want to maximise the impact your Google Adwords has on your business you will want to read through this article from Loves Data. In it they provide 10 ways to improve your Campaigns this year.</p> <p>Read the article here:&nbsp;<a href="http://www.lovesdata.com/blog/2015/adwords-campaigns-2015/">http://www.lovesdata.com/blog/2015/adwords-campaigns-2015/</a></p> 7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science http://www.sitezero.com.au/Blog/digital-marketing/Post/7-reasons-to-use-emoticons-in-your-writing-and-social-media-according-to-science <p>Though you might not believe it at first, emoticons can help with your content. This article explains why you should should them by backing it up with scientific reasoning.&nbsp;</p> <p>Read the article here:&nbsp;<a href="https://blog.bufferapp.com/7-reasons-use-emoticons-writing-social-media-according-science">https://blog.bufferapp.com/7-reasons-use-emoticons-writing-social-media-according-science</a></p> 20 Ways to Reward Repeat Visitors on Your Ecommerce Site http://www.sitezero.com.au/Blog/digital-marketing/Post/20-ways-to-reward-repeat-visitors-on-your-ecommerce-site <p>A product isn't always it's own reward for your customers. A great way to get return customers is to reward them. This article talks about 20 ways to reward repeat visitors for your ecommerce site.</p> <p>Read the article here:&nbsp;<a href="https://blog.kissmetrics.com/reward-repeat-visitors/">https://blog.kissmetrics.com/reward-repeat-visitors/</a></p> How to Use Qualitative Research to Drive Conversions http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-use-qualitative-research-to-drive-conversions <p>Sometimes digital analytics falls short in providing accurate reasons for conversions results. When quantitative research fails you need to turn to qualitative research will give you the answers you need. This article talks more about it.</p> <p>Read the article here:&nbsp;<a href="http://conversionxl.com/how-qualitative-research-conversions/">http://conversionxl.com/how-qualitative-research-conversions/</a></p> 5 Uncomfortable A/B Testing Questions http://www.sitezero.com.au/Blog/digital-marketing/Post/5-uncomfortable-a-b-testing-questions <p>Some think A/B Testing is black and white, two variations go in, one comes out, simple. This article goes more into the grey areas and asks conversion experts about tests you should do to make sure your test winners and truly winning.</p> <p>Read the article here:&nbsp;<a href="http://conversionxl.com/5-uncomfortable-testing-questions/">http://conversionxl.com/5-uncomfortable-testing-questions/</a></p> What is a Good Email Open & Click Rate? http://www.sitezero.com.au/Blog/digital-marketing/Post/what-is-a-good-email-open-and-click-rate <p>How do you know whether your open and click rates are decent? In marketing, benchmarks can help you realise what is the optimal rates so that you can improve your own. This article goes further into benchmarks.</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/email-open-click-rate-benchmark">http://blog.hubspot.com/marketing/email-open-click-rate-benchmark</a></p> Instagram Vs Facebook: Which is more engaging? http://www.sitezero.com.au/Blog/digital-marketing/Post/instagram-vs-facebook-which-is-more-engaging <p>Which social media platform is the best for your business? If you are looking at your engagement on social media this article briefly puts Facebook against Instagram.&nbsp;</p> <p>Read the article to find out which is the winner:&nbsp;<a href="https://digitalconversationsblog.wordpress.com/2015/01/28/instagram-vs-facebook-which-is-more-engaging/">https://digitalconversationsblog.wordpress.com/2015/01/28/instagram-vs-facebook-which-is-more-engaging/</a></p> Create Posts Your Readers Will Love with these 9 Rules http://www.sitezero.com.au/Blog/digital-marketing/Post/create-posts-your-readers-will-love-with-these-9-rules <p>If you want your content that your readers truly love, you should follow the 9 rules expressed in this article. The article goes through each of the rules and explains why they are important.&nbsp;</p> <p>Read the article here:<a href="http://www.problogger.net/archives/2015/01/30/9-copywriting-rules-to-create-hypnotic-posts-your-readers-will-love/">&nbsp;http://www.problogger.net/archives/2015/01/30/9-copywriting-rules-to-create-hypnotic-posts-your-readers-will-love/</a></p> 7 Steps That Will Hook Your Audience through the Magnetic Force of Fascination http://www.sitezero.com.au/Blog/digital-marketing/Post/7-steps-that-will-hook-your-audience-through-the-magnetic-force-of-fascination <p>If your content isn't connecting with your audience then you might not be using the right hook. This article goes into the 7 steps thats will help you hook your audience.</p> <p>Read the article here: <a href="http://www.copyblogger.com/fascinating-content-marketing/">http://www.copyblogger.com/fascinating-content-marketing/&nbsp;</a></p> Why Virality Matters A Lot http://www.sitezero.com.au/Blog/digital-marketing/Post/why-virality-matters-a-lot <p>User engagement of your content is becoming the gold standard of business marketing. This article gives five reasons why you should look at improving the user engagement and virality of your content.</p> <p>Read the article here:&nbsp;<a href="http://www.inc.com/adam-fridman/five-reasons-why-virality-is-just-about-all-that-matters.html">http://www.inc.com/adam-fridman/five-reasons-why-virality-is-just-about-all-that-matters.html</a></p> Why People Aren't Following You On Social Media http://www.sitezero.com.au/Blog/digital-marketing/Post/why-people-arent-following-you-on-social-media <p>Social Media really is a great way to market to your audience. Trouble may arise when your audience just isn't following you on those social media accounts. This article goes into how to get people following your accounts.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.entrepreneur.com/article/240203">http://www.entrepreneur.com/article/240203</a></p> Eliminate Your Creative Anxiety When it Comes to Content Creation http://www.sitezero.com.au/Blog/digital-marketing/Post/eliminate-your-creative-anxiety-when-it-comes-to-content-creation <p>As you blog or create further content, you may find you have an anxiety to write more. This article recognises that and tries to hel pyou get through it with 6 easy to follow steps.</p> <p>Read the article here:&nbsp;<a href="http://blog.referralcandy.com/2014/12/24/eliminating-creative-anxiety-for-content-marketers/">http://blog.referralcandy.com/2014/12/24/eliminating-creative-anxiety-for-content-marketers/</a></p> How to Write the Perfect Blog Post http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-write-the-perfect-blog-post <p>Do you want to write the perfect blog post? Of course you do, who wouldn't. This article goes through everything you need to know and understand when it comes to writing the perfect blog post.</p> <p>Read the article here:&nbsp;<a href="http://www.blogtyrant.com/how-to-write-the-perfect-blog-post/">http://www.blogtyrant.com/how-to-write-the-perfect-blog-post/</a></p> An Easy Fix for 5 Website Woes That Can Threaten Your Business http://www.sitezero.com.au/Blog/digital-marketing/Post/an-easy-fix-for-5-website-woes-that-can-threaten-your-business <p>As we building our website traffic there will a concern of the security and accesibilty of your site and that can take your mind off your busienss. This article helps you through 5 website woes and help you get back to working on your business not your server.</p> <p>Read the article here:&nbsp;<a href="http://www.copyblogger.com/fix-website-problems/">http://www.copyblogger.com/fix-website-problems/</a></p> Creating a Custom Dashboard in Google Analytics, for Ecommerce http://www.sitezero.com.au/Blog/digital-marketing/Post/creating-a-custom-dashboard-in-google-analytics-for-ecommerce <p>Utilising Google Analytics to best measure your e-commerce performance is paramount for all online businesses. This article gives you a step by step guide to creating a dashboard in Google Analytics that gives you the best e-commerce data quickly and efficiently.</p> <p>Read the article here:&nbsp;<a href="http://www.practicalecommerce.com/articles/80347-Google-Analytics-Creating-a-Custom-Dashboard-for-Ecommerce">http://www.practicalecommerce.com/articles/80347-Google-Analytics-Creating-a-Custom-Dashboard-for-Ecommerce</a></p> Reduce your Cart Abandonment http://www.sitezero.com.au/Blog/digital-marketing/Post/reduce-your-cart-abandonment <p>There is nothing worse than cart abandonment but how can you stop reduce it? This article gives you 9 ways that you can improve your site and help reduce your cart abandonment.</p> <p>Read the article here:&nbsp;<a href="http://www.business2community.com/online-marketing/9-ways-reduce-cart-abandonment-01153360">http://www.business2community.com/online-marketing/9-ways-reduce-cart-abandonment-01153360</a></p> Why you should be using Google Tag Manage and how to use it http://www.sitezero.com.au/Blog/digital-marketing/Post/why-you-should-be-using-google-tag-manage-and-how-to-use-it <p>If you utilise numerous analytical tools that go into your website, like heat mapping, google analytics, etc., you should consider using Google Tag Manager, it's a streamlined approach to measurements. This article goes through GTM in detail.</p> <p>Read the article here:&nbsp;<a href="http://www.lovesdata.com/blog/2015/google-tag-manager-guide/?hvid=4W8Zod">http://www.lovesdata.com/blog/2015/google-tag-manager-guide/?hvid=4W8Zod</a></p> The Top Metrics for Weekly SEO Reporting http://www.sitezero.com.au/Blog/digital-marketing/Post/the-top-metrics-for-weekly-seo-reporting <p style="text-align: center;"><img title="sz-wed2topseometrics" src="http://www.sitezero.com.au/images/sz-wed2topseometrics.jpg" alt="sz-wed2topseometrics" width="300" height="200" /></p> <p style="text-align: left;">Reporting on organic seo performance can be tricky, almsot magical. This article takes the magic out of it and give you the top metrics you used be reporting on weekly.&nbsp;</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/6j0ts">http://snip.ly/6j0ts</a>&nbsp; &nbsp;and then&nbsp;<span style="font-size: 12px;">let me know what you think in the comments below ..i LOVE feedback</span></p> <p style="text-align: left;">Ps. I read EVERY comment&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> 5 Tired Web Design Trends Marketers Should Retire http://www.sitezero.com.au/Blog/digital-marketing/Post/5-tired-web-design-trends-marketers-should-retire <p>For some marketers, design is one of the last things they look at and it's sometimes hard to keep up with the changing design climate. This article helps you know which tired old design trends you should retire from your site.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/website-design-trends">http://blog.hubspot.com/marketing/website-design-trends</a></p> Starting a blog when you have no audience http://www.sitezero.com.au/Blog/digital-marketing/Post/starting-a-blog-when-you-have-no-audience <p>You have an idea you want to spread to the interenet, where do you start, how do you make it worth your while and how do you get to the people that care. This article seeks to answer these questions.</p> <p>Read the article here:&nbsp;<a href="http://coschedule.com/blog/how-to-start-a-blog-with-no-audience/">http://coschedule.com/blog/how-to-start-a-blog-with-no-audience/</a></p> Top E-Commerce Companies focus on Customer Lifetime Value http://www.sitezero.com.au/Blog/digital-marketing/Post/top-e-commerce-companies-focus-on-customer-lifetime-value <p>To accurately value your customers, the top e-commerce companies don't focus on the CRO as much as they value the Customer Lifetime Value. This article goes further into this trend.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.wordstream.com/blog/ws/2015/02/12/">http://www.wordstream.com/blog/ws/2015/02/12/</a></p> What to Do this Year in Social Media Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/what-to-do-this-year-in-social-media-marketing <p>Are you uncertain about how best to tackle your social media marketing? This article helps point you in the right direction with a handy cheklist of do's and don'ts.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.lovesdata.com/blog/2015/dos-donts-social-media-marketing/">http://www.lovesdata.com/blog/2015/dos-donts-social-media-marketing/</a></p> How to tell Compelling Stories on Twitter http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-tell-compelling-stories-on-twitter <p>Want to write better tweets that engage more with your audience? This article will help you write compelling tweets in just 140 characters. It goes into 9 different ways that you can use to tweet better.</p> <p>Read the article here: <a href="http://www.jeffbullas.com/2015/01/24/8-compelling-ways-to-tell-140-character-stories-on-twitter/">http://www.jeffbullas.com/2015/01/24/8-compelling-ways-to-tell-140-character-stories-on-twitter/&nbsp;</a></p> 6 Tips to Create and Publish a Killer Article on LinkedIn http://www.sitezero.com.au/Blog/digital-marketing/Post/6-tips-to-create-and-publish-a-killer-article-on-linkedin <p>LinkedIn is the social media market for professionals, many of your connections already publish articles to it. You can write killer articles on LinkedIn with these 6 tips written up in this article.</p> <p>Read the article here:&nbsp;<a href="http://www.jeffbullas.com/2015/02/12/6-tips-to-create-and-publish-a-killer-article-on-linkedin/">http://www.jeffbullas.com/2015/02/12/6-tips-to-create-and-publish-a-killer-article-on-linkedin/</a></p> Researching Blog Topics http://www.sitezero.com.au/Blog/digital-marketing/Post/researching-blog-topics <p>Writing blog posts is jsut as much about researching them as it is actually writing them. This article gives you a step by step guide to properly researching for your blog posts.</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/research-blog-topics">http://blog.hubspot.com/marketing/research-blog-topics</a></p> Develop Effective Content Marketing Promotion Strategy http://www.sitezero.com.au/Blog/digital-marketing/Post/develop-effective-content-marketing-promotion-strategy <p>You have a content marketing strategy and you have begun writing content, that's only half of the puzzle. You need a content marketing promotion strategy as well to make sure your content is reaching your audience.</p> <p>Read the article here: <a href="http://coschedule.com/blog/content-marketing-promotion-strategy/">http://coschedule.com/blog/content-marketing-promotion-strategy/&nbsp;</a></p> CRO Lessons you should Learn http://www.sitezero.com.au/Blog/digital-marketing/Post/cro-lessons-you-should-learn <p style="text-align: center;"><img title="sz-wed1crolessonstolearn" src="http://www.sitezero.com.au/images/sz-wed1crolessonstolearn.jpg" alt="sz-wed1crolessonstolearn" width="633" height="220" /></p> <p style="text-align: left;">There are a lot of things to learn about Conversion Rate Optimisiation and the guys at Converson Xl are some of the best in the business.</p> <p style="text-align: left;">This article talks about the 6 key lessons you should learn in order to get the most out of your optimisations.</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/5v6sc">http://snip.ly/5v6sc</a>&nbsp; and then&nbsp;<span style="font-size: 12px;">let me know your thoughts about CRO in the comments below&nbsp;</span></p> <p style="text-align: left;">Remember i LOVE feedback and I personally read EVERY comment.</p> <p>&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> 8 Metrics to Conquer a Content Marketer’s Fear of Measurement http://www.sitezero.com.au/Blog/digital-marketing/Post/8-metrics-to-conquer-a-content-marketers-fear-of-measurement <p>Content Marketing is a great practice but there hasn't been much knowledge about how to measure it. This article gives you 8 metrics that can help you measure your content marketing.</p> <p>Read the article here:&nbsp;<a href="http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/">http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/</a></p> How to Calculate the Value of Your Blog http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-calculate-the-value-of-your-blog <p>Blogs are a great marketing tool, but few know how it affects the bottom line of their business. This article advocates you looking at the value of your blog and how to calculate it.</p> <p>Read the article here:<a href="http://www.problogger.net/archives/2014/11/28/how-to-calculate-the-value-of-your-blog/">&nbsp;http://www.problogger.net/archives/2014/11/28/how-to-calculate-the-value-of-your-blog/</a></p> Improve Sales by Keeping Marketing Automation Human http://www.sitezero.com.au/Blog/digital-marketing/Post/improve-sales-by-keeping-marketing-automation-human <p>Keeping a human element to your marketing automation can help you increase your sales. THis article talks about how you can stay human in your marketing automation.</p> <p>Read the article here:&nbsp;<a href="http://www.problogger.net/archives/2014/11/27/man-vs-machine-get-better-sales-by-keeping-marketing-automation-human/">http://www.problogger.net/archives/2014/11/27/man-vs-machine-get-better-sales-by-keeping-marketing-automation-human/</a></p> 5 Sources of Ideas for Your Blog Posts http://www.sitezero.com.au/Blog/digital-marketing/Post/5-sources-of-ideas-for-your-blog-posts <p>Need more sources for your blog posts? This article gives you five different sources for blog posts. Including interactions with your readers, an evolution of an old post or recapping a discussion had on social media.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://www.problogger.net/archives/2014/11/26/5-sources-of-ideas-for-my-blog-posts/">http://www.problogger.net/archives/2014/11/26/5-sources-of-ideas-for-my-blog-posts/</a></p> Promote Your Blog With Content That Will Grow Your Traffic http://www.sitezero.com.au/Blog/digital-marketing/Post/promote-your-blog-with-content-that-will-grow-your-traffic <p>Starting a blog is easy, gettting people to read your blog is a hard part. Producing your content can be time consuming and expensive so you want to make sure you are getting eyes on the posts. This article talks about hwo you can.</p> <p>Read the article here:&nbsp;<a href="http://www.problogger.net/archives/2014/11/12/how-to-promote-your-blog-with-content-that-will-grow-your-traffic-links-and-shares/">http://www.problogger.net/archives/2014/11/12/how-to-promote-your-blog-with-content-that-will-grow-your-traffic-links-and-shares/</a></p> Google to Start Indexing your Tweets http://www.sitezero.com.au/Blog/digital-marketing/Post/google-to-start-indexing-your-tweets <p>Back in the late 2000's you would have seen twitter streams and tweets coming up in your google search. That ceased mid 2011 due to a deal between google and twitter. This has now changed and google will once again show your tweets in search. This article goes into what that means for you.&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://blog.hubspot.com/marketing/google-twitter-indexing-tweets-data">http://blog.hubspot.com/marketing/google-twitter-indexing-tweets-data</a></p> Stop Measuring Pointless Metrics http://www.sitezero.com.au/Blog/digital-marketing/Post/stop-measuring-pointless-metrics <p>&nbsp;</p> <p><img title="measure-marketing" src="http://www.sitezero.com.au/images/measure-marketing.png" alt="measure-marketing" width="761" height="315" /></p> <p style="text-align: left;">We live in a world of data and in that world we get wrapped up in data that is, in the end, pointless.</p> <p style="text-align: left;">This thoughtful article highlights 5 pointless metrics that you should stop measuring.</p> <p style="text-align: left;"><span>I think its something we all need to be very vigilant of &nbsp;otherwise we can get sucked into a vortex of meanless reports and data.</span></p> <p style="text-align: left;">Read the article here:&nbsp;<span><a href="http://snip.ly/jeyfo">snip.ly/jeyfo</a>&nbsp;and then&nbsp;</span><span style="font-size: 12px;">let me know what your thoughts are about measuring pointless metrics <span>in the comments below&nbsp;</span>.&nbsp;</span></p> <p style="text-align: left;">and remember if you are a regular reader of this blog .... I LOVE feedback&nbsp;</p> <p style="text-align: left;">PS, I read EVERY Comment&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> 5 Obsessions Every CMO Must Embrace http://www.sitezero.com.au/Blog/digital-marketing/Post/5-obsessions-every-cmo-must-embrace <p>To be a successful CMO in the digital age, you need to be obsessed, this article says you should be obsessed with 5 Key things. To embrace these obsessions will help you get ahead of the pack.</p> <p>Read the article here:&nbsp;<a href="http://www.getelastic.com/5-obsessions-every-cmo-must-embrace/">http://www.getelastic.com/5-obsessions-every-cmo-must-embrace/</a></p> 3 blogging life lessons that will help you create better posts http://www.sitezero.com.au/Blog/digital-marketing/Post/3-blogging-life-lessons-that-will-help-you-create-better-posts <p>If you want to be a regualr blogger, who regularly posts and improves their audeince size then you should read this article. This article gives you 3 blogging life lessons that will help you blog better.</p> <p>Read the article here:&nbsp;<a href="http://www.marketingeye.com.au/marketing-blog/culture/3-blogging-life-lessons-that-will-help-you-create-better-posts.html">http://www.marketingeye.com.au/marketing-blog/culture/3-blogging-life-lessons-that-will-help-you-create-better-posts.html</a></p> How to Get Your First 1,000 Followers on Every Major Social Network http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-get-your-first-1000-followers-on-every-major-social-network <p><img title="first-followers-1" src="http://www.sitezero.com.au/images/first-followers-1.png" alt="first-followers-1" width="1024" height="512" /></p> <p>&nbsp;</p> <p style="text-align: left;">When using social media for business you want to make sure you are getting traction. And by traction i mean followers.</p> <p style="text-align: left;">After all , your on social media because you have something to say , something to share or something to teach.</p> <p style="text-align: left;">This article gives you the inside story about how to get to 1,000 followers on all major social media platforms. &nbsp;Nice !!</p> <p style="text-align: left;">Let me know what your thoughts are in the comments below. I LOVE feedback and i personally read every comment&nbsp;</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/w6vzc">http://snip.ly/w6vzc</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> 25 Content Marketing Truths http://www.sitezero.com.au/Blog/digital-marketing/Post/25-content-marketing-truths <p style="text-align: center;"><img title="25contentmarketingtruths" src="http://www.sitezero.com.au/images/25contentmarketingtruths.png" alt="25contentmarketingtruths" width="390" height="201" /></p> <p>&nbsp;</p> <p style="text-align: left;">Jo is a giant in the content marketing world. Although this article was published a few years ago the advise is timeless. And generally timeless advise is good advise. Well, in this case it is.</p> <p style="text-align: left;">If you want to produce the best content marketing that reaps you great rewards then you need to know some content marketing truths.</p> <p style="text-align: left;">This article details 25 content marketing truths that will help you become a better content marketer.</p> <p style="text-align: left;">My personal favorite is number 25 , whats yours?&nbsp;</p> <p style="text-align: left;">Let me know in the comments below , i LOVE getting feedback and i personally read EVERY comment you make&nbsp;</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/dcrav">http://snip.ly/dcrav</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How To Write Irresistible Blog Post Introductions That’ll Keep Your Readers Reading http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-write-irresistible-blog-post-introductions-that-will-keep-your-readers-reading <p><img title="blog_post_introductions_grab_attention" src="http://www.sitezero.com.au/images/blog_post_introductions_grab_attention.png" alt="blog_post_introductions_grab_attention" width="770" height="300" /></p> <p style="text-align: left;">I remember my Grandmother saying to me as a child you only get one chance to make a good impression.</p> <p style="text-align: left;">Oh , how i wish i had her wisdom</p> <p style="text-align: left;">Today, we live in a fast paced world where we consume information quickly and if the content we are reading isn't compelling then we move on..... Unless , you make a good first impression.</p> <p style="text-align: left;">This is a hash but true reality in todays moden digital world.</p> <p style="text-align: left;">This great article by Julie Neidlinger she talks about creating the right "hook" that will draw your readers into the piece that you are writing&nbsp;</p> <p style="text-align: left;"><span style="color: #111111; font-size: 1em; font-weight: normal;">This article tells you how you can write irresistible blog posts introductions.&nbsp;</span></p> <p style="text-align: left;"><span style="color: #111111; font-size: 1em; font-weight: normal;">Let me know what you think in the comments below. I LOVE feedback and i personally read EVERY comment.</span></p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/ba1r0">http://snip.ly/ba1r0</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Real Talk About Content Marketing With Minimum Viable Content http://www.sitezero.com.au/Blog/digital-marketing/Post/real-talk-about-content-marketing-with-minimum-viable-content <p>If you want to know some real truths about content marketing and the minimum viable content then you should read through this article. In the article, it goes through what content marketing really is all about.</p> <p>Read the article here:&nbsp;<a href="http://blog.referralcandy.com/2014/11/28/minimum-viable-content-marketing-4-mistakes-you-make/">http://blog.referralcandy.com/2014/11/28/minimum-viable-content-marketing-4-mistakes-you-make/</a></p> Split Testing Could Wreck Your Google Ranking http://www.sitezero.com.au/Blog/digital-marketing/Post/split-testing-could-wreck-your-google-ranking <p>If you are spilt testing your website, you may been negatively affecting your google ranking. This article goes into the mistakes you might be making that are affecting your google ranking.</p> <p>Read the article here:&nbsp;<a href="https://blog.kissmetrics.com/split-tests-and-seo/">https://blog.kissmetrics.com/split-tests-and-seo/</a></p> Storytelling can lead to Greater Conversions http://www.sitezero.com.au/Blog/digital-marketing/Post/storytelling-can-lead-to-greater-conversions <p style="text-align: center;"><img title="storytelling" src="http://www.sitezero.com.au/images/storytelling.png" alt="storytelling" width="326" height="155" /></p> <p style="text-align: left;">Storytelling has been used for thousands of years as a means of communication. In todays digital world the importance of storytelling may mean the difference between getting and not getting that sale.</p> <p style="text-align: left;">In order to convert more of your traffic into customers you need to learn how to properly leverage storytelling. This article goes into how storytelling can be so influential to conversions and how to use it in your own bsuienss.&nbsp;</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/c1pft">http://snip.ly/c1pft&nbsp;</a></p> <p style="text-align: left;">Let me know what you think .. I love feedback , and i personally read EVERY comment.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Use SWOT Analyses for Smarter Content Strategies http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-use-swot-analyses-for-smarter-content-strategies <p>&nbsp;<img title="swot_analysis" src="http://www.sitezero.com.au/images/swot_analysis.jpg" alt="swot_analysis" width="700" height="445" /></p> <p style="text-align: left;">Because you put a lot of effort into your writing, its important to be smart about it&nbsp;</p> <p style="text-align: left;">You can create smarter content strategies if you implement &nbsp;a SWOT analyses.&nbsp;</p> <p style="text-align: left;">SWOT : Strengths , Weaknesses , Opportunities , Threats</p> <p style="text-align: left;">This article goes into the why's and how's of SWOT analyses to give you smarter content strategies.</p> <p style="text-align: left;">Let me know what you think in the comments below. I LOVE feedback and i persoally read EVERY comment.</p> <p style="text-align: left;">Read the article here: &nbsp; <a href="http://snip.ly/1zsw0">http://snip.ly/1zsw0</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Design Social Media Images for Brand Recognition http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-design-social-media-images-for-brand-recognition <p style="text-align: center;"><img title="sz-sun2brandrecognition" src="http://www.sitezero.com.au/images/sz-sun2brandrecognition.jpg" alt="sz-sun2brandrecognition" width="480" height="250" /></p> <p>&nbsp;</p> <p>In Social Media, utilising images can put you a step ahead of your competitors. This article guides you through how you can design your social media images so that they have brand recognition.</p> Read the article here:&nbsp;<a href="http://snip.ly/01pq7">http://snip.ly/01pq7</a>&nbsp; and then let me know your thoughts in the comments below ... I LOVE feedback and i personally read EVERY one of your comments&nbsp; <h1 class="page-heading pull-left">&nbsp;</h1> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> If You Want Happy Customers, Do These 5 Things http://www.sitezero.com.au/Blog/digital-marketing/Post/if-you-want-happy-customers-do-these-5-things-infographic <p>Capitalising on your customers happiness will help ensure return visit and glowing reviews. How do you get Happy Customers though? This infographic below shows you 5 things that you can do.&nbsp;</p> <p>&nbsp;</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" title="1416858775-want-happy-customers-do-5-things-infographic" src="http://www.sitezero.com.au/images/1416858775-want-happy-customers-do-5-things-infographic.jpg" alt="1416858775-want-happy-customers-do-5-things-infographic" width="540" height="2060" /></p> How to Use Psychology to Build Social Media Campaigns That Resonate http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-use-psychology-to-build-social-media-campaigns-that-resonate <p style="text-align: center;"><img title="sz-sun1" src="http://www.sitezero.com.au/images/sz-sun1.jpg" alt="sz-sun1" width="560" height="398" /></p> <p style="text-align: left;">&nbsp;</p> <p style="text-align: left;">Social Media is about much more than just getting likes or retweets, it's about building a lasting relationship with your audience. This article helps you do just that by utilising psychology.</p> <p style="text-align: left;">Read more here:&nbsp;<a href="http://snip.ly/8i86j">http://snip.ly/8i86j</a>&nbsp;and then let me know your thoughts about this article in the comments below.&nbsp;</p> <p style="text-align: left;">Remember, i LOVE feedback and i personally read EVERY comment.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Facebook to Overtake YouTube: 5 New Research Findings http://www.sitezero.com.au/Blog/digital-marketing/Post/facebook-to-overtake-youtube:-5-new-research-findings <p>It's important that you maintain a Facebook presence for your business, especially after you read these new research findiings. In this article it illustrates 5 new findings that will empower your decisions on Facebook.</p> <p>Read the article here:&nbsp;<a href="http://www.socialmediaexaminer.com/facebook-to-overtake-youtube-new-research/">http://www.socialmediaexaminer.com/facebook-to-overtake-youtube-new-research/</a></p> 9 Reasons Your AdWords Ad Was Disapproved – And How to Fix It http://www.sitezero.com.au/Blog/digital-marketing/Post/9-reasons-your-adwords-ad-was-disapproved–and-how-to-fix-it <p>Google has been cracking down on Adwords Ads and they are increasing the rate of disapprovals. This can be a big deal because too many disapprovals can lead to a suspension of accounts. This article gives you the reasons why it happens and how to fix it.</p> <p>Read the article here:&nbsp;<a href="http://www.wordstream.com/blog/ws/2014/11/25/">http://www.wordstream.com/blog/ws/2014/11/25/</a></p> Go from Zero to SEO Ninja Hero with These Tactics http://www.sitezero.com.au/Blog/digital-marketing/Post/go-from-zero-to-seo-ninja-hero-with-these-tactics <p>&nbsp;</p> <p style="text-align: center;"><img title="ninja" src="http://www.sitezero.com.au/images/ninja.jpg" alt="ninja" width="188" height="268" /></p> <p>If you want to level up as a SEO expert and go from zero to hero you need to act like a ninja. This article may be a few years old its timeless advice gives you the tactics you need to utilise to become the SEO Ninja.</p> <p>Read the article here:&nbsp;<a href="http://snip.ly/d6kad">http://snip.ly/d6kad</a>&nbsp; and then&nbsp;<span style="font-size: 12px;">let me know your thoughts in the comments below ...I LOVE feedback</span></p> <p>PS. I read EVERY comment you write !</p> <p>&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Make Your First eCommerce Sale http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-make-your-first-ecommerce-sale <p>Starting your ecommerce site can be important paprt of your business, this inforgraphic shows you how to make your first ecommerce sale.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" title="ecommerce-ig-compressor" src="http://www.sitezero.com.au/images/ecommerce-ig-compressor.jpg" alt="ecommerce-ig-compressor" width="600" height="9109" /></p> Are you Giving Enough Proof? http://www.sitezero.com.au/Blog/digital-marketing/Post/are-you-giving-enough-proof <p style="text-align: center;"><img title="testimonial" src="http://www.sitezero.com.au/images/testimonial.jpg" alt="testimonial" width="362" height="249" /></p> <p style="text-align: left;">If you want to set yourself apart with your product or services, a great way to do so is to prove to your audience how great it is. This proof comes from others, speaking well of you.</p> <p style="text-align: left;">In this article Yaro Starak talks about why proof is so important and how to get it.&nbsp;</p> <p style="text-align: left;">Yaro suggests that "proof" some call it "social proof" &nbsp;<strong>"is the single most&nbsp;&nbsp;persuasive&nbsp;element of any marketing campaign"</strong></p> <p style="text-align: left;">I couldn't agree more , in todays world of "noise" in marketing , good , solid , authentic proof is a vital step in assisting your customers through the buying journey.</p> <p style="text-align: left;">And as per usual , Yaro does a great job in breaking it down.</p> <p style="text-align: left;">Read more here:&nbsp;<a href="http://snip.ly/6le0l">http://snip.ly/6le0l</a>&nbsp; and then let me know what you think in the comments below.</p> <p style="text-align: left;">I love Feedback , and i personally read EVERY comment .</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> The Most Brilliant Tactics in Blogging History http://www.sitezero.com.au/Blog/digital-marketing/Post/the-most-brilliant-tactics-in-blogging-history <p style="text-align: center;"><img title="blogging_tactics" src="http://www.sitezero.com.au/images/blogging_tactics.jpg" alt="blogging_tactics" /></p> <p>If you want a blog that works for you and brings in solid leads, you want the best tactics. This article gives you 16 of the most brilliant tactics in the history of blogging.</p> <p>Read the article here:&nbsp;<a href="http://www.blogtyrant.com/blogging-tactics/">http://www.blogtyrant.com/blogging-tactics/</a></p> Twitter Founder Unintentionally Gave Content Marketers the Best Advice Ever http://www.sitezero.com.au/Blog/digital-marketing/Post/twitter-founder-content-marketers-best-advice <p style="text-align: center;"><img title="sz-sat1" src="http://www.sitezero.com.au/images/sz-sat1.png" alt="sz-sat1" width="100%" height="auto" /></p> <p>&nbsp;</p> <p style="text-align: left;">In a 2013 Fast Company &nbsp;interview, the founder of Twitter,&nbsp;<span>Ev Williams, gave some of the best advice that a content marketer could get. </span></p> <p style="text-align: left;"><span>This article details his advice and why it's so important.</span></p> <p style="text-align: left;"><span>Pro Tip:&nbsp;<span>Content marketing innovators attempt to solve the same problems that their products solve for customers.&nbsp;</span></span></p> <p style="text-align: left;"><span>Read the article here:&nbsp;<a href="http://snip.ly/3pyli">http://snip.ly/3pyli</a>&nbsp; and then l</span><span style="font-size: 12px;">et me know your thoughts in the comments below of what you think about EV Williams advice.</span></p> <p style="text-align: left;"><span>and remember i LOVE feedback and &nbsp;I personally &nbsp;read EVERY comment.</span></p> <p style="text-align: left;">&nbsp;</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> The Ultimate List of 95 Blogpost Ideas for Creating Craveable Content to Share on Social http://www.sitezero.com.au/Blog/digital-marketing/Post/the-ultimate-list-of-95-blogpost-ideas-for-creating-craveable-content-to-share-on-social <p>You want to be able to create content that will be read and shared by others on social media. This article gives you the ultimate list of blogposts ideas that will help you get shared.</p> <p>Read the article here:&nbsp;<a href="https://blog.bufferapp.com/blogpost-ideas">https://blog.bufferapp.com/blogpost-ideas</a></p> How Planning Your Blog Content Can Help You Get More Done http://www.sitezero.com.au/Blog/digital-marketing/Post/how-planning-your-blog-content-can-help-you-get-more-done <p style="text-align: center;"><img title="how-blog-planning-increases-productivity" src="http://www.sitezero.com.au/images/how-blog-planning-increases-productivity.png" alt="how-blog-planning-increases-productivity" width="100%" height="auto" /></p> <p style="text-align: left;">As you blog you may think that all of your time is being taken away from your work and more and more into blogging. If you plan your blog content though it can help you get more done.</p> <p style="text-align: left;">This article talks more about it here:&nbsp;<a href="http://snip.ly/n6tem">http://snip.ly/n6tem</a>&nbsp; Have a read and then let me know your thoughts about your blogging efforts in the comments below.</p> <p style="text-align: left;">Remember, I LOVE feedback and i personally read EVERY comment.</p> Keep it Simple, Stupid: 23 Examples of Simplicity in Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/keep-it-simple,-stupid:-23-examples-of-simplicity-in-marketing <p>&nbsp;</p> <p style="text-align: center;"><img title="sz-fri2" src="http://www.sitezero.com.au/images/sz-fri2.png" alt="sz-fri2" width="100%" height="auto" /></p> <p style="text-align: center;">"In a world of constant Noise, we crave simplicity and clarity"</p> <p style="text-align: center;">Richard Norris - SiteZero</p> <p style="text-align: left;">The best marketing has an air of simplicity to it, the simpler things appear the more digestable and effective they can be.</p> <p style="text-align: left;">We live in a time where simplicity and clarity is valued highly. as Donald Millar of storybrand says 'Noise is the enemy , if you confuse , you loose"</p> <p style="text-align: left;">How true.</p> <p style="text-align: left;">In todays overcrowed world of hyper active marketing and messaging, keeping your messaging simple may just be the smartest thing you do!</p> <p style="text-align: left;">This excelent article gives you 23 examples of simplicity in marketing.</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/ulgb7">http://snip.ly/ulgb7</a>&nbsp; and then let know your thoughts in the comments below&nbsp;</p> <p style="text-align: left;">I LOVE feedback and i personally read EVERY Comment.</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Why Your Content Is Sabotaging Your Lead Generation http://www.sitezero.com.au/Blog/digital-marketing/Post/why-your-content-is-sabotaging-your-lead-generation <p>&nbsp;</p> <p style="text-align: center;"><img title="sz-fri1" src="http://www.sitezero.com.au/images/sz-fri1.jpg" alt="sz-fri1" width="100%" height="auto" /></p> <p style="text-align: left;">When lead-gen campaigns don't do well, it might be due to your poor content.</p> <p style="text-align: left;">Or , just not knowing if your content is at the Top, Middle or Bottom of the sales funnel.</p> <p style="text-align: left;">These are fundamental things you need to know for your website to generate leads for your business.</p> <p style="text-align: left;">This article tells you how valuable lead-gen content is and how you can improve it.</p> <p style="text-align: left;">Read the article here:&nbsp;<a href="http://snip.ly/m4pg9">http://snip.ly/m4pg9</a>&nbsp;and then&nbsp;<span style="font-size: 12px;">let me know what you think in the comments below.&nbsp;</span></p> <p style="text-align: left;">Remember i LOVE feedback and I personally read EVERY comment .</p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Embrace Video Marketing http://www.sitezero.com.au/Blog/digital-marketing/Post/embrace-video-marketing <p><img title="video-bulls-eye" src="http://www.sitezero.com.au/images/video-bulls-eye.jpg" alt="video-bulls-eye" width="100%" height="auto" /></p> <p>When it comes to online marketing, video stands out as one of the best way to engage with audience.</p> <p>This article, first published in December 2014 talks about embracing the holy grail of online marketing.</p> <p>It is a testement to the awsome power of video in todays hyper connected world that this article is still as relevent today as it was when it was first written&nbsp;</p> <p>Read the article here:&nbsp;<a href="http://snip.ly/kxq79">http://snip.ly/kxq79&nbsp; &nbsp;</a>&nbsp; And then l<span style="font-size: 12px;">et me know what you think about the power of video in todays digital landscape in the comments below , and remember, I LOVE feedback and I</span><span style="font-size: 12px;">&nbsp;personally read EVERY comment .</span></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> How to Create Exciting Content for a Boring Industry http://www.sitezero.com.au/Blog/digital-marketing/Post/how-to-create-exciting-content-for-a-boring-industry <p style="text-align: center;"><img title="excited" src="http://www.sitezero.com.au/images/excited.jpg" alt="excited" width="100%" height="auto" /></p> <p>If you are in a "boring" industry and feel you can't create compelling content that will excite readers,and lets face it that can sometimes be a challenging task ... don't dispair.</p> <p>There is a way, this interesting article talks about how you can create exciting content for your so called "boring" industry.</p> <p>Read the article here:&nbsp;<a href="http://snip.ly/m90s1">http://snip.ly/m90s1</a></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> The Power of Infographics http://www.sitezero.com.au/Blog/digital-marketing/Post/the-power-of-infographics <h1 style="text-align: center;">The power of Infographics</h1> <h3>Why is it that a well crafted diagram or image &nbsp;can get a message processed in our brains quicker that just the written word?</h3> <h3>The answer lies in the complexity of our brains and how they process different information.</h3> <address><span style="font-size: 12px; line-height: 1.5;">There are two main factors at play as you will discover in this facinating article.</span></address> <p><strong style="font-family: inherit; font-style: inherit; line-height: 1.5;"><span class="ocpLegacyBold">1. Processing Efficiency</span>:</strong></p> <p>The human brain is a complex and interesting organ.</p> <p>Our brains , as a result of natural evolution react in very different ways to various types of stimuli.</p> <p>Take written text for example. Written text in terms of the evolution of the human brain is a relatively new concept and as such our bairns process written text much slower than other forms of stimuli.</p> <p>Written text basically is a series of different symbols strung together to make individual words. Those works are grouped in a particular format to create sentences and paragraphs . The very building blocks of a narrative or story.</p> <p>Images and illustrations on the other hand are processed by the brain <em>MUCH</em> faster than written text. many studies have concluded that our brains process images and Illustrations &nbsp;at a much faster rate than the written word.</p> <p>Study the image below and look at the image on the left and then read the text on the Right.</p> <p>What did you find?</p> <p>This is an excellent example of how the human brain processes images over written text</p> <p><span style="font-size: 12px; line-height: 1.5;"><a href="http://neomam.com/">Image source</a></span></p> <p style="text-align: left;"><img title="woman-tear" src="http://www.sitezero.com.au/images/woman-tear.jpg" alt="woman-tear" width="100%" height="auto" /></p> <p><strong><span class="ocpLegacyBold">2. Expressive Potential</span>:</strong></p> <p>Images allow us to &nbsp;protray a story or concept&nbsp;&nbsp;that sometimes words cannot either do or do efficintly.</p> <p>The saying <strong><em>" a picture tells a thousand words</em> "</strong> is around for very good reason.</p> <p>The expressive potential that a well constructed image or illustration can portray can be far more efficient on telling a story than words.</p> Take a close look at &nbsp;the following infographic put together by the folks at NeoMam Studios.<br /> <img id="the_img_link" src="http://neomam.com/blog/wp-content/uploads/2015/02/13-reasons-why-your-brain-craves-infographics.jpg" alt="13 Reasons Why Your Brain Craves Infographics" width="540" />NeoMam Studios<br /><br /> <p><br /><br /><br /></p> <table style="border-color: #727272; border-width: 0px; background-color: #ededed; border-style: solid;" border="0"> <tbody> <tr> <td colspan="2"><strong><img style="padding-right: 15px; padding-bottom: 15px; float: left;" title="Richard Norris" src="http://www.sitezero.com.au/images/richard_author.jpg" alt="Richard Norris" width="111" height="111" />About the Author : <a href="https://plus.google.com/u/0/105060086331138939659?rel=author" target="_blank">Richard Norris.</a></strong><br /><br />Richard&nbsp; is the CEO of <a href="http://www.sitezero.com.au" target="_blank">SiteZero</a> , an Australian based Digital Marketing Services organization.<br />Richard loves technology and is the<a href="http://www.sitezero.com.au" target="_blank"> Ecommerce evangelist</a> at SiteZero. <br />You can connect with Richard on<a href="https://plus.google.com/105060086331138939659" target="_blank"> Google +</a> , <a href="http://www.linkedin.com/profile/view?id=1818319&amp;trk=tab_pro#Ecommerce%20Evangelist" target="_blank">Linkedin</a>&nbsp; or at the <a href="https://www.facebook.com/sitezero?ref=hl#Ecommerce" target="_blank">SiteZero Facebook Page</a><br /><br />Richard Started his first Business in 1985 and entered the online world in 1998.<br />He&rsquo;s a bit like &ldquo;The old man and the sea&rdquo; of digital Marketing</td> </tr> <tr> <td style="vertical-align: top; text-align: right;" colspan="2">Richard Norris&nbsp; |&nbsp; <a href="https://www.facebook.com/sitezero" target="_blank"><img title="Facebook" src="http://www.sitezero.com.au/images/1362745630_facebook.png" alt="Facebook" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="http://www.twitter.com/richardnorris19" target="_blank"><img title="Twitter" src="http://www.sitezero.com.au/images/1362745633_twitter.png" alt="Twitter" width="15" height="15" /></a>&nbsp; |&nbsp; <a href="https://plus.google.com/u/0/105060086331138939659" target="_blank"><img title="Google Plus" src="http://www.sitezero.com.au/images/1362745624_google_plus.png" alt="Google Plus" width="15" height="15" /></a></td> </tr> </tbody> </table> Email Marketing - The Game of Click Through Rates http://www.sitezero.com.au/Blog/digital-marketing/Post/email-marketing-the-game-of-click-through-rates <p style="text-align: center;"><img title="Email marketing - The Game of Click Through Rate" src="http://www.sitezero.com.au/images/adobestock_90841968.jpg" alt="Email marketing - The Game of Click Through Rate" width="100%" height="auto" /></p> <p class="western" style="text-align: center;"><span style="color: #ff9900;"><strong>How to Improve the CTR For Your Email Campaigns</strong></span></p> <p class="western">&nbsp;</p> <p class="western">In the marketing world, it takes a shockingly small percentage of positive response to your ads and marketing materials to be considered successful. This is no less true with email. In fact, most marketers consider anything above 3 percent to be an incredible response.</p> <p class="western">What if you could do better, particularly with your email campaigns? What if there was a way to immediately start engaging with more of your audience and convert more readers into customers or clients? Of course, we cannot make any guarantees of success, but if your response to email is in a slump (or you are just looking to improve your numbers &ndash; even by a small margin), what follows is definitely for you.</p> <p class="western" align="CENTER"><img title="ctr_img" src="http://www.sitezero.com.au/images/ctr_img.png" alt="ctr_img" width="100%" height="auto" />&nbsp;</p> <p class="western">&nbsp;</p> <p class="western"><strong>The Evolution of Email</strong></p> <p class="western">Email was and is one of the most powerful marketing tools of the online age. Even when the Internet was in its embryonic stages, email was being used by businesses to reach out to consumers as well as colleagues and potential industry partners. Its effectiveness has only increased over time with more and more marketers and corporations choosing to approach leads via opt-in lists (as opposed to direct spamming) to boost their credibility within their respective industries and niches.</p> <p class="western">This move toward organic list building has helped revitalize the image of email with the consumer. Most rarely get messages they didn't opt to receive but few read every email on every list to which they are subscribed. In short, even though people <em>ask</em> to be on your list, they are still very likely to treat your messages as spam. In order to change that, you need to get their attention in a different way.</p> <p class="western">&nbsp;</p> <p class="western"><strong>Getting More Opens</strong></p> <p class="western">In order to win a click-through, you must first get the reader to open the message. Successful business campaign open rates, regardless of the type and size of the business, hover&nbsp;<a href="https://mailchimp.com/resources/research/email-marketing-benchmarks/" target="_blank"><span style="color: #0000ff;"><span style="text-decoration: underline;">around 20 percent</span></span></a> across the board. If your open rate is below that or you think you could manage to entice a few more opens, it all boils down to one thing: your subject line.</p> <p class="western">The subjects you choose need to reflect both your brand image and the content of the email. If you bring up any controversial points in the body of the message, these are the best bits upon which to base your subject lines.</p> <p class="western">If, for example, your sequence is about weight loss, only a small percentage of people will open an email promising &ldquo;5 effective weight loss solutions you haven't tried before.&rdquo; But if, at some point within that message, you address issues with fad or commercial diets, you will get more opens out of a subject like:</p> <p class="western">&nbsp;</p> <p class="western">&ldquo;Fact: Low-Carbing Can Kill You.&rdquo;</p> <p class="western">&nbsp;</p> <p class="western">Make sure what you say is factual and not overstated, but don't be afraid to be a little edgy (within the confines of what your ideal customer will tolerate).</p> <p class="western">&nbsp;</p> <p class="western"><strong>Getting More Click-Throughs</strong></p> <p class="western">There are a number of ways you can motivate the reader to click on your links once they open the message. What follows is a brainstorm of ideas in no particular order of importance. Which of these have you tried? Which had you not thought of before now? How many can you find to improve or begin implementing with your very next campaign?</p> <p class="western">&nbsp;</p> <p class="western"><strong>1. Toss out the link early.</strong></p> <p class="western">For some, getting right to the point is the best way to secure a click. If they were interested enough to want to now how low-carb dieting can kill them, chances are they'll click a link to a special report or case study (read: your landing page) quickly <em>if you tell them to.</em></p> <p class="western">Your use of calls to action is crucial to getting those clicks. Never send out a line like this:</p> <p class="western">&ldquo;<em>It's true. People are dying from low-carbing. This article explains how: http://link_to_landing_page&rdquo;</em></p> <p class="western">Instead, <em>tell</em> the reader what to do to get the information:</p> <p class="western">&ldquo;<em>You really need to check this out before you start low-carbing: http://link_to_landing_page&rdquo;</em></p> <p class="western">After that, just dive right into the meat of the message. That brings us to strategy #2...</p> <p class="western">&nbsp;</p> <p class="western"><strong>2. Tell a good story.</strong></p> <p class="western"><a href="https://blog.hubspot.com/opinion/why-storytelling-will-be-the-biggest-business-skill-of-the-next-5-years" target="_blank"><span style="color: #0000ff;"><span style="text-decoration: underline;">Storytelling</span></span></a> in email a great way to draw the reader in. By creating a persona to tell your brand story, the reader is given an immediate point of relatability. Don't try telling your story in one email. Start a series. End your messages with cliffhangers so the reader has to wonder what happens next. In short, <em>engage,</em> don't pitch. Get good at this and people will start <em>looking</em> for your emails, opening them, and following your links.</p> <p class="western"><em><strong>A Small Tip:</strong></em> Always try to build a story that reflects your business ideology and ethics. It would let the readers know the company well, and it would help you get your desired customers.</p> <p class="western">Creating a story is not enough. You need to engage the readers to read the email until the end. You could do this by adding graphics like infographics and images in the email. If I give you an example, suppose you are writing an email for your Fitness Shop; you should&nbsp;<a href="https://burst.shopify.com/fitness" target="_blank"><span style="color: #1155cc;"><span style="text-decoration: underline;">use images related to fitness</span></span></a> to convey the readers on what could be the possible improvements they can get if they use the fitness products.</p> <p class="western"><strong>NOTE:</strong> Don't over-do it with the links to the point where you are interrupting the story with them. You do not want them being equated with commercials. There are three places links work well:</p> <p class="western">&nbsp;</p> <p class="western"><strong>3. Present links with pain points.</strong></p> <ul> <li> <p class="western">Near the beginning (within the first three sentences)</p> </li> <li> <p class="western">Near the end (last or second-to-last paragraph)</p> </li> <li> <p class="western">In your P.S.</p> </li> </ul> <p class="western">Never let the reader forget the reason he or she subscribed to your list. The buyer has a problem, you have the solution. The key pain point(s) addressed by your brand should be woven into the narrative, and revisited often to keep them fresh in the mind of the reader.</p> <p class="western">&ldquo;<em>If you're serious about getting off the weight-loss roller coaster for good, it's time to take action. Click here to get started: http://link_to_landing_page&rdquo;</em></p> <p class="western">&nbsp;</p> <p class="western"><strong>A Few Don'ts</strong></p> <p class="western">All of the above strategies can potentially boost both your opens and your CTR, but there are a few pitfalls to avoid. In conclusion on this subject, we offer this advice:</p> <ul> <li> <p class="western">Don't be inconsistent &ndash; Stay in front of your readers and keep them engaged.</p> </li> <li> <p class="western">Don't be flashy &ndash; Avoid ALL CAPS and other embellishments, especially in your subject lines.</p> </li> <li> <p class="western">Don't over-use superlatives &ndash; Let the product sell itself as &ldquo;the best.&rdquo;</p> </li> <li> <p class="western">Don't over-describe things &ndash; &ldquo;Amazing,&rdquo; &ldquo;revolutionary,&rdquo; and, &ldquo;incredible,&rdquo; may sound like great words, but they've been used ad nauseum. Find a unique way to present your brand. This goes back to minimizing flash.</p> </li> </ul> <p class="western">Keeping all of these ideas in mind will help you generate those click-throughs and, ultimately, convert more of your readers into loyal customers.</p> <br /><br /><br /> How content marketing can boost your branding http://www.sitezero.com.au/Blog/digital-marketing/Post/how-content-marketing-can-boost-your-branding Building your brand in the digital age requires more than high quality photos and a well-designed website. It takes strategy and a willingness to find your distinct voice. Content marketing has become a key strategy in digital branding. But for many businesses, it can be hard to make the transition, especially if you're in an industry that doesn't lend itself to long blog posts and funny infographics.<br /><br /> <img class="img_blog" src="http://www.sitezero.com.au/images/content_marketing.jpg" alt="Content Marketing" width="100%" /><br /><br /> <strong>Why bother?</strong><br /><br /> Why do we engage in content marketing? Content marketing helps you to find and distinguish your voice. It allows you to differentiate your business in a way that traditional marketing does not. Content marketing allows you to create a nuanced message and a positive relationship with your audience.<br /><br /> You gain visibility by creating content that is searchable and encourages your audience to spend some time on your website, looking around, getting to know you. Content marketing also allows you to target your segment of the market more accurately.<br /><br /> You will also gain credibility. Increasingly, consumers visit your website and social media accounts before deciding to spend money. This is doubly true when making a major purchase. While reviews and sponsored pages are useful, nothing builds your credibility as an expert in your field like content that demonstrates your expertise.<br /><br /> <strong>How?</strong><br /><br /> The key to effective content marketing is making sure that you deliver value, as defined by your audience. What are they interested in? What brings them to your website? What kind of information might they be interested in? This might sound like any basic marketing strategy, but content marketers take it a step further. Rather than trying to figure out how to get your company's name in front of the consumer at the various stages of the buying journey, content marketers think about how to be a part of the journey. They seek to understand all of the adjacent concepts and issues that are important to their consumers and address them. <br /><br /> Your brand needs to stand for something. Content marketing helps you to show your customers the purpose and ethics behind your business. A great example is the weight loss industry. While many health and fitness website talk about how to lose weight or inches, others focus on building healthy habits and improving all around health. Many of the material offerings from both camps are the same (training, meal plans, exercise equipment) but they speak to very different audiences.<br /><br /> Content marketing also allows you to market to existing customers while attracting new clients. Content marketing allows you to increase your referral traffic by lending your content out as guest posts on relevant blogs and websites. It allows you to engage your current clients by responding to trends and changes in the market directly. It effectively closes the distance between you and your target market.<br /><br /> One great example of this is an <a href="https://www.oroton.com.au/day-in-the-life-candice-lake/" rel="dofollow" target="_blank">interview published by a company</a> that sells men's and women's accessories. They followed a model/photographer around for a day and got her perspective on issues that would interest their readers. They didn't spend the time talking about the brand specifically, but they did give us a glimpse into the type of woman that they are marketing to and hope to attract.<br /><br /> Content marketing is low cost and can be universally applied. It can be used for any industry, even something as <a href="https://www.youi.com.au/car-insurance/comprehensive" rel="dofollow" target="_blank">specific as car insurance</a>. The only real cost is time. High quality content is not only engaging, but reminds your audience that you are there to help improve their lives. Explain complicated, but relevant legislation to them. Show them tips and tricks that help them save time and/or money. When they leave your site or social media page feeling that they got something for nothing, they will be sure to come back.<br /><br /> <strong>Start now!</strong><br /><br /> There are many <a href="https://www.inc.com/jayson-demers/50-content-marketing-tips-to-maximize-traffic-leads-and-sales.html" rel="dofollow" target="_blank">tips and tricks</a> you can use to begin or improve your content marketing strategy and convert site visits into sales. Focusing on what your brand stands for and aligning it with your content is key to marketing success. Remember that your mission when writing is to produce high quality content that makes your customers' lives better. Skimping on the quality of your content is never a good idea.<br /><br /> Content marketing is the key to your business's soul. It shows your customers that you understand them and increases the trust in that relationship. Your content helps you to show them that you care about the issues that matter to them and that you understand their aspirations. It allows you to show them how you can help them to realize those aspirations. Content marketing allows you to move from the realm of selling products to selling a lifestyle. You can show your customers that you don't just want them to buy your products, but to live well. And that is the best sales pitch of all. Take your business to next level http://www.sitezero.com.au/Blog/digital-marketing/Post/take-your-business-to-next-level <strong>Optimize and Analyze: Take your business to next level.</strong><br /><br /> &nbsp;<a style="font-size: 12px; background-color: #ffffff;" name="_GoBack"></a> In order to increase the revenue that a website generates, you can install tools that examine links that are sending visitors to a site, the amount of guests who are using smartphones, the length of a customer's visit, the percentage of users who generate leads, the number of active backlinks that are connected to the website and the amount of guests who frequently visit a site. By evaluating certain types of statistics, you may determine the revenue that each website produces, the conversion rates of web pages that feature custom designs and the return on investment that each strategy generates.<br /><br /> <img title="optimise_and_analyse" src="http://www.sitezero.com.au/images/optimise_and_analyse.png" alt="optimise_and_analyse" width="100%" />&nbsp; <em><strong>Image Source: </strong></em> <em><strong><a href="http://www.ebex.com.au" target="_blank">ebex.com.au</a></strong></em><br /><br /> <strong>Studying Keywords</strong><br /><br /> When experts are designing a website, the specialists can evaluate the number of users who search for relevant keywords, similar websites that are competing for rankings that are related to <a href="http://www.octos.com.au/blog/guide-evolving-science-keyword-research/" rel="dofollow" target="_blank"><span style="text-decoration: underline;">specific keywords and historical trends</span></a> that could increase the usefulness of numerous keywords. Subsequently, marketers may integrate keywords into links and meta descriptions, and the specialists can add keywords to titles, meta tags, phrases that are attached to images, the URLs of some webpages and descriptions of videos that a site contains.<br /><br /> If you use a tool that can offer many types of statistics, you may determine a website's rankings in search results that are associated with each relevant keyword. Many tools will also examine the amount of potential customers who search for related keywords, the conversion rates of webpages that focus on specific keyword phrases and the number of guests who click advertisements that contain certain keywords. <br /><br /> <strong>Augmenting the Authority of a Website's Links</strong><br /><br /> Numerous reports have suggested that inactive links might substantially reduce a site's rankings in the search results, so experienced marketers should use a tool that can swiftly determine the status of each link that a website contains and examine the quality of the webpages that are associated with the links. Furthermore, a site could feature a useful list of internal links, and consequently, the website may help the tools of some search engines to swiftly evaluate the links.<br /><br /> <strong>Managing Backlinks That Can Improve a Site's Rankings</strong><br /><br /> <img title="optimise_and_analyse2" src="http://www.sitezero.com.au/images/optimise_and_analyse2.png" alt="optimise_and_analyse2" width="100%" /> <em><strong>Image Source: </strong></em><a href="https://moz.com/blog/backlinks-google-study" rel="dofollow" target="_blank">moz.com</a><br /><br /> When implementing strategies that are related to search engine optimization, marketers can create incoming links on websites that have especially relevant content, low numbers of outbound links from the website giving you the backlink, long articles that could notably augment the rankings of the websites and a moderate keyword density. Simultaneously, you may view statistics that will highlight the rankings of each site that features a backlink, the keywords that are connected to an incoming link and the authority of each backlink. This analysis can be done with the help of tools that provides the complete details of the website and the links that are inbounded or out-bounded.<br /><br /> <strong>Creating Localized Websites</strong><br /><br /> While examining statistics, marketers can analyze the geographic regions of guests who regularly visit the site, and specialists may create websites that focus on specific areas, organize contests for visitors who reside in numerous regions, add reviews from customers who live in certain geographic areas and integrate keyword phrases that are related to specific regions. Various studies have indicated that <a href="https://blog.localizejs.com/9-tips-for-website-localization/" rel="dofollow" target="_blank"><span style="color: #1155cc;"><span style="text-decoration: underline;">executing these strategies</span></span></a> can immensely increase the number of users who frequently visit a site, improve a website's conversion rates and augment the amount of backlinks that some social media networks will eventually offer.<br /><br /> <strong>Utilizing Keywords and Reducing the Effects of Competition</strong><br /><br /> If you would like to create keyword phrases that are especially long, you can use a software program that will develop an extensive list of phrases that are associated with certain subjects. Generally, most websites do not compete for rankings that are related to extended descriptions of topics, so if marketers add relatively long keyword phrases to a website, the technique can substantially boost a site's traffic and improve the website's positions in the search results. <br /><br /> <strong>Customizing Websites for Individuals Who Have Smartphones</strong><br /><br /> You may install a software program that will modify a website when a visitor is utilizing a mobile device, and some tools can create clickable phone numbers, change the sizes of links, reduce the dimensions of images, provide custom offers for individuals who are using smartphones and create relatively simple contact forms. According to multiple surveys, these techniques may tremendously increase a website's conversion rates and augment the number of visitors who call a company. <br /><br /> By examining useful statistics, you can determine the percentage of guests who typically use smartphones. The analytics may specify the conversion rates that these visitors generate, the number of guests who call the business, the amount of webpages that each user visits and types of mobile devices that the guests are utilizing.<br /><br /> <strong>Managing a Company's Reputation and Studying Reviews</strong><br /><br /> <img title="optimise_and_analyse3" src="http://www.sitezero.com.au/images/optimise_and_analyse3.png" alt="optimise_and_analyse3" width="100%" />&nbsp; <em><strong>Image Source: </strong></em><a href="https://i.pinimg.com/736x/84/77/8b/84778b00235ea2f6d15b7046b66011bc--reputation-management-most-popular.jpg" rel="dofollow" target="_blank"><em><strong>i.pinimg.com</strong></em></a> <br /><br /> Numerous reports have shown that testimonials can substantially impact a website's rankings in the search engines, and if guests frequently add a site's links to social media networks, the backlinks may also increase a website's authority in the search results. If you choose a tool that will extensively examine reviews, the software program can highlight the keywords that each testimonial contains, indicate the webpage that contains the review, evaluate the main message of each long testimonial and study the responses that other customers create.<br /><br /> <strong>Testing Various Techniques</strong><br /><br /> If experts implement strategies that involve split testing, the specialists may swiftly determine the revenue that multiple advertisements offer, examine the impact of slightly modified designs, evaluate coupon codes that could increase conversion rates and determine the number of sales that high-quality content can generate. While utilizing this strategy, marketers can study the impact of meaningful reviews and the effects of numerous images that feature products that a business offers. 8 Ways a Business can lay Golden Eggs http://www.sitezero.com.au/Blog/digital-marketing/Post/8-ways-a-business-can-lay-golden-eggs <p>Being a business owner can be hard and stressful. It can be much better with proper planning. Research and know-how can make things a lot easier. Here are some golden eggs to build upon in order to grow a great and profitable business.</p> <img src="http://www.sitezero.com.au/images/goldeneggs.jpg" alt="" width="100%" /> <br /> <strong>1. Get Organized and Stay Organized </strong><br /><br /> Organization keeps your business running at top performance. Things won't always go according to plan, but staying on top of daily cleanliness and order goes along way. Your customers will definitely notice the difference. No one wants confusion and unclean facilities when they are spending their hard-earned money. You must make a good impression. <br /><br /> <strong>2. Know your Geographical Region for Your Business </strong><br /><br /> Establishing a business is an important life decision. You will have to depend on those around you like family, friends, and affiliates. Location is everything for your and the customers you service. It must be easy for your clients to reach you. Traffic and accessibility could mean the difference in failure and accomplishing your dream of building your empire. <br /><br /> <strong>3. Know your Audience and Provide Customer Satisfaction </strong>strong&gt;<br /><br /> Offering free trials and discounts will help your business grow in number. Every great business leader knows who he or she is reaching out to. Cater and teach your customers about you and your wonderful company. <br /><br /> A happy customer will keep coming back to your business. Think about all of the places that keep you grounded and getting through your daily routines. I am sure you do not waste time and the places that cannot properly serve you. Ray Kroc, the founder of McDonald's believes in quality, cleanliness, and value for his business. This technique allows him to focus on the needs of his client base. His business has grown to serve many generations. Communicating with your staff will allow them to keep your customers at a level of happiness never before imagined. <br /><br /> Another way for customer satisfaction is to provide wide range of products so as to make them feel the product is meant for them. For instance, if you look at Ford SUVs, it <a href="https://www.ford.com.au/suv/" rel="dofollow" target="_blank">offers a wide range of vehicles</a> to cater its customers ranging from budget friendly to luxury options. <br /><br /> <strong>4. Build On Your Success</strong> <br /><br /> Reflect on ideas that can make your business number one. Building on success gives your business an opportunity to grow. Every entrepreneur must follow a plan of success. It gives you a blue-print to carry-out daily procedures from every perspective of your business. <a href="http://screenscopetraces.com/2018/05/01/robert-deignan-the-strong-leader-behind-ats-digital-services/" rel="dofollow" target="_blank"> CEO and business-owner</a> Robert Deignan follows a plan that implements developmental tech products for business affiliates and the private sector. You have to keep the customer coming back and they have to trust the work that you do. <br /><br /> <strong>5. Go Mobile and Become Reachable on the Web </strong><br /><br /> Growing a productive and healthy business means letting as many people know as you possibly can. Your standard customer-base gives you normality, but you want to go above and beyond. Phones, tablets, and computers are extremely vital to our daily routines. They must be connected to your business through social media. Letting the customer gain instant access to your product can be beneficial. A happy customer will let others know of the great job that you do. <br /><br /> <strong>6. Optimize your Search Engine</strong> <br /><br /> Search engine optimization is generally done by professionals in the tech world. They use elements upgrade and protect your hardware and software. In addition, the experts will use algorithms to optimize the internet of your business profession. All of your skill and precision will pay off in just a matter of time. Sometimes you will notice the change overnight. <br /><br /> <strong>7. Decrease or Eliminate Your Debt</strong> <br /><br /> In business, keeping a steady cash flow is a challenge. Making all the ends meet and paying all the employees can be really difficult. Remember to have extra money for an unexpected situation or a difficult day. Never put all your eggs in one basket. That could create a devastating impact on your customer base and your business. Don't get distracted and never lose focus. The steps you take can strongly impact your organization. <br /><br /> <strong>8. Keep your Employees Happy</strong><br /><br /> Employee wellbeing is an important factor to which can have impact in business success. While training and employee empowerment are a great start, you also have to motivate, encourage and reward. A gloomy workplace reduces productivity. Whatever needs to be done to cheer up your team, do it; order pizza at work, offer free tea, the list is endless. Additionally, keep sessions that can make them feel that company is concerned for them. Provide gym facility with <a href="https://coach.nine.com.au/2017/03/15/12/23/how-much-creatine-should-i-take" rel="dofollow" target="_blank">workout supplements</a>, invite a dietitian who can guide on employee health issues. Understand your employees and offer personalized incentives for outstanding individuals. Remember, when your staff members are motivated, improved productivity is a priority on their to-do list. A study conducted by the University of Warwick indicates that motivated employees are 12% more productive.<br /><br /> <strong>Conclusion </strong><br /><br /> Staying focused on the goals that created your dreams and aspirations will set you apart from the competition. Knowing your plan of business will definitely make things run a lot smoother. Be patient and don't ever stop believing in your plan of action. In addition, you may feel the need to tweak it for depending on what is working and what is not. Be sure to research the geographical region of the area you live as well as where your customers will be. Continue to calculate every dollar and use each wisely. Also, connect to social media and don't be afraid to reach out to professionals that can give you help on optimizing your social curve. Gain Customer Attention with Proper Website Optimization http://www.sitezero.com.au/Blog/digital-marketing/Post/gain-customer-attention-with-proper-website-optimization <p>No matter what kind of business you have, the goal for your site is to grab as much attention from the customer as possible. There are many ways you can do this by properly setting up your landing page that lures customers to your brand. The end result is to get them to click on the buy button and make a purchase. When customers can effectively navigate through your website and find it easily online that's a huge plus. A search engine should bring up your website quickly without any hassles.</p> <br /><br /> <img style="display: block; width: 80%; margin: 0 auto;" title="gain_customer_attention" src="http://www.sitezero.com.au/images/gain_customer_attention.jpg" alt="gain_customer_attention" /> &nbsp;<br /><br /> <strong>SEO</strong> <br /><br /> It's very important for any business website to have an effective SEO page. <a href="https://thrivehive.com/ways-to-drive-traffic-to-your-website/" rel="dofollow" target="_blank">These tactics can</a> help you increase traffic more than ever. Your visitors will find you online instead going to another page that could be similar. Your SEO includes good meta descriptions below an URL that appears in search results. Content is key and it's important that it is well written and promotes your brand. When visitors click on one of your pages, you want it to be from your content. If users can immediately find you, then you've gained more traffic and ultimately more sales. SEO is so vital to every website. Businesses must optimize their pages, so they appear in higher rankings when people are searching online for your product or service. A well-designed website with SEO will certainly make you stick out from the rest. <br /><br /> <strong>LIST ONLINE</strong> <br /><br /> Once you've stepped up your game and have quality content, you want to focus on your website being listed in web directories. These often market themselves using clever social media tools or other well thought out strategies. Do your research to find how a web directory is marketed before adding it to your website. Some notable directories can be general or local. Their purpose is to service your website regardless of their service intention. Alive Directory is one of the most popular web directories out there. Several SEO experts find it to be very top notch for any type of business. Another one is Jasmine Directory which can be edited by you and provide websites per topic and regional location. Overall, your users experience will improve and grow from your site being listed in these directories. <br /><br /> <strong>SOCIAL MEDIA</strong> <br /><br /> We all know that social media has a huge influence. The goal here is to make sure that it solves a problem and a challenge. With a great social media following you can basically have an unbelievable direct contact with your users. It's important to target those networks that bring some kind of added value. Content should always be engaging or even entertaining, but don't overdo it. Social media can even help you identify more business opportunities for your company. You want to engage as much as you can and never ignore your customers trying to reach out through this platform. <br /><br /> <strong>DISPLAY USPS</strong> <br /><br /> You should display your USPs on your website for increase traffic. You must have a picture on your site and a statement that clearly says what the company is all about or what you offer. This is considered a good USP. Make sure to add a USP to every page on your site for promotion. It's crucial to place them at the top of each page as well. You will find that some popular sites place their USPs close to either a logo giving customers a link that they can remember. This creates a great impression and they will grasp the USP overall. <br /><br /> USPs are something that ultimately makes your site better than your competitors. They identify your business and makes it stand out. A USP can define exactly who your target market is for your audience. That said, once you have a good hold on your audience you know exactly how to serve them. A website USP gives the first impression and the last impression said by some experts. With a properly displayed USP it can make your traffic leap and seriously boost needed sales. <br /><br /> <strong>HOW TO VIDEOS</strong> <br /><br /> How to videos are common, but they must be done correctly. These types of video have a visual call to action than none other. They are powerful to say the least because you are not only putting up product material, you are educating your customers. This creates loyalty and keeps them coming back for more. How to videos show everything about your brand, product and additional information on new services. Your videos should be written with effective take charge content and always give a lesson. Don't be afraid to educate your customers with a step by step video <a href="https://ygrene.com/" rel="dofollow" target="_blank">like these </a>. In the end, they will be very appreciative for these videos and your posts. You'll find your conversation rates will go up as well. <br /><br /> <strong>ANALYTICS</strong> <br /><br /> Using links in your analytics helps with tracking marketing campaigns. It lets you know what strategies work and don't work. It's great to use as a tool to find out how effective your business is actually doing. You get a chance to measure results in your display or print advertising. Analytics are supposed to collect and report your web data, so you can understand who is using your site and how. You should be able to receive an <a href="https://en.wikipedia.org/wiki/Web_analytics" rel="dofollow" target="_blank"> estimate of the traffic</a> helping you make and target your marketing campaigns better. If you want to know who is clicking on what, using analytics can be very handy. <br /><br /> So, when you have finally scaled down how your website is going to look and what products you will offer, consider grabbing customers by properly doing web optimization. Analytics help with marketing campaigns by informing you if things are really working for your business. Conversions will also increase with a good displayed USP and using How To Videos. Social media must be engaging and informative. Customer's love to learn and you should be providing content that has that choice. Listing in directories are always good when it comes to people doing an online research in your industry. Overall, a website with good optimization goes a long way. Business Owners' Guide to Sustainable Profit Margin http://www.sitezero.com.au/Blog/digital-marketing/Post/business-owners-guide-to-sustainable-profit-margin <strong>Importance of using a Penetration Test in business</strong><br /><br /> E-commerce statistics are continuously vulnerable to business change, as exponential growth within the business market continues to take hold. The recent figures show that over 40% of the global internet users to purchase goods online. They use their devices such as tablets, laptops and cell phones. The figure shows that e-commerce is doing well due to the high number of online buyers, which is also increasing day by day.<br /><br /> With this in mind, it is best if you take some precaution towards safeguarding your online business. It is heartbreaking for you to lose your business due to cyber-attack. For you to have the best company ever, you can consider: <br /><br /> <img src="http://www.sitezero.com.au/images/guide_to_sustainable.jpg" alt="Blog Post" /> <strong>Investing in a Test</strong> <br /><br /> <a href="https://www.stickman.com.au/services/penetration-testing/" rel="dofollow" target="_blank">A penetrating test </a>is a proactive and authorized way of breaching the security of an online structure or a website. However, the act is done in a controlled environment, as a way of testing specific vulnerabilities surrounding the OS, application flaws and service. <br /><br /> The test can also be used in monitoring any data loss and help in ending the user behavior. The analysis will enable you to identify some potential security issues before the website is breached. The breaching will allow you in protecting your site as well as the sensitive data that belongs to your clients. <br /><br /> Any established service providers currently lead the online market. They do some follow-up to the controlled test with some tailored solutions that suit your business. <br /><br /> <strong>Importance of Content-aware Data Policies</strong> <br /><br /> When it comes to data loss, it is best if you consider creating an infrastructure that will allow a viable flow of statistics within your business. Do this by not placing the employee and client privacy at risk. At this point, the content-aware data policies come in, as they generate a system that consumes <a href="https://www.forbes.com/sites/ericbasu/2013/10/13/what-is-a-penetration-test-and-why-would-i-need-one-for-my-company/" rel="dofollow" target="_blank">programmed filters</a> in managing data requirements and transfers on their merit.<br /><br /> The items of criteria and filters include the employee's authorization status, endpoint monitoring, and the file extension types, and will only transfer requests that meet the requirements. <br /><br /> <strong>Protecting the business against basic SQL Attacks</strong> <br /><br /> As a matter of urgency, you must be aware of some basic attacks and hacking techniques that companies must be safeguarded against. A good example is the SQL attacks, and they occur once the hackers use a web form field of a URL restriction to gain contact with your business data. <br /><br /> Gaining this through a necessary Transact SQL is easy. Although, you can avoid this if you consider using the parameterized queries across the whole business. You can find this feature in most web languages, and it helps you come up with a culture of awareness and proactive troubleshooting within your company. <br /><br /> <strong>Saving Money</strong> <br /><br /> One of the main reasons why most online businesses lack appropriate cybersecurity is that the owners find it is expensive to invest in it. The money used in cybersecurity comes from the company; it is advisable for every entrepreneur to see it as a long-term investment instead of an expense. <br /><br /> A penetration test is not expensive when compared to the advantage you will get when using one. The main idea is, you will be able to save much cash in the long term. In any case, your business is attacked or hacked; It will cost you more after losing the trust of your clients; they might consider buying from your competitor. <br /><br /> In addition, the test will show you how to allocate the cyber-security budget so that you can be able to use your business money well. <br /><br /> <strong>Preparing for GDPR </strong><br /><br /> General Data Protection Regulation is a new part of the EU legislation. It is designed in a way that it gives the clients more rights in business. As a result, all companies are expected to offer better protection for the data they receive and store. At the top, the GDPR might appear as if it is covered since it changes your system and provides your clients with more rights over their information, which is stored. It is right to say that, cybersecurity and the current GDPR rules are intertwined. <br /><br /> Following the new regulations, any business that loses its customer's data can be charged heavily. You are not likely to meet such fines if you have some test carried out as a way of preparing for cyber-attacks. The GDPR rules affect all businesses no matter their sizes. <br /><br /> <strong>Safeguarding your business against any attack </strong><br /><br /> As an entrepreneur, you must understand that one cyber-attack might close your company. Securing your payment portal is also vital as customers personal information get stored. You can take help of companies like <a href="https://www.quickfee.com/" rel="dofollow" target="_blank">Quickfee</a> to setup your portal securely. Most companies that experience the attack do not survive for more than six months. These statistics shows that you should take some serious precautions against cyber-attacks.<br /><br /> In any case, you have not prepared your business with enough cyber defenses; it might inconvenience you in life since it might lead to the closure of the company. You should consider using some test since it is one of the best ways to get ready for an attack. <br /><br /> In conclusion, you should consider knowing the perfect test for your firm. If the testing is mandated in your company, you might be tempted to get the one that is being charged the least amount of money. It will help you have a branded report in a few days' time, on your desk and be finished. However, you should consider few things before following this route. <br /><br /> <ul> <li>Are you ready to give some money to cater for the test? Since it is a rule that every company should have one done, why are you not leveraging the situation so that you can gain more benefits from a comprehensive and individualized test?</li> <li>If you choose to pay for a lightweight online testing service, and later you become compromised down the way, will be in a position of defending your choice of test service, as well as the associated narrow scope of coverage? Fortunately, if all business owners care about the security of their clients and their information, then they care for the whole world.</li> </ul> Overcome the Roadblocks to Business Growth with These Hacks http://www.sitezero.com.au/Blog/digital-marketing/Post/overcome-the-roadblocks-to-business-growth-with-these-hacks <strong>Hacks to enable you to overcome the Roadblocks in Business Growth.</strong><br /><br /> The main obligation of any team of management in a firm is to promote its growth. There are many challenges in achieving that objective. Today, we are going to discuss the <a href="https://hansel.io/blog/10-feature-launch-roadblocks-your-development-team-must-overcome/" rel="dofollow" target="_blank">business growth roadblocks</a> and the solutions to enable you to grow your business with ease. The most common challenges include: <br /><br /><img title="overcome_the_roadblocks" src="http://www.sitezero.com.au/images/overcome_the_roadblocks.png" alt="overcome_the_roadblocks" width="100%" /><br /><br /> <strong>Time</strong><br /><br /> A large percentage of the businesspeople cite lack of time as a major problem in growing their business. One of the most common marketing strategies used by businesses today is blogging and networking. Some people claim to have no time to blog or network with key players in the industry. According to a research, more than 80% of businesses fail due to poor business practices such as maintaining proper records. Some of them claim that they do not find time to keep a record of their transactions. Scholars urge entrepreneurs to prioritize their businesses. If you would like your firm to perform well, you should make time for important business activities such as bookkeeping. With the modern technology, you can use software that helps to organize your daily tasks. There are many solutions for you to utilize and manage your time in the best way possible. <br /><br /> <strong>Money</strong><br /><br /> The lack of adequate capital to start and expand your business is probably the biggest roadblock for most new entrepreneurs. Growing the business may involve acquiring new assets which could be expensive. Therefore, you may need a lot of money to achieve your goal. There are numerous ways to raise money for your business. You can use your savings, borrow from friends and relatives or financial institutions in your area of operation. If it&rsquo;s an existing business, you can plough back the profits earned during the previous financial years. Using your own money is the safest and most recommendable source of capital. However, you should also explore other options such as credit if your savings are not enough. Many lenders are always willing to give out loans to entrepreneurs with good ideas. To succeed in getting a loan, write a good business plan and present it to a financial institution. <br /><br /> <strong>Scaling up a Business</strong><br /><br /> Expanding the operations of a small business is not an easy task. The service industry is considered as the most difficult to transform. To expand the operations may include increasing the number of employees and the level of production. According to statistics, most businesspeople fail at this level. It requires the transformation of the whole organization. For example, the culture of the key up with a clear vision for your business. You also need to focus on good sales strategies. Evaluate the effectiveness of various marketing strategies to determine the one that will give good results in your target market. The sales practices apply to businesses in both goods and service industries. Marketing is the main activity of any business. Some scholars recommend seeking advice from the other players in the market who have succeeded in the industry. Consulting others ensures that you can avoid making the same mistakes that they made in the past. <br /><br /> <strong>Resistance to Change</strong><br /><br /> Most new entrepreneurs are afraid of changes due to the potential outcomes. Some scholars argue that without change, there is no progress. The management of existing businesses also fears change as some of them think that they could end up losing what they have already achieved in the past. By embracing positive change, you are likely to find new opportunities to take advantage of. For example, when social media marketing began, most entrepreneurs dismissed the idea. Years later, it is now one of the most powerful marketing tools for any business. Companies are now spending millions of money to take advantage of the large target market in the new internet-based platforms. The individuals who took the initiative to venture into online marketing when the idea was introduced are now making huge profits. The entrepreneurs should be early adopters. It is important to note that not all new ideas pose good opportunities. Therefore, the businesspeople must evaluate the new ideas critically. <br /><br /> <strong>Motivation</strong><br /><br /> It can be defined as the incentive to do something. There are different sources of motivation for an individual. Some of them could be monetary while others are non-monetary. According to some scholars, the monetary strategies are the best in motivating your workers to perform their roles as and when expected. When the employees are motivated, they perform beyond the expectations of the management. Some scholars argue that you may end up spending less on advertising your products. The customer retention rates are likely to be high when the workers have an incentive. The supervisors can focus on more important issues in the firm as the employees require less or no supervision. You should award the employees according to their contributions and also adhere to the industry standards on the minimum remuneration limits. The non-monetary strategies of motivation include offering opportunities for personal development to the employees. For example, you can adopt regular training programs. <br /><br /> <strong>Poor Planning</strong><br /><br /> Proper planning is essential for both startups and existing ventures. A good plan spells out the steps you need to take to achieve your business goals. With a good plan, the activities of the business flow smoothly. Some business people realize that the business is out of control when it&rsquo;s too late to make any adjustments. Most of them end up collapsing due to lack of the right direction. Without a good business plan, you are gambling with the future of your business. You should take time to develop a good plan to ensure that you do not miss out on important activities of the business. <br /><br /> <strong>Identify your Ideal Customers</strong><br /><br /> Failure to identify the ideal customers for your business can lead to making unnecessary expenses. You should identify the ideal target market and aim at meeting its needs. Maintaining higher customer retention is important. Consider developing new product features to meet the changing needs of the clients and attracting new ones. Many firms fail due to their inability to introduce new product features. Ensure that all the key stakeholders are informed about coming up with better product features. <br /><br /> It is worth noting that every growing business is likely to face some challenges. However, the best solution is to have a positive attitude and embracing new opportunities as and when they arise. There is a need for every business to take advantage of the modern technology to create a competitive advantage over the competitors.