Google Analytics allows you to look at your website’s performance and see where the strengths are as well the weaknesses.
Step 1 of 4)
Navigate to www.google.com/analytics.
Step 2 of 4)
Login using your Google Account. If you don’t have a Google Account, email firstname.lastname@example.org.
Step 3 of 4)
Select the website that you want to view the analytics of.
Step 4 of 4)
This screen will appear. Highlighted is the date range to which the data is collected from. You can edit the date range and even run a comparison between two date ranges by selecting the drop down next to the date range.
Highlighted is a graph that displays the amount of visits your website has had in the specified date range.
Visits and Unique Visitors have a close relationship. Using this data it would be said that 14,030 people visited this website 17,497 times.
Page views shows how many pages were viewed by those 14,030 visitors and the Pages/Visit shows the average amount of pages the visitors would view each visit.
Avg. Visit Duration is an average of how long each of your visitors would spend on your website.
A Bounce Rate is the percentage of visitors that visit your website and, without doing anything, leave straight away. An ideal Bounce Rate is between 20 and 30%.
The last bit of data we will look at is the percentage of visits (New vs. Returning). Here we can see that roughly ¾ of the total traffic coming to this website are new visitors, an excellent indicator that the business is growing.
There are so many more wonderful pieces of information that Google Analytics provides you with, all of which will be covered in another module. These are the essential basics that you will need to know.