Tag Search: web conversions

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The Secret to a High Conversion Rate.

Posted: Monday, April 15, 2013 at 2:00:07 PM EST by Richard Norris

 

For Rugby League fans, Jonathan Thurston is exciting to watch when he is attempting a conversion.  After his team mates have scored a try he lines up in front of the goal posts to attempt to add two points to their score.  A conversion on your website has the same idea. You have had a win by gaining a visitor to your site, but you now have to take the opportunity to drive the advantage home. Examples of conversions on your website include when someone subscribes to your newsletter or your blog, or when someone buys something from your site. These are both conversions. Your visitor is just having a look around, but you’ve been able to persuade them to undertake a desired action.

A conversion rate is the percentage of conversions you have based on your total amount of visitors. For instance, if you have 1000 visitors and 300 conversions your conversion rate would be 30%.

The secret to generating higher conversions is rather simple but not a lot people are using it to benefit their business. So without further ado , the secret to a high conversion rate is:

Testimonial's

It's so simple, I know, but few people use this great tool for conversion. Testimonials are important in converting your visitors to customers. Often, people like to think that they make their own decisions in life. People do what they want when they want to do it and people buy what they want when they want to buy it.

However what they don't realise is they are influenced by other people's experiences.

If you hear a bad review on a movie that your friend just saw, chances are you won't go see it. Your work colleague doesn't shut up about how great this new restaurant is that she just visited. So where do you think your going the next time you plan a night out?

Neither of these where your own decisions. You were influenced by the opinions of others. You fell subject to social proof. 

Social proof is when you use the opinions of others to add value to a product, service or event. These opinions are often called testimonials.

Testimonials certify value.

When you use this technique on your website, you automatically put the value of your business in front of all your visitors. Your visitors read that other people are happy with the work you have don, so they think if these other customers are happy I'm going to be a happy customer as well.

How do you get this amazing tool?

Ask…

Over your years of business you would have a number of customers or clients that are so happy with your service that they want to tell other about your business. So just ask them!

Testimonials can be a letter or email from a customer stating that you, or your company, did a great job, and that they are satisfied with the result of doing business with you. Why not stick this testimonial on your website?

Also, video testimonials are great. Most smart phones come with HD video capabilities, so use your iPhone a record your clients saying what a great job you have done. It doesn't have to be studio quality; in fact, if it looks like you have shot it on an iPhone you can still get a great result because it's authentic. People love what's real. You only need to have a look a reality TV show success to see proof of societies love for what's real.

You want more business so go get some testimonials, put them on your website, and watch your conversion rate rise!

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

How to Create Customer Profiles

Posted: Monday, April 15, 2013 at 2:29:29 PM EST by Richard Norris

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An effective tool for marketing.

In a post last week we looked at identifying your target market, this week we are going to go a step further and conduct a profile based on your target market.

Imagine this profile being something like a Facebook profile. You could see a brief bio with their likes, interests and hobbies. These interests are what we use to have effective marketing.

5 Key Questions to Build a Customer Profile

  • What age bracket are they in?
  • What gender are they?
  • How much disposable income do they have?
  • What lifestyle/interests do they have?
  • Where are they located?

Answers to these five questions can give a great amount of insight to your customers.

Bonus Tip: Build a profile for your ideal customer and then market to them. Over time, the majority of your customer base will be your ideal customer.

What Age Bracket Are They In?

A lot of people overlook this in building their profiles. This information is vital in creating effective marketing tools and strategies.

How you market to Gen Y, is completely different to how you would market to Baby Boomers.

What Gender Are They?

Most people will remember the saying, “Men are from Mars, Women are from Venus”. That’s because we are so different. So why would you market to men the exact same way of marketing to women?

Since men and women are so different you need to adapt different marketing styles based on your ideal customer.

Bonus Tip: Don’t fall into stereotypes. Hardware stores have been very successful marketing to women. They use idea that if your partner shops here, he won’t have any excuses not to finish that half completed project.

How much disposable income do they have?

It would be bad marketing to pitch a high ticket item to a low-income target market, nothing will sell. Gauge how much disposable income your customers have and market items based of that levy.

Include any hidden or maintenance costs into this equation.

What lifestyle/interests do they have?

I had a client who was in manufacturing and wanted a blog done. When I came to do a subject plan, I was stumped. Then I looked at what their ideal customer was and looked at their interest. Their ideal customer was 35-45 year old males that are in trades. Immediately ideas of beer and pie reviews came to mind as well as posts to build their own barbecues and hot fishing spots. That blog was a great success because I engaged the customer’s interests.

Where are they located?

Before you say anything don’t say anywhere. You need to get specific. As we discussed in the previous post the most specific you get the more your energy is focused. If you are in I.T. and your ideal client is a marketing firm, chances are they are located near the inner-city. If you are a bakery and your ideal clients are truck drivers I would guess that they would be found along the main truck routes in and out of industrial estates.

I have found that answering these questions have given great insight into our customers interests. We then have been able to build our marketing efforts around their interests and the other fields in their profile resulting in effective marketing practices. Another effective marketing tool is the use of a business website.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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