Tag Search: Web Design Brisbane

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Why First Impressions Are So Important

Posted: Monday, April 15, 2013 at 2:19:36 PM EST by Richard Norris

First impressions reflect your professionalism.

Last week I spent four days at my son’s school mentoring a group of grade 11 boys. The basic premise of the week is to expose the boys to running their own business, in a fun environment. The business faculty divides the entire cohort into 20 groups of about 10 boys each.

So I had to mentor 10 sixteen year old boys. I don’t know what I was thinking.

Their task for the week was to run a computer simulation for four days, inputting 10 quarters of financial data, develop a TV commercial, present an oral report to shareholders based on the results of their simulation, develop a new product to take to market and on the final day produce a trade display to showcase that newly designed product.

Each segment attracted points and the 20 teams were pitted against each other to see who would win. You could imagine the fierce competition between the boys; it was grand final day meets Wall Street.

They elected a CEO from the group, broke the group up into the various segments based on their tasks and with the guidance of their mentors began their four day journey.

It struck me, as I moved about the school for four days, that these sixteen year old boys were going to great lengths in order to create a good first impression.

In almost every aspect of their presentation, they were trying to impress.

Firstly, almost without exception, each boy turned up on Monday in business attire, some in a full suite; not the normal thing you would expect from a sixteen year old boy.

As we moved through the four days you could see that the majority of boys had really taken to the task. Teams were diligently inputting their financial data into the simulation programme, creatively preparing their TV commercial, writing their oral report to shareholders and preparing their trade show presentations, for their newly created product.

But it was one group’s trade show presentation that really struck me.

These boys really worked well together, it was a great mix of natural leadership, hard work and creativity that culminated in them coming second overall.

Their trade show was a classic case of pure professionalism.

The clincher for me was this particular group of boys managing their trade show with great professionalism. They were handing out well designed brochures with a working QR code that linked to an online version of their brochure. To add to their professionalism, the boys had no hesitation in given that QR codes are a relatively new technology, explaining to judges and guests alike how this new technology worked and what it was all about.

First impressions are so important because they portray your professionalism. Whether you’re at a networking event or giving a seminar, you only have a short amount of time to convey how professional you are. Give your professionalism the best foundation possible. Ensure you give a fantastic first impression.

SiteZero always values feedback. Please, leave a comment below.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

Things To Do Before You Get a Website

Posted: Monday, April 15, 2013 at 2:20:32 PM EST by Richard Norris

Our goal at SiteZero is about getting your business to a point of success through the use of a website.

That’s the journey we want to guide you along.  But where do you start? What do you do before you even sign up for a website?  In order to answer these questions I have asked the various departments within SiteZero, ideally what a client (you) should have ready before we begin the process.

Jonathan, who heads up sales, is very easy to please. The only thing he would like a client to have is a willingness to do some work to achieve a good result.

Stephen who looks after Pay-Per-Click and SEO (Search Engine Optimisation) is a bit more demanding but that’s because SEO is an art form that needs to be considered and researched vigorously.  “There are few things I like more than meeting with a client who has a clear understanding and vision of how their business interacts with their customers online”, Stephen answered.  “This means they understand what the goals are, and also what some of the key steps are to reach those goals. I often talk with clients about macro and micro conversions. A well-prepared client may not be familiar with these specific terms, but they are well acquainted with the concept”, Stephen continued.

“A macro conversion means the main goal – a sale, appointment, quote opportunity etc.  It is whatever the primary purposes of the website are for their business. Conversely, a micro conversion is a smaller goal that enables the customer to progress towards the primary goal – something like downloading an eBook, subscribing to a newsletter, or commenting on a blog.  These are early forms of information-gathering and engagement that, when handled appropriately, often result in the customer progressing to fulfilment of the primary goals”, he explained. “A clear understanding of their own customers and market, combined with an understanding of this process means working with our clients is usually much more successful for everyone”.

Our Account Manager, Richard, had the same underlying message as Stephen in that he would like a client that has clear defined goals of what they would like the website to achieve.  Richard also stated that “It does not need to be a grandiose goal necessarily, but rather a clear idea of what they would like the website to achieve.  Of course, it’s obviously best if the website goal is in alignment with the larger business goals so that the website is assisting in achieving the overall business goals”.

Our Chief of Support, Rachel, is looking for the more technical aspect of your website.  You may need to consult an IT expert to obtain this information.  “If a client would like SiteZero to host their email they would need to know what mail service they would like, Small Business or Business mail.  Then I would need to know all the required mailboxes.  If a client doesn’t want SiteZero to host their email I would need the IP addresses of their preferred email provider.

“I would need to know the client’s domain details such as the relevant name servers. I would also need to know if they would like to have SiteZero manage their domain for them. If yes, I would need the registry key to initiate the domain transfer”.

In order to prepare yourself before a scheduled design meeting with Scott, our Design Guru, it might be best to get a better picture of what you are wanting by drafting up your own website on paper.  Not only does it help Scott know exactly what kind of template to create for you, but it can also help you out by supplying a view on how a website functions.  However if you feel you’re not a very creative person to draft up a website, simply draw up a Site Map in something like Microsoft Visio.  Jonathan can help direct you in this process. This can assist Scott astronomically through setting up a core plan within your website.

Michelle the wonderful Accounts Secretary would like the client to submit a signed Payway form (you would get this from Jonathan in the sales process) and to keep a copy for their own records so that they are aware of when their payments are going to start.  Bank account or credit card details must be current and have sufficient funds each month for the direct debit to occur.  There must be a functioning email address for clients to receive their invoices & correspondence.  If the client wants to register a domain name when they sign up then they must be able to provide an ABN, registered company name & address and contact details (person, phone, email).

As for me, I look after training so I would like a client to be able to commit to one training session a fortnight at our office (alternative means are available for long distance clients) to learn the best way to use your website.  I also look after CommunicationPac’s.  This service is for those clients that want to have up-to-date blog posts and also an email newsletter.  Ideally a client would have a clear understanding of why they want a blog and the purpose of that blog. Secondary to this is an understanding of the sort of client they would like to attract to their website.

This information will be of great benefit to you regardless of your choice of website provider.  

Please feel free to leave any comments below or alternatively contact SiteZero for any further web design questions.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

Is your website’s foundation stable?

Posted: Monday, April 15, 2013 at 2:24:15 PM EST by Richard Norris

Keyword research is one of the key components of your website’s foundation.

If keyword research is poorly done or not done at all, you will compromise the longevity of the success of your website.

Keywords, also known as keyword phrases, are essentially what you type into the search engines to find what you are looking for.  For instance, if I was looking for a plumber in the Brisbane area I would type into the search engine, “plumber Brisbane”.  Alternatively, if I was looking for something a bit more specific to do with plumbing I can type “how do I change a tap washer” into the search engines.  Both “plumber Brisbane” and “how do I change a tap washer” are examples of keywords.

Keyword research is when you look at how various keywords that are relevant to your business, perform in the search engines.  Google have a fantastic keyword tool (link to keyword tool) that enables you to view a range of data about your keywords.  This includes;

  • global monthly searches.
  • local monthly searches.
  • competition.

These data points help determine which keywords your business should focus on.

It is important that you only select keywords that are relevant to your business, and on which you can provide a sufficient amount of content (text, images and video).  Based on the keyword research, you can now generate pages based around well performing keywords.

To further aid your keyword research here are three tips to ensure you get an accurate analysis of keywords.

1. Log into your Google Account before doing research.

By logging in to your Google Account you get a more accurate reading of the data relating to the keywords you are researching.  You can sign in from the Keyword Tool in the top right corner.

2. Check your Location Settings.

I have been caught out numerous times with this one.  In the Advanced Options and Filters section just below where you type in the keywords you are researching: ensure it is set to the relevant country.  For instance, if you are dealing in Australia, have it set to Australia.

3. Download all Keywords.

By downloading all the keywords, you can easily sort through which keywords are relevant to your business.  You can download all the keywords that the keyword tool suggests by clicking the download button located at the very top of the table where all the keywords are listed.  Select to download all keywords and then download as CSV Excel file.  Then just copy and paste all the downloaded keywords into one Excel document.

Keyword research is so important to ensure that your website performs in the long term so do your keyword research regularly, every six months is sufficient, and tweak your pages accordingly.

If you have got any tips that you wish to share about keyword research fill in the comment box below. Stay tuned to this blog to find out what to do after keyword research. Contact SiteZero in the mean time for any more information. 

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

How to Create a Google Account

Posted: Monday, April 15, 2013 at 2:36:13 PM EST by Richard Norris

Once you have received confirmation that your website has gone live, the next step will be for you to create a Google account, if you do not have one already that you would want to associate with your new website. This Google account will be used in setting up your Google Analytics and Google Webmaster Tools. Your new Google account can also be linked to a YouTube Chanel and also your business Google Places listing.

Below I have summarised the steps involved with creating a Google account.

1. Click on this link

This will take you to the “Create an Account” page as shown below.

googelaccountcreation 

2. Fill out the Form

In the “Your current email address" field type in the email address you would like to associate with your account

Create and enter a password

Enter your location, Birthday verification code then accept the terms and conditions.

Once this is done you can click on create my account.

3. Verification

You will then receive email addressed Google Email verification; click the link within it and that will activate your account

4. Finalize

Contact SiteZero Support and advise them you have completed these steps and we will then connect your Google Analytics and Webmaster Tools to this newly created Google Account.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

How to Lodge a Support Issue

Posted: Monday, May 14, 2012 at 1:04:11 PM EST by Rachel Muzhari

When you have a support issue the quickest and easiest way to get a response would be to email: support@sitezero.com.au

In the email you would need to issue you would need to describe the exact issue you are facing in such a way that one would be able to follow your steps and replicate the issue. That way we don’t waste any time conversing back and forth trying to understand what you mean, when we could be fixing the issue.

Below is an excellent example of a well lodged support issue.

Email Subject: Unable to Create a new page (Summarize your issue into a sentence)

Hello,

I am unable to create a new page, below are the steps to replicate it.

Step1: I went to my website admin: www.youdomain/admin

Step 2: I did the following in order

  • I clicked on the menu item: content
  • I clicked on page manager
  • I clicked on create a new page
  • This brought up the following
lodgesupportissue001
 

I filled it out as displayed above

Step 3:

  • I then ticked the publish page tick box
  • Then I click on save and publish page
  • It is at this stage the error below came up

lodgesupportissue002 

Kind regards

Joe Blogs

When lodging a support request, assume the person reading your email has no idea what you are talking about. This will lead you to a greater depth of detail that is helpful to our support team.

Specify whether the issue you are having is with your website or another service SiteZero provides.

It is always a great idea to include screenshots using a tool such as Screenpresso, and URLs of pages that you have be working on and above all supply as much information as possible.

Blogging - Look at Your Ideal Reader

Posted: Friday, July 11, 2014 at 11:45:51 AM EST by Joshua Tregenza

eyeimage

The first post of this series looked at ways to go about being prepared to successfully go about blogging.

In this post we will uncover why you need to look at your ideal reader to make you blogging efforts successful.

You will write better if you have a clear understanding of who you are writing to. Demographics, due to social media, are more blurred than previously. No longer can we profile people on age, gender and ethnicity, though this is a great starting point. We also need to look at the interests themselves. A book-keeping firm’s main client may be builders. Builders enjoy football. So what do people who enjoy football also enjoy? You need to take in consideration all hobbies.

Ask yourself questions like these:

What age and gender is my ideal reader?

What industry is my ideal reader in?

What hobbies do people in that industry have?

Does this reader have a family?

Once you have answered these questions you will be able to construct some sort of profile. This profile will help your writing have more effect towards your readers. Let me demonstrate. Imagine that your ideal reader is male aged between 35 and 45, he is in manufacturing has young kids and enjoys rugby league.

Instead of writing, ‘building a blog is beneficial to your business’, you can use your ideal reader’s hobbies to make the sentence more interesting, such as, ‘ building a blog for your business is like the Bronco’s orchestrating a set piece; done right it’s brilliant, done wrong it can be tragic.

Because the majority of identified target audience (35-45 male), chances are you will be on a winner with a sporting reference. You would have immediately grabbed their attention and helped them in understanding your message.

Share your story of how you have effectively utelised your knowledge about your target market in the comments below.

Written By

Richard Norris

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