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Blogging - Look at Your Ideal Reader

Posted: Friday, July 11, 2014 at 11:45:51 AM EST by Joshua Tregenza

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The first post of this series looked at ways to go about being prepared to successfully go about blogging.

In this post we will uncover why you need to look at your ideal reader to make you blogging efforts successful.

You will write better if you have a clear understanding of who you are writing to. Demographics, due to social media, are more blurred than previously. No longer can we profile people on age, gender and ethnicity, though this is a great starting point. We also need to look at the interests themselves. A book-keeping firm’s main client may be builders. Builders enjoy football. So what do people who enjoy football also enjoy? You need to take in consideration all hobbies.

Ask yourself questions like these:

What age and gender is my ideal reader?

What industry is my ideal reader in?

What hobbies do people in that industry have?

Does this reader have a family?

Once you have answered these questions you will be able to construct some sort of profile. This profile will help your writing have more effect towards your readers. Let me demonstrate. Imagine that your ideal reader is male aged between 35 and 45, he is in manufacturing has young kids and enjoys rugby league.

Instead of writing, ‘building a blog is beneficial to your business’, you can use your ideal reader’s hobbies to make the sentence more interesting, such as, ‘ building a blog for your business is like the Bronco’s orchestrating a set piece; done right it’s brilliant, done wrong it can be tragic.

Because the majority of identified target audience (35-45 male), chances are you will be on a winner with a sporting reference. You would have immediately grabbed their attention and helped them in understanding your message.

Share your story of how you have effectively utelised your knowledge about your target market in the comments below.

Written By

Richard Norris

Blogging - On Time, All The Time

Posted: Friday, July 11, 2014 at 10:56:48 AM EST by Joshua Tregenza

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It is an absolute priority that a blog goes out on the exact same day every single week. With all the updating the search engines are doing for your blogging got be effective it needs to be consistent.

A main key in keeping your blogging consistent is to set a frequency to whcih you will blog.

To set the frequency in which you are going to blog you need to understand your capabilities. You are a bad writer. That is the thought that you need to have to set an achievable, consistent frequency of blogging. Exaggerate your blogging incompetence. No matter how good of a writer you are. When you are just starting off, the last thing that you want to happen is you get burnt out and stop blogging only a couple of months in.

If you feel that blogging once a month will be too easy, that is how often you ought to blog. You can always increase your blogging frequency at a later date. It is best to start slowly and gradually build up your frequency.

Blog once a month, three months later if you’re confident increase your blogging to twice a month. Then increase to three times a month a further three months later if you’re confident.

Confidence in blogging refers to not just how many blog posts you can turn out in a set period of time. However, it does refer to the quality of your blog posts. Anyone can write a blog post a day; a few can write a good blog posts a day.

If you want to have a new blog post up every day you’re not the right person to write it, you need to get it outsourced. I would never expect a business that is new to blogging be able to turn out a blog a day because setting the frequency is the easy bit, sticking to it is where you will…well…get stuck.

Written By

Richard Norris

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