Tag Search: Web Design Brisbane

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A Beginners Guide to Google Places

Posted: Monday, April 15, 2013 at 1:58:47 PM EST by Richard Norris

Google Places is a free listing for your business that enables you to reach millions of people. By simply creating a listing with the relevant data about your business you can access this powerful business tool. The next four posts will tell you about the importance Google Places has in making your business successful.

googleserp

You will find the Google Places Listing on most Google search queries. There are two components of Google Places on the Search Engine Results Page (SERP) the map and the business listings; both are shown in the above image.

Everyone who performs a search query on Google automatically becomes their customer. Therefore, just as any business wants to improve their services for their customers, so do Google. Google Places makes it easier for their customers to search for a particular product or service based on their location.

For instance, in the below image the SERP is for the query ‘brisbane pet shops’. This SERP shows all the listed pet shops in the Brisbane area. The results don’t include any from the Gold Coast and especially not Sydney or Perth.  This is fantastic for Mr and Mrs Small Business Owner as they can now compete on an even playing field with the leaders of their industry in a local business directory.

How will Google Places help my business?

Google has changed the way we now look for products and services, as it is now the source of information for local businesses online. Before, if we needed a plumber, we would flick through the yellow pages or through the back of our local newspaper, find the biggest ad for a plumber and then give them a call.

This is not the case in today’s world. If we need a plumber, and we are in Brisbane, it is more convenient to go on to Google and search for “Brisbane Plumber”. From this SERP we have access to hundreds of plumbers is Brisbane which we can easily browse through and see which plumber is best suited for the job we want done. With Google Places you actually see what plumbers are closest to your location. Therefore, with your Google Places Listing you have the ability to geographically target exactly where you want to market your business. Did I mention that all this is free to use?

Being a free service is a real benefit to small businesses, as it creates an even playing field. Jo the Grocer can have a Places ranking right next to the local FoodWorks or Coles, if he sets up his Places Listing correctly. The power of Google Places is that it enables Jo the Grocer to compete with the leaders in his industry.  It’s a simple cost effective marketing tool that every small business can manage, even if you’re a 15 year old kid mowing lawns in your street.

On the subject of Google Places Ranking, there is a completion bar on your Google Places dashboard to show you how much of the listing you have to go. The higher you completion percentage, the higher you tend to appear for your relevant categories (Read my next post to find out about categories). Therefore is it important that you set up your Google Places Listing correctly.

Do You Already Have A Google Places Listing?

Google have created a Google Places Listing for the majority of businesses. Because of this it is important that you claim your listing so you can take advantage of this great business tool.

Follow these steps to claim your Google Places Listing:

  1. Login into Google using your Google Account. If you don’t have a Google Account contact SiteZero and we will walk you through the setup.
  2. Go to the Google Places homepage. If your listing has been claimed this will take you to the Google Places Dashboard from where you can edit your Google Places Listing. If your listing hasn’t been claimed you be taken to the below screen where you will need to claim your listing.

googleplacessetup

Here are the steps to claim your Google Places Listing:

  1. Click the ‘List your business’ button located on the right hand side of the screen.
  2. Select your Country and enter your businesses main telephone number.
  3. Click ‘Find business information’.
  4. If the business details that come up are yours click ‘edit’.
  5.  If they aren’t your details click ‘Add new listing’ where you can create your new listing.

Google Places is a great tool for all small businesses to increase traffic to their website. Read my next post to learn how to correctly set up all the details needed to create a successful Google Places listing.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

Reward Your Customers With Google Places Coupons

Posted: Monday, April 15, 2013 at 2:18:00 PM EST by Richard Norris

Second to a website, a Google Places listing is the most essential online tool for a small business to have.

google

In a previous post SiteZero discussed how to set up a Google Places listing. However, to deliver you more value, we are going to share with you about the coupon and deals feature within Google Places.

Coupons and deals are a fantastic way to address new clients and depending how you set it up an even greater way to attract returning customers.

Coupons are longer lasting than deals, as deals have a 30 day validity that is set by Google. Coupons have been used to offer a discount to the customers next purchase, or a buy one, get another one free scheme.

On the other hand deals have been used to offer more drastic deals as they only run for 30 days. For instance, free shipping for the next 30 days.

You setup your deal or coupon through Google Places and for your customer to reddem it, they either print out the relevant offer or, have the offer displayed on their mobile phone and bring it in to your store to claim it. Either way, any e-commerce through your website isn't affected.

If you haven't yet setup your Google Places listing check out our post on how to set one up.

If you have setup a Google Places listing try setting up a coupon or a deal.

Please feel free to comment below for any questions you may have about the Google Places listing or coupons and deals.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

How to Qualify Your Clients

Posted: Monday, April 15, 2013 at 2:18:25 PM EST by Richard Norris

Qualifying your clients saves you both time and money.

Qualifying customers is great. There should always be a set of guide lines in the process for weeding out what is not a good fit for your business. More often than not, as business owners and sales people, there is a reasonable, if not articulate idea of what a good customer looks like.

The business is stable, there is an upward spiral of growth, and the owner/contact has a high understanding and appreciation of the value that is provided to them. If your prospects are not reaching your expectations of what a good customer is, then maybe some questions need to be asked.

What standards do you keep? Based on the products and services that you provide what sort of customers are you attracting?

First things first, if you haven't already, as a team document what determines your standards within your organisation. How are your products and services controlled to ensure consistency? If you were your own client what would your expectations be, and do you meet those expectations?

I can only speak from experience that once you have defined what you are good and bad at, it is invariably easier to attract customers that are a good fit. It is also easier to reduce the number of customers that are not.

Many who know me, know that for a very long time my mantra was "the answer is always yes". I still believe in that, only now if there is a bad fit the answer is, "Yes, I will assist in finding you another solution". Time and time again it is proven to me that if we conduct ourselves with honesty and integrity even when the answer is no, there is always a greater result.

Please leave you comments below. We would love to here you views and opinions on this subject.


Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

What Support Means to SiteZero

Posted: Tuesday, September 6, 2011 at 11:15:46 AM EST by Rachel Muzhari

SiteZero Support centres on giving clients the “warm fuzzies”.

A term that’s used in our office to describe that feeling a client gets when their expectations are met.

One of the main benefits of offering support is that it bridges the client relations gap.

As Support Manager, I endeavour to offer excellent support that is communication, efficiency and Integrity, keeping ones word! If you say you will call the client back, call them back. Holding oneself accountable for issues from the start to the end as well as confirming with the client that the result met their expectation.

We aim to give our clients assurance that their issue is as much a priority to us as it is to them.

Every company makes mistakes but what I believe is the difference between the good and the bad companies are those that support well.

Support is all about providing solutions. A simple question as “is there anything else I can help you with?”, or even fixing issues before client has the time to call about them, will set businesses apart because they have gone to the extra lengths to solve problems.

My support goal is to meet client expectations, as well be the first point of call when one is in need of a solution.

Our Favourite Websites

Posted: Monday, September 12, 2011 at 9:49:02 AM EST by

Having multiple people in our office means we have differing opinions on what a good website should both look like, and what it should be able to do. So to share those differing opinions with you, here are some of our staff’s favourite websites.

Michelle our Accounts Genius

I don’t have a favourite, I’m not often surfing the net.  I’ll say baldicommercial.com.au!

Rachel our Expert Support Manager

My Favourite website is: http://www.facebook.com/

The reason for this is its user friendly and I get to know what’s happening in the lives of my family and friends overseas in a matter of seconds.

You are probably thinking well you could do that with Google +1 and twitter and so forth. That is true however Facebook has marketed its website so well that most people I want to connect with are already on Facebook. Whilst the others, although they have the same features, have not hit the target market that I belong too as much as Facebook has.

It would be naïve of me to ignore all the things I don’t like about Facebook. It is constantly making changes. Then again, although at first these changes are uncomfortable, in time, I become accustomed to the change and see why it would have been a positive change.

It is also my favourite website because it has found a way of incorporating everything in the one system for example, phonebook, IM, emails, not forgetting the ability for one to upload their pictures and speak their mind.

Scott our Professional Designer

So far just one of my favourite websites out there is:

http://www.floridaflourish.com/

The design of the website can basically speak for itself. This site has a great use of design hierarchy. Although what seems as this site may be rather busy… it makes up for it by the overall design’s ability to direct a visitor around the website. It is a fun, quirky website which uses all elements of design in a very successful way. It’s hard to come across a website these days which takes into appreciation the 5 elements, (Colour, Hierarchy, Balance, Tone and Contrast).

The designer really found a way to just show off their skills, this to me is something to look at in an inspirational sense. Plus, I’m a sucker when it comes to vector illustration.

Stephen our SEO & PPC Guru

I have two I’d like to submit:

  1. www.google.com/analytics - Lots of fantastic business intelligence is available here for commercial websites. If you want to know how many people use your site, how they use your site, and how much they use your site, Google Analytics can help.
  2. http://sethgodin.typepad.com/ - Seth Godin is one of the most respected writers on marketing today. Ever practical, occasionally controversial, always thought-provoking, Seth blog has daily snippets of rich insight that can help how we conduct business.

Josh our Marketing Whizz

Picking a favourite website is like choosing a favourite song or movie; you have no idea where to start. Do you pick rock or a power ballad? Do you pick a comedy or drama? Do I pick a website with a fantastic design or one with great functionality?

At the end of the day my favourite website is one that serves its purpose well.

One of my favourite pages is Nike's company overview page. It serves its purpose well; to tell Nike’s story.

We would love to hear your opinion. Please leave a comment of your favourite website.

 

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