Tag Search: Target Market

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Increase Your Marketing Results – Identify Your Target Audience

Posted: Friday, June 20, 2014 at 1:18:38 PM EST by Richard Norris

increasemarketing

Businesses that have a clear understanding of their target market have much more success in their marketing adventures than those businesses that don’t.


Without a known target market your business is wasting valuable resources.

I remember a science experiment I did way back in grade 7.  It was balloon rocket racing.  We blew up balloons with air, taped a straw to the balloon and threaded a string, that was attached to the wall on the other side of the classroom, through the straw.  Another team did the same on another piece of string, so on the count of three we let go of our balloons to see who would win.

Most of the teams joined two or three baloons and some even joined together four balloons in the hope of victory.  The more balloons the faster it will go.  This logic of 12 year olds is carried out by many business owners in their forties and fifties.  My team however, went for a simple method of just one balloon, and to our surprise we won.

The principle behind a successful balloon rocket is the same principal of successful marketing:  focused energy.

There was logic is having more than one balloon powering the rocket, but often logic and facts are different.  This is one of those instances.  The problem with having more than one balloon is that the air coming out is going in different directions; one balloon is going left, while the other is going to the right, thus conflicting with each other.

Not marketing to an identified target market is like having a multi-balloon powered rocket.  Your forces are conflicting with each other.

You need to take a more focused approach.

Marketing to an identified target market is like having a single-balloon powered rocket.  Because of its focused energy it wins, every time.  A focused marketing campaign will yield far better results than by just casting a net out and seeing what you catch.

Here are three quick questions we were asked to help us start to identify our target market.

Where are they located?

Get as specific as possible.  I have known some companies to target right down to a specific street. Not everyone has those capabilities, but see if you can break it down to a suburb or city area.

How long have they been in business?

Some businesses avoid start-ups whilst others specialise in new business ventures.

Can they use your product?

There are some businesses that SiteZero don't work with because the functionality of our software doesn’t meet their requirements. What kinds of business don’t suit your product functionality, or particular service?

The answers to these questions can also be used to focus the energy of your website to ensure your a race winner.  

To find out how to improve your online marketing , talk to one of our experts,  contact SiteZero today.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

How to Create Customer Profiles

Posted: Monday, April 15, 2013 at 2:29:29 PM EST by Richard Norris

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An effective tool for marketing.

In a post last week we looked at identifying your target market, this week we are going to go a step further and conduct a profile based on your target market.

Imagine this profile being something like a Facebook profile. You could see a brief bio with their likes, interests and hobbies. These interests are what we use to have effective marketing.

5 Key Questions to Build a Customer Profile

  • What age bracket are they in?
  • What gender are they?
  • How much disposable income do they have?
  • What lifestyle/interests do they have?
  • Where are they located?

Answers to these five questions can give a great amount of insight to your customers.

Bonus Tip: Build a profile for your ideal customer and then market to them. Over time, the majority of your customer base will be your ideal customer.

What Age Bracket Are They In?

A lot of people overlook this in building their profiles. This information is vital in creating effective marketing tools and strategies.

How you market to Gen Y, is completely different to how you would market to Baby Boomers.

What Gender Are They?

Most people will remember the saying, “Men are from Mars, Women are from Venus”. That’s because we are so different. So why would you market to men the exact same way of marketing to women?

Since men and women are so different you need to adapt different marketing styles based on your ideal customer.

Bonus Tip: Don’t fall into stereotypes. Hardware stores have been very successful marketing to women. They use idea that if your partner shops here, he won’t have any excuses not to finish that half completed project.

How much disposable income do they have?

It would be bad marketing to pitch a high ticket item to a low-income target market, nothing will sell. Gauge how much disposable income your customers have and market items based of that levy.

Include any hidden or maintenance costs into this equation.

What lifestyle/interests do they have?

I had a client who was in manufacturing and wanted a blog done. When I came to do a subject plan, I was stumped. Then I looked at what their ideal customer was and looked at their interest. Their ideal customer was 35-45 year old males that are in trades. Immediately ideas of beer and pie reviews came to mind as well as posts to build their own barbecues and hot fishing spots. That blog was a great success because I engaged the customer’s interests.

Where are they located?

Before you say anything don’t say anywhere. You need to get specific. As we discussed in the previous post the most specific you get the more your energy is focused. If you are in I.T. and your ideal client is a marketing firm, chances are they are located near the inner-city. If you are a bakery and your ideal clients are truck drivers I would guess that they would be found along the main truck routes in and out of industrial estates.

I have found that answering these questions have given great insight into our customers interests. We then have been able to build our marketing efforts around their interests and the other fields in their profile resulting in effective marketing practices. Another effective marketing tool is the use of a business website.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

Blogging - Look at Your Ideal Reader

Posted: Friday, July 11, 2014 at 11:45:51 AM EST by Joshua Tregenza

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The first post of this series looked at ways to go about being prepared to successfully go about blogging.

In this post we will uncover why you need to look at your ideal reader to make you blogging efforts successful.

You will write better if you have a clear understanding of who you are writing to. Demographics, due to social media, are more blurred than previously. No longer can we profile people on age, gender and ethnicity, though this is a great starting point. We also need to look at the interests themselves. A book-keeping firm’s main client may be builders. Builders enjoy football. So what do people who enjoy football also enjoy? You need to take in consideration all hobbies.

Ask yourself questions like these:

What age and gender is my ideal reader?

What industry is my ideal reader in?

What hobbies do people in that industry have?

Does this reader have a family?

Once you have answered these questions you will be able to construct some sort of profile. This profile will help your writing have more effect towards your readers. Let me demonstrate. Imagine that your ideal reader is male aged between 35 and 45, he is in manufacturing has young kids and enjoys rugby league.

Instead of writing, ‘building a blog is beneficial to your business’, you can use your ideal reader’s hobbies to make the sentence more interesting, such as, ‘ building a blog for your business is like the Bronco’s orchestrating a set piece; done right it’s brilliant, done wrong it can be tragic.

Because the majority of identified target audience (35-45 male), chances are you will be on a winner with a sporting reference. You would have immediately grabbed their attention and helped them in understanding your message.

Share your story of how you have effectively utelised your knowledge about your target market in the comments below.

Written By

Richard Norris

Kerio Connect

Posted: Friday, July 11, 2014 at 10:47:40 AM EST by Joshua Tregenza

Imagine being able to take your business with you wherever you went in the world.

Well now you can.

With SiteZero’s communication cloud, with the muscle of Kerio connect powering it you can now take your business with you anywhere.

You can share and sync email, contact, calendar and tasks across different devices and across different platforms. No longer are you tied to expensive Microsoft exchange or Gmail.

Now you have the freedom to choose what devise and what platform suites you best.

And if you have team members that are fanatical Apple users that need to connect with equally fanatical android users, no problem, SiteZero’s communication cloud has got you covered.

Increase Productivity    

A couple of years ago I took my family on a month long odyssey across the west coast of America.

And during that whole month I mainly ran my company from my trusty iPhone.

It didn’t matter that I was standing in the line at Disneyland waiting to get onto a ride with the kids. If I had a few spare minutes, I would whip out the iPhone, check a few emails, file away a few others, maybe answer an important one. All in just a few minutes while standing in line for some ride that was going to scare the pants off me and my kids scream and smile all at the same time ….

Improve your business productivity with #kerioconnect

Tweet: Improve your business productivity with #kerioconnect http://ctt.ec/6jbgd+
@sitezero

When I got home after our month long odyssey, I didn’t have a thousand emails that I had to deal with. Sure I had a few important ones that I left in my inbox, but the remainder were neatly filed away synchronised with my outlook back in Australia while I was standing in a line at Disneyland or waiting for a coffee at Starbucks ……done and dusted

Take a look at our video on Kerio Connect and the SiteZero Communication cloud 

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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