Tag Search: Search Engines

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3 Things You Need to Optimise to Increase Traffic to Your Website

Posted: Monday, April 15, 2013 at 2:16:19 PM EST by Richard Norris

We all want to rank high with the search engines, but how do we make a websites rank high in the search engines.

google

If you are looking for a life partner you are after someone with desirable characteristics. Google is looking for desirable characteristics in your website. So over the next few posts you will be informed on what characteristics your site needs to have in different areas.

Firstly, the most important, content. Content is what your visitors see and what the search engines mainly rank you on. In other words it's important.

Three things make up your website content:
1.    Text or Copy
2.    Images
3.    Videos

There are so many aspects in getting your website found by the search engines. Getting your content right is the best place to start.

1. Copy

Copy is all the text and wording that makes up each one of your pages on your site. It is important that each page has its own individual purpose.
For example, if you have a page describing your 2 hour spray tan kit, it wouldn’t be ideal to have information about your 8 hour spray tan kit on that page.
The reason for separating these two products is you can now optimise for two keywords instead of one. For instance, the keyword on your 8 hours spray tan kit page will most likely be "8 hour spray tan kit" or "eight hour spray tan". Whilst the keyword for you 2 hour spray tan kit page will be “2 hour spray tan kit’ or "two hour spray tan kit".

If you don’t separate these two products you aren't  giving your site the ability to rank as well as possible. This can influence your traffic to your site, we all know what that means.

2. Images

Images are an essential part to any successful website.

Images enable your visitors to have a visual connection with your business. Without images your visitors have no point of recognition to your business. Because images are so important care needs to be taken in how they are displayed and optimised.
Your images do need to be of good quality. They don't have to be done by a proffesional photographer but if you invest in a good digital camera and you will get a images that are perfect for your website.

There are alternative ways to get good quality images for instance iStock, but remember that iStock is a store so any one of your competitors could have the same image. It is safer and more beneficial to take your own photos.
Giving your images relevant names is essential to Google when they index your site. Because of this naming your images gives your site the ability to attract more visitors.

If you don’t have a video somewhere on your site, you need to get one. The search engines love websites with videos, because videos are so beneficial for their customers. The customer of a search engine is anyone who performs a search. These are the people you need to be optimising your site for.

3. Videos

Videos are so beneficial because they are so interactive. If you ask almost any high school student if they would rather read Hamlet or watch the movie, chances are they would rather watch the movie, I know I would. Videos are far more convenient than copy all you do is click play and the watch for a couple of minutes, instead of spending 10 minutes reading a page of copy.

Are videos even more important than copy? No, copy is still as much of an important part of your website as video. But there are instance where you should use the advantages of video of copy.

For instance, product manufacturing is a great way to let your visitors take a closer look at your business. This would take hundreds of words, if not thousands, to describe using copy. Not to mention utterly boring. Similarly with videos as with images it is important to give them a relevant name and create them with decent quality, doesn’t have to be professional but you still want to be able to see what’s going on.

Content really is king, but there are other aspects of your site that are worth paying attention to so that your site has the best opportunity to generate more traffic.

Keep an eye out for our next post so you can rank high for the search engines.

At SiteZero we value feedback. Please any comments you have and we will use that feedback to better the service we provide you.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

Is your website’s foundation stable?

Posted: Monday, April 15, 2013 at 2:24:15 PM EST by Richard Norris

Keyword research is one of the key components of your website’s foundation.

If keyword research is poorly done or not done at all, you will compromise the longevity of the success of your website.

Keywords, also known as keyword phrases, are essentially what you type into the search engines to find what you are looking for.  For instance, if I was looking for a plumber in the Brisbane area I would type into the search engine, “plumber Brisbane”.  Alternatively, if I was looking for something a bit more specific to do with plumbing I can type “how do I change a tap washer” into the search engines.  Both “plumber Brisbane” and “how do I change a tap washer” are examples of keywords.

Keyword research is when you look at how various keywords that are relevant to your business, perform in the search engines.  Google have a fantastic keyword tool (link to keyword tool) that enables you to view a range of data about your keywords.  This includes;

  • global monthly searches.
  • local monthly searches.
  • competition.

These data points help determine which keywords your business should focus on.

It is important that you only select keywords that are relevant to your business, and on which you can provide a sufficient amount of content (text, images and video).  Based on the keyword research, you can now generate pages based around well performing keywords.

To further aid your keyword research here are three tips to ensure you get an accurate analysis of keywords.

1. Log into your Google Account before doing research.

By logging in to your Google Account you get a more accurate reading of the data relating to the keywords you are researching.  You can sign in from the Keyword Tool in the top right corner.

2. Check your Location Settings.

I have been caught out numerous times with this one.  In the Advanced Options and Filters section just below where you type in the keywords you are researching: ensure it is set to the relevant country.  For instance, if you are dealing in Australia, have it set to Australia.

3. Download all Keywords.

By downloading all the keywords, you can easily sort through which keywords are relevant to your business.  You can download all the keywords that the keyword tool suggests by clicking the download button located at the very top of the table where all the keywords are listed.  Select to download all keywords and then download as CSV Excel file.  Then just copy and paste all the downloaded keywords into one Excel document.

Keyword research is so important to ensure that your website performs in the long term so do your keyword research regularly, every six months is sufficient, and tweak your pages accordingly.

If you have got any tips that you wish to share about keyword research fill in the comment box below. Stay tuned to this blog to find out what to do after keyword research. Contact SiteZero in the mean time for any more information. 

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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