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Before you go and buy any tools from a hardware store, you first look at what it is that you are trying to achieve.
You can determine what pages you need on your website by looking at what you want your website to achieve; your website’s purpose.
To make it easy to reference, here are some common purposes for websites as well as the pages needed to achieve those purposes.
The goal of an ecommerce website is to get your visitors to buy your products/services.
Obviously you would need product pages, however you would need to look at what method you want your visitors to use to buy your product.
There are two ways you can get your visitors to buy from your website.
This is ecommerce in its truest form. Your visitor gives their credit card details or logs into PayPal, the order is processed and they are shipped their goods. Fast, simple and gets the job done. This is used by most businesses with off the shelf products.
Not all businesses operate with off the shelf products. Some businesses may have strictly custom orders with no one product being the same. This is where order forms can help.
Linked from each product is a form for the visitor to fill in some basic details of what they require. They then submit the form to which the sales person responds via phone to get further details and arrange an accurate quote. Once the buyer wants to go ahead the order is processed over the phone or bank details are sent depending on what payment options are available.
These methods need to fit in to how your business wants to run and what resources are available to do either option.
The goal of an information website is, believe it or not, to convey information, whether it relates to a business or an industry.
The main element that an information website should revolve around is a blog.
This blog should contain the bulk of the information and resources to the visitors.
If the purpose of your website is to convey information, you will find benefit in linking your blog to various social media streams as well as looking to guest blog for other businesses that have a similar target audience to yours.
Forms will also play an important role as you want to offer your visitors an opportunity to get more information about your industry.
Bonus Tip: Have extra information you can give those that ask for it.
Unlike a website that has a blog with one specific topic, a blog website can be talking about a variety of topics within an industry.
A blog website will be focusing around obtaining followers. This is probably not the best for corporate or even businesses but rather for sole operator consultants that thrive on networking with others.
This should be coupled with a newsletter as well to send to your followers.
These are just three examples of website purposes out there and what pages aid in that purpose. If you are unsure about what pages you need to fulfill the purpose of your website please leave a comment below or send us an email. We would love to help you identify what pages you need. Alternitively register your interest in an upcoming workshop that discusses page purpose.
|About the Author : Richard Norris.
Richard is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin or at the SiteZero Facebook Page
Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
|Richard Norris | | ||