All over our cities there are signs and signals telling us where to go. There are stop signs, give way signs, keep left signs and various other traffic signs. Although some of us ignore them, there would be absolute pandemonium without them. Now this same "science of signage" works on the web as well. A good site has lots of clear signs called call to actions. Some people will ignore them but most people follow them as they expect the call to action to take them where it says.
Now transfer this world of chaos to your website. If you don't have clear, direct call to actions the potential clients visiting your site will get lost. They won’t end up where they want, and they would leave you site out of frustration.
But there is hope...
With clear, direct call to actions on your businesses website, your visitors can easily navigate to find what they are after. More people will view your site and more people will do business with you. Therefore you get more money in your back pocket.
The best way to go about creating effect call to actions is to think about the one thing you wish you visitors to do. Make a call to action for this. Secondly, think about one thing that your visitors would be looking for. Do a call to action for this as well.
If you’re still stuck here are three important things to have strong call to actions to help get you started.
Visitors don't know your site like you do, viewers need to be told. Just like when you go to a new house I can guarantee you will ask where the toilet is, because that’s important.
You will get a minority of people ignoring your call to actions but the alternative will cause far too much effect on your bottom line.
Get your calls to actions right, Contact Us to get your viewers going to the right place on your website!
|About the Author : Richard Norris.
Richard is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin or at the SiteZero Facebook Page
Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
|Richard Norris | | ||