Page Purpose – About Us

Posted: Monday, April 15, 2013 at 2:34:36 PM EST by Richard Norris


The About Us page is the most misused page on any business website.

People often just explain what their business does as well as the products and services they offer. Essentially, this is just a duplicate of the home page.

The about us shouldn’t be in any form a sales page but rather a trust building page, a page that reflects the characteristics and personality of your home page.

As I like to call it, the ‘girly’ page. Not being sexist but this page is where emotions and feelings get expressed and the reasons why you do what you do get shared to your visitors.

People do business with those that they know, like and trust. Sharing your vision and reasons for being in business are tools that allow people to trust you.

Here are some ideas for effective About Us pages:

Tell Your Business Story

Everybody loves a story. Here is a perfect oppourtunity to share your business story. Remember to incorporate emotions and reasons why you did things.

Create a Timeline

Coupled with a good graphic designer, a timeline can be an effective piece of content. It would outline the main landmarks along your businesses history.

Staff Profiles

Introduce your staff members to your visitors. Create a profile that outlines work related achievements as well as motivations. Remember also to use reasons why.

These three things are all great pieces of content for the About Us page on your business website. Experiment and find out which one works for you.

Here are some examples of effective About Us pages:




    Coca Cola.

    SiteZero (we had to include our own).
Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus


Comment by: Aadil
Aug 27, 2015 at 10:11 PM
hmm Interesting article thanks for sharing info. :)
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