Marketers need to think data first

Posted: Thursday, November 13, 2014 at 3:06:29 PM EST by Joshua Tregenza

Life for a marketer used to be a different thing, they needed to be 'ideas people' and needed to take the ideas and implement them. 

Nowadays they need to back up big ideas with hard facts. Kimberley Kasper talks about why marketers now need to be data driven if they wish to stay in the game.

Read the article here:



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