Break the cycle in doing the same thing and expecting a different result.
It is said that the definition of insanity is doing the same thing and expecting different results. As humans, based on this thought, would find ourselves insane on a daily basis. We do the same thing day in, day out and wonder why our life hasn't gotten any better. This is the case for our websites as well.
Everytime I ask a client if they do any form of advertising nine times out of ten they respond that they are in the yellow pages. They re-sign every year because everyone else is doing it so they need to do it to. The client then goes on to say that they spend all this money but there are no real results to justify the money the spend. This has the symptoms of insanity.
Another scenario that you might find yourself identifying with is when I ask my clients if they have made any changes on their website. They say that they haven't, but then wonder why their site isn't performing as well as they want. Now whether that be a lack of education as to why they don't realise that you need to do regular updates on your site. Or they have fallen under the category of insane.
Enough of the doom and gloom. Let's break this cycle of insanity.
Those that are going insane with Yellow Pages. SiteZero is proven to have built and maintained successful Google Adwords campaigns. Google Adwords enables you to advertise on Google. We have done the math and it is more beneficial for your businesses bottom line to run an Adwords campaign than subscribe to Yellow Pages for another 12 months. It has a greater return on your investment plus you are now trying something different to get a different result which breaks the cycle of insanity in your business.
As for those who are insane over regular updates to the website. SiteZero have two cures to your insanity.
- Content Upgrade Package
Ideally, we want you to be able to do the updates yourself. It saves you money a brings a sense of ownership to your
This comes by providing you with training. No additional cost is added for training, proving it is the most cost effective way to break your insanity. Training is done at SiteZero, which takes you away from the distractions in your office so you can focus on making your business susccesfful.
Alternitively, SiteZero has a Content Upgrade Package. If the circumstances are extenuating, we can organise to do the updates on your site for you, at a cost. You supply us with all the content and we put it on your site. This wont save you money. However, it will save you time and you will have fresh content on your site regularly, thus breaking your insanity.
SiteZero is committed to breaking the cycle of insanity because it affects your bottom line. We want you business to be successful. therfore, we will do all that we are able to ensure your businesses success. Partner with us in this fight for the sanity of your business.
|About the Author : Richard Norris.
Richard is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin or at the SiteZero Facebook Page
Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
|Richard Norris | | |