If keyword research is poorly done or not done at all, you will compromise the longevity of the success of your website.
Keywords, also known as keyword phrases, are essentially what you type into the search engines to find what you are looking for. For instance, if I was looking for a plumber in the Brisbane area I would type into the search engine, “plumber Brisbane”. Alternatively, if I was looking for something a bit more specific to do with plumbing I can type “how do I change a tap washer” into the search engines. Both “plumber Brisbane” and “how do I change a tap washer” are examples of keywords.
Keyword research is when you look at how various keywords that are relevant to your business, perform in the search engines. Google have a fantastic keyword tool (link to keyword tool) that enables you to view a range of data about your keywords. This includes;
These data points help determine which keywords your business should focus on.
It is important that you only select keywords that are relevant to your business, and on which you can provide a sufficient amount of content (text, images and video). Based on the keyword research, you can now generate pages based around well performing keywords.
To further aid your keyword research here are three tips to ensure you get an accurate analysis of keywords.
1. Log into your Google Account before doing research.
By logging in to your Google Account you get a more accurate reading of the data relating to the keywords you are researching. You can sign in from the Keyword Tool in the top right corner.
2. Check your Location Settings.
I have been caught out numerous times with this one. In the Advanced Options and Filters section just below where you type in the keywords you are researching: ensure it is set to the relevant country. For instance, if you are dealing in Australia, have it set to Australia.
3. Download all Keywords.
By downloading all the keywords, you can easily sort through which keywords are relevant to your business. You can download all the keywords that the keyword tool suggests by clicking the download button located at the very top of the table where all the keywords are listed. Select to download all keywords and then download as CSV Excel file. Then just copy and paste all the downloaded keywords into one Excel document.
Keyword research is so important to ensure that your website performs in the long term so do your keyword research regularly, every six months is sufficient, and tweak your pages accordingly.
|About the Author : Richard Norris.
Richard is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin or at the SiteZero Facebook Page
Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
|Richard Norris | | ||