Get Great Results With Google Places - Part 1

Posted: Monday, April 15, 2013 at 1:59:10 PM EST by Richard Norris

In my last post we went over what Google Places is and also why it is important for businesses to have. This post is a guide on how to set up your Google Places listing to achieve the best result possible.

First things first, you need to login to your Google Account. Once logged in, you then need to go to the Google Places page.

A page may come up with the headline, ‘What happens if you lost access to your Google Account tomorrow?’ This is an automated message Google puts up if you haven’t accessed your account for some time. If you enter in the country you are based in and a mobile number you will be able to continue. Sometimes Google will list an email address, so check that you receive emails from the listed email address, make the necessary changes and then you can continue. Otherwise, you will then be taken directly to your Google Places dashboard.

From your dashboard, you can view the performance of your listing. For an in depth look at what this means for your business and how to use it, contact us and we will walk you through what you need to know.

If you go to the right hand side of your dashboard you will find a section called ‘Your business info’ in that section there is an edit button, as highlighted in the image below.


Clicking this link will lead you to the page as seen below where you will be able to edit your listing. If your business is found with Google it will auto-fill some details, if not you will need to enter it in yourself.


Please ensure that if Google auto-fills some details you check to see if those details are correct. Change them if they are wrong.

The first section of this page is called Basic Information. Fill out everything up to and including the website field.

Once you get to Description field, you need to write one or two sentences describing what your business does. You can only use 200 characters, so choose wisely. If your aren’t a wordsmith I suggest that you have a look on your home page and have a look for one sentence that best describes your business then just copy and paste it into the description field, this sentence may also be on your about us page.

The following section is called categories. Essentially categories are the keywords that you use to find you listing. Now before you go crazy listing all your keywords, Google only allows you to have 5 categories. One of these categories needs to be on the list Google provides i.e. one that automatically comes up when you type in the category field (as seen below).


Have a search around for as many keywords on this list that relate to your business as possible. For the remaining keywords I suggest that you use your top performing keywords which should be identified on your Analytics Report that SiteZero sends you each month. If you don’t receive your analytics or aren’t sure where to find your top performing keywords contact SiteZero and we will assist you in getting that information.

In the next post I will address how to properly set up the Service Areas and Location Settings, Photos, Videos and also Additional Details. Your homework is to fill in the Payment Options and Hours of Operations fields.

Before you sign out you need to know how to save your listing. You can do this by clicking the ‘Submit’ button at the bottom of the page.  If this is the first time you have edited you Google Places listing, Google will ask you to verify your listing. You can select different methods of verification, but I recommend that you make the selection that Google call you. Before you get too excited, it’s not a real person. An automated voice will give you a passcode, which is a series of numbers that you need to write down.

It’s highly important that the number you have put in is a direct line to you, because it is a robot they will only say the digits regardless who is on the other line. So don’t give a number your receptionist picks up or a number with your own automated answering service attached to it. If you don’t have such number select for Google to send you a postcard. To get verification make your selection and click ‘Finish’, expect the phone call in a matter of seconds. So don’t click finish if you have to visit the bathroom. The postcard will come in about 2 weeks, so you have plenty of time to visit the restroom.

Clicking finish will take you to a new page where you need to enter the passcode Google. To finalise everything, enter in your passcode and then click submit. Now you are all set in continuing making your Google Places listing as effective as possible.

Keep an eye out for my next article so you can finish setting up your listing and start getting great results with Google Places.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
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