Effective Ways To Market Your Website Offline

Posted: Monday, April 15, 2013 at 2:13:12 PM EST by Richard Norris

offlinemarketing

Market your website without using your website.

Building a website is the easy part. Getting people to visit your website is where a set of skills comes into play. Most business have some sort of Search Engine Optimisation (SEO) techniques in place but what about the other part. SEO isn't everything, actually it's only a fraction. SEO is a part of online marketing. We can't forget oabout offline marketing. Here you will find 10 common and simple ways that you can effectively market your website offline.

Over the next two posts I will explore 10 effective ways to market your website offline. Here are the first 5. 
     
  1. Business Cards.
    If you don't have business cards you need some. If you do have business cards and you don't have a website, you need a website so you can put your url on your business card. This is by far the most important place to have your website address. As it is the most effective way to market your website offline.
  2.  
  3. Store Signage.
    You know…the big thing out the front of your building that lets people know where your shop is. Your store signage is you own personal billboard. A perfect way to market your website offline.
  4.  
  5. Car Signage.
    Car signage enables you to market your website to the driving population. If you park your car, complete with website signage, near an entrance to a shopping centre you will have hundreds of people pass your car in a couple of hours. Not to mention the chance of the guy sitting behind you in traffic going on to your site after looking at your URL for 45 minutes.
  6.  
  7. Email Signatures.
    Email signatures are really easy to set up. An email signature is a kind regards at the bottom of your email. Putting your website address here is a great free way to market your website offline. It could read something like.
    Kind Regards

    Joshua Browne
    Please look at our website for all our latest deals. www.example.com.au
  8.  
  9. Client Correspondance.
    Make sure that your website is on any piece of correspondance you give your customers or potential customers. You want your customers to know where to go for more information.

Offline marketing can be a fun way to advertise your business website. Stay tuned for the next 5 effective ways to market your website offline.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
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Comments

Comment by: Advertise Your Business
Mar 3, 2012 at 9:48 PM
I like very much your way of presentation.
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