The first post of this series looked at ways to go about being prepared to successfully go about blogging.
In this post we will uncover why you need to look at your ideal reader to make you blogging efforts successful.
You will write better if you have a clear understanding of who you are writing to. Demographics, due to social media, are more blurred than previously. No longer can we profile people on age, gender and ethnicity, though this is a great starting point. We also need to look at the interests themselves. A book-keeping firm’s main client may be builders. Builders enjoy football. So what do people who enjoy football also enjoy? You need to take in consideration all hobbies.
Ask yourself questions like these:
What age and gender is my ideal reader?
What industry is my ideal reader in?
What hobbies do people in that industry have?
Does this reader have a family?
Once you have answered these questions you will be able to construct some sort of profile. This profile will help your writing have more effect towards your readers. Let me demonstrate. Imagine that your ideal reader is male aged between 35 and 45, he is in manufacturing has young kids and enjoys rugby league.
Instead of writing, ‘building a blog is beneficial to your business’, you can use your ideal reader’s hobbies to make the sentence more interesting, such as, ‘ building a blog for your business is like the Bronco’s orchestrating a set piece; done right it’s brilliant, done wrong it can be tragic.
Because the majority of identified target audience (35-45 male), chances are you will be on a winner with a sporting reference. You would have immediately grabbed their attention and helped them in understanding your message.
Share your story of how you have effectively utelised your knowledge about your target market in the comments below.