With the direction search engines a taking, having regular, fresh content is paramount to online success.
According to Wikipedia, a blog (a blend of the term web log) is a type of website or part of a website supposed to be updated with new content from time to time. Do you remember the show ‘Better Homes & Gardens’? This show talked about nifty little ideas that could make your house that much more of a home. They also put out a magazine each month filled with articles about, basically, the same sorts of things. To bring this analogy together, the television show would be their website, whilst their magazine would be their blog. Therefore, a blog is an online publication of articles and information based around a core value, product, service or idea.
There is no simpler way to add relevant content to your website than by blogging. A blog can be part of a website or even a type of website on its own. A blog enables the author to share own specific subjects. Essentially a blog is your space to share your/your businesses ideas, thoughts and opinions.
For businesses, blogging enables you to communicate with more than just your clients about the solutions you can provide them. Blogs are made up of numerous blog posts. They are articles talking about one particular subject; posts can contain images and videos. Podcasting is an audio version of blogging.
Client interaction is pressing to be the driving force in the business world. With the rise of social media and the mindset it brings; relationships dictate our livelihood, the tool of blogging needs to be taken seriously. The monitoring and regulation of comments can cause traumatic results, because each comment isn’t just the voice of one person but rather your entire audience. Approach it without planning and you could damage your online reputation, done right you can rebuild a reputation.
Following from this is four guidance tools (B_L_O_G) help you give your blog the best chance of longevity and success. Be sure to stay tuned to the SiteZero Blog over the next few weeks to get a snippet of these four tools.
|About the Author : Richard Norris.
Richard is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin or at the SiteZero Facebook Page
Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
|Richard Norris | | ||