As I look across to the desk next to me I see a Batman money box and I can't help but think of the quote out of Batman Begins:
"People need dramatic examples to shake them out of apathy and I can't do that as Bruce Wayne, as a man I'm flesh and blood. I can be ignored, I can be destroyed, but as a symbol, as a symbol I can be incorruptible, I can be everlasting." Bruce Wayne, Batman Begins 2005
Batman made his existence bigger than himself; he served the people of Gotham City. To carry over this principle, we all need to serve our clients and let them be a driving and focusing factor within our businesses.
Often at SiteZero we have people telling us how they want their website to look and function, which they are entitled to do (they are paying us after all). We just offer the suggestion that because your visitors use your website the most, your site should be built based on their needs.
Batman moulded himself to the needs of Gotham City. As businesses we need to mould our website to the needs of our visitors.
Charlene Li & Josh Bernoff, the authors of Groundswell made a statement that solidifies this characteristic of listening to our client’s needs rather to our own.
“We’re all learning here; the best listeners will end up the smartest”.
The traditional marketing technique of telling the customers what they want is gone; this technological age demands that we listen to our clients and then deliver.
Apathy reflects a lack of passion; the public have don’t have the passion for our respective industries. We need to shake them out of that apathy (not literally) so that they can understand that we have the right solution for them. We do this by listening to their needs. Once we have listened, we have earned the privilege to share a story on how our solutions can help them.
We are all experts in our fields. They expect leadership from us because of our expertise. To lead is to serve, to serve is to listen. To be an effective leader it all comes down to how well we all listen.
SiteZero would love the opportunity to listen to your website needs.
Please comment below to give us that opportunity.
|About the Author : Richard Norris.
Richard is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin or at the SiteZero Facebook Page
Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
|Richard Norris | | ||