People are often lost when it comes to sitting down and figuring out what to do for their website on a day-to-day basis. If you do get stuck we have provided 8 things that you can do day-to-day that will help the results of your website.
1. Write Relevant Content. Regularly and Consistently.
With all the updates Google are doing there is one main focus, relevant content. Therefore, to be found on Google you need to be producing relevant content regularly and consistently. This aids both Google and the visitors who read your website and to extract as much information as possible.
2. Get Customer Feedback.
Approach some customers and ask them for constructive feedback on your website. Ask specific questions:
These questions should reflect the goals of your website. If you want people to subscribe to our newsletter, it needs to be ridiculously easy for your visitors to subscribe to your newsletter and not have to click a dozen buttons and fill out a handful of forms.
Blogging is a great tool to get regular, relevant content up on your website. It also encourages your visitors to offer feedback on your blog post. Especially if you have asked them for feedback and your blog answers some of their concerns.
It is far more beneficial to your website to use your own images. Imagine if you saw one of the photos that are on your website, on a competitor’s website. You both bought it legally so you both have the right to display it on your website. Sourcing or taking your own images removes this situation entirely.
If your navigation is difficult to follow your visitors won’t end up where you want them to go. Your navigation, especially to your key pages, needs to be easy to follow and you should be able to get there in as few clicks as possible. Your contact us form should always be no more than two clicks away from any page.
This is by far the most obvious thing you can do to your website on a day-to-day basis. Whenever you get a new stock item or start a new service there has to be a page for it on your website. Take advantage of its recency and put a button on the home page saying “New Product”. This will draw traffic to that product as well as generate interest about it.
Your target market has to be realistic and also specific. Now find out where they are online.
All these things help you generate relations with your target market and this also gives you an opportunity to present your business as an expert.
What is the point of doing all this work if you can’t measure if it worked or not. You need to get familiar with your websites analytics. You don’t need to become some analytics nerd but understand the fundamental areas to which you, as a business owner, need to pay attention to.
This could be things such as conversion rates, bounce rates, landing pages and exit pages.
We hope this post was of use to you. Do you have any thoughts or ideas , if so make a comment below and let us know what you think.
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|About the Author : Richard Norris.
Richard is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin or at the SiteZero Facebook Page
Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
|Richard Norris | | ||