7 Things to Put in Your Information Column
Posted: Monday, February 20, 2012 at 9:43:33 AM EST by Joshua Browne
All rights reserved by A Different Perspective
Don’t waste this space.
Your website information column is valuable real estate. It provides your visitors with quick links to most items on your website.
Thought needs to be put into what items you want to frequently expose to your visitors, as the information column can show up on every single website item. So here are my 7 recommendations of what to put in your information column.
Newsletter Subscription.
Newsletters are a great way to have a regular touch point with your clients and customers so it is almost a must to have this in your information column.
Contact Us
This one is really obvious. It is a must if you don’t have a contact us menu item. Some visitors aren’t used to using websites as shopping mediums; they would rather pick up a phone than send an email so you need to accommodate this.
Social Media
On the other end of the scale there are those who don’t ever pick up a phone unless it’s to check their Facebook wall or their recent tweets. Social media buttons in the info column can also encourage visitors that aren’t fully plugged into the social media world, to get on board.
Blog
Blogging would have to be the easiest way to provide regular content to your website. Having a quick link to it helps inform your visitors, while also showing love to Google who in turn will up your rankings.
Customer of the Month
What a great concept to encourage your customers to be nice. When offered with an incentive such as this: customer of the month gets 25% off all products during the month; your customers will be striving to be the best customer out there.
Product of the Month.
People buy what is popular. So showcase what your customers keep on buying. Obviously if you only have a handful of products like SiteZero does, it may not be so effective. However this could be effective for someone like Cake Ornament Co, who has a lot of products in their inventory.
Product Menu.
A product menu is separate to your main default menu. It should be easy to set up and provide a quick avenue for those who just want to shop. QIS Packaging and Sewer’s Delight have examples of the product menu in the information column.
If you have any other suggestions of what you have put in your information column we would love to hear about it. Please send us an email or leave a comment below.
