Your website information column is valuable real estate. It provides your visitors with quick links to most items on your website.
Thought needs to be put into what items you want to frequently expose to your visitors, as the information column can show up on every single website item. So here are my 7 recommendations of what to put in your information column.
Newsletters are a great way to have a regular touch point with your clients and customers so it is almost a must to have this in your information column.
This one is really obvious. It is a must if you don’t have a contact us menu item. Some visitors aren’t used to using websites as shopping mediums; they would rather pick up a phone than send an email so you need to accommodate this.
On the other end of the scale there are those who don’t ever pick up a phone unless it’s to check their Facebook wall or their recent tweets. Social media buttons in the info column can also encourage visitors that aren’t fully plugged into the social media world, to get on board.
Blogging would have to be the easiest way to provide regular content to your website. Having a quick link to it helps inform your visitors, while also showing love to Google who in turn will up your rankings.
What a great concept to encourage your customers to be nice. When offered with an incentive such as this: customer of the month gets 25% off all products during the month; your customers will be striving to be the best customer out there.
People buy what is popular. So showcase what your customers keep on buying. Obviously if you only have a handful of products like SiteZero does, it may not be so effective. However this could be effective for someone like Cake Ornament Co, who has a lot of products in their inventory.
A product menu is separate to your main default menu. It should be easy to set up and provide a quick avenue for those who just want to shop. QIS Packaging and Sewer’s Delight have examples of the product menu in the information column.
If you have any other suggestions of what you have put in your information column we would love to hear about it. Please send us an email or leave a comment below.
|About the Author : Richard Norris.
Richard is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin or at the SiteZero Facebook Page
Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
|Richard Norris | | ||