7 Things to Put in Your Information Column

Posted: Monday, April 15, 2013 at 2:32:41 PM EST by Richard Norris
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Don’t waste this space.

Your website information column is valuable real estate.  It provides your visitors with quick links to most items on your website.

Thought needs to be put into what items you want to frequently expose to your visitors, as the information column can show up on every single website item.  So here are my 7 recommendations of what to put in your information column.

Newsletter Subscription.

Newsletters are a great way to have a regular touch point with your clients and customers so it is almost a must to have this in your information column.

Contact Us

This one is really obvious.  It is a must if you don’t have a contact us menu item.  Some visitors aren’t used to using websites as shopping mediums; they would rather pick up a phone than send an email so you need to accommodate this.

Social Media

On the other end of the scale there are those who don’t ever pick up a phone unless it’s to check their Facebook wall or their recent tweets. Social media buttons in the info column can also encourage visitors that aren’t fully plugged into the social media world, to get on board.

Blog

Blogging would have to be the easiest way to provide regular content to your website. Having a quick link to it helps inform your visitors, while also showing love to Google who in turn will up your rankings.

Customer of the Month

What a great concept to encourage your customers to be nice.  When offered with an incentive such as this: customer of the month gets 25% off all products during the month; your customers will be striving to be the best customer out there.

Product of the Month.

People buy what is popular. So showcase what your customers keep on buying.  Obviously if you only have a handful of products like SiteZero does, it may not be so effective.  However this could be effective for someone like Cake Ornament Co, who has a lot of products in their inventory.

Product Menu.

A product menu is separate to your main default menu.  It should be easy to set up and provide a quick avenue for those who just want to shop.  QIS Packaging and Sewer’s Delight have examples of the product menu in the information column.

If you have any other suggestions of what you have put in your information column we would love to hear about it. Please send us an email or leave a comment below.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
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Comments

Comment by: Kim Meredith Smith
Jun 15, 2012 at 3:20 PM
The information column should be of brief information about your professional service or standards.
Comment by: ff
ff
Feb 22, 2012 at 4:20 PM
Great thing.
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