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Put Up Signs - Strong Call To Actions

Posted: Wednesday, April 26, 2017 at 4:06:59 PM EST by Richard Norris

All over our cities there are signs and signals telling us where to go. There are stop signs, give way signs, keep left signs and various other traffic signs. Although some of us ignore them, there would be absolute pandemonium without them. Now this same "science of signage" works on the web as well. A good site has lots of clear signs called call to actions. Some people will ignore them but most people follow them as they expect the call to action to take them where it says.

Now transfer this world of chaos to your website. If you don't have clear, direct call to actions the potential clients visiting your site will get lost. They won’t end up where they want, and they would leave you site out of frustration.

But there is hope...

With clear, direct call to actions on your businesses website, your visitors can easily navigate to find what they are after. More people will view your site and more people will do business with you. Therefore you get more money in your back pocket.

The best way to go about creating effect call to actions is to think about the one thing you wish you visitors to do. Make a call to action for this. Secondly, think about one thing that your visitors would be looking for. Do a call to action for this as well.

If you’re still stuck here are three important things to have strong call to actions to help get you started.

  • Tell your viewers where to find your contact details. 
  • Where they can subscribe to your newsletter 
  • Where they can buy your product.

Visitors don't know your site like you do, viewers need to be told. Just like when you go to a new house I can guarantee you will ask where the toilet is, because that’s important.

You will get a minority of people ignoring your call to actions but the alternative will cause far too much effect on your bottom line.

Get your calls to actions right, Contact Us to get your viewers going to the right place on your website!

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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Looking forward to 2011

Posted: Thursday, January 23, 2014 at 12:56:41 PM EST by Jack Norris

Greetings! !!planningforthenewyear

As 2010 is nearly at an end, it is a time for many of us to look back over the year, and to consider what we aim to acheive in 2011.

At SiteZero, we hope 2011 delivers everything you hope and plan for. We want to say a big THANK-YOU to all of our wonderful clients, and we hope to make it a little bit easier to achieve your goals in the coming 12 months, and beyond.

As you have probably noticed, we've seized a tiny opportunity to 'redecorate' our own website. It was due, and we've also taken this chance to launch this blog. We hope to deliver lots of useful information here, that relates to improving your business website. We'd love to get your feedback, answer your questions, and have you share tips and thoughts with us and everyone else.

If you aren't already a subscriber, please sign up here to our web design newsletter, as it will be another source of valuable information.

Keep an eye open for new info on this blog in the new year. In the meantime, please stay safe, enjoy the holiday season, and let's all kick off 2011 in style!


Stephen Hamilton is a Search Engine Marketing Consultant at SiteZero.

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