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My Favourite Shirt

Posted: Monday, April 15, 2013 at 2:15:51 PM EST by Richard Norris

Like many people, I have a favourite shirt.

I wear it more often than any other of my shirts, I like the colours, it fits well and I look awesome in it (if I don't say so myself). I am wearing it as I am writing this post.

Although, this particular shirt hasn't always been my favourite shirt. I have had numerous favourite shirts in fact. As time has changed, I have grown in size and my taste in clothes has changed. Therefore, my favourite shirt has changed.

The point is, I wouldn't know that this shirt would be my favourite shirt unless I tried it on and, obviously, bought it.

Social media can be a daunting subject for some people. Just because of its importance to business in this technology based aged doesn't mean it is simple.

However, just as I had to try on my shirt and buy it for it to be my favourite, social media may be the same.

Social media may be your favourite form of marketing or even your favourite business tool. But how would you know that it is your favourite unless you tried it on.

Social media could be the worst thing you put your hands on, but the point is that unless you try you will never know.

I wasn't sure if I liked my favourite shirt as it hung on the hanger in the shop. It wasn't until I tried it on that I started to fall in love with this shirt.

Are you willing to risk missing out on all that social media can offer your business because you're not sure about it?
Or would you rather try it on and see what happens?

To see a photo of my favourite shirt, leave a comment below. The more comments the higher the chance of me showing the photo.
Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
Tags: Social Media,

More Effective Ways To Market Your Website Offline

Posted: Monday, April 15, 2013 at 2:15:06 PM EST by Richard Norris

5 More Ways to Effectively Market Your Website Offline.

newspaper

Continuing off from the 'Effective Ways to Market Your Website Offline' post a couple of weeks ago i decided i had better fulfil my promise and give you the remaining 5 effective ways to market your website offline.

6. Packaging.

My Dad just bought a new set of computer speakers and underneath the box where the copyright information is, their website address is there also. There are a number of printers who can do this type of printing, altenitively get stickers made up and put them on the box. Just make sure they are straight.

7. Invoices.

Having your website on your invoices is a great way to provide convenience for your clients. If they are looking at their invoice and have questions where do they go? Because your URL is there, they can easily go to your website fill out a contact or query form and have their issue resolved. It is also beneficial to only have the website on the invoice thus limiting the amount of phone calls you receive.

8. Newsletters.

If you mail out weekly, monthly or quarterly newsletters it's a great opportunity to market your website or, to let your customers know if you have just finnished a redevelopment or updated something on you website. "Be sure to check out all the benefits of becoming a member online at www.example.com", sounds really appealing. If you also tie in a "subscribe to our e-news" button you will limit the amount of printed newsletters you have to do. So you can spend more money at your printer on event invitations

9. Event Invitations.

Every year most businesses have a Christmas party, so why not this year invite your customers as well. Obviously drop the bar tab, but make it a relaxed business function to develop a stronger relationship with your customers. This is where you can market your website. Instead of RSVP by mail or phone number, those attending need to go to your website and use a form register for the event.

10. Ads.

Even though Yellow Pages isn't the most effective way to generate customers, if you do have an ad be sure to put your website in there somewhere. Though you are using a dying form of advertising, be sure to let the people looking at your ad know that you are slowly catching up with the times.

You need all the pieces of a jigsaw puzzle to make the picture. Just as you need to use all the techniques to generate a website that is generating your business money.

Do you want to effectively market your website offline?
Contact SiteZero today.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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What Your Teeth Can Teach You About Your Website.

Posted: Monday, April 15, 2013 at 2:14:31 PM EST by Richard Norris

teeth

Is your website sparkly clean.

It's general human practise to brush your teeth on a daily basis. Some oral hygienist say twice and some say brush every time after eating. Whatever your prefered teeth brushing ritual. Using toothpaste and a toothbrush is essential to oral hygiene. Without it your mouth is open to gum disease, gingivitis, plaque and decay. It also can effect your entire body.

When you were a child, your parents probrably were there to always remided you to brush your teeth. So by the time you were a teen and a young adult you were educated that brushing your teeth is important for overal health and well being. Thw sound of my mum's voice saying "Joshua, have you brushed you teeth", still faintly echo in the back of my mind.

Another acceptable human practise is to go to the dentist for a check up and a professional cleaning. This works because the dentist will correct any mistakes you may be making in your oral hygiene and continue to educate you on good oral hygiene practises.

Your website is like your teeth. It is an inportant part of your business where, for some, it provides the drive of you business in sales, similar to the affect food has on the body. Your teeth process the food that drives your body, whilst your website may process the sales that drive your business.

If your website has not been taken care of daily, based on the search engines algorithms, serious health risks endanger your business.

You need to practice website hygiene, some of which are:

  • Up to date content.
  • One relevant keyword per page.
  • Regular updates of content, e.g. blog posts,products.


If done correctly your website will have health and well being and provide you with a constant stream of income to your business.

If you go to your dentist for you teeth, where do you go for your website?

SiteZero has the support and knowledge needed to bring your website into health and well being. With a good clean and education on website hygiene, SiteZero will make your website worth smiling about.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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Domain Hacking

Posted: Monday, April 15, 2013 at 2:13:51 PM EST by Richard Norris

istock_000000340287small

Secure Your Domain

About a week ago Distribute IT, an Australian provider of domain names and web hosting, was the victim of a malicous hacking episode.

This meant there are thousands of small businesses whose websites don't work.

SiteZero wants to help those who are affected, and also to help prevent this from happening to anyone else.

If you are a SiteZero client, this is a perfect time to transfer your domain across to SiteZero if we currently don't host your domain name.

If you are a Distribute IT client, and are seeking a way to get up and running quickly, perhaps we can help. We'd love to hear from you. We can help affected business get up and running again, using secure hosting, and an excellent Content Management System.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

Effective Ways To Market Your Website Offline

Posted: Monday, April 15, 2013 at 2:13:12 PM EST by Richard Norris

offlinemarketing

Market your website without using your website.

Building a website is the easy part. Getting people to visit your website is where a set of skills comes into play. Most business have some sort of Search Engine Optimisation (SEO) techniques in place but what about the other part. SEO isn't everything, actually it's only a fraction. SEO is a part of online marketing. We can't forget oabout offline marketing. Here you will find 10 common and simple ways that you can effectively market your website offline.

Over the next two posts I will explore 10 effective ways to market your website offline. Here are the first 5. 
     
  1. Business Cards.
    If you don't have business cards you need some. If you do have business cards and you don't have a website, you need a website so you can put your url on your business card. This is by far the most important place to have your website address. As it is the most effective way to market your website offline.
  2.  
  3. Store Signage.
    You know…the big thing out the front of your building that lets people know where your shop is. Your store signage is you own personal billboard. A perfect way to market your website offline.
  4.  
  5. Car Signage.
    Car signage enables you to market your website to the driving population. If you park your car, complete with website signage, near an entrance to a shopping centre you will have hundreds of people pass your car in a couple of hours. Not to mention the chance of the guy sitting behind you in traffic going on to your site after looking at your URL for 45 minutes.
  6.  
  7. Email Signatures.
    Email signatures are really easy to set up. An email signature is a kind regards at the bottom of your email. Putting your website address here is a great free way to market your website offline. It could read something like.
    Kind Regards

    Joshua Browne
    Please look at our website for all our latest deals. www.example.com.au
  8.  
  9. Client Correspondance.
    Make sure that your website is on any piece of correspondance you give your customers or potential customers. You want your customers to know where to go for more information.

Offline marketing can be a fun way to advertise your business website. Stay tuned for the next 5 effective ways to market your website offline.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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Search Engine News - June

Posted: Wednesday, March 6, 2013 at 9:56:54 AM EST by

Here is some of the latest news travelling around the Search Engine universe.

Panda Update

Google launched earlier this year an update to it's
search algorithm, its big math thing to determine
search rankings. That update is called Panda.
Now the name is cute and cuddly but it can have
a serious affect to your website rankings.

This update specifically targets content farms,
which are pages crammed with keywords that
are most likely irrelevant in order to get
higher rankings.

In order to adjust to this update, ensure you are:

  • Updating your website regularly with
    relevant content.
  • Optimising for one relevant keyword
    per page.
  • Updating your website regularly with
    relevant content.

This isn't a typo, rather emphasis on that you really
need to update your website with relevant content regularly.

Google +1

Google have released to beta testing
in the USA a new feature we will all
likely see soon in our Google Search
Results pages.
 
This is called the +1 Button, and appears
to be Google adding a layer of social
interactivity to their search engine, and
also to directly compete with the Facebook
Like button.

This will be an important means for people
to search, and rankings in Google will
undoubtedly be heavily influenced by this
development. So stay tuned, and get ready
to encourage your clients to +1 your
website in Google.

Google Shopping

Google is now taking on EBay. Google Shopping
is now available in Australia. You can buy things
from laptops to lawnmowers, coats and scarves
to bar stools.

You can select your price range, category, brand
and even the store you want to buy it from.

So instead of making the trip to Harvey Norman
jump online to Google Shopping.

Bing Searching with Facebook

Bing have joined together web searching
and Facebook. Your search results will be
based around the opinions of your friends.
Not too good if you don't like someone you
have liked. Bing will have a generic like
button for each website that comes up in a
search that this update will be based around.

Social media is becoming such a powerful
tool that every business should be apart of.

 

How would you like Google to come to your business?

Now you have the oppourtunity. Google has officially launched a service that has been running since last year, Google Business Photos.  This gives businesses a great opportunity to expand their Google Places page.Google sends a local sponsored photographer to come to your place of business and take a series of photos that covers the 360 degrees of your businesses interior. These photos will display on your businesses place page using Street View
technology.

You will still be able to add you own photos to your page as normal, however, Google have said that having these photos will enhance your business listing, so I can only guess their photos will have some weight with search rankings.

Because Google are taking the photos they own them, however if you want some removed you contact Google and they will remove them for you.

Currently Google are looking for businesses in:

  • Brisbane
  • Canberra
  • Melbourne
  • Perth
  • Sydney
  • Darwin
However Google have said that if you aren't listed contact them as they are always open for suggestions on their services.Google stated, "The types of businesses we're currently interested in include restaurants, hotels, retail shops, gyms, salons, repair shops and a variety of other storefront businesses. We're currently not photographing legal, medical, or big brand chain establishments".

So if you want to take advantage of this free service from Google you can apply here, or find out more information here.


Stephen Hamilton is a Search Engine Marketing Consultant at SiteZero.

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