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Reward Your Customers With Google Places Coupons

Posted: Monday, April 15, 2013 at 2:18:00 PM EST by Richard Norris

Second to a website, a Google Places listing is the most essential online tool for a small business to have.

google

In a previous post SiteZero discussed how to set up a Google Places listing. However, to deliver you more value, we are going to share with you about the coupon and deals feature within Google Places.

Coupons and deals are a fantastic way to address new clients and depending how you set it up an even greater way to attract returning customers.

Coupons are longer lasting than deals, as deals have a 30 day validity that is set by Google. Coupons have been used to offer a discount to the customers next purchase, or a buy one, get another one free scheme.

On the other hand deals have been used to offer more drastic deals as they only run for 30 days. For instance, free shipping for the next 30 days.

You setup your deal or coupon through Google Places and for your customer to reddem it, they either print out the relevant offer or, have the offer displayed on their mobile phone and bring it in to your store to claim it. Either way, any e-commerce through your website isn't affected.

If you haven't yet setup your Google Places listing check out our post on how to set one up.

If you have setup a Google Places listing try setting up a coupon or a deal.

Please feel free to comment below for any questions you may have about the Google Places listing or coupons and deals.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

A Lesson in Service From the Dark Knight

Posted: Monday, April 15, 2013 at 2:17:37 PM EST by Richard Norris

batman_logo

To Lead is to Serve, to Serve is to Listen

As I look across to the desk next to me I see a Batman money box and I can't help but think of the quote out of Batman Begins:

"People need dramatic examples to shake them out of apathy and I can't do that as Bruce Wayne, as a man I'm flesh and blood. I can be ignored, I can be destroyed, but as a symbol, as a symbol I can be incorruptible, I can be everlasting." Bruce Wayne, Batman Begins 2005

Batman made his existence bigger than himself; he served the people of Gotham City.  To carry over this principle, we all need to serve our clients and let them be a driving and focusing factor within our businesses.

Often at SiteZero we have people telling us how they want their website to look and function, which they are entitled to do (they are paying us after all). We just offer the suggestion that because your visitors use your website the most, your site should be built based on their needs.

Batman moulded himself to the needs of Gotham City. As businesses we need to mould our website to the needs of our visitors.

Charlene Li & Josh Bernoff, the authors of Groundswell made a statement that solidifies this characteristic of listening to our client’s needs rather to our own.

“We’re all learning here; the best listeners will end up the smartest”.

The traditional marketing technique of telling the customers what they want is gone; this technological age demands that we listen to our clients and then deliver.

Apathy reflects a lack of passion; the public have don’t have the passion for our respective industries. We need to shake them out of that apathy (not literally) so that they can understand that we have the right solution for them. We do this by listening to their needs. Once we have listened, we have earned the privilege to share a story on how our solutions can help them.

We are all experts in our fields. They expect leadership from us because of our expertise.  To lead is to serve, to serve is to listen. To be an effective leader it all comes down to how well we all listen.

SiteZero would love the opportunity to listen to your website needs.

Please comment below to give us that opportunity.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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A Guide To E-mail Marketing

Posted: Monday, April 15, 2013 at 2:17:10 PM EST by Richard Norris

If your business doesn't have a e-mail marketing strategy you could be losing business.


In this technological age humanity wants things done faster and more conveniently. Business owners need to both understand and accept this as fact, because you want things faster as well.

An effective e-mail marketing strategy can be used in conjuction with any database through the LaunchPad Content Management System. Whether it be MYOB, Outlook etc. you can easily download your database and send those contacts your e-mail marketing campaigns.

E-mail marketing campaigns make up your e-mail marketing strategy. Those campaigns are centred around one subject, product or service and can encorporate multiple e-mails. One of our clients is doing a Guide To Buying a Caravan as a campaign, this is made up of ten e-mails.

When you send a campaign is dependant on your business activity. If your have a Christmas sale coming up you may send out a campaign 6-8 weeks before Christmas. Similarly if you are about to launch a new product a campaign about that particular product can increase awareness and generate 'buzz' about that product.

Newsletters are another form of e-mail marketing and the general rule is either a monthly newsletter or a quarterly newsletter is best suited. Yes consitency is key, however, if your are blogging on a weekly basis, having a newsletter being sent to your customers as well may generate a feeling of bombarbment and worse case harassment.

SiteZero has created their own Website Managment System called LaunchPad. One of the many abilities of LaunchPad is the management and broadcasting of e-mail campaigns. With the click of a button you can upload your entire database ready to send your campaign. The page editor is similar to that of Microsoft Word and Excel so creating your campaign is almost second nature. Start the broadcast wizard and away you go, you can even schedule when you want e-mails to be sent.

For any more information please comment below or contact SiteZero today!

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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P is For Planning

Posted: Monday, April 15, 2013 at 2:16:42 PM EST by Richard Norris

pisforplanning

Without planning you will make mistakes.

On the divider, that prevents my desk from falling down the stairs, there is a white block letter 'P'. Glued to another wall is the word 'DEVELOP'. It was my job to put those letters up. I was rushing to get the job done so I squeezed on the glue, however, just as I was about to stick it to the wall I realised that I had put the glue on the wrong side of the 'P'. The side that I glued would have made the word 'DEVELOP' look more like 'DEVELOb'.

Since then I have had the 'P' near my desk to remind me that if you don't plan for something you are going to fudge it up.

At SiteZero, we understand the importance of your website so in order not to fudge it up. We plan.
It is important to plan not just so you limit the mistakes but it also gives you direction and focus both short term, and long term.

You won’t get much value out of a 6 month website plan which is why SiteZero provides you with a 12 to 18 month plan of your website. Now when that finishes, the general rule is that your website should be due for a refresh. In which a new plan is constructed anyway.

Are you worried about making mistakes?
Not sure where your website's focus is?
Contact SiteZero today to plan your website's success.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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3 Things You Need to Optimise to Increase Traffic to Your Website

Posted: Monday, April 15, 2013 at 2:16:19 PM EST by Richard Norris

We all want to rank high with the search engines, but how do we make a websites rank high in the search engines.

google

If you are looking for a life partner you are after someone with desirable characteristics. Google is looking for desirable characteristics in your website. So over the next few posts you will be informed on what characteristics your site needs to have in different areas.

Firstly, the most important, content. Content is what your visitors see and what the search engines mainly rank you on. In other words it's important.

Three things make up your website content:
1.    Text or Copy
2.    Images
3.    Videos

There are so many aspects in getting your website found by the search engines. Getting your content right is the best place to start.

1. Copy

Copy is all the text and wording that makes up each one of your pages on your site. It is important that each page has its own individual purpose.
For example, if you have a page describing your 2 hour spray tan kit, it wouldn’t be ideal to have information about your 8 hour spray tan kit on that page.
The reason for separating these two products is you can now optimise for two keywords instead of one. For instance, the keyword on your 8 hours spray tan kit page will most likely be "8 hour spray tan kit" or "eight hour spray tan". Whilst the keyword for you 2 hour spray tan kit page will be “2 hour spray tan kit’ or "two hour spray tan kit".

If you don’t separate these two products you aren't  giving your site the ability to rank as well as possible. This can influence your traffic to your site, we all know what that means.

2. Images

Images are an essential part to any successful website.

Images enable your visitors to have a visual connection with your business. Without images your visitors have no point of recognition to your business. Because images are so important care needs to be taken in how they are displayed and optimised.
Your images do need to be of good quality. They don't have to be done by a proffesional photographer but if you invest in a good digital camera and you will get a images that are perfect for your website.

There are alternative ways to get good quality images for instance iStock, but remember that iStock is a store so any one of your competitors could have the same image. It is safer and more beneficial to take your own photos.
Giving your images relevant names is essential to Google when they index your site. Because of this naming your images gives your site the ability to attract more visitors.

If you don’t have a video somewhere on your site, you need to get one. The search engines love websites with videos, because videos are so beneficial for their customers. The customer of a search engine is anyone who performs a search. These are the people you need to be optimising your site for.

3. Videos

Videos are so beneficial because they are so interactive. If you ask almost any high school student if they would rather read Hamlet or watch the movie, chances are they would rather watch the movie, I know I would. Videos are far more convenient than copy all you do is click play and the watch for a couple of minutes, instead of spending 10 minutes reading a page of copy.

Are videos even more important than copy? No, copy is still as much of an important part of your website as video. But there are instance where you should use the advantages of video of copy.

For instance, product manufacturing is a great way to let your visitors take a closer look at your business. This would take hundreds of words, if not thousands, to describe using copy. Not to mention utterly boring. Similarly with videos as with images it is important to give them a relevant name and create them with decent quality, doesn’t have to be professional but you still want to be able to see what’s going on.

Content really is king, but there are other aspects of your site that are worth paying attention to so that your site has the best opportunity to generate more traffic.

Keep an eye out for our next post so you can rank high for the search engines.

At SiteZero we value feedback. Please any comments you have and we will use that feedback to better the service we provide you.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

My Favourite Shirt

Posted: Monday, April 15, 2013 at 2:15:51 PM EST by Richard Norris

Like many people, I have a favourite shirt.

I wear it more often than any other of my shirts, I like the colours, it fits well and I look awesome in it (if I don't say so myself). I am wearing it as I am writing this post.

Although, this particular shirt hasn't always been my favourite shirt. I have had numerous favourite shirts in fact. As time has changed, I have grown in size and my taste in clothes has changed. Therefore, my favourite shirt has changed.

The point is, I wouldn't know that this shirt would be my favourite shirt unless I tried it on and, obviously, bought it.

Social media can be a daunting subject for some people. Just because of its importance to business in this technology based aged doesn't mean it is simple.

However, just as I had to try on my shirt and buy it for it to be my favourite, social media may be the same.

Social media may be your favourite form of marketing or even your favourite business tool. But how would you know that it is your favourite unless you tried it on.

Social media could be the worst thing you put your hands on, but the point is that unless you try you will never know.

I wasn't sure if I liked my favourite shirt as it hung on the hanger in the shop. It wasn't until I tried it on that I started to fall in love with this shirt.

Are you willing to risk missing out on all that social media can offer your business because you're not sure about it?
Or would you rather try it on and see what happens?

To see a photo of my favourite shirt, leave a comment below. The more comments the higher the chance of me showing the photo.
Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
Tags: Social Media,
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