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Website Secrets Part 2

Posted: Monday, April 15, 2013 at 2:25:25 PM EST by Richard Norris

businesswebsitesexposed

At the end of last year I did an exposé on the secrets to a great website.  

One bit of information that I got was just too large to include in my original report.  So without any more hesitation here is the final report on the secrets to having a successful business website.

It is easy to become solely focused on the mechanics of your website.  Logging in, editing a page, uploading photos, changing prices of products, these are all important things, but they are what I call the mechanics. And if you only ever focus on the mechanics then long term success will be elusive.

Does this sound a bit like you? Then follow these simple tips:

1. Step away from the computer – you don’t really need a computer for this exercise, and for most people it will actually hinder you.  Instead, grab a notepad or perhaps a whiteboard and some pens – whatever you find more useful for taking notes.

2. Ideally, you’ll spend some time doing this when you are relaxed, unhurried, and uninterrupted.  If that means closing the door to your office and taking the phone off the hook, or spending 30 minutes by the pool on a Sunday afternoon, then seize the opportunity.

3. Consider these questions, and actually take some time just thinking about them before trying to write down solutions:

a. Why do people do business with me and my company?

b. Why should people do business with me and my company?

c. What problems do I solve for my customer?

d. What questions does my customer have that they need answered before deciding to business with me?

e. How can I share useful information (like these tips!) with my customer?

f. How do I take this and use it to create genuinely useful and interesting material that will attract new clients, and help retain existing clients?

g. Where and when do I share this material with my clients and prospective clients? (Hint: your website is a great place to start!)

4. Hopefully, you’ve got some great ideas, and maybe you’re even a little bit excited by the ideas you have.  Now start writing down what they are, and what format they could take.  By format, I mean deciding if they are going to be one of, or a combination of, the following:

a. A blog post

b. An image gallery

c. A simple video (the new iPhones are a great way to do simple videos)

d. An audio recording of an interview with an industry expert (that might be you!)

e. An ebook

f.  A downloadable list of useful resources or tips

g. A regular email newsletter

h. And many more formats, such as direct mail, catalogues, product information sheets, web-forms to automate common inquiries, etc.

5. Now that you have some specific details written down, start setting aside time to producing this material.  Put some timelines in place, and most importantly, ask for help!  It will make your life easier, and will help make the end product better.

Do you want to know more website secrets?

Contact SiteZero Today.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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SiteZero Christmas Wish List

Posted: Tuesday, December 13, 2011 at 3:45:19 PM EST by

All we want for Christmas

It’s not too far away now until a big fat man in a red suit comes and stocks presents under our Christmas tree. So we thought we would share 6 things that are on SiteZero’s Christmas wish list.

Although some of the things on this list aren’t exactly real, we still included them. After all it is a wish list.

1. R2-D2 Projector (Star Wars)

r2-d2projector 

2. Holodeck (Star Trek).

holodeck

3. Holographic Projector (Avatar).

avatarprojector

4. Snap on iPhone Zoom.

iphonezoom

5. Interactive Computer Screens (Minority Report)

minorityreportscreens

6. Lightsaber (Star Wars)

lightsaber

Feel free to share some wonderful gadgets that would be on your wish list this year by commenting below.

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Is your website’s foundation stable?

Posted: Monday, April 15, 2013 at 2:24:15 PM EST by Richard Norris

Keyword research is one of the key components of your website’s foundation.

If keyword research is poorly done or not done at all, you will compromise the longevity of the success of your website.

Keywords, also known as keyword phrases, are essentially what you type into the search engines to find what you are looking for.  For instance, if I was looking for a plumber in the Brisbane area I would type into the search engine, “plumber Brisbane”.  Alternatively, if I was looking for something a bit more specific to do with plumbing I can type “how do I change a tap washer” into the search engines.  Both “plumber Brisbane” and “how do I change a tap washer” are examples of keywords.

Keyword research is when you look at how various keywords that are relevant to your business, perform in the search engines.  Google have a fantastic keyword tool (link to keyword tool) that enables you to view a range of data about your keywords.  This includes;

  • global monthly searches.
  • local monthly searches.
  • competition.

These data points help determine which keywords your business should focus on.

It is important that you only select keywords that are relevant to your business, and on which you can provide a sufficient amount of content (text, images and video).  Based on the keyword research, you can now generate pages based around well performing keywords.

To further aid your keyword research here are three tips to ensure you get an accurate analysis of keywords.

1. Log into your Google Account before doing research.

By logging in to your Google Account you get a more accurate reading of the data relating to the keywords you are researching.  You can sign in from the Keyword Tool in the top right corner.

2. Check your Location Settings.

I have been caught out numerous times with this one.  In the Advanced Options and Filters section just below where you type in the keywords you are researching: ensure it is set to the relevant country.  For instance, if you are dealing in Australia, have it set to Australia.

3. Download all Keywords.

By downloading all the keywords, you can easily sort through which keywords are relevant to your business.  You can download all the keywords that the keyword tool suggests by clicking the download button located at the very top of the table where all the keywords are listed.  Select to download all keywords and then download as CSV Excel file.  Then just copy and paste all the downloaded keywords into one Excel document.

Keyword research is so important to ensure that your website performs in the long term so do your keyword research regularly, every six months is sufficient, and tweak your pages accordingly.

If you have got any tips that you wish to share about keyword research fill in the comment box below. Stay tuned to this blog to find out what to do after keyword research. Contact SiteZero in the mean time for any more information. 

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

Junk Domain Scams

Posted: Wednesday, March 6, 2013 at 9:58:36 AM EST by

Don't fall for their trap.

Have you ever received an email stating that you are infringing on the trademark of some overseas company, but that the whole thing can go away if you purchase some obscure domain name? Well, this might just be how that came to pass.

 

Domain scams are a very real thing, that happen to businesses just like yours. One way to help prevent these scams from happening to you, is to appoint someone to manage your domains. SiteZero offers this service to our clients so that they can have peace of mind knowing their domains are safe.

Contact SiteZero today to get domain name peace of mind.


Stephen Hamilton is a Search Engine Marketing Consultant at SiteZero.

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Secrets Exposed - How to have a great business website.

Posted: Monday, November 14, 2011 at 9:51:59 AM EST by

This week I went deep undercover to expose some secrets of the business website underworld.

businesswebsitesexposed

My mission, that I accepted, was to bring to you secrets of creating a business website that brings your business results.

Rachael Muzhari (Support)

Complete updates: Many a time you start editing your business website and perhaps you get caught up with something else, in that time a potential customer visits your website, clicks on the link and it doesn’t take them anywhere,

This often increments your bounce rates and we all want to avoid those. So by all means update your website … but make sure you complete the updates before making them live.

Scott Reimers (Design)

Communicate to your users through design.

One way of assisting your user’s on what to look at in your business website is through effective design. This design principle is called hierarchy. One prime example is buttons; they are generally bigger, bolder, and more colourful with a drop shadow. We us these graphical aids so that buttons are more apparent. It is designed in a way where the user would find it difficult not to look. If this button had bland colours, no drop-shadow and had a small size, generally users would skip right past it. 

Richard Norris (Customer Service)

Have consistency of content going into your business website. Google craves fresh and relevant content. Consider all of the content that you put into your site with the following question in mind.

Does this content add value to the experience of someone looking at this site?

Then make sure that the answer to that question is yes… emphatically yes!

Stephen Hamilton (SEO & PPC)

It is easy to become solely focused on the mechanics of your business website. Logging in, editing a page, uploading photos, changing prices of products are all important things, but they are what I call the mechanics. And if you only ever focus on the mechanics then long term success will be elusive. This is working in your business, are you still working on your business?

Josh Browne (Training & Marketing)

Page purpose is paramount. Without page purpose your content of your business website will be irrelevant. If you are basing your About Us page around ‘sales’ language, you have wasted a page. If your home page is filled with copy about your business you have wasted a page and your website results will suffer. Before you create a page for your business website, identify the sole purpose of that page. Then base your content around that purpose.

Stephen’s tip was so good that it forced me to further my expose’ of the business website underworld. Come back next week to read more of this report.

If you have any comments please don’t leave them at the bottom at fears this report will be exposed. The best way for communication would be to use this form, this way secrecy can be assured.

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Why First Impressions Are So Important ?

Posted: Tuesday, March 3, 2015 at 10:08:19 AM EST by Joshua Tregenza

Professionalism is portrayed in your first impression.

A few weeks ago I spent four days at my son’s school mentoring a group of grade 11 boys. The basic premise of the week is to expose the boys to running their own business, in a fun environment. The business faculty divides the entire cohort into 20 groups of about 10 boys each.

So I had to mentor 10 sixteen year old boys. I don’t know what I was thinking.

Their task for the week was to run a computer simulation for four days, inputting 10 quarters of financial data, develop a TV commercial, present an oral report to shareholders based on the results of their simulation, develop a new product to take to market and on the final day produce a trade display to showcase that newly designed product.

Each segment attracted points and the 20 teams were pitted against each other to see who would win. You could imagine the fierce competition between the boys; it was grand final day meets Wall Street.

They elected a CEO from the group, broke the group up into the various segments based on their tasks and with the guidance of their mentors began their four day journey.

It struck me, as I moved about the school for four days, that these sixteen year old boys were going to great lengths in order to create a good first impression.

In almost every aspect of their presentation, they were trying to impress.

Firstly, almost without exception, each boy turned up on Monday in business attire, some in a full suite; not the normal thing you would expect from a sixteen year old boy.

As we moved through the four days you could see that the majority of boys had really taken to the task. Teams were diligently inputting their financial data into the simulation programme, creatively preparing their TV commercial, writing their oral report to shareholders and preparing their trade show presentations, for their newly created product.

But it was one group’s trade show presentation that really struck me.

These boys really worked well together, it was a great mix of natural leadership, hard work and creativity that culminated in them coming second overall.

Their trade show was a classic case of pure professionalism.

The clincher for me was this particular group of boys managing their trade show with great professionalism. They were handing out well designed brochures with a working QR code that linked to an online version of their brochure. To add to their professionalism, the boys had no hesitation in given that QR codes are a relatively new technology, explaining to judges and guests alike how this new technology worked and what it was all about.

First impressions are so important because they portray your professionalism. Whether you’re at a networking event or giving a seminar, you only have a short amount of time to convey how professional you are. Give your professionalism the best foundation possible. Ensure you give a fantastic first impression.

Please feel free to leave any comments or stories you have about first impressions below.

Is you website hindering your first impression?
Contact SiteZero today! 

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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