What Your Teeth Can Teach You About Your Website.
Posted: Monday, June 27, 2011 at 11:22:01 AM EST by Joshua Browne
Is your website sparkly clean.
It's general human practise to brush your teeth on a daily basis. Some oral hygienist say twice and some say brush every time after eating. Whatever your prefered teeth brushing ritual. Using toothpaste and a toothbrush is essential to oral hygiene. Without it your mouth is open to gum disease, gingivitis, plaque and decay. It also can effect your entire body.
When you were a child, your parents probrably were there to always remided you to brush your teeth. So by the time you were a teen and a young adult you were educated that brushing your teeth is important for overal health and well being. Thw sound of my mum's voice saying "Joshua, have you brushed you teeth", still faintly echo in the back of my mind.
Another acceptable human practise is to go to the dentist for a check up and a professional cleaning. This works because the dentist will correct any mistakes you may be making in your oral hygiene and continue to educate you on good oral hygiene practises.
Your website is like your teeth. It is an inportant part of your business where, for some, it provides the drive of you business in sales, similar to the affect food has on the body. Your teeth process the food that drives your body, whilst your website may process the sales that drive your business.
If your website has not been taken care of daily, based on the search engines algorithms, serious health risks endanger your business.
You need to practice website hygiene, some of which are:
- Up to date content.
- One relevant keyword per page.
- Regular updates of content, e.g. blog posts,products.
If done correctly your website will have health and well being and provide you with a constant stream of income to your business.
If you go to your dentist for you teeth, where do you go for your website?
SiteZero has the support and knowledge needed to bring your website into health and well being. With a good clean and education on website hygiene, SiteZero will make your website worth smiling about.
Domain Hacking
Posted: Thursday, June 23, 2011 at 10:18:14 AM EST by Joshua Browne
Secure Your Domain
About a week ago Distribute IT, an Australian provider of domain names and web hosting, was the victim of a malicous hacking episode.
This meant there are thousands of small businesses whose websites don't work.
SiteZero wants to help those who are affected, and also to help prevent this from happening to anyone else.
If you are a SiteZero client, this is a perfect time to transfer your domain across to SiteZero if we currently don't host your domain name.
If you are a Distribute IT client, and are seeking a way to get up and running quickly, perhaps we can help. We'd love to hear from you. We can help affected business get up and running again, using secure hosting, and an excellent Content Management System.
Effective Ways To Market Your Website Offline
Posted: Thursday, June 16, 2011 at 2:24:19 PM EST by Joshua Browne
Market your website without using your website.
Building a website is the easy part. Getting people to visit your website is where a set of skills comes into play.
Most business have some sort of Search Engine Optimisation (SEO) techniques in place but what about the other part. SEO isn't everything, actually it's only a fraction. SEO is a part of online marketing. We can't forget oabout offline marketing.
Here you will find 10 common and simple ways that you can effectively market your website offline.
Over the next two posts I will explore 10 effective ways to market your website offline. Here are the first 5.
- Business Cards.
If you don't have business cards you need some. If you do have business cards and you don't have a website, you need a website so you can put your url on your business card. This is by far the most important place to have your website address. As it is the most effective way to market your website offline. - Store Signage.
You know…the big thing out the front of your building that lets people know where your shop is. Your store signage is you own personal billboard. A perfect way to market your website offline. - Car Signage.
Car signage enables you to market your website to the driving population. If you park your car, complete with website signage, near an entrance to a shopping centre you will have hundreds of people pass your car in a couple of hours. Not to mention the chance of the guy sitting behind you in traffic going on to your site after looking at your URL for 45 minutes. - Email Signatures.
Email signatures are really easy to set up. An email signature is a kind regards at the bottom of your email. Putting your website address here is a great free way to market your website offline. It could read something like.
Kind Regards
Joshua Browne
Please look at our website for all our latest deals. www.example.com.au - Client Correspondance.
Make sure that your website is on any piece of correspondance you give your customers or potential customers. You want your customers to know where to go for more information.
Offline marketing can be a fun way to advertise your business website. Stay tuned for the next 5 effective ways to market your website offline.
Search Engine News - June
Posted: Monday, June 6, 2011 at 3:45:54 PM EST by Joshua BrowneHere is some of the latest news travelling around the Search Engine universe.
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Panda Update This update specifically targets content farms,
This isn't a typo, rather emphasis on that you really |
Google +1 Google have released to beta testing |
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Google Shopping Google is now taking on EBay. Google Shopping |
Bing Searching with Facebook Bing have joined together web searching |
How would you like Google to come to your business?
Now you have the oppourtunity. Google has officially launched a service that has been running since last year, Google Business Photos. This gives businesses a great opportunity to expand their Google Places page.Google sends a local sponsored photographer to come to your place of business and take a series of photos that covers the 360 degrees of your businesses interior. These photos will display on your businesses place page using Street View
technology.
You will still be able to add you own photos to your page as normal, however, Google have said that having these photos will enhance your business listing, so I can only guess their photos will have some weight with search rankings.
Because Google are taking the photos they own them, however if you want some removed you contact Google and they will remove them for you.
Currently Google are looking for businesses in:
- Brisbane
- Canberra
- Melbourne
- Perth
- Sydney
- Darwin
So if you want to take advantage of this free service from Google you can apply here, or find out more information here.
My Haircut Taught Me How to Have a Successful Website.
Posted: Monday, June 6, 2011 at 10:51:12 AM EST by Joshua Browne
A good hairdresser can be hard to find. You want one that gives you the haircut that you asked for ultimately, but one that you feel comfortable with as well.
Many of my friends have told me their horror visits to the hairdresser. A friend of mine wanted a simple shave all over and ended up with severe razor burn on the back of his neck. Our developer Sean told the hairdresser what style he wanted and specifically said, "I don't want a mullet". But even though the hairdresser heard Sean say this, he ended up looking like an AFL player from the 80's.
For some people (me especially) a haircut defines them as a person. It expresses their character. To maintain that hair style it may require a visit to the hairdressers every 6-8 weeks or, for those who have hair that grows like grass, it's every 4 weeks.
On top of this you have washing your hair and styling it with product. This maintanence can be a daily task. Even those of you who are challenged in this area you still need to take care of that scalp.
If you don't take care of your locks you will end up with damaged hair that looks terrible and you won't be doing your image any favours. This is the same when you neglect your website.
Poorly maintained websites end up looking out of date and your rankings on Google will drop. Especially with the new Panda update Google have launched. This just means that rankings are going depend on how regular you are making changes and updating your site.
Not that it wasn't important before, but regularly updating your website is vital in building and mainting a successful business website.
Take care of your website like you take care of your hair (or scalp) with daily maintenance to keep it healthy.
Contact SiteZero today for tips to keep your website healthy.
Little Known Ways To Break Insanity
Posted: Friday, June 3, 2011 at 12:01:54 PM EST by Joshua Browne
Break the cycle in doing the same thing and expecting a different result.
It is said that the definition of insanity is doing the same thing and expecting different results. As humans, based on this thought, would find ourselves insane on a daily basis. We do the same thing day in, day out and wonder why our life hasn't gotten any better. This is the case for our websites as well.Everytime I ask a client if they do any form of advertising nine times out of ten they respond that they are in the yellow pages. They re-sign every year because everyone else is doing it so they need to do it to. The client then goes on to say that they spend all this money but there are no real results to justify the money the spend. This has the symptoms of insanity.
Another scenario that you might find yourself identifying with is when I ask my clients if they have made any changes on their website. They say that they haven't, but then wonder why their site isn't performing as well as they want. Now whether that be a lack of education as to why they don't realise that you need to do regular updates on your site. Or they have fallen under the category of insane.
Enough of the doom and gloom. Let's break this cycle of insanity.
Those that are going insane with Yellow Pages. SiteZero is proven to have built and maintained successful Google Adwords campaigns. Google Adwords enables you to advertise on Google. We have done the math and it is more beneficial for your businesses bottom line to run an Adwords campaign than subscribe to Yellow Pages for another 12 months. It has a greater return on your investment plus you are now trying something different to get a different result which breaks the cycle of insanity in your business.
As for those who are insane over regular updates to the website. SiteZero have two cures to your insanity.
- Training
- Content Upgrade Package
This comes by providing you with training. No additional cost is added for training, proving it is the most cost effective way to break your insanity. Training is done at SiteZero, which takes you away from the distractions in your office so you can focus on making your business susccesfful.
Alternitively, SiteZero has a Content Upgrade Package. If the circumstances are extenuating, we can organise to do the updates on your site for you, at a cost. You supply us with all the content and we put it on your site. This wont save you money. However, it will save you time and you will have fresh content on your site regularly, thus breaking your insanity.
SiteZero is committed to breaking the cycle of insanity because it affects your bottom line. We want you business to be successful. therfore, we will do all that we are able to ensure your businesses success. Partner with us in this fight for the sanity of your business.
