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How to setup SiteZero Small Business email in outlook

Posted: Thursday, February 9, 2012 at 3:40:58 PM EST by Rachel Muzhari

Once you have received a confirmation that your mailbox has been created. You are now ready to set this up in outlook.

You will be advised of your username and password.

Username:user@domain

Password:xxxxxx

The steps below outline how to set this up in Microsoft outlook 2010

Step 1: Start Outlook.

Step 2: On the File menu, click Info, and then click Account Settings.

Step 3: Select Account Settings from the drop-down list.

Step 4: On the Email tab, click New, select Email Account, and then click Next.

Step 5: Click to select the manually configure server settings or additional server type’s check box, and then click Next.

Step 6: Click Internet E-Mail, and then click Next.

Step 7: In the Add New E-mail Account dialog box, click Microsoft Exchange, POP3, IMAP, or HTTP, and then click next.

Step 8: Under User Information, follow these steps:

            In the Your Name box, type your full name.

            In the E-mail Address box, type your full email address.

setupemail001
 

Step 9: In the Account Type box under Server Information, click to select POP3:

In the Incoming mail server box, type the name of the server.

In this case it will be: mail.domain.com.au

In the Outgoing mail server (SMTP) box, type the name of the outgoing email server.

This can be: mail.domain.com.au or sometimes if this does not work you can use your ISP's outgoing server

Step 10:Under Logon Information, follow these steps:

In the User Name box, type your user name.

Username:user@domain

In the Password box, type the password:

Password:xxxxxx

Click to select the Remember password check box.

Step 11: Click More Settings

Click Outgoing Server

Check My Server Uses Authentication

Select Use same settings as my incoming mail server

Click ok

setupemail002

Step 12: Click Test Account Settings. This feature calls a dialog box that shows in a step-by-step manner each testing phase of the configuration that you entered.

Step 13: Click finish

You have now setup you email account in outlook.

If you have any questions on how this process works contact SiteZero Support, or leave a comment below.

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Get Attractive Content

Posted: Monday, April 15, 2013 at 2:31:31 PM EST by Richard Norris

getattractivecontent

Leave your customers wanting more.

Over the past couple of weeks we have looked at how to identify your target audience and how to create a customer profile. We have come to our final stage, which is taking what we now know and writing for our target audience.

The fact that you have read at least one of these three posts puts you in front of most businesses around the country.

Writing for your ideal audience can be quite difficult for those who don’t know what they are doing. Some overdo it, but most don’t target their content specifically enough to suit the characteristics of their ideal customer.

The worst thing you could possible do, content wise, is to be intrusive. Having flashing red buttons saying “We are number 1” is an old fashioned approach and will cause damage to your websites performance rather than improve them.

Your visitors don’t care about you.

They only care about what they want and their needs. That’s why they are coming to you, you have something they want or need.

Therefore, your content has to reflect your ideal customer’s wants and needs.

Have you ever met anyone that only has one need and one want; everyone has many wants and needs.

You probably have a list somewhere of the things you are trying to obtain this year; everyone has goals of some sort. What you would have achieved from reading the previous blogs is some ideas of your customers’ goals.

For instance, if you are the owner of a flower shop, you may have identified that males between the ages of 25 and 35 are your ideal customers. The reason for this is because they all have wives, and the last time a woman bought me flowers was my Mum for Valentine’s day when I was in grade 7.

So what would males aged between 25 and 35 want or need. Most of us enjoy sport. So run a tipping competition from your website around the NRL. You may not enjoy it but your customers will. So much so that whenever they’re in trouble with the wife you are the first person they call; because you accommodated another want outside of your business.

Another example would be if you owned a small automotive repairs business. You may have identified that your ideal customer is a female aged between 30 and 40 because their husband is at work all the time they have to go and get the cars serviced.

A way that you could write attractive content is to start up a blog and write about various day spas and therapy places. Because you ideal customer is probably home with the kids they would appreciate some “alone time”, this is a want. You having the blog there catering for that want. You will always have that customer coming back because you have addresses a want outside of your business.

Both of these scenarios, florist and mechanic, also provides a fantastic oppourtunity to encourage repeat business. The florist may run a promotion that for every $200 you spend you get two free tickets to the next home game. For a $50 you have sold $200 worth of product. Men would come in before every home game. They get in the good books with the wife and also get free tickets to the game.

The mechanic may run a promotion slightly different. The promotion might be that if you get two cars serviced with us within 6 months, we will give you a $50 massage voucher at a local day spa. She gets good with the busy husband and gets time to herself.

I have found that there are massive benefits to writing to suit the needs and wants of your ideal customer, it encourages customer loyalty and also encourages your current customers to refer to their friends which can only mean more business for you!

These are partsof how a you can get a sucessful website. To learn more key points to make a website sucessful, attend the SiteZero workshop "How To Make a Sucessful Website". Enter in the promo code, SZ022012 to get a complimentary ticket. This workshop is a must attend for those looking for a brand new website.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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How to Craft a Call to Action that Converts!

Posted: Monday, April 15, 2013 at 2:30:50 PM EST by Richard Norris

downloadnow

Learn the secret to increase your websites conversion rate.

Call to Action is the marketing term for telling your customers what to do. You would have probably seen one on this website already.

Business owners and the general public use calls to action for everything gaining new clients or asking their mum for some money. However, they don’t take the time to actually think about what that call to action states and how to make it more effective.

Why do we need a call to action?

You don’t get if you don’t ask.

How can you receive something if you don’t ask for it? Everything you have received you have asked for. Whether you ask directly through speech, or indirectly by your actions and how you live your life.

The visitors to your website will never subscribe to your newsletter let alone buy anything if you don’t ask them to.

How do I craft one that converts?

This is where some set skills come in and a bit of creativity.

There are 5 areas that, I believe, make up a strong call to action. If you master these 5 areas your conversion rate will go through the roof.

1.       Use doing words.

“Click Here”, “Contact Us”, “Subscribe”. All of these are doing words synonymous with website marketing and a must for a call to action. You customers will feel at ease once they know what they have to do.

2.       Add an incentive.

People don’t care about your business; they want to know what’s in it for them. Add an incentive to your doing word and this will improve your conversions.  As an example, “Subscribe today and receive 30% your next order” will convert much better than just “Subscribe Today”.

Bonus Tip: get specific with your incentives. Instead of “do this and receive great benefits” get creative and say “receive a 25% discount across our entire range”.

3.       Use Buttons.

Coupled with a good graphic designer, a button is a great way to make your call to action stand out from the other content on your website. You have so much more freedom in colour choice, textures and gradients than if you just wrote a call to action in you web copy and made it bold.

4.       Experiment with Colour

Your call to action won’t be as effective if it fits in with the colour scheme of the rest of your website. Provide it with contrast so that it stands out. If you have a blue theme, make your call to action button orange or green. Consulting your graphic designer would be a wise thing to do here but there are free colour wheels available online (like this one) for you to consult what colours are complimentary to one another.

5.       Let It Breathe

Calls to action get claustrophobic when to many things are around then. To make your call to action convert better, create a space for it that is in a central, easily visible spot on you website that doesn’t have much around it. Having things around you call to action will lessen its effectiveness and lower your conversion rate.

We have found that by implementing these 5 aspects increase the conversions of calls to actions dramatically. Feel free to experiment with these aspects, change the wording every three months and at the end of the year see which one has worked the best. For fast tracked results set up multiple websites but have varying differences on each. After six months compile your analytics and see which website performed best and make this your main website, rinse and repeat for the next six months.

If you have any question or any examples of calls to action you wish to share, please contact us or leave a comment below.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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Accepted Payment Options

Posted: Monday, April 15, 2013 at 2:30:20 PM EST by Richard Norris

paymentoptions

“Cash Is King” is the undeniable truth of business. Without it, you’re business won’t function.

With that in mind, let’s have a look at some of the most accepted payment options available to you as a business owner.

Credit Card

The fantastic plastic ….this form of payment has become prolific in the last 25 years.

Easy credit made available by banks has made the humble “bankcard” a must have in today’s consumer society. So as a business, if you don’t accept credit cards you are immediately behind the eight ball.  The thing to watch out for, as a merchant, is those pesky merchant fees that you pay to the bank on every transaction. I know from personal experience that the banks are very eager to negotiate this rate, so instead of just saying “oh well its only 2.75% “shop around, see what other banks will offer, then go back to your bank and put the hard word on them. If they value your business, they will come to the party depending on how much volume you put through (1.2% to 1.8% should be very achievable for Visa and MasterCard, Amex and Diners will be higher).

7, 14, 30 Day Accounts

Ok, so now you’re the bank. This form of payment option should only be used in Business to Business (B2B) situations; even then you need to use caution. If you are going to offer “terms” to some of your business clients, check them out thoroughly. Ask them to fill in a credit application form which would include trade references from other people that give them credit. Then, actually ring those people yourself and ask the question, do they pay on time.

Most important of all, stick to your  terms , if it’s 30 days and they have not paid , call them and politely ask them when you can expect payment. The rule here that I have learned over 25 years of being in business is simple, “the squeaky wheel gets the oil”.  You provided the goods or services and have given them 30 days to pay; it’s only fair that they pay up.

Tip.  If you ring on day 31 or 32 for a few months, they will very quickly understand that you mean what you say and very soon you will find that your payment arrives at 30 days without you having to ring.

Online payment gateways 

“Oh how the world has changed”, as I write these words I sound. The world is changing, fast, and yes I do sound like my Father.

A few short years ago hardly anyone was actually transacting business online.  So what is an online payment gateway?

Well, essentially it’s someone who wants to buy something from your website with their credit card and they plonk in their credit card details and the gateway (usually a bank or something like PayPal) goes off and processes the transaction. That gateway then puts the money into your nominated bank account at the end of that working day (usually).

So essentially it’s a credit card transaction that is processed before the purchaser can buy from your website.

Tip. Look closely at the fees that the financial institution wants to charge you both in terms of the actual % they take and any additional fee they may try to charge.

And lastly and by no means least there is cash.

And as I said at the start, it’s King.

Actual bank notes and coins can be a bit inconvenient at times. But depending on the type of business that you in, it may be absolutely necessary to accept cash. If so, look closely at your security measures when handling cash, especially large amounts.

Remember the old adage “a sale is not a sale till the money’s in the bank”

These steps are what I have learnt over my 25 years in business. If you have any further suggestions or methods please leave a comment below or contact me, I would love to hear from you.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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How to Create Customer Profiles

Posted: Monday, April 15, 2013 at 2:29:29 PM EST by Richard Norris

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An effective tool for marketing.

In a post last week we looked at identifying your target market, this week we are going to go a step further and conduct a profile based on your target market.

Imagine this profile being something like a Facebook profile. You could see a brief bio with their likes, interests and hobbies. These interests are what we use to have effective marketing.

5 Key Questions to Build a Customer Profile

  • What age bracket are they in?
  • What gender are they?
  • How much disposable income do they have?
  • What lifestyle/interests do they have?
  • Where are they located?

Answers to these five questions can give a great amount of insight to your customers.

Bonus Tip: Build a profile for your ideal customer and then market to them. Over time, the majority of your customer base will be your ideal customer.

What Age Bracket Are They In?

A lot of people overlook this in building their profiles. This information is vital in creating effective marketing tools and strategies.

How you market to Gen Y, is completely different to how you would market to Baby Boomers.

What Gender Are They?

Most people will remember the saying, “Men are from Mars, Women are from Venus”. That’s because we are so different. So why would you market to men the exact same way of marketing to women?

Since men and women are so different you need to adapt different marketing styles based on your ideal customer.

Bonus Tip: Don’t fall into stereotypes. Hardware stores have been very successful marketing to women. They use idea that if your partner shops here, he won’t have any excuses not to finish that half completed project.

How much disposable income do they have?

It would be bad marketing to pitch a high ticket item to a low-income target market, nothing will sell. Gauge how much disposable income your customers have and market items based of that levy.

Include any hidden or maintenance costs into this equation.

What lifestyle/interests do they have?

I had a client who was in manufacturing and wanted a blog done. When I came to do a subject plan, I was stumped. Then I looked at what their ideal customer was and looked at their interest. Their ideal customer was 35-45 year old males that are in trades. Immediately ideas of beer and pie reviews came to mind as well as posts to build their own barbecues and hot fishing spots. That blog was a great success because I engaged the customer’s interests.

Where are they located?

Before you say anything don’t say anywhere. You need to get specific. As we discussed in the previous post the most specific you get the more your energy is focused. If you are in I.T. and your ideal client is a marketing firm, chances are they are located near the inner-city. If you are a bakery and your ideal clients are truck drivers I would guess that they would be found along the main truck routes in and out of industrial estates.

I have found that answering these questions have given great insight into our customers interests. We then have been able to build our marketing efforts around their interests and the other fields in their profile resulting in effective marketing practices. Another effective marketing tool is the use of a business website.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

Google Plus Strategy, Blogging Success and Violinists Interruption

Posted: Wednesday, March 6, 2013 at 10:00:21 AM EST by
Welcome to our weekly
Link Round Up.

This week we have links
about Google+, Blogging,
the new Google Analytics,
What Australia has been
searching last year and a
fun video about a violinist
getting interupted by a
mobile phone ringing.

Please share your ideas
and links with us by
commenting below, we
would love to hear from you. 
 chameleon

The Most Imortant News - Why Every Marketer Now Needs a Google+ Strategy
If there was any question to whether or not Google+ was a serious player in the social circles (pun intended) I think it has been laid to bed.

7 Psychological Studies Reveal Secrets to Blogging Success
Blogging is an essential part of website ownership. Any help you can get is a bonus.

An Update on the New Version of Google Analytics
As they saying goes,"you manage what you measure".

Australia’s Top Searches 2011
An interesting insight to the search habbits of Australians

Violist Handles Cell Phone Interruption in the Best Way Possible
We could learn how to handle a bad situation from this violinist.


Stephen Hamilton is a Search Engine Marketing Consultant at SiteZero.

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