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Page Purpose – Home Page

Posted: Monday, April 15, 2013 at 2:33:57 PM EST by Richard Norris

The home page of your business website is most likely visited the most out of all the pages on your website.

For this reason, it is important that the home page has had thought put into the content so as to deliver the best possible result.

A lot of website owners jam their home page full of information so that the multitudes can read their wonderful content.

This action is detrimental to your website success.

Having a lot of information about various subjects on your home page often makes your visitors feel lost and confused. This can be avoided by identifying and following the page purpose of the home page.

The purpose of the home page is, quite simply, to sell.

The way you go about selling on the homepage is the trick.  Instead of flashing banners and heavily discounted prices, simply outline the features of your product and business and the benefits that your product and business bring to a customer.

Ask yourself the question, why would someone come to me instead of my competition.

In answering that question, there are a couple of rules.

Rule 1: The answer can’t be price.

Rule 2: The answer can’t be service.

Any business can lower their prices and any business can provide good customer service.  What do you do as a business, which no other business does?

It may be what you offer as part of your service.  For instance, SiteZero offers three packages around our product LaunchPad.  A great way, we felt, to convey the various features of LaunchPad, was to create a comparison graphic.

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At a glance you can see the features that are available with the various LaunchPad products.

Another way to convey this is via video.



As long as the content is leaning toward features and benefits the quality of the video doesn’t need to be television quality, but it can be something shot from a smart phone with HD capabilities.  Just be sure to edit out any bloopers.

Whichever method you choose, you also need to have supporting text on the home page so that you can get indexed and ranked by Google and the other search engines.

Hopefully these tips have triggered some ideas.  But before you go ahead here are some things that we find are best not to have on your home page:

  1. Opening Hours – if people want opening hours they will go to your contact us page or even give you a call.
  2. Irrelevant Content – keep one focus on your home page.
  3. Sales Pitches – This is your home page, not a sales letter or presentation. Think of your home page as being more about brand awareness and selling your brand rather than making money.
  4. Personal References – Take out any names that may be within your content. Yes it is personalised, but your name isn’t the business.  Remember we are marketing the business brand not your personal brand.

If you have any questions, we would love to hear them. Please lave a comment below or fill in this form.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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Bookkeeping Tips: Staying Organised

Posted: Thursday, March 1, 2012 at 2:26:31 PM EST by MIchelle Baldi

To be an organised bookkeeper, you need to have good juggling skills!

juggling

It requires co-ordination, keeping your eye on all the balls that are up in the air.  There’s also repetitiveness to bookkeeping which doesn’t have to be tedious. If complacency does set in, it becomes easy to forget all the tasks that are required in a week or a month.  This is where a monthly checklist becomes an incredibly useful tool.

As a bookkeeper you are generally in charge of tasks like

  • accounts payable
  •  accounts receivable
  • cash flow maintenance
  • payroll & superannuation
  • submitting PAYG & BAS
  • bank account reconciliation
  • credit card maintenance

Just to name a few!

By putting thought and preparation into a monthly checklist, all these duties and responsibilities are accounted for, in advance, before deadlines come & go!

So where do you start? 

Separate your duties into a weekly format, namely 1st Week of the month, 2nd Week of the month and so on.  Now, for each week itemise the tasks that must be done.  Here’s a basic example:

2nd week of month Date or Deadline Complete
Process wages on Monday / always update cash flows    
Reconcile Credit  Cards    
Accounts Payable due – process manual payments    
Produce P&L and Balance Sheet    
Process any new jobs that arrive    
Pay PAYG Tax for previous month    

Be as specific as you can.

Knowing what you are responsible for, and when it has to be done.  For example, if every Monday you pay wages, put it in your checklist. 

Don’t forget that every second Thursday you follow up outstanding debtors: it’s in your checklist.  If in the third week of every month you have to ensure that your customers’ credit card details are up to date, slot it in. 

You might have 200 recurring invoices that will automatically send on the 1st day of the month the minute you open MYOB.  Remember on the last day of each month to check any recurring invoices for errors. A good idea would be to add it to your checklist.

Plan your workload for the month, so you always know what needs to be done in each week.  Be flexible, add jobs or remove them as you adapt to using your checklist.  Among other benefits, your bank reconciliation will prove much easier to keep up to date and you will be aware of issues like accounts that need to be paid as they become due, or whether petty cash is running low.

By having your checklist in a prominent place where you can refer to it daily, you will be aware of payroll obligations before they become due, such as PAYG tax, BAS and Super.  Add these tasks to your checklist, for example:

Quarterly Tasks  Complete
 Process and pay BAS - this includes payment of GST  
 Pay super for each quarter & give staff printout of quarterly super with payslips  
BAS & Super        July - Sep - due for payment by 28.10  
BAS & Super        Oct - Dec - due for payment by 28.02  
BAS & Super        Jan - Mar - due for payment by 28.04  
BAS & Super        Apr - June - due for payment by 28.07  

 Keeping a checklist will see your time management skills improve.  Work satisfaction is staying one step ahead rather than two behind!

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What Pages Do I Need On My Website?

Posted: Monday, April 15, 2013 at 2:33:13 PM EST by Richard Norris

To get the right result, you need the right tools.

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Copyright All rights reserved by kevsyd

 


Before you go and buy any tools from a hardware store, you first look at what it is that you are trying to achieve.

You can determine what pages you need on your website by looking at what you want your website to achieve; your website’s purpose.

To make it easy to reference, here are some common purposes for websites as well as the pages needed to achieve those purposes.

Ecommerce Website

The goal of an ecommerce website is to get your visitors to buy your products/services.

Obviously you would need product pages, however you would need to look at what method you want your visitors to use to buy your product.

There are two ways you can get your visitors to buy from your website.

Online transactions.

This is ecommerce in its truest form.  Your visitor gives their credit card details or logs into PayPal, the order is processed and they are shipped their goods.  Fast, simple and gets the job done.  This is used by most businesses with off the shelf products.

Order Forms

Not all businesses operate with off the shelf products.  Some businesses may have strictly custom orders with no one product being the same.  This is where order forms can help.

Linked from each product is a form for the visitor to fill in some basic details of what they require. They then submit the form to which the sales person responds via phone to get further details and arrange an accurate quote.  Once the buyer wants to go ahead the order is processed over the phone or bank details are sent depending on what payment options are available.

These methods need to fit in to how your business wants to run and what resources are available to do either option.

Information Website

The goal of an information website is, believe it or not, to convey information, whether it relates to a business or an industry.

The main element that an information website should revolve around is a blog.

This blog should contain the bulk of the information and resources to the visitors.

If the purpose of your website is to convey information, you will find benefit in linking your blog to various social media streams as well as looking to guest blog for other businesses that have a similar target audience to yours.

Forms will also play an important role as you want to offer your visitors an opportunity to get more information about your industry.

Bonus Tip: Have extra information you can give those that ask for it.

Blog Website

Unlike a website that has a blog with one specific topic, a blog website can be talking about a variety of topics within an industry.

A blog website will be focusing around obtaining followers.  This is probably not the best for corporate or even businesses but rather for sole operator consultants that thrive on networking with others.

This should be coupled with a newsletter as well to send to your followers.

These are just three examples of website purposes out there and what pages aid in that purpose.  If you are unsure about what pages you need to fulfill the purpose of your website please leave a comment below or send us an email.  We would love to help you identify what pages you need. Alternitively register your interest in an upcoming workshop that discusses page purpose.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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7 Things to Put in Your Information Column

Posted: Monday, April 15, 2013 at 2:32:41 PM EST by Richard Norris
ducks
Copyright All rights reserved by A Different Perspective

Don’t waste this space.

Your website information column is valuable real estate.  It provides your visitors with quick links to most items on your website.

Thought needs to be put into what items you want to frequently expose to your visitors, as the information column can show up on every single website item.  So here are my 7 recommendations of what to put in your information column.

Newsletter Subscription.

Newsletters are a great way to have a regular touch point with your clients and customers so it is almost a must to have this in your information column.

Contact Us

This one is really obvious.  It is a must if you don’t have a contact us menu item.  Some visitors aren’t used to using websites as shopping mediums; they would rather pick up a phone than send an email so you need to accommodate this.

Social Media

On the other end of the scale there are those who don’t ever pick up a phone unless it’s to check their Facebook wall or their recent tweets. Social media buttons in the info column can also encourage visitors that aren’t fully plugged into the social media world, to get on board.

Blog

Blogging would have to be the easiest way to provide regular content to your website. Having a quick link to it helps inform your visitors, while also showing love to Google who in turn will up your rankings.

Customer of the Month

What a great concept to encourage your customers to be nice.  When offered with an incentive such as this: customer of the month gets 25% off all products during the month; your customers will be striving to be the best customer out there.

Product of the Month.

People buy what is popular. So showcase what your customers keep on buying.  Obviously if you only have a handful of products like SiteZero does, it may not be so effective.  However this could be effective for someone like Cake Ornament Co, who has a lot of products in their inventory.

Product Menu.

A product menu is separate to your main default menu.  It should be easy to set up and provide a quick avenue for those who just want to shop.  QIS Packaging and Sewer’s Delight have examples of the product menu in the information column.

If you have any other suggestions of what you have put in your information column we would love to hear about it. Please send us an email or leave a comment below.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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Getting Testimonials

Posted: Monday, April 15, 2013 at 2:32:11 PM EST by Richard Norris

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The best way to increase your sales team

Testimonials are a must have for your website, we all know this. But why, what is the methodology and reasons for having someone else saying that my product or service is great over me, the owner of the business.

Sorry to say but it’s for that very reason, you’re the owner of the business. To your website visitors you are happy to say whatever you want to get a sale and some extra coin.

Testimonials break down that wall.

They allow your visitors to be influenced by the best sales people your business will ever have, your current customers.

Whatever emotions are towards you, the business owner, are removed as soon as a customer stands up and brags about your business.

The social media scene has a great environment for businesses to receive social proof. Facebook for instance allows people to ‘like’ your business. Do you think that the more ‘likes’ you have the more business you could generate from Facebook?

Twitter is based around people and business following you. If I did a search, on Twitter, for a florist because I forgot Valentine’s Day was coming up, do you think I would go to the florist that had 50 followers or the one with 150 followers?

A third and final example is LinkedIn. If you were to search for a printer to form a strategic alliance with would you connect with the printer who has 25 connections or the one with over 100 connections?

All of these examples have obvious answers and that’s because of social proof.

The more testimonials you have the greater chance you have of securing future business.

Here are five quick tips to getting quality testimonials.

  1. Listen for a ‘ping’. Whenever you are meeting with a client and they say something positive about your business or product, that’s a ping. Get them to send that to you in an email. There’s your first testimonial.
  2. Doesn’t have to be long. People don’t want to read a thesis about why Bob bought a blue widget from you. Keep them short concise and they will be more effective.
  3. Video wins. Not everyone will do this but, if you find an audacious customer, stick them in front of a video camera for 30 seconds and get them to talk about your business. Visitors to your website will love the interactivity and Google will love that you put a video up.
  4. Don’t spend thousands. You don’t have to be Steven Spielberg to produce a testimonial video. Video capabilities on current smart phones do the job perfectly. It doesn’t matter if an ambulance goes past, sirens blaring, it show authenticity and realism.
  5. Give incentives. Travel Managers do gift vouchers, run a competition that if a customer emails you a testimonial they go in the draw to win a $200 travel voucher.

These tips are what we have found generate quality leads and referrals. If you have come across any other ways we would love to hear from you by either commenting below or contacting us here.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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How to setup SiteZero Small Business email in outlook

Posted: Thursday, February 9, 2012 at 3:40:58 PM EST by Rachel Muzhari

Once you have received a confirmation that your mailbox has been created. You are now ready to set this up in outlook.

You will be advised of your username and password.

Username:user@domain

Password:xxxxxx

The steps below outline how to set this up in Microsoft outlook 2010

Step 1: Start Outlook.

Step 2: On the File menu, click Info, and then click Account Settings.

Step 3: Select Account Settings from the drop-down list.

Step 4: On the Email tab, click New, select Email Account, and then click Next.

Step 5: Click to select the manually configure server settings or additional server type’s check box, and then click Next.

Step 6: Click Internet E-Mail, and then click Next.

Step 7: In the Add New E-mail Account dialog box, click Microsoft Exchange, POP3, IMAP, or HTTP, and then click next.

Step 8: Under User Information, follow these steps:

            In the Your Name box, type your full name.

            In the E-mail Address box, type your full email address.

setupemail001
 

Step 9: In the Account Type box under Server Information, click to select POP3:

In the Incoming mail server box, type the name of the server.

In this case it will be: mail.domain.com.au

In the Outgoing mail server (SMTP) box, type the name of the outgoing email server.

This can be: mail.domain.com.au or sometimes if this does not work you can use your ISP's outgoing server

Step 10:Under Logon Information, follow these steps:

In the User Name box, type your user name.

Username:user@domain

In the Password box, type the password:

Password:xxxxxx

Click to select the Remember password check box.

Step 11: Click More Settings

Click Outgoing Server

Check My Server Uses Authentication

Select Use same settings as my incoming mail server

Click ok

setupemail002

Step 12: Click Test Account Settings. This feature calls a dialog box that shows in a step-by-step manner each testing phase of the configuration that you entered.

Step 13: Click finish

You have now setup you email account in outlook.

If you have any questions on how this process works contact SiteZero Support, or leave a comment below.

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