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Blogging - On Time, All The Time

Posted: Friday, July 11, 2014 at 10:56:48 AM EST by Joshua Tregenza


It is an absolute priority that a blog goes out on the exact same day every single week. With all the updating the search engines are doing for your blogging got be effective it needs to be consistent.

A main key in keeping your blogging consistent is to set a frequency to whcih you will blog.

To set the frequency in which you are going to blog you need to understand your capabilities. You are a bad writer. That is the thought that you need to have to set an achievable, consistent frequency of blogging. Exaggerate your blogging incompetence. No matter how good of a writer you are. When you are just starting off, the last thing that you want to happen is you get burnt out and stop blogging only a couple of months in.

If you feel that blogging once a month will be too easy, that is how often you ought to blog. You can always increase your blogging frequency at a later date. It is best to start slowly and gradually build up your frequency.

Blog once a month, three months later if you’re confident increase your blogging to twice a month. Then increase to three times a month a further three months later if you’re confident.

Confidence in blogging refers to not just how many blog posts you can turn out in a set period of time. However, it does refer to the quality of your blog posts. Anyone can write a blog post a day; a few can write a good blog posts a day.

If you want to have a new blog post up every day you’re not the right person to write it, you need to get it outsourced. I would never expect a business that is new to blogging be able to turn out a blog a day because setting the frequency is the easy bit, sticking to it is where you will…well…get stuck.

Written By

Richard Norris

Blogging - Look at Your Ideal Reader

Posted: Friday, July 11, 2014 at 11:45:51 AM EST by Joshua Tregenza


The first post of this series looked at ways to go about being prepared to successfully go about blogging.

In this post we will uncover why you need to look at your ideal reader to make you blogging efforts successful.

You will write better if you have a clear understanding of who you are writing to. Demographics, due to social media, are more blurred than previously. No longer can we profile people on age, gender and ethnicity, though this is a great starting point. We also need to look at the interests themselves. A book-keeping firm’s main client may be builders. Builders enjoy football. So what do people who enjoy football also enjoy? You need to take in consideration all hobbies.

Ask yourself questions like these:

What age and gender is my ideal reader?

What industry is my ideal reader in?

What hobbies do people in that industry have?

Does this reader have a family?

Once you have answered these questions you will be able to construct some sort of profile. This profile will help your writing have more effect towards your readers. Let me demonstrate. Imagine that your ideal reader is male aged between 35 and 45, he is in manufacturing has young kids and enjoys rugby league.

Instead of writing, ‘building a blog is beneficial to your business’, you can use your ideal reader’s hobbies to make the sentence more interesting, such as, ‘ building a blog for your business is like the Bronco’s orchestrating a set piece; done right it’s brilliant, done wrong it can be tragic.

Because the majority of identified target audience (35-45 male), chances are you will be on a winner with a sporting reference. You would have immediately grabbed their attention and helped them in understanding your message.

Share your story of how you have effectively utelised your knowledge about your target market in the comments below.

Written By

Richard Norris

How to Lodge a Support Issue

Posted: Monday, May 14, 2012 at 1:04:11 PM EST by Rachel Muzhari

When you have a support issue the quickest and easiest way to get a response would be to email:

In the email you would need to issue you would need to describe the exact issue you are facing in such a way that one would be able to follow your steps and replicate the issue. That way we don’t waste any time conversing back and forth trying to understand what you mean, when we could be fixing the issue.

Below is an excellent example of a well lodged support issue.

Email Subject: Unable to Create a new page (Summarize your issue into a sentence)


I am unable to create a new page, below are the steps to replicate it.

Step1: I went to my website admin: www.youdomain/admin

Step 2: I did the following in order

  • I clicked on the menu item: content
  • I clicked on page manager
  • I clicked on create a new page
  • This brought up the following

I filled it out as displayed above

Step 3:

  • I then ticked the publish page tick box
  • Then I click on save and publish page
  • It is at this stage the error below came up


Kind regards

Joe Blogs

When lodging a support request, assume the person reading your email has no idea what you are talking about. This will lead you to a greater depth of detail that is helpful to our support team.

Specify whether the issue you are having is with your website or another service SiteZero provides.

It is always a great idea to include screenshots using a tool such as Screenpresso, and URLs of pages that you have be working on and above all supply as much information as possible.

Choosing the Right Company to Partner With

Posted: Friday, March 8, 2013 at 5:17:28 PM EST by Richard Norris

Choosing the Right Company to Partner With


I started my business career as a young man of 24 with all the normal hopes and aspirations that most people have at that age. What I didn’t think about back then, was the strategic associations that I needed to have.

When companies are looking to partner with other organisations, strategic thinking needs to be employed.

Here are some practices that I have found aid the cause of creating strategic associations.

Consider Carefully Who You Partner With

When partnering with another company, you need to take the time to consider what is going to be beneficial for both parties. A good partnership needs to be based on a good personal or professional relationship. Consider the person as well as the company.

Consider the senior management or the head office management. Are the two businesses still going to be able to maintain a strategic association after you have gone?

Think Long Term

Time builds deep trust. I have some business relationships that started more than 25 years ago. Think of the relationship in terms of decades not years and you will be well served.

Do Your Values Match Theirs?

Like a marriage, if there is a disagreement on core values, issues will arise.

Having aligned core values builds a solid foundation for a lasting strategic relationship. When the two organisations have aligned values the direction becomes clearer and easier to navigate in stormy conditions.

Be Prepared To Say No

Actually being prepared to say “no” is sometimes harder than it seems.

Sometimes the partnership can appear to be a perfect fit for both parties. But there might be something just nagging away in the back of your mind, something that keeps you awake until 3.00am.

If that is the case, trust your instincts. Review the situation. Do some research with the focus of why you should firm this strategic association and then research why you shouldn’t.

Do not be lured by the dollars alone. Sure the dollars may be an important factor, but they are not the only factor.

Nurture the relationship

Once you have made a decision to proceed. Nurture the relationship.

All successful strategic associations are based on good relationships and all good relationships are based on mutual trust and respect.

Please feel free to share your insights on strategic associations by commenting below.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

Bookkeeping Tips: Staying Organised Part II

Posted: Friday, April 13, 2012 at 3:56:44 PM EST by MIchelle Baldi

With so many accounting dates & deadlines in a financial year, we all need reminders!

The Australian Taxation Office has a useful Tax Calendar that lists all the required dates in one place.  You can modify the calendar to suit your business by completing a short easy questionnaire.

Click here to download the Tax Calendar for free.

Due dates for PAYG, BAS & Super

Make sure you lodge on time

The ATO may contact you if the lodgement of your activity statement is not up to date.  Use your Tax Calendar, or click here to check if you are lodging on time.


The Quarter 3 (Jan-Mar 2012) BAS including March PAYG, is due for lodgement and payment by 30th April 2012.  Superannuation contributions for the same quarter are due on the same date.

You still need to lodge your activity statement by the due date, even if you are unable to make payment, or you may be charged penalties and interest.

Don’t make the mistake of doubling up on your activity statement.  If you have completed your activity statement electronically, then there is no need to complete a paper copy.  Problems can arise if the ATO receives more than one return with the same document identification number (DIN).

Always refer to the ATO home page ( for more information and current news items.

The articles contained in this newsletter are intended for information only and not for advice.

If you found this information useful check out our first post on Bookkeeping Tips here.


Blogging: Be Prepared

Posted: Monday, April 15, 2013 at 2:37:25 PM EST by Richard Norris

Be Prepared

Before your fingers even touch the keyboard, you need to identify some important things about your blog. Purpose and planning are the foundation of your blog. They provide your blog with character and direction. If there is no direction to your blog you won’t bring results.

  1. What is the purpose of your blog?

Why are you starting a blog? Define if you are looking to generate leads or create brand awareness. Defining what your blog looks like is the looking at the end product. And we need to define the end to know where we are to start.

What results do you want? Wanting people to buy products, demands a different style of writing to that as if you ware wanting people to sign up to your newsletter or subscribe to this blog. To get people to buy a product your blogs will have to focus on those particular products you want to sell and the benefits they will bring to your readers. However, to get people to subscribe to your blog or newsletter you would need to show that you are a valuable source of information in your field; not to mention to get those people interested in your industry.

How are you going to structure your blog? What is it going to look like? Not all blogs have images. Is yours? Are you going to have video? An important question to answer is whether or not you are going to allow comments automatically or are you going to have to monitor them. Both are just as beneficial as the other.

If you are looking for people to buy because of your blog I would allow comments but set-up email notifications every time some does leave a comment. Yet, if you want someone to subscribe to a newsletter or blog they may be leaving a lot more comments that may not be appropriate on your website. Thus having them monitored would be a better course of action. Again, these are guides and it depends on your readers interact with your blog.

Defining the purpose of your blog actually helps you write. If it doesn’t fit with your purpose, you don’t write it. This purpose will come out in your writing and your readers will catch a hold and they will be more informed of what your business is.

Written By

Richard Norris

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