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Want to Increase Your Average Order Value? Frustrate Your Customers

Posted: Tuesday, January 13, 2015 at 9:03:26 AM EST by Joshua Tregenza

Customers are less likely to say “no thanks” when there’s pain involved.

Its the old physcology adage of "we are either moving away from pain or toward pleasure"

So how does all of this relate to your avarage order value... simple , by pointing out the pain that a customer is experiencing , but then offering a solution to that pain problem you customer is less likley to say "no thanks" and purchase your upsell.

The author Andrew McDermott explians more in detail.




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