The Science of Storytelling in Marketing

Posted: Tuesday, January 6, 2015 at 10:53:53 AM EST by Joshua Tregenza

Stories are important, even more so in marketing, the right story can increase perceived value of a product and the authority your mind puts on stories. George Matthew talk about the science of storytelling and how you can use it in marketing.

Read the article here: http://blog.crazyegg.com/2014/11/11/science-storytelling/

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