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How to Make Your Landing Page More Persuasive Using Buying Modalities

Posted: Wednesday, January 7, 2015 at 9:51:42 AM EST by Joshua Tregenza

Its no secret that one of my pet intrests is Psychology. Why do people do what they do? What drives them to make the decisions that they make?

In this facinating article Amanda Durepos talks about a framework that was shared with her by Angie Schotmuller (Director of Optimization at Three Deep Marketing) that explores the four buying modalities and how to appeal to each og them in your landing page construction.

http://unbounce.com/landing-pages/dissolving-friction-on-your-landing-page/

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