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6 Business Growth Components That Shouldn't Be Missed

Posted: Thursday, June 11, 2020 at 2:25:13 AM AEST by Richard Norris

Big Business starts with the little people

When you thinking about the growth of a business, it is natural to think about growth subjected to the profit margins of that business. However, a business is a body of the employee's all working for the greater good, profit, and well being of that establishment. Without each and every individual that is employed at a business, there would be no business.


Now, this is not to say that some roles are not more pivotal than others within the company. However, as a whole, the body of a business and their employees, their proficiency and efficiency are all factors into how they are able to work together to make things run cohesively.


It seems pretty cliche that every company should have a mission statement, but they should. What does your company stand for? Why have you taken your hard work, blood, sweat, and tears and poured it into this particular thing for? Why does this mean so much to you? Whatever answers you find in those questions leisure purpose. What is the outcome you would like to see with your business? It could be anything from a makeup brand that was created for the purpose of making women feel beautiful, or meal prep plans to help people live a longer and healthier life; knitting blankets to keep warm because it reminds you of grandma could incite a passion for knitting. If you knit blankets, your purpose is to keep everyone warm for an example.


Once you have found a mission and purpose, you have to believe in it. No one will believe in you if you don't believe in yourself first. This is why a mission statement is important, it gives the purpose. In return purpose gives belief. Knitting blankets were used as an example of a purpose. Taking that a step further, imagine that a proceed of all of the sales went to you or grand mom's favourite charity to help families keep warm over the winter. It would give you the purpose to want to make and give the best quality blankets to your customers, in hopes that they would be happy with their purchase and continue to buy. The outcome would be a thriving business while continuing to assist families in need. It is effortless to believe in something that is tied to a strong purpose that you believe in.


When you take the time to personally develop your employee's and make them feel good about their job, they perform better. Offering incentives as a way of showing thank you for the work, time, and effort they have put into your company is always a morale booster. Also, offering employees job security with for benefits for health care and retirement is huge when trying to obtain the loyalty of good employees. There are many insurance companies that offer optimal healthcare benefits, term insurance plans, accidental damage repairs and more that are specifically designed for the business and corporate employees. Make a great use of such corporate offers and provide additional benefits to your employees to show that you care and win their loyalty. These are the some of the things that make a huge impact on a company. If employee's feel disgruntled for whatever reason, they are not motivated to work and be productive within your establishment. Therefore, the personal development of employees can be considered more of a priority than profit and revenue.


Having the cutting edge technology is also strong leverage in a business. Having outdated technology can cause things to be inefficient and stagnant within in an establishment. Productivity may not flourish at its highest potential because of outdated equipment and software technology. Paying to invest in the leading technologies for your business' genre could mean all the difference in being first on the Forbes list or not considered at all.



So far, all the things that were stated prior to investment, are actual investments in a business. Business owners who properly invest in their business' and employee's tend to see better growth within their company, yielding better profit margins for the product offered or service rendered. It is like anything that you desire to have you must maintain it. Life is ever changing and evolving, so it should not be expected that things will stay the same and you'll never have to reinvest after your initial investment. You are going to want to invest in your business as well as your employees as often as needed to maintain a thriving company.


Stay in the know about what is going on in your field of business. Have a thorough knowledge of what specifically your company services or offers (No one wants to patronize a company that doesn't know their own stuff). If selling an insurance is your business, you need to know everything there possibly is about it and so does your employees. Make it a priority to know when new technologies have emerged. As well as, new paths and trends your industry is starting to sway to. You don't want to be left out of the loop while everyone else is capitalizing on new innovations. Knowledge is power in any aspect of life. Therefore, being well informed on all the niches of your industry is only to keeping your finger on the pulse of the industry to either stay ahead of the game or at least in the running.


Confidence is a strong standing point for any company no matter big or small. No matter what services are to be sold or rendered, no one will take you or your company seriously if you lack the confidence to show that you believe in yourself and your company. (refer to the mission statement) Find out your purpose, then make that your mission. Your mission and purpose should provide you will all the confidence in the world to go out and make the impact that you want your company to have.

With that said, there are points in business that every employer should practice that are not quite often touched upon. Moreover, these points have nothing to do with increasing the margin for profit although if implemented properly it is possible for profits to increase. These points touch base with the soul of the company and what the company is itself. The employees of the company who play a large hand in if the business runs productive or counterproductive. These key points that have been made should be something as an employer, you ask yourself are you implementing them and as an employee, you'll ask is this the type of environment being provided for me?


The 8 Types of Digital Marketing Channels You Must Know About

Posted: Thursday, June 11, 2020 at 2:29:53 AM AEST by Richard Norris
Digital marketing is the all-encompassing centrepiece of a modern business's success. In order to stay competitive and relevant companies, today have to have a virtual presence. Even if it is a base-level webpage, the need to put some kind of promotion online is vitally necessary. Unfortunately, a newly minted business may have trouble finding the right channels for them. The wide variety of choices and tactics can be quite daunting. Additionally, a smaller business may not have the budget necessary to utilize all the marketing types currently available. Therefore, a business using digital marketing need to plan out the specific channels they will use. These channels have to convert, attract, and engage customers in a way that suits the company itself. A statement easier said than done.

Digital Marketing Virtual marketing channels are a minefield of possibilities. Everything is so bright and inviting companies often want to go with the first thing they see. Despite the glitz, specific channels will be a better fit for specific businesses. What follows is a list of eight different digital marketing types that may suit your specific business.

Search Engine Optimization

SEO was one of the first marketing channels to open online. Despite its age, it is still one of the strongest forms of digital marketing available. SEO deals with search engine results. Online consumers use search engines constantly, most reflexively going with a company that appears on the first page of results. Although 94% of those results are organic, SEO can get your company closer to that first page by increasing your ranking. This means that your business will have a better shot at being featured first than others.


PPC is a promotional tactic present everywhere. This is where a short video or a side and appears within the margins of a webpage for consumers to click on. The content of the ads has to be engaging and designed to get the consumer to click because that click sends them to your webpage. PPC works by getting its funding from the clicks themselves. Every time a consumer clicks on your ad, you pay the company placing them on the webpage.

Content Marketing

Content marketing is a vital part of any businesses virtual presence. Content is the shared information your online promotions will present. This information can be in written, audio, or visual form. Content is present in blog posts, e-books. posts on social media, PPC, and even the very pages of your website. It has to be creative, engaging, goal-oriented, persuasive and targeted to your specific audience. It can also be inspiring, educational, and even entertaining if that fits your specific strategy. The main goal is to saturate readers, listeners, and viewers with the idea that your company is the one to do business with.

Website Design

Sooner or later consumers intrigued by your company will visit your website. This is why website design very important in your promotional campaigns. Your website should be the crescendo of your marketing symphony, not a bland disappointment that does not live up to the preview. A good website to look at as an example is Prosupps which is a seller of pro supplements. Their website is a mix of different content types that all run together. Using different content is vital to the engaging audience. Same ways, your website should be a mix of written, visual, and audio content. ProSupps has a promotional video reel running in the background. The reel features famous users of the product, with each user's name featured by a button directing consumers to their story. The website is easy to navigate. This is the second most important aspect. Your website should be engaging but easy to use.

Social Media & Viral Marketing Social Media & Viral Marketing Social Media is a great place to saturate your business. Everybody uses it in some way. From Facebook to LinkedIn communication is a very open and visible aspect of today's society. Posting ads on social media is a great way to get your business seen. This can be done in a variety of ways. The social aspect present allows a better connection with consumers. Social media is a great place to create a market funnel. This is a strategy of tracking consumers progress to your site. Social media is a great place to initiate that progress. Social media also goes hand in hand with viral marketing.

Viral marketing focuses on getting content to go viral. This means that millions upon millions of people see the content and share it. Viral marketing studies current trends to anticipate what might create overwhelming popularity. Content going viral is akin to winning the lottery and has the same odds as well.

Affiliate Marketing

Affiliate marketing has strong ties with social media. Businesses using this kind of marketing recruit affiliate salespeople to promote the product. These salespeople get a commission in turn for their service. You might have heard about online product parties, where a host invites several people to an online event selling product. The host is the affiliate and generates interest for the product. They serve as a go-between and handle the marketing and selling. All the company has to do is sit back and rake in profit. Although part of that profit goes to the affiliate, the company gets a ton of free promotion. The affiliate will post articles and ads for the said company, they will host parties, they will create contact lists, and they will directly sell product all on their own.

Email Marketing

Email Marketing Email marketing is also an oldie but Goldie in the world of virtual marketing. It is still an effective tool as around 70% of consumers still like being contacted by email. That is also all email marketing is, emailing a list of people the latest news about your company. This news can be about special promotions going on, can contain coupons, can advertise a new product, or even simply just say hello.

How to Get Your Users from Attention to Action

Posted: Monday, September 24, 2018 at 2:52:31 PM AEST by Helen Cartwright
Introduction to Content Marketing

Content marketing is designed to attract and keep customers to your website. Smart business brands must learn what their customers like and use various tactics to move them to continually make purchases. However, even with quality and innovative technology for brand marketing, people remain an impatient lot.

If you don't hold their interest or attention, website visitors will search for something else. It is important to make users your website customers and this calls for a unique plan to action designed around content marketing built into your website to help perform the following actions:

* capture visitor's attention with a well-designed website
* guide users throughout your website in an unassuming manner
* answer their questions and concerns with honesty 

Video Content Marketing

Video Content Marketing

A few strategies in content marketing in order to get visitors attention and turn them into customers includes using video marketing tactics. People believe what they can see. It gives them a sense of trust and believability. Video marketing helps to build long-term relationships even when you have never seen them.

However, with video, they can meet your brand when you introduce your product, service, or team to potential customers. This goes a long way to instill confidence in your brand and enticing customers to want to try your product.

A great advantage in introducing videos into your content marketing tactic is that you are available every day, all day. In talking about shopper's impatience, video marketing gives customers an instant introduction of your product or service and informs them why they should purchase your brand. Video content marketing is more effective than print.

Take an example of Corporate Game Shows page to get a clear idea about putting a small video clip on your website. Introduce Yourself

Make your ‘About Us’ page an emotional moving introduction. Web designs can include images, perhaps a timeline, short impactful testimonials, or a story about the family history to create the perfect content marketing layout. Placing a call-to-action on the 'about us' page is another important component in introducing your brand and grabbing the attention of visitors.

Comparison Marketing

Online shopping is a competitive market among brand names. Mobile technology gives customers a chance to comparison shop both online and in physical retail stores. Hook your visitors by creating content that compares how your brand against other brands, demonstrating why visitors should visit your website.

Using infographics, show statistical competitive features like the difference in pricing, key features, availability, shipping, etc. Shoppers want to be entertained and not presented with mundane numbers and figures only. Incorporate unique textual content around your comparison page so that it can be indexed by top search engines and educates your visitors at the same time.

Content Upgrades

Another teachable moment for your users involves a content upgrade Your blog post should teach visitors about the 'how-to' content. When potential customers visit your website, they are looking for specific content – so give it to them. If I want to know about how to stop a toothache, I expect a website to give me all the information I need to stop the pain. Perhaps you have provided an email address for your customers to reach out for additional information by joining your website. Email messaging is used by companies to introduce promotional and high-quality content.

Another popular online communication feature is the 'live chat,' which keeps visitors who landed on your site, engaged for several minutes. With the right live chat response, your visitors will become endeared to your site due to your helpfulness.

Buyer Reviews

Buyer Reviews

Shoppers like to see what others are buying, especially when it is in the same category or features the same brand that has grabbed your interest. Reviews are read by shoppers to find out if their choice for a specific product or service is a good idea. Throw in an image or two and you have created content marketing to get users to buy your brand, thus generating effective sales.

Social Media Marketing

Social Media Marketing

Social media marketing is a vital business metric to reach specific customers. Around 91% of retail brands use two or more social media platforms. Social media is swaying people to see a popular brand and almost without hesitation, make a purchase.

With the right marketing content on a website, you can customize the site with messages that will resonate with a specific audience. Social media channels understand what their customers want, need, and how they can be helped. Professional websites that invite people to post job opportunities also uses moderating posts that are monitored and are viewed as being a trusted content marketing resource.

Social media can vastly increase your online presence, just with one comment from a customer who liked your service or product. Your brand could get mentioned on TV and voila this can lead to boosting traffic and exponential visibility for your brand.

It is reported that 70% of businesses as acquired most of their customers through social media and nearly 84% of company executives use social media to help customers make purchasing decisions. If you want to know if social media marketing works, just ask the Kardashians, especially Kim.

Content marketing can be used to get visitors to become customers if your IT team is prepared to conduct case studies of the activities on your website. Every section of content that is created on your website should represent an actionable animus. Your content should do three things:

* address a problem
* answer a question
* provide value at certain sales stages

If your content marketing schism accomplishes these stratagems, then there is less of a risk in your analytics to always rely on stats from asking users to leave a comment or share a post.


An additional feature of content marketing to make users regular customers is the use of apps. Millennials and others are using their smartphones and downloading applicable apps which have been targeted to their needs. Create content about what interests your target audience and you will turn them into customers. When you give users something valuable and relevant, when you engage them in well-defined content, then your targeted audience will become the driving profitable customer that you were aiming for.

Overcome the Roadblocks to Business Growth with These Hacks

Posted: Friday, July 20, 2018 at 7:30:20 AM AEST by Helen Cartwright
Hacks to enable you to overcome the Roadblocks in Business Growth.

The main obligation of any team of management in a firm is to promote its growth. There are many challenges in achieving that objective. Today, we are going to discuss the business growth roadblocks and the solutions to enable you to grow your business with ease. The most common challenges include:



A large percentage of the businesspeople cite lack of time as a major problem in growing their business. One of the most common marketing strategies used by businesses today is blogging and networking. Some people claim to have no time to blog or network with key players in the industry. According to a research, more than 80% of businesses fail due to poor business practices such as maintaining proper records. Some of them claim that they do not find time to keep a record of their transactions. Scholars urge entrepreneurs to prioritize their businesses. If you would like your firm to perform well, you should make time for important business activities such as bookkeeping. With the modern technology, you can use software that helps to organize your daily tasks. There are many solutions for you to utilize and manage your time in the best way possible.


The lack of adequate capital to start and expand your business is probably the biggest roadblock for most new entrepreneurs. Growing the business may involve acquiring new assets which could be expensive. Therefore, you may need a lot of money to achieve your goal. There are numerous ways to raise money for your business. You can use your savings, borrow from friends and relatives or financial institutions in your area of operation. If it’s an existing business, you can plough back the profits earned during the previous financial years. Using your own money is the safest and most recommendable source of capital. However, you should also explore other options such as credit if your savings are not enough. Many lenders are always willing to give out loans to entrepreneurs with good ideas. To succeed in getting a loan, write a good business plan and present it to a financial institution.

Scaling up a Business

Expanding the operations of a small business is not an easy task. The service industry is considered as the most difficult to transform. To expand the operations may include increasing the number of employees and the level of production. According to statistics, most businesspeople fail at this level. It requires the transformation of the whole organization. For example, the culture of the key up with a clear vision for your business. You also need to focus on good sales strategies. Evaluate the effectiveness of various marketing strategies to determine the one that will give good results in your target market. The sales practices apply to businesses in both goods and service industries. Marketing is the main activity of any business. Some scholars recommend seeking advice from the other players in the market who have succeeded in the industry. Consulting others ensures that you can avoid making the same mistakes that they made in the past.

Resistance to Change

Most new entrepreneurs are afraid of changes due to the potential outcomes. Some scholars argue that without change, there is no progress. The management of existing businesses also fears change as some of them think that they could end up losing what they have already achieved in the past. By embracing positive change, you are likely to find new opportunities to take advantage of. For example, when social media marketing began, most entrepreneurs dismissed the idea. Years later, it is now one of the most powerful marketing tools for any business. Companies are now spending millions of money to take advantage of the large target market in the new internet-based platforms. The individuals who took the initiative to venture into online marketing when the idea was introduced are now making huge profits. The entrepreneurs should be early adopters. It is important to note that not all new ideas pose good opportunities. Therefore, the businesspeople must evaluate the new ideas critically.


It can be defined as the incentive to do something. There are different sources of motivation for an individual. Some of them could be monetary while others are non-monetary. According to some scholars, the monetary strategies are the best in motivating your workers to perform their roles as and when expected. When the employees are motivated, they perform beyond the expectations of the management. Some scholars argue that you may end up spending less on advertising your products. The customer retention rates are likely to be high when the workers have an incentive. The supervisors can focus on more important issues in the firm as the employees require less or no supervision. You should award the employees according to their contributions and also adhere to the industry standards on the minimum remuneration limits. The non-monetary strategies of motivation include offering opportunities for personal development to the employees. For example, you can adopt regular training programs.

Poor Planning

Proper planning is essential for both startups and existing ventures. A good plan spells out the steps you need to take to achieve your business goals. With a good plan, the activities of the business flow smoothly. Some business people realize that the business is out of control when it’s too late to make any adjustments. Most of them end up collapsing due to lack of the right direction. Without a good business plan, you are gambling with the future of your business. You should take time to develop a good plan to ensure that you do not miss out on important activities of the business.

Identify your Ideal Customers

Failure to identify the ideal customers for your business can lead to making unnecessary expenses. You should identify the ideal target market and aim at meeting its needs. Maintaining higher customer retention is important. Consider developing new product features to meet the changing needs of the clients and attracting new ones. Many firms fail due to their inability to introduce new product features. Ensure that all the key stakeholders are informed about coming up with better product features.

It is worth noting that every growing business is likely to face some challenges. However, the best solution is to have a positive attitude and embracing new opportunities as and when they arise. There is a need for every business to take advantage of the modern technology to create a competitive advantage over the competitors.

Business Owners' Guide to Sustainable Profit Margin

Posted: Tuesday, July 10, 2018 at 11:57:46 AM AEST by Helen Cartwright
Importance of using a Penetration Test in business

E-commerce statistics are continuously vulnerable to business change, as exponential growth within the business market continues to take hold. The recent figures show that over 40% of the global internet users to purchase goods online. They use their devices such as tablets, laptops and cell phones. The figure shows that e-commerce is doing well due to the high number of online buyers, which is also increasing day by day.

With this in mind, it is best if you take some precaution towards safeguarding your online business. It is heartbreaking for you to lose your business due to cyber-attack. For you to have the best company ever, you can consider:

Blog Post Investing in a Test

A penetrating test is a proactive and authorized way of breaching the security of an online structure or a website. However, the act is done in a controlled environment, as a way of testing specific vulnerabilities surrounding the OS, application flaws and service.

The test can also be used in monitoring any data loss and help in ending the user behavior. The analysis will enable you to identify some potential security issues before the website is breached. The breaching will allow you in protecting your site as well as the sensitive data that belongs to your clients.

Any established service providers currently lead the online market. They do some follow-up to the controlled test with some tailored solutions that suit your business.

Importance of Content-aware Data Policies

When it comes to data loss, it is best if you consider creating an infrastructure that will allow a viable flow of statistics within your business. Do this by not placing the employee and client privacy at risk. At this point, the content-aware data policies come in, as they generate a system that consumes programmed filters in managing data requirements and transfers on their merit.

The items of criteria and filters include the employee's authorization status, endpoint monitoring, and the file extension types, and will only transfer requests that meet the requirements.

Protecting the business against basic SQL Attacks

As a matter of urgency, you must be aware of some basic attacks and hacking techniques that companies must be safeguarded against. A good example is the SQL attacks, and they occur once the hackers use a web form field of a URL restriction to gain contact with your business data.

Gaining this through a necessary Transact SQL is easy. Although, you can avoid this if you consider using the parameterized queries across the whole business. You can find this feature in most web languages, and it helps you come up with a culture of awareness and proactive troubleshooting within your company.

Saving Money

One of the main reasons why most online businesses lack appropriate cybersecurity is that the owners find it is expensive to invest in it. The money used in cybersecurity comes from the company; it is advisable for every entrepreneur to see it as a long-term investment instead of an expense.

A penetration test is not expensive when compared to the advantage you will get when using one. The main idea is, you will be able to save much cash in the long term. In any case, your business is attacked or hacked; It will cost you more after losing the trust of your clients; they might consider buying from your competitor.

In addition, the test will show you how to allocate the cyber-security budget so that you can be able to use your business money well.

Preparing for GDPR

General Data Protection Regulation is a new part of the EU legislation. It is designed in a way that it gives the clients more rights in business. As a result, all companies are expected to offer better protection for the data they receive and store. At the top, the GDPR might appear as if it is covered since it changes your system and provides your clients with more rights over their information, which is stored. It is right to say that, cybersecurity and the current GDPR rules are intertwined.

Following the new regulations, any business that loses its customer's data can be charged heavily. You are not likely to meet such fines if you have some test carried out as a way of preparing for cyber-attacks. The GDPR rules affect all businesses no matter their sizes.

Safeguarding your business against any attack

As an entrepreneur, you must understand that one cyber-attack might close your company. Securing your payment portal is also vital as customers personal information get stored. You can take help of companies like Quickfee to setup your portal securely. Most companies that experience the attack do not survive for more than six months. These statistics shows that you should take some serious precautions against cyber-attacks.

In any case, you have not prepared your business with enough cyber defenses; it might inconvenience you in life since it might lead to the closure of the company. You should consider using some test since it is one of the best ways to get ready for an attack.

In conclusion, you should consider knowing the perfect test for your firm. If the testing is mandated in your company, you might be tempted to get the one that is being charged the least amount of money. It will help you have a branded report in a few days' time, on your desk and be finished. However, you should consider few things before following this route.

  • Are you ready to give some money to cater for the test? Since it is a rule that every company should have one done, why are you not leveraging the situation so that you can gain more benefits from a comprehensive and individualized test?
  • If you choose to pay for a lightweight online testing service, and later you become compromised down the way, will be in a position of defending your choice of test service, as well as the associated narrow scope of coverage? Fortunately, if all business owners care about the security of their clients and their information, then they care for the whole world.
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