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The Power of Infographics

Posted: Wednesday, April 26, 2017 at 4:09:09 PM EST by Richard Norris

The power of Infographics

Why is it that a well crafted diagram or image  can get a message processed in our brains quicker that just the written word?

The answer lies in the complexity of our brains and how they process different information.

There are two main factors at play as you will discover in this facinating article.

1. Processing Efficiency:

The human brain is a complex and interesting organ.

Our brains , as a result of natural evolution react in very different ways to various types of stimuli.

Take written text for example. Written text in terms of the evolution of the human brain is a relatively new concept and as such our bairns process written text much slower than other forms of stimuli.

Written text basically is a series of different symbols strung together to make individual words. Those works are grouped in a particular format to create sentences and paragraphs . The very building blocks of a narrative or story.

Images and illustrations on the other hand are processed by the brain MUCH faster than written text. many studies have concluded that our brains process images and Illustrations  at a much faster rate than the written word.

Study the image below and look at the image on the left and then read the text on the Right.

What did you find?

This is an excellent example of how the human brain processes images over written text

Image source

woman-tear

2. Expressive Potential:

Images allow us to  protray a story or concept  that sometimes words cannot either do or do efficintly.

The saying " a picture tells a thousand words " is around for very good reason.

The expressive potential that a well constructed image or illustration can portray can be far more efficient on telling a story than words.

Take a close look at  the following infographic put together by the folks at NeoMam Studios.
13 Reasons Why Your Brain Craves InfographicsNeoMam Studios




Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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How to Create Exciting Content for a Boring Industry

Posted: Thursday, April 27, 2017 at 10:03:17 AM EST by Richard Norris

excited

If you are in a "boring" industry and feel you can't create compelling content that will excite readers,and lets face it that can sometimes be a challenging task ... don't dispair.

There is a way, this interesting article talks about how you can create exciting content for your so called "boring" industry.

Read the article here: http://snip.ly/m90s1

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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Embrace Video Marketing

Posted: Thursday, April 27, 2017 at 10:49:50 AM EST by Richard Norris

video-bulls-eye

When it comes to online marketing, video stands out as one of the best way to engage with audience.

This article, first published in December 2014 talks about embracing the holy grail of online marketing.

It is a testement to the awsome power of video in todays hyper connected world that this article is still as relevent today as it was when it was first written 

Read the article here: http://snip.ly/kxq79     And then let me know what you think about the power of video in todays digital landscape in the comments below , and remember, I LOVE feedback and I personally read EVERY comment .

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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Why Your Content Is Sabotaging Your Lead Generation

Posted: Thursday, April 27, 2017 at 11:32:53 AM EST by Richard Norris

 

sz-fri1

When lead-gen campaigns don't do well, it might be due to your poor content.

Or , just not knowing if your content is at the Top, Middle or Bottom of the sales funnel.

These are fundamental things you need to know for your website to generate leads for your business.

This article tells you how valuable lead-gen content is and how you can improve it.

Read the article here: http://snip.ly/m4pg9 and then let me know what you think in the comments below. 

Remember i LOVE feedback and I personally read EVERY comment .

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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Keep it Simple, Stupid: 23 Examples of Simplicity in Marketing

Posted: Thursday, April 27, 2017 at 10:30:52 AM EST by Richard Norris

 

sz-fri2

"In a world of constant Noise, we crave simplicity and clarity"

Richard Norris - SiteZero

The best marketing has an air of simplicity to it, the simpler things appear the more digestable and effective they can be.

We live in a time where simplicity and clarity is valued highly. as Donald Millar of storybrand says 'Noise is the enemy , if you confuse , you loose"

How true.

In todays overcrowed world of hyper active marketing and messaging, keeping your messaging simple may just be the smartest thing you do!

This excelent article gives you 23 examples of simplicity in marketing.

Read the article here: http://snip.ly/ulgb7  and then let know your thoughts in the comments below 

I LOVE feedback and i personally read EVERY Comment.

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus
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