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Business Owners' Guide to Sustainable Profit Margin

Posted: Tuesday, July 10, 2018 at 11:57:46 AM EST by Helen Cartwright
Importance of using a Penetration Test in business

E-commerce statistics are continuously vulnerable to business change, as exponential growth within the business market continues to take hold. The recent figures show that over 40% of the global internet users to purchase goods online. They use their devices such as tablets, laptops and cell phones. The figure shows that e-commerce is doing well due to the high number of online buyers, which is also increasing day by day.

With this in mind, it is best if you take some precaution towards safeguarding your online business. It is heartbreaking for you to lose your business due to cyber-attack. For you to have the best company ever, you can consider:

Blog Post Investing in a Test

A penetrating test is a proactive and authorized way of breaching the security of an online structure or a website. However, the act is done in a controlled environment, as a way of testing specific vulnerabilities surrounding the OS, application flaws and service.

The test can also be used in monitoring any data loss and help in ending the user behavior. The analysis will enable you to identify some potential security issues before the website is breached. The breaching will allow you in protecting your site as well as the sensitive data that belongs to your clients.

Any established service providers currently lead the online market. They do some follow-up to the controlled test with some tailored solutions that suit your business.

Importance of Content-aware Data Policies

When it comes to data loss, it is best if you consider creating an infrastructure that will allow a viable flow of statistics within your business. Do this by not placing the employee and client privacy at risk. At this point, the content-aware data policies come in, as they generate a system that consumes programmed filters in managing data requirements and transfers on their merit.

The items of criteria and filters include the employee's authorization status, endpoint monitoring, and the file extension types, and will only transfer requests that meet the requirements.

Protecting the business against basic SQL Attacks

As a matter of urgency, you must be aware of some basic attacks and hacking techniques that companies must be safeguarded against. A good example is the SQL attacks, and they occur once the hackers use a web form field of a URL restriction to gain contact with your business data.

Gaining this through a necessary Transact SQL is easy. Although, you can avoid this if you consider using the parameterized queries across the whole business. You can find this feature in most web languages, and it helps you come up with a culture of awareness and proactive troubleshooting within your company.

Saving Money

One of the main reasons why most online businesses lack appropriate cybersecurity is that the owners find it is expensive to invest in it. The money used in cybersecurity comes from the company; it is advisable for every entrepreneur to see it as a long-term investment instead of an expense.

A penetration test is not expensive when compared to the advantage you will get when using one. The main idea is, you will be able to save much cash in the long term. In any case, your business is attacked or hacked; It will cost you more after losing the trust of your clients; they might consider buying from your competitor.

In addition, the test will show you how to allocate the cyber-security budget so that you can be able to use your business money well.

Preparing for GDPR

General Data Protection Regulation is a new part of the EU legislation. It is designed in a way that it gives the clients more rights in business. As a result, all companies are expected to offer better protection for the data they receive and store. At the top, the GDPR might appear as if it is covered since it changes your system and provides your clients with more rights over their information, which is stored. It is right to say that, cybersecurity and the current GDPR rules are intertwined.

Following the new regulations, any business that loses its customer's data can be charged heavily. You are not likely to meet such fines if you have some test carried out as a way of preparing for cyber-attacks. The GDPR rules affect all businesses no matter their sizes.

Safeguarding your business against any attack

As an entrepreneur, you must understand that one cyber-attack might close your company. Securing your payment portal is also vital as customers personal information get stored. You can take help of companies like Quickfee to setup your portal securely. Most companies that experience the attack do not survive for more than six months. These statistics shows that you should take some serious precautions against cyber-attacks.

In any case, you have not prepared your business with enough cyber defenses; it might inconvenience you in life since it might lead to the closure of the company. You should consider using some test since it is one of the best ways to get ready for an attack.

In conclusion, you should consider knowing the perfect test for your firm. If the testing is mandated in your company, you might be tempted to get the one that is being charged the least amount of money. It will help you have a branded report in a few days' time, on your desk and be finished. However, you should consider few things before following this route.

  • Are you ready to give some money to cater for the test? Since it is a rule that every company should have one done, why are you not leveraging the situation so that you can gain more benefits from a comprehensive and individualized test?
  • If you choose to pay for a lightweight online testing service, and later you become compromised down the way, will be in a position of defending your choice of test service, as well as the associated narrow scope of coverage? Fortunately, if all business owners care about the security of their clients and their information, then they care for the whole world.

Gain Customer Attention with Proper Website Optimization

Posted: Thursday, June 28, 2018 at 9:03:24 AM EST by Helen Cartwright

No matter what kind of business you have, the goal for your site is to grab as much attention from the customer as possible. There are many ways you can do this by properly setting up your landing page that lures customers to your brand. The end result is to get them to click on the buy button and make a purchase. When customers can effectively navigate through your website and find it easily online that's a huge plus. A search engine should bring up your website quickly without any hassles.



It's very important for any business website to have an effective SEO page. These tactics can help you increase traffic more than ever. Your visitors will find you online instead going to another page that could be similar. Your SEO includes good meta descriptions below an URL that appears in search results. Content is key and it's important that it is well written and promotes your brand. When visitors click on one of your pages, you want it to be from your content. If users can immediately find you, then you've gained more traffic and ultimately more sales. SEO is so vital to every website. Businesses must optimize their pages, so they appear in higher rankings when people are searching online for your product or service. A well-designed website with SEO will certainly make you stick out from the rest.


Once you've stepped up your game and have quality content, you want to focus on your website being listed in web directories. These often market themselves using clever social media tools or other well thought out strategies. Do your research to find how a web directory is marketed before adding it to your website. Some notable directories can be general or local. Their purpose is to service your website regardless of their service intention. Alive Directory is one of the most popular web directories out there. Several SEO experts find it to be very top notch for any type of business. Another one is Jasmine Directory which can be edited by you and provide websites per topic and regional location. Overall, your users experience will improve and grow from your site being listed in these directories.


We all know that social media has a huge influence. The goal here is to make sure that it solves a problem and a challenge. With a great social media following you can basically have an unbelievable direct contact with your users. It's important to target those networks that bring some kind of added value. Content should always be engaging or even entertaining, but don't overdo it. Social media can even help you identify more business opportunities for your company. You want to engage as much as you can and never ignore your customers trying to reach out through this platform.


You should display your USPs on your website for increase traffic. You must have a picture on your site and a statement that clearly says what the company is all about or what you offer. This is considered a good USP. Make sure to add a USP to every page on your site for promotion. It's crucial to place them at the top of each page as well. You will find that some popular sites place their USPs close to either a logo giving customers a link that they can remember. This creates a great impression and they will grasp the USP overall.

USPs are something that ultimately makes your site better than your competitors. They identify your business and makes it stand out. A USP can define exactly who your target market is for your audience. That said, once you have a good hold on your audience you know exactly how to serve them. A website USP gives the first impression and the last impression said by some experts. With a properly displayed USP it can make your traffic leap and seriously boost needed sales.


How to videos are common, but they must be done correctly. These types of video have a visual call to action than none other. They are powerful to say the least because you are not only putting up product material, you are educating your customers. This creates loyalty and keeps them coming back for more. How to videos show everything about your brand, product and additional information on new services. Your videos should be written with effective take charge content and always give a lesson. Don't be afraid to educate your customers with a step by step video like these . In the end, they will be very appreciative for these videos and your posts. You'll find your conversation rates will go up as well.


Using links in your analytics helps with tracking marketing campaigns. It lets you know what strategies work and don't work. It's great to use as a tool to find out how effective your business is actually doing. You get a chance to measure results in your display or print advertising. Analytics are supposed to collect and report your web data, so you can understand who is using your site and how. You should be able to receive an estimate of the traffic helping you make and target your marketing campaigns better. If you want to know who is clicking on what, using analytics can be very handy.

So, when you have finally scaled down how your website is going to look and what products you will offer, consider grabbing customers by properly doing web optimization. Analytics help with marketing campaigns by informing you if things are really working for your business. Conversions will also increase with a good displayed USP and using How To Videos. Social media must be engaging and informative. Customer's love to learn and you should be providing content that has that choice. Listing in directories are always good when it comes to people doing an online research in your industry. Overall, a website with good optimization goes a long way.

8 Ways a Business can lay Golden Eggs

Posted: Wednesday, May 30, 2018 at 8:55:38 AM EST by Helen Cartwright

Being a business owner can be hard and stressful. It can be much better with proper planning. Research and know-how can make things a lot easier. Here are some golden eggs to build upon in order to grow a great and profitable business.

1. Get Organized and Stay Organized

Organization keeps your business running at top performance. Things won't always go according to plan, but staying on top of daily cleanliness and order goes along way. Your customers will definitely notice the difference. No one wants confusion and unclean facilities when they are spending their hard-earned money. You must make a good impression.

2. Know your Geographical Region for Your Business

Establishing a business is an important life decision. You will have to depend on those around you like family, friends, and affiliates. Location is everything for your and the customers you service. It must be easy for your clients to reach you. Traffic and accessibility could mean the difference in failure and accomplishing your dream of building your empire.

3. Know your Audience and Provide Customer Satisfaction strong>

Offering free trials and discounts will help your business grow in number. Every great business leader knows who he or she is reaching out to. Cater and teach your customers about you and your wonderful company.

A happy customer will keep coming back to your business. Think about all of the places that keep you grounded and getting through your daily routines. I am sure you do not waste time and the places that cannot properly serve you. Ray Kroc, the founder of McDonald's believes in quality, cleanliness, and value for his business. This technique allows him to focus on the needs of his client base. His business has grown to serve many generations. Communicating with your staff will allow them to keep your customers at a level of happiness never before imagined.

Another way for customer satisfaction is to provide wide range of products so as to make them feel the product is meant for them. For instance, if you look at Ford SUVs, it offers a wide range of vehicles to cater its customers ranging from budget friendly to luxury options.

4. Build On Your Success

Reflect on ideas that can make your business number one. Building on success gives your business an opportunity to grow. Every entrepreneur must follow a plan of success. It gives you a blue-print to carry-out daily procedures from every perspective of your business. CEO and business-owner Robert Deignan follows a plan that implements developmental tech products for business affiliates and the private sector. You have to keep the customer coming back and they have to trust the work that you do.

5. Go Mobile and Become Reachable on the Web

Growing a productive and healthy business means letting as many people know as you possibly can. Your standard customer-base gives you normality, but you want to go above and beyond. Phones, tablets, and computers are extremely vital to our daily routines. They must be connected to your business through social media. Letting the customer gain instant access to your product can be beneficial. A happy customer will let others know of the great job that you do.

6. Optimize your Search Engine

Search engine optimization is generally done by professionals in the tech world. They use elements upgrade and protect your hardware and software. In addition, the experts will use algorithms to optimize the internet of your business profession. All of your skill and precision will pay off in just a matter of time. Sometimes you will notice the change overnight.

7. Decrease or Eliminate Your Debt

In business, keeping a steady cash flow is a challenge. Making all the ends meet and paying all the employees can be really difficult. Remember to have extra money for an unexpected situation or a difficult day. Never put all your eggs in one basket. That could create a devastating impact on your customer base and your business. Don't get distracted and never lose focus. The steps you take can strongly impact your organization.

8. Keep your Employees Happy

Employee wellbeing is an important factor to which can have impact in business success. While training and employee empowerment are a great start, you also have to motivate, encourage and reward. A gloomy workplace reduces productivity. Whatever needs to be done to cheer up your team, do it; order pizza at work, offer free tea, the list is endless. Additionally, keep sessions that can make them feel that company is concerned for them. Provide gym facility with workout supplements, invite a dietitian who can guide on employee health issues. Understand your employees and offer personalized incentives for outstanding individuals. Remember, when your staff members are motivated, improved productivity is a priority on their to-do list. A study conducted by the University of Warwick indicates that motivated employees are 12% more productive.


Staying focused on the goals that created your dreams and aspirations will set you apart from the competition. Knowing your plan of business will definitely make things run a lot smoother. Be patient and don't ever stop believing in your plan of action. In addition, you may feel the need to tweak it for depending on what is working and what is not. Be sure to research the geographical region of the area you live as well as where your customers will be. Continue to calculate every dollar and use each wisely. Also, connect to social media and don't be afraid to reach out to professionals that can give you help on optimizing your social curve.

Take your business to next level

Posted: Wednesday, May 30, 2018 at 8:56:03 AM EST by Helen Cartwright
Optimize and Analyze: Take your business to next level.

  In order to increase the revenue that a website generates, you can install tools that examine links that are sending visitors to a site, the amount of guests who are using smartphones, the length of a customer's visit, the percentage of users who generate leads, the number of active backlinks that are connected to the website and the amount of guests who frequently visit a site. By evaluating certain types of statistics, you may determine the revenue that each website produces, the conversion rates of web pages that feature custom designs and the return on investment that each strategy generates.

optimise_and_analyse  Image Source: ebex.com.au

Studying Keywords

When experts are designing a website, the specialists can evaluate the number of users who search for relevant keywords, similar websites that are competing for rankings that are related to specific keywords and historical trends that could increase the usefulness of numerous keywords. Subsequently, marketers may integrate keywords into links and meta descriptions, and the specialists can add keywords to titles, meta tags, phrases that are attached to images, the URLs of some webpages and descriptions of videos that a site contains.

If you use a tool that can offer many types of statistics, you may determine a website's rankings in search results that are associated with each relevant keyword. Many tools will also examine the amount of potential customers who search for related keywords, the conversion rates of webpages that focus on specific keyword phrases and the number of guests who click advertisements that contain certain keywords.

Augmenting the Authority of a Website's Links

Numerous reports have suggested that inactive links might substantially reduce a site's rankings in the search results, so experienced marketers should use a tool that can swiftly determine the status of each link that a website contains and examine the quality of the webpages that are associated with the links. Furthermore, a site could feature a useful list of internal links, and consequently, the website may help the tools of some search engines to swiftly evaluate the links.

Managing Backlinks That Can Improve a Site's Rankings

optimise_and_analyse2 Image Source: moz.com

When implementing strategies that are related to search engine optimization, marketers can create incoming links on websites that have especially relevant content, low numbers of outbound links from the website giving you the backlink, long articles that could notably augment the rankings of the websites and a moderate keyword density. Simultaneously, you may view statistics that will highlight the rankings of each site that features a backlink, the keywords that are connected to an incoming link and the authority of each backlink. This analysis can be done with the help of tools that provides the complete details of the website and the links that are inbounded or out-bounded.

Creating Localized Websites

While examining statistics, marketers can analyze the geographic regions of guests who regularly visit the site, and specialists may create websites that focus on specific areas, organize contests for visitors who reside in numerous regions, add reviews from customers who live in certain geographic areas and integrate keyword phrases that are related to specific regions. Various studies have indicated that executing these strategies can immensely increase the number of users who frequently visit a site, improve a website's conversion rates and augment the amount of backlinks that some social media networks will eventually offer.

Utilizing Keywords and Reducing the Effects of Competition

If you would like to create keyword phrases that are especially long, you can use a software program that will develop an extensive list of phrases that are associated with certain subjects. Generally, most websites do not compete for rankings that are related to extended descriptions of topics, so if marketers add relatively long keyword phrases to a website, the technique can substantially boost a site's traffic and improve the website's positions in the search results.

Customizing Websites for Individuals Who Have Smartphones

You may install a software program that will modify a website when a visitor is utilizing a mobile device, and some tools can create clickable phone numbers, change the sizes of links, reduce the dimensions of images, provide custom offers for individuals who are using smartphones and create relatively simple contact forms. According to multiple surveys, these techniques may tremendously increase a website's conversion rates and augment the number of visitors who call a company.

By examining useful statistics, you can determine the percentage of guests who typically use smartphones. The analytics may specify the conversion rates that these visitors generate, the number of guests who call the business, the amount of webpages that each user visits and types of mobile devices that the guests are utilizing.

Managing a Company's Reputation and Studying Reviews

optimise_and_analyse3  Image Source: i.pinimg.com

Numerous reports have shown that testimonials can substantially impact a website's rankings in the search engines, and if guests frequently add a site's links to social media networks, the backlinks may also increase a website's authority in the search results. If you choose a tool that will extensively examine reviews, the software program can highlight the keywords that each testimonial contains, indicate the webpage that contains the review, evaluate the main message of each long testimonial and study the responses that other customers create.

Testing Various Techniques

If experts implement strategies that involve split testing, the specialists may swiftly determine the revenue that multiple advertisements offer, examine the impact of slightly modified designs, evaluate coupon codes that could increase conversion rates and determine the number of sales that high-quality content can generate. While utilizing this strategy, marketers can study the impact of meaningful reviews and the effects of numerous images that feature products that a business offers.

How content marketing can boost your branding

Posted: Wednesday, May 30, 2018 at 8:56:29 AM EST by Helen Cartwright
Building your brand in the digital age requires more than high quality photos and a well-designed website. It takes strategy and a willingness to find your distinct voice. Content marketing has become a key strategy in digital branding. But for many businesses, it can be hard to make the transition, especially if you're in an industry that doesn't lend itself to long blog posts and funny infographics.

Content Marketing

Why bother?

Why do we engage in content marketing? Content marketing helps you to find and distinguish your voice. It allows you to differentiate your business in a way that traditional marketing does not. Content marketing allows you to create a nuanced message and a positive relationship with your audience.

You gain visibility by creating content that is searchable and encourages your audience to spend some time on your website, looking around, getting to know you. Content marketing also allows you to target your segment of the market more accurately.

You will also gain credibility. Increasingly, consumers visit your website and social media accounts before deciding to spend money. This is doubly true when making a major purchase. While reviews and sponsored pages are useful, nothing builds your credibility as an expert in your field like content that demonstrates your expertise.


The key to effective content marketing is making sure that you deliver value, as defined by your audience. What are they interested in? What brings them to your website? What kind of information might they be interested in? This might sound like any basic marketing strategy, but content marketers take it a step further. Rather than trying to figure out how to get your company's name in front of the consumer at the various stages of the buying journey, content marketers think about how to be a part of the journey. They seek to understand all of the adjacent concepts and issues that are important to their consumers and address them.

Your brand needs to stand for something. Content marketing helps you to show your customers the purpose and ethics behind your business. A great example is the weight loss industry. While many health and fitness website talk about how to lose weight or inches, others focus on building healthy habits and improving all around health. Many of the material offerings from both camps are the same (training, meal plans, exercise equipment) but they speak to very different audiences.

Content marketing also allows you to market to existing customers while attracting new clients. Content marketing allows you to increase your referral traffic by lending your content out as guest posts on relevant blogs and websites. It allows you to engage your current clients by responding to trends and changes in the market directly. It effectively closes the distance between you and your target market.

One great example of this is an interview published by a company that sells men's and women's accessories. They followed a model/photographer around for a day and got her perspective on issues that would interest their readers. They didn't spend the time talking about the brand specifically, but they did give us a glimpse into the type of woman that they are marketing to and hope to attract.

Content marketing is low cost and can be universally applied. It can be used for any industry, even something as specific as car insurance. The only real cost is time. High quality content is not only engaging, but reminds your audience that you are there to help improve their lives. Explain complicated, but relevant legislation to them. Show them tips and tricks that help them save time and/or money. When they leave your site or social media page feeling that they got something for nothing, they will be sure to come back.

Start now!

There are many tips and tricks you can use to begin or improve your content marketing strategy and convert site visits into sales. Focusing on what your brand stands for and aligning it with your content is key to marketing success. Remember that your mission when writing is to produce high quality content that makes your customers' lives better. Skimping on the quality of your content is never a good idea.

Content marketing is the key to your business's soul. It shows your customers that you understand them and increases the trust in that relationship. Your content helps you to show them that you care about the issues that matter to them and that you understand their aspirations. It allows you to show them how you can help them to realize those aspirations. Content marketing allows you to move from the realm of selling products to selling a lifestyle. You can show your customers that you don't just want them to buy your products, but to live well. And that is the best sales pitch of all.
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