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What is a Good Email Open & Click Rate?

Posted: Tuesday, February 10, 2015 at 9:08:01 AM EST by Joshua Tregenza

How do you know whether your open and click rates are decent? In marketing, benchmarks can help you realise what is the optimal rates so that you can improve your own. This article goes further into benchmarks.

Read the article here: http://blog.hubspot.com/marketing/email-open-click-rate-benchmark

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5 Uncomfortable A/B Testing Questions

Posted: Monday, February 9, 2015 at 11:16:43 AM EST by Joshua Tregenza

Some think A/B Testing is black and white, two variations go in, one comes out, simple. This article goes more into the grey areas and asks conversion experts about tests you should do to make sure your test winners and truly winning.

Read the article here: http://conversionxl.com/5-uncomfortable-testing-questions/

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How to Use Qualitative Research to Drive Conversions

Posted: Monday, February 9, 2015 at 11:10:59 AM EST by Joshua Tregenza

Sometimes digital analytics falls short in providing accurate reasons for conversions results. When quantitative research fails you need to turn to qualitative research will give you the answers you need. This article talks more about it.

Read the article here: http://conversionxl.com/how-qualitative-research-conversions/

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20 Ways to Reward Repeat Visitors on Your Ecommerce Site

Posted: Monday, February 9, 2015 at 10:56:04 AM EST by Joshua Tregenza

A product isn't always it's own reward for your customers. A great way to get return customers is to reward them. This article talks about 20 ways to reward repeat visitors for your ecommerce site.

Read the article here: https://blog.kissmetrics.com/reward-repeat-visitors/

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7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science

Posted: Friday, February 6, 2015 at 10:43:57 AM EST by Joshua Tregenza

Though you might not believe it at first, emoticons can help with your content. This article explains why you should should them by backing it up with scientific reasoning. 

Read the article here: https://blog.bufferapp.com/7-reasons-use-emoticons-writing-social-media-according-science

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How to get your Google AdWords campaigns ready for 2015

Posted: Friday, February 6, 2015 at 10:39:49 AM EST by Joshua Tregenza

If you want to maximise the impact your Google Adwords has on your business you will want to read through this article from Loves Data. In it they provide 10 ways to improve your Campaigns this year.

Read the article here: http://www.lovesdata.com/blog/2015/adwords-campaigns-2015/

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