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5 Obsessions Every CMO Must Embrace

Posted: Monday, March 2, 2015 at 9:16:40 AM AEST by Joshua Tregenza

To be a successful CMO in the digital age, you need to be obsessed, this article says you should be obsessed with 5 Key things. To embrace these obsessions will help you get ahead of the pack.

Read the article here: http://www.getelastic.com/5-obsessions-every-cmo-must-embrace/


Stop Measuring Pointless Metrics

Posted: Thursday, April 27, 2017 at 11:19:32 AM AEST by Richard Norris



We live in a world of data and in that world we get wrapped up in data that is, in the end, pointless.

This thoughtful article highlights 5 pointless metrics that you should stop measuring.

I think its something we all need to be very vigilant of  otherwise we can get sucked into a vortex of meanless reports and data.

Read the article here: snip.ly/jeyfo and then let me know what your thoughts are about measuring pointless metrics in the comments below 

and remember if you are a regular reader of this blog .... I LOVE feedback 

PS, I read EVERY Comment 

Richard NorrisAbout the Author : Richard Norris.

Richard  is the CEO of SiteZero , an Australian based Digital Marketing Services organization.
Richard loves technology and is the Ecommerce evangelist at SiteZero.
You can connect with Richard on Google + , Linkedin  or at the SiteZero Facebook Page

Richard Started his first Business in 1985 and entered the online world in 1998.
He’s a bit like “The old man and the sea” of digital Marketing
Richard Norris  |  Facebook  |  Twitter  |  Google Plus

Google to Start Indexing your Tweets

Posted: Monday, March 2, 2015 at 8:59:38 AM AEST by Joshua Tregenza

Back in the late 2000's you would have seen twitter streams and tweets coming up in your google search. That ceased mid 2011 due to a deal between google and twitter. This has now changed and google will once again show your tweets in search. This article goes into what that means for you. 

Read the article here: http://blog.hubspot.com/marketing/google-twitter-indexing-tweets-data


Promote Your Blog With Content That Will Grow Your Traffic

Posted: Sunday, March 1, 2015 at 9:39:44 AM AEST by Joshua Tregenza

Starting a blog is easy, gettting people to read your blog is a hard part. Producing your content can be time consuming and expensive so you want to make sure you are getting eyes on the posts. This article talks about hwo you can.

Read the article here: http://www.problogger.net/archives/2014/11/12/how-to-promote-your-blog-with-content-that-will-grow-your-traffic-links-and-shares/


5 Sources of Ideas for Your Blog Posts

Posted: Sunday, March 1, 2015 at 9:36:49 AM AEST by Joshua Tregenza

Need more sources for your blog posts? This article gives you five different sources for blog posts. Including interactions with your readers, an evolution of an old post or recapping a discussion had on social media. 

Read the article here: http://www.problogger.net/archives/2014/11/26/5-sources-of-ideas-for-my-blog-posts/


Improve Sales by Keeping Marketing Automation Human

Posted: Sunday, March 1, 2015 at 9:22:34 AM AEST by Joshua Tregenza

Keeping a human element to your marketing automation can help you increase your sales. THis article talks about how you can stay human in your marketing automation.

Read the article here: http://www.problogger.net/archives/2014/11/27/man-vs-machine-get-better-sales-by-keeping-marketing-automation-human/

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