Track PayPal with Google Analytics
Posted: Friday, January 9, 2015 at 9:08:36 AM EST by Joshua TregenzaMany use paypal to accept online payments, it's quick and easy for you and your customers. Unfortunately, you can't simply place your google analytics tracking into the PayPal pages. That is until now, Loves Data has written up how you can track Paypal with Google Analytics and Univeral Analytics.
Read through it here: http://www.lovesdata.com/blog/2014/paypal-google-analytics/?hvid=2JDkR4
5 Tips for Engaging Prospects through the Buyers Journey
Posted: Thursday, January 8, 2015 at 8:57:19 AM EST by Joshua TregenzaPeople are more networked and better informed than ever before. Engaging with people across multiple channels in interesting ways throughout their journey is extremely important for your business. Tim Minahan writes 5 tips you can use to engage more.
Read it here: http://www.marketingprofs.com/opinions/2014/26461/five-quick-tips-for-engaging-propects-through-the-buyers-journey
What makes a Successful Social Media Campaign?
Posted: Thursday, January 8, 2015 at 8:57:08 AM EST by Joshua TregenzaBeing on social media and doing well on it are two different things. Many companies, big and small just don't get it, Thankfully Sandi Krakowski does and has written up some tips for you to read through in order to have a social media campaign that is worth it.
Read through the article here: http://www.arealchange.com/blog/social-media-campaign-work
The Number of Men on Pinterest is growing
Posted: Thursday, January 8, 2015 at 8:55:02 AM EST by Joshua TregenzaPinterest has had a strong female demographic since it's inception. That is starting to change though, going by figures Pinterest has shared some demographic figures that their male demo is growing and growing fast.
Read through the figures here: http://marketingland.com/pinterest-touts-manliness-107444
How to Make Your Landing Page More Persuasive Using Buying Modalities
Posted: Wednesday, January 7, 2015 at 9:51:42 AM EST by Joshua TregenzaIts no secret that one of my pet intrests is Psychology. Why do people do what they do? What drives them to make the decisions that they make?
In this facinating article Amanda Durepos talks about a framework that was shared with her by Angie Schotmuller (Director of Optimization at Three Deep Marketing) that explores the four buying modalities and how to appeal to each og them in your landing page construction.
http://unbounce.com/landing-pages/dissolving-friction-on-your-landing-page/
11 Things to Invest in to grow your Business
Posted: Wednesday, January 7, 2015 at 9:50:27 AM EST by Joshua TregenzaMany businesses are realising the neccesity to have a strong investment in their digital presence in order to further grow their business and there are many example of what can happen if you do not. Jeff Bullas has a list of 11 things you should invest in if you want your business to grow online.
Read the list here: http://www.jeffbullas.com/2014/11/11/11-things-you-need-to-be-investing-in-right-now-to-grow-your-business-online/
