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Want to Increase Your Average Order Value? Frustrate Your Customers

Posted: Tuesday, January 13, 2015 at 9:03:26 AM AEST by Joshua Tregenza

Customers are less likely to say “no thanks” when there’s pain involved.

Its the old physcology adage of "we are either moving away from pain or toward pleasure"

So how does all of this relate to your avarage order value... simple , by pointing out the pain that a customer is experiencing , but then offering a solution to that pain problem you customer is less likley to say "no thanks" and purchase your upsell.

The author Andrew McDermott explians more in detail.



Are images hurting your Email Marketing?

Posted: Tuesday, January 13, 2015 at 9:03:19 AM AEST by Joshua Tregenza

Images can say a thousand words, but in email, they may be hurting the deliverability and overall effectiveness. Emails with poorly thought out images and their link reputation can cause them being blocked. 

Read through this article to see what you can do to improve your emails: http://www.business2community.com/email-marketing/images-hurting-email-marketing-01057362


4 Tips to Improving your Content Marketing Strategy

Posted: Monday, January 12, 2015 at 2:47:02 PM AEST by Joshua Tregenza

Content Marketing Strategies are benefical and just about neccesary for many business if they want to establish greater authority in there industry. Eric Fischgrund over at the Huffington Post has 4 tips for you to improve your existing Content Marketing Strategy. 

Read it here: http://www.huffingtonpost.com/eric-fischgrund/hone-your-content-marketing-strategy_b_6132354.html?utm_hp_ref=business&ir=Business


Increase Your Newsletter Subscriptions with these Tactics

Posted: Monday, January 12, 2015 at 2:46:37 PM AEST by Joshua Tregenza

Collecting conteact details from visitors to your site is important. Getting it starts the journey that can lead to them becoming a paying customer and the easiest way is getting them to sign up to your newsletter. Aleksander Czyz from MarketingProfs has written up ten proven tactics that will increase your newsletter subscriptions. 

Read through them here: http://www.marketingprofs.com/articles/2014/26409/10-tactics-to-increase-newsletter-subscriptions


Pinterest is becoming a Personalised Search Substitute

Posted: Friday, January 9, 2015 at 9:09:04 AM AEST by Joshua Tregenza

Pinterest believes it can do a better job than Google and other traditional search engines at providing more specific needs and answering user questions. Six months ago they launched their Guided Search which has increased search volume per user by 25%.

Read more about Pinterest's latest vision here: http://searchengineland.com/pinterest-evolving-personalized-search-substitute-207777


Valerie Khoo is a successful entreprenure , a blogger and a prolific social media exponent and content creator.

In this interview with Trevor Young ( who rates Valeie as one of the best content marketers in Australia) , Valerie talks about her approach to content marketing and her use of social media.

Sit back , relax , grab a coffee and listen to a great interview......I did


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