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Make the most of your video marketing by focusing on your buying stages

Posted: Wednesday, January 14, 2015 at 9:40:44 AM EST by Joshua Tregenza

If you aren't considering video in your marketing strategy you may want to reconsider, it's becoming more and more valuable to both yourself and your audience. Here are some tips on how to make the most of video.

Read more here: http://www.skyword.com/contentstandard/news/video-marketing-strategy-tip-focus-on-buying-stages/


Learn from 6 Online Marketing Superstars

Posted: Tuesday, January 13, 2015 at 9:03:33 AM EST by Joshua Tregenza

If you want to build your marketing strategies online you can't go wrong taking the advice of these 6 online marketers. Craig McBreen has the collated the advice from Joe Pulizzi, Ann Handley, Shelly Kramer, etc.

Read through their advice here: http://www.business2community.com/email-marketing/images-hurting-email-marketing-01057362 


Want to Increase Your Average Order Value? Frustrate Your Customers

Posted: Tuesday, January 13, 2015 at 9:03:26 AM EST by Joshua Tregenza

Customers are less likely to say “no thanks” when there’s pain involved.

Its the old physcology adage of "we are either moving away from pain or toward pleasure"

So how does all of this relate to your avarage order value... simple , by pointing out the pain that a customer is experiencing , but then offering a solution to that pain problem you customer is less likley to say "no thanks" and purchase your upsell.

The author Andrew McDermott explians more in detail.



Are images hurting your Email Marketing?

Posted: Tuesday, January 13, 2015 at 9:03:19 AM EST by Joshua Tregenza

Images can say a thousand words, but in email, they may be hurting the deliverability and overall effectiveness. Emails with poorly thought out images and their link reputation can cause them being blocked. 

Read through this article to see what you can do to improve your emails: http://www.business2community.com/email-marketing/images-hurting-email-marketing-01057362


4 Tips to Improving your Content Marketing Strategy

Posted: Monday, January 12, 2015 at 2:47:02 PM EST by Joshua Tregenza

Content Marketing Strategies are benefical and just about neccesary for many business if they want to establish greater authority in there industry. Eric Fischgrund over at the Huffington Post has 4 tips for you to improve your existing Content Marketing Strategy. 

Read it here: http://www.huffingtonpost.com/eric-fischgrund/hone-your-content-marketing-strategy_b_6132354.html?utm_hp_ref=business&ir=Business


Increase Your Newsletter Subscriptions with these Tactics

Posted: Monday, January 12, 2015 at 2:46:37 PM EST by Joshua Tregenza

Collecting conteact details from visitors to your site is important. Getting it starts the journey that can lead to them becoming a paying customer and the easiest way is getting them to sign up to your newsletter. Aleksander Czyz from MarketingProfs has written up ten proven tactics that will increase your newsletter subscriptions. 

Read through them here: http://www.marketingprofs.com/articles/2014/26409/10-tactics-to-increase-newsletter-subscriptions

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