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Valerie Khoo is a successful entreprenure , a blogger and a prolific social media exponent and content creator.

In this interview with Trevor Young ( who rates Valeie as one of the best content marketers in Australia) , Valerie talks about her approach to content marketing and her use of social media.

Sit back , relax , grab a coffee and listen to a great interview......I did

http://www.trevoryoung.me/how-entrepreneur-valerie-khoo-leverages-the-power-of-social-media-and-content-marketing-to-build-her-brand-and-her-business/

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Track PayPal with Google Analytics

Posted: Friday, January 9, 2015 at 9:08:36 AM EST by Joshua Tregenza

Many use paypal to accept online payments, it's quick and easy for you and your customers. Unfortunately, you can't simply place your google analytics tracking into the PayPal pages. That is until now, Loves Data has written up how you can track Paypal with Google Analytics and Univeral Analytics.

Read through it here: http://www.lovesdata.com/blog/2014/paypal-google-analytics/?hvid=2JDkR4

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5 Tips for Engaging Prospects through the Buyers Journey

Posted: Thursday, January 8, 2015 at 8:57:19 AM EST by Joshua Tregenza

People are more networked and better informed than ever before. Engaging with people across multiple channels in interesting ways throughout their journey is extremely important for your business. Tim Minahan writes 5 tips you can use to engage more. 

Read it here: http://www.marketingprofs.com/opinions/2014/26461/five-quick-tips-for-engaging-propects-through-the-buyers-journey

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What makes a Successful Social Media Campaign?

Posted: Thursday, January 8, 2015 at 8:57:08 AM EST by Joshua Tregenza

Being on social media and doing well on it are two different things. Many companies, big and small just don't get it, Thankfully Sandi Krakowski does and has written up some tips for you to read through in order to have a social media campaign that is worth it.

Read through the article here: http://www.arealchange.com/blog/social-media-campaign-work

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The Number of Men on Pinterest is growing

Posted: Thursday, January 8, 2015 at 8:55:02 AM EST by Joshua Tregenza

Pinterest has had a strong female demographic since it's inception. That is starting to change though, going by figures Pinterest has shared some demographic figures that their male demo is growing and growing fast.

Read through the figures here: http://marketingland.com/pinterest-touts-manliness-107444

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How to Make Your Landing Page More Persuasive Using Buying Modalities

Posted: Wednesday, January 7, 2015 at 9:51:42 AM EST by Joshua Tregenza

Its no secret that one of my pet intrests is Psychology. Why do people do what they do? What drives them to make the decisions that they make?

In this facinating article Amanda Durepos talks about a framework that was shared with her by Angie Schotmuller (Director of Optimization at Three Deep Marketing) that explores the four buying modalities and how to appeal to each og them in your landing page construction.

http://unbounce.com/landing-pages/dissolving-friction-on-your-landing-page/

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